7. How to Use ChatGPT, AI, and Automation for Lead Generation with Sarah Hilton

AI and automation are changing the game for real estate agents, but many are still hesitant to dive in. In this episode of The Real Estate Edit Podcast, I sit down with Sarah Hilton, a marketing expert who specializes in helping real estate agents close more deals using Instagram, ChatGPT, and automation tools like ManyChat.

We cover:

• How Sarah transitioned from real estate sales to a full-time marketing expert
• The best ways to use ChatGPT to create content that sounds like YOU
• Why automation is key to generating leads without spending hours on social media
• How ManyChat can capture leads for you—24/7
• The importance of moving your audience off Instagram and into your database

If you’ve been wondering how AI, ChatGPT, or automation can help you attract, nurture, and convert leads, this episode will give you tactical strategies you can implement right away.

Get your free ticket to the Women in Real Estate Summit at thewomeninrealestatesummit.com.

What You’ll Learn in This Episode

• Why ChatGPT is a tool, not a replacement for your voice
• How to customize ChatGPT to match your brand and tone
• The step-by-step method to automating your lead capture using ManyChat
• Why engagement is more important than follower count
• The biggest mistakes agents make with AI and automation and how to avoid them

Links & Resources Mentioned in This Episode

• Follow Sarah Hilton on Instagram → @theleadsuite
• Grab Your Ticket for the Women in Real Estate Summit → thewomeninrealestatesummit.com
• Join The Real Estate Edit Membership → https://therealestateedit.co/membership
• Follow Tara on Instagram
  • @therealestateedit
  • @tara.krach

Episode Highlights

Why ChatGPT is More Than Just a Tool for Listing Descriptions Most agents only use ChatGPT to write listing descriptions, but Sarah breaks down how it can be used for content marketing, social media posts, emails, and even lead generation.

How to Customize ChatGPT for Your Brand Learn how to train ChatGPT to understand your niche, tone of voice, and marketing style so your content sounds authentic.

The Power of Automation in Real Estate Marketing Sarah shares how she uses ManyChat to capture and nurture leads automatically—without spending hours manually responding to DMs.

Why You Need to Move Your Audience Off Social Media Instagram and Facebook are great for visibility, but you don’t own your followers. Sarah explains how to convert social media engagement into email subscribers and real clients.

Tactical Tips to Get Started with AI & Automation Today If you’ve never used ChatGPT beyond listing descriptions, Sarah shares easy ways to start using it for personalized content, lead magnets, and marketing workflows.

Quick Tips from This Episode

• Set up custom instructions in ChatGPT to make your content sound more like you.
• Find your niche so your content speaks directly to your ideal audience.
• Use AI to analyze search trends and MLS data to create high-value content.
• Automation tools like ManyChat can capture leads while you sleep.
• Move people from Instagram into your email list so you always have control over your audience.

Connect with Tara

• Instagram: @therealestateedit | @tara.krach
• Website: https://therealestateedit.co/
• Email: hello@therealestateedit.co

Share the Love

If you enjoyed this episode, share it with a fellow agent who needs help with AI, ChatGPT, or lead automation. Don't forget to subscribe, leave a review, and tag us on Instagram when you listen.

See you at the Women in Real Estate Summit.