Not Your Mom's Sales Podcast

Julie Deem
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Learn the latest trends in marketing and sales along with ways you can leverage them with your podcast. Your host Julie Deem shares strategies and tips for building a brand that attracts clients you want to work with. Stop fighting the algorithms and start creating impact. 

  1. -21 Ч

    103 - Getting Listeners to the Next Step

    Send us Fan Mail You’re showing up, staying consistent, and putting out great content but your podcast isn’t turning listeners into clients. In this episode Julie Deem gets into exactly why that’s happening and what to do instead.  If you’re ready to stop treating your podcast like a content platform and start using it like a lead-generating tool, this episode will give you the clarity, connection, and direction you’ve been missing. Get Ready to Learn: How to clearly communicate what you do so listeners understand how you can help them.What builds real trust with your audience and makes them want to work with you.Why most podcasts fail to convert and how to fix it quickly.How to use storytelling to create stronger connections with your listeners.What a strong call-to-action actually looks like and how to use it effectively.How to structure your episodes so they naturally lead to client conversions.FAQ: Why isn’t my podcast converting listeners into clients? Most podcasts lack a clear strategy that guides listeners from consuming content to taking action, which prevents conversions from happening. Do I need more downloads to make sales from my podcast? No. Conversions come from having the right messaging and strategy, not just increasing the number of listeners. What kind of content converts best on a podcast? Content that combines clear messaging, relatable storytelling, and actionable steps tends to convert listeners into clients. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

    12 мин.

  2. 17 АПР.

    102 - How to Become a More Grounded Podcast Host

    Send us Fan Mail What if the reason your podcast isn’t connecting the way you want it to has nothing to do with your strategy? In this episode, Julie Deem shares powerful insights inspired by the book "Strong Ground: The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit" by Brené Brown and explains how grounded leadership directly impacts how you show up behind the mic. This episode is perfect if you want to build trust with your audience, stay consistent even when motivation isn’t there, and create episodes that actually convert listeners into clients. Get Ready to Learn: How being grounded as a podcast host creates stronger connection and trust with your audience. Why you don’t need more strategy, but a stronger foundation in your voice and values.How to balance structure and authenticity to create better podcast episodes.Why discipline matters more than motivation when it comes to podcast consistency.How to intentionally create connection instead of hoping your audience relates.Why taking ownership of your message is key to growing your podcast and your business.FAQ: What does it mean to be a grounded podcast host? Being a grounded podcast host means showing up with clarity, confidence, and self-awareness so your message is consistent and your audience can trust and connect with you. Do I need to script my podcast episodes to sound more professional? No, the best podcast episodes come from a balance of preparation and authenticity, where you have a plan but still allow your personality and voice to come through naturally. How can I stay consistent with my podcast when I don’t feel motivated? Consistency comes from discipline, showing up because you’ve committed to your podcast builds trust and long-term growth. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

    13 мин.

  3. 10 АПР.

    101 - Show Notes that Sell

    Send us Fan Mail If you’ve been consistently showing up with your podcast but not seeing it turn into real business growth, the problem might not be your content. It might be how you’re packaging it. In this episode, Julie Deem breaks down why your show notes are more than just a recap. They are a strategic marketing asset and a key part of your sales system. If you want your podcast to start working for your business instead of just existing, this episode will show you how to make that shift. Get Ready to Learn: How to reframe show notes from a summary into a sales and marketing tool.Why your podcast title plays a critical role in searchability and listener engagement.How to write episode descriptions that connect directly to your ideal client and drive action.The importance of structuring clear takeaways to improve visibility in AI-driven search.How FAQs increase discoverability and help your content show up in search results.Why turning show notes into blog content builds long-term traffic and authority.How to repurpose show notes into multiple forms of content without starting from scratch. FAQ: Do show notes actually help generate leads? Yes, when structured strategically, show notes guide listeners toward your offers and make it easier for potential clients to take the next step. What should be included in podcast show notes? Strong titles, a compelling description, clear takeaways, FAQs, and links to your offers or resources should all be included. How do show notes help with SEO and AEO? Show notes provide searchable content that helps your episodes appear in Google and AI-driven search results when people are looking for answers. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

    14 мин.

  4. 3 АПР.

