EventUp

Innovate Marketing Group

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!

  1. 109. Redefining Brand Connection Through Events with Michelle Aragon

    HÁ 4 DIAS

    109. Redefining Brand Connection Through Events with Michelle Aragon

    Michelle Aragon, former VP of Brand Marketing & Strategy at Spectrum Reach, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to talk about curiosity, change, and the power of connection in marketing. Tune in for a conversation on connection, creativity, and leading through change. About the guest: Michelle is a senior marketing leader with deep expertise at the intersection of brand, strategy, data, and demand generation. Most recently, she served as Vice President of Brand Marketing and Strategy at Spectrum Reach®, the advertising sales division of Charter Communications, where she led the transformation of the brand and connected Spectrum Reach’s multiscreen advertising products to what clients need now and next.  Her career spans leadership roles on both the brand and agency sides, including at MAGNA Global (IPG Mediabrands), where she steered strategic and operational initiatives across global teams to align insights, partnerships, and performance for growth.  A recognized industry voice and advocate for advancing women in leadership, Michelle has served on the Operating Board of She Runs It, the Board of Trustees of Reisenbach Philanthropies, the New York Chapter of Step Up, and is a founding member of Chief.  She holds a B.S. from the University of Idaho and has completed additional executive education at The Wharton School of the University of Pennsylvania. Follow Michelle on LinkedIn EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here! At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here! Grab your free Experiential ROI Playbook and start turning every activation into measurable results. Follow us! Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

    33min
  2. 108. The Storytelling Power Behind Disney Events with Al Nassar at The Walt Disney Company

    22 DE OUT.

    108. The Storytelling Power Behind Disney Events with Al Nassar at The Walt Disney Company

    Al Nassar, Sr. Manager, Special Events at The Walt Disney Company, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how Disney crafts emotional connections, handles thousand-person hiccups, and stages before-dawn ceremonies at the castle. Learn practical tips on leadership, vendor collaboration, and protecting your reputation in the industry. About the guest:  In 1991, Al was asked to start a new team at the Disneyland Resort called Operations Special Events. The role focused on managing event logistics while protecting the guest experience—a position that quickly became one of the greatest blessings of his life. Over the years, Al has created countless memorable experiences and built lasting relationships that bring joy to every event he touches. Married for 25 years to his wife Gina, who works on the Communications Events team at Disneyland, Al values family and balance above all. When he’s not enjoying time with loved ones at the Colorado River, he can often be found supporting friends’ events or speaking to professionals and students about his decades of experience in the industry. Al is also the author of Keeping It Special, a book filled with heartfelt stories and lessons from his 35 years of creating magic behind the scenes at Disney. The book is available at KeepingItSpecial.com Follow Al on LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here! At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here! Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

    26min
  3. 107. Building Impactful Experiential Campaigns at Yahoo! with Allie Galloway

    8 DE OUT.

    107. Building Impactful Experiential Campaigns at Yahoo! with Allie Galloway

    Allie Galloway, Senior Director, Global Events and Experiential Marketing at Yahoo, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to talk about designing memorable brand activations, leading inspired teams, and staying ahead in experiential marketing. Tune in now and get inspired to reimagine your next event. About the guest: As a Director of Events on the Yahoo Events and Experiential team, Allie Galloway is a passionate and energetic leader with a career built around elevating global brand experiences that drive revenue growth and foster brand affinity. Allie was named to BizBash 500: 2021's Most Influential Event Professionals & Event Marketers’ 35 Under 35 Experiential Marketing’s Next Generation in 2018. Most recently, she was a finalist for The Drum Awards B2B for Best Internal Company Event: 2021 For the Win Sales Conference and Most Innovative or Creative Use of Content: Yahoo's New Kind of NewFront, and won Best Reimagined Event Experience for BizBash Event Style Awards 2020 for her work on Build It: WFH Edition.   From building multi-million dollar conferences to producing XR videos, Allie’s experience spans a wide range of events in the entertainment and technology industries. Before joining AOL in 2015, Allie worked for Sony Music Entertainment, creating bespoke meet & greet and intimate live performance sessions for A-list talent across the Southwest.   Allie received her BA in Creative Writing from California State University, Long Beach, and resides in Boulder, CO with her husband, two children, and golden retriever. Follow Allie on LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here! At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here! Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

    35min
  4. 106. Turning Audiences into True Fandom with Keyana Kashfi from Spotify

    24 DE SET.

    106. Turning Audiences into True Fandom with Keyana Kashfi from Spotify

    Keyana Kashfi, Global Senior Director, Head of Experiential and Content Production at Spotify, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to share how Spotify turns audiences into true fans. From Spotify Wrapped to global activations, Keyana reveals how fandom, content, and technology create authentic brand experiences worldwide. About the guest: Keyana Kashfi is the Global Senior Director and Head of Experiential & Content Production for Spotify. She is the Executive Producer, bringing Spotify’s brand to life through experiences and global content and leads a best-in-class team of global producers.  Keyana spearheads production for Spotify’s largest owned and operated executions, such as Stream On, concert series, and festivals such as Cannes Lions, an execution that attracts over four thousand attendees. She also supervises Spotify’s other global tentpoles and franchises, such as the Spotify Supper series which has helped to influence millions in won revenue for Spotify’s advertising business. In addition, Keyana’s team executes Spotify O&O events and content to celebrate and promote the artists, creators, and tools available on Spotify’s platform - all in support of Spotify’s mission. Recently Keyana and her team have launched two new offerings that further extend on-platform media buys and support brand music strategies with a Branded Live Event offering and AUX.    Keyana has spent her career in production with a focus on media and entertainment brands, executing both B2B and B2C activations and content. Prior to joining Spotify, she served as a producer and led production and video content teams for organizations such as NBC, Vevo, Discovery Communications (now Warner Bros, Discovery), and CNN.    Keyana is a coveted collaborator and leader within the industry and was named one of the “Connect Corporate 40 Under 40” by BizBash in 2021. She was named a 2023 Top Women in Media by Cynopsis Media. She also now serves as a juror on awards in the production space.    She has a Master of Arts from Pace University in Media and Communications, and a Bachelor of Fine Arts from Concordia University in Montreal, Canada. Originally from Canada, Keyana has spent the bulk of her career living in New York and Los Angeles - or in the air, traveling to create memorable experiences in all corners of the world. Follow Keyana on LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here! At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here! Follow us! Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

    31min
  5. 105. Turning Playful Creativity Into Brand Success with Jimmy Knowles at Canva

    10 DE SET.

    105. Turning Playful Creativity Into Brand Success with Jimmy Knowles at Canva

    Jimmy Knowles, Global Head of Experiential at Canva, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how creativity and play fuel brand success. From bold ideas to community-driven events, Jimmy shares how experiential activations are transforming the way global brands connect and grow. About the guest: Jimmy Knowles leads Global Experiential Marketing at Canva, where he designs culture-driven experiences that bring communities together worldwide. He spearheaded Canva Create, the flagship event that drew 2.5M registrants in April 2025, and launched Canva’s first Developer Conference, Canva Extend. Jimmy has helped Canva shine on global stages from Mardi Gras to Cannes Lions, elevating the brand for over 250 million users. Before Canva, Jimmy spent a decade at CIVIC Entertainment Group, producing award-winning campaigns for Airbnb, Disney, and Meta, including the Grand Ex Award-winning Airbnb Open 2016. A proud Ithaca College alum, Jimmy now calls Los Angeles home after years on the East Coast. Follow Jimmy on LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here! At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here! Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

    36min
  6. 104. Essential Strategies Every Event Marketer Should Know with Alyson Strickler-Vasquez at Webflow

    27 DE AGO.

    104. Essential Strategies Every Event Marketer Should Know with Alyson Strickler-Vasquez at Webflow

    Alyson Strickler-Vazquez, Head of Strategic Events at Webflow, joins Amanda Ma, CEO and Founder at Innovate Marketing Group, to discuss her journey in event marketing and how she turns limited budgets into high-impact experiences. Listeners will learn: Smart ways to stretch budgets without losing impact How to design experiences that truly stick with attendees Balancing innovation, storytelling, and strategy in event planning Inspiring teams and partners to think bigger Whether you’re in events, marketing, or creative strategy, Alyson delivers practical insights and stories you won’t want to miss. About the guest: Alyson Strickler-Vazquez is an award-winning event marketing trailblazer with over 15 years of experience spanning Fortune 200 manufacturing, global travel management, and the fast-paced world of tech. From scaling global meeting departments to managing multi-million-dollar event portfolios, Alyson has built a career creating bold events that inspire, engage, and deliver real business results. She is currently the Head of Strategic Events at Webflow, where she leads the company’s flagship conference and external experiences, turning creativity and storytelling into a competitive advantage. Named a 2024 Event Marketer Changemaker and Budget Warrior, and the winner of the 2025 EX Award for Best Meeting Experience (under 5,000 attendees), Alyson seamlessly blends creativity with data-driven insights to design trade shows, activations, incentive programs, and sales kickoffs that leave a lasting impression. Her work goes beyond events—building powerful brand experiences that resonate deeply with audiences, driving long-term engagement and revenue. Through innovative leadership, she’s saved companies millions while elevating their brands on a global scale. Follow Alyson on LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here! At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here! Follow us! Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

    45min
  7. 103. Executing Impactful Brand Milestone Campaigns with Glenn Chamoff at HAI

    6 DE AGO.

    103. Executing Impactful Brand Milestone Campaigns with Glenn Chamoff at HAI

    Glenn Chamoff, Head of Sales and Partnerships at HAI, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to share how milestone campaigns can drive brand growth through storytelling, strategy, and authentic connection. Tune in now! About the guest: Before joining HAI in October 2022, Glenn Chamoff held sales leadership roles at top firms like Unisys and CSC (now DXC), as well as niche software companies. He has a proven track record of shaping buyer journeys through lead development, nurturing, and strategic engagement. At HAI, he leads with a focus on innovation, automation, and results. A history buff with a passion for New York, the Civil War, and baseball, Glenn brings his love for storytelling into his sales work at HAI. Connect with Glenn on LinkedIn! The Anniversary Collective is now The Milestone Collective — same mission, fresh new name! Check out the updated site to see what’s new! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here! At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here! Follow us! Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

    29min
  8. 102. Taco Bell’s Winning Formula for Experiential Success with Suzette Ford-Duffus

    23 DE JUL.

    102. Taco Bell’s Winning Formula for Experiential Success with Suzette Ford-Duffus

    Suzette Ford-Duffus, Head of Meeting and Events at Taco Bell joins Amanda Ma, CEO & Founder at Innovate Marketing Group, to discuss Taco Bell’s bold experiential strategy, viral brand moments, and how events can drive real cultural and business impact. About the guest: Suzette is an award-winning, innovative leader with 20+ years’ experience in experiential events and conferences. She spearheads the creative development and implementation of large-scale, complex projects that enhance brand awareness and/or generate franchisee investment. Suzette is fiscally savvy, having managed budgets from $100K to millions of dollars. Her unique professional authenticity inspires teams to excel in all areas.  At Taco Bell, Suzette is responsible for driving strategic planning, project management and event execution for events, with a strong focus on franchisee meetings, incentive trips, team member events and consumer events. A key highlight is executing the first Taco Bell Hotel consumer pop up experience that created fanatical brand love and led to the best sales month in Taco Bell history.  Prior to Taco Bell, Suzette also successfully produced events and managed marketing campaigns for other major brands, including Disney and American Heart Association. These events garnered global interest from media, celebrities, partner organizations, sponsors, board members, staff and fans.   Suzette is based in Orange County, California with her husband and two children. She is a proud graduate of California State University - Fullerton. Follow Suzette in LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here⁠⁠. At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Click here to learn more! Follow us on: LinkedIn⁠⁠⁠⁠EventUp Podcast⁠⁠Instagram

    35min
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Sobre

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!

Informações

  • Criado por
    Innovate Marketing Group
  • Anos de atividade
    2021 - 2025
  • Episódios
    110
  • Classificação
    Livre
  • Copyright
    © Innovate Marketing Group
  • Site do podcast
    EventUp

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