    100 - Keep Showing UP! Celebrating 100 Episodes and Counting

    Send us Fan Mail What does it really take to stay consistent long enough to see results in your podcast and your business? In this milestone episode, Julie Deem celebrates 100 episodes of Not Your Mom’s Sales Podcast and shares the real story behind what it takes to keep showing up, even when it feels hard, uncertain, or repetitive. Drawing from her experience building over 300 episodes on UNITED State of Women and growing a second podcast designed to help business owners generate leads, Julie breaks down why podcasting is more than just content and how your voice can become one of the most powerful tools in your business. This episode is both a reflection and a call to action for anyone who has started a podcast but is struggling to stay consistent or see results. Get Ready to Learn: Consistency in podcasting is built through repeated decisions, not motivation.Building a second podcast can be an expansion of growth, not starting over.Podcasting can evolve from a creative outlet into a strategic business tool.Experience raises the standard, but it does not remove the challenges of showing up.Confidence and clarity are developed through consistent action over time.Your voice, when used intentionally, becomes a powerful asset for business growth.Commitment matters more than having the perfect strategy.FAQ: How long does it take to see results from a podcast? Results come from consistent effort over time, not from a few episodes. The real growth happens through compounding visibility and trust. What is the biggest mistake podcasters make? Inconsistency. Many podcasters stop before they give their show enough time to build momentum. Can podcasting really generate leads for a business? Yes. When used strategically, podcasting builds authority, trust, and relationships that naturally lead to business opportunities. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

    14 мин.

  5. 27 МАР.

    99 - Stop Decision Fatigue With This Podcast Repurposing System

    Send us Fan Mail If you’ve been consistently recording podcast episodes but still feel overwhelmed every time it’s time to promote them, this episode is going to shift everything. In this episode, Julie Deem shares her system to remove the mental load from podcast promotion by building a simple, repeatable post-production system. If your podcast feels like more work than it should, this is the system you’ve been missing.  Get Ready to Learn: Why podcast burnout is often caused by decision fatigue, not lack of time.How to simplify your content strategy by focusing on just five core assets.The difference between creating content and extracting content from your podcast.How templates eliminate mental overload and make promotion faster and easier.Why batching your content is the key to consistency and long-term growth.How to turn your podcast into a system that supports your business instead of draining it. FAQ: What are the five assets I should create from each podcast episode? Your full episode, a short hook clip, a quote, a blog-style show notes post, and an email. Why does promoting my podcast feel so exhausting? Because you’re likely experiencing decision fatigue from starting from scratch every time you promote an episode. Do I need to create new content for every platform? No, you should be repurposing and translating your existing content into formats that fit each platform. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

    14 мин.

  6. 20 МАР.

    98 - How Authentic Storytelling Drives Sales

    Send us Fan Mail If your content is getting attention but not turning into clients, this episode will change how you think about sales forever. In this episode, Julie Deem explains why so many established business owners struggle to convert. The problem isn’t your offer or your strategy, it’s your storytelling. If your podcast or content isn’t generating leads, this episode will show you exactly what’s missing and how to fix it.  Get Ready to Learn: Why struggling with sales is often a storytelling problem, not a strategy problem.How overexplaining and sounding polished can actually hurt your conversions.Why audiences buy based on emotional connection, not credentials or frameworks.How sharing your personal journey builds trust and drives client action.A simple storytelling framework you can use immediately in your content.How to identify the stories you’re currently holding back that could convert your audience.FAQ: What is storytelling in sales? Storytelling in sales is the process of sharing real experiences, challenges, and transformations that help your audience emotionally connect with you and see themselves in your journey. How do I use storytelling in my podcast? You can use storytelling by sharing your “before,” your turning point, and how that connects to what you help clients with today. This creates relatability and builds trust with your listeners. What kind of stories should I share in my business? The most effective stories are the ones you hesitate to share—the messy moments, pivots, failures, and doubts. These create the strongest connection with your audience. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

    14 мин.

  7. 13 МАР.

    97 - Descript vs Riverside: Which Podcast Tool Is Better for Business Podcasters?

    Send us Fan Mail Everyone in podcasting seems to be talking about the same thing right now: Riverside’s push to become an all-in-one podcast platform. With new features like built-in podcast hosting, live streaming, and remote recording, Riverside is making a serious move to compete with traditional podcast workflows. But does that actually make it the better tool? In this episode, Julie Deem breaks down the real differences between Descript and Riverside, two of the most popular platforms used by podcasters today. If you’ve been wondering whether it’s time to switch tools or whether you should combine platforms for the best production workflow, this episode will help you make the right decision for your podcast and your business. Get Ready to Learn: How Descript and Riverside were built for completely different purposes in podcast production.Why editing-first platforms and recording-first platforms create very different workflows for podcasters.Which platform has the strongest tools for podcast editing and post-production.Why Riverside’s local recording technology is a major advantage for remote interviews.How Riverside’s new podcast hosting feature compares to established podcast hosting platforms.Why many professional podcasters record in one platform and edit in another.How to choose podcast tools based on your production style instead of chasing new features.Why the right podcast workflow can save hours of production time every week.How the tools you use can impact your ability to consistently publish content that drives sales and leads.FAQ: What is the difference between Descript and Riverside? Descript is primarily an editing and post-production platform that allows creators to edit audio and video by editing a transcript. Riverside is primarily a recording platform designed to capture high-quality remote interviews using local recordings on each participant’s device. Which platform is better for podcast editing? Descript is widely considered the stronger platform for editing because of its text-based editing system, AI tools, filler-word removal, Studio Sound audio enhancement, and voice cloning features. Does Riverside replace podcast hosting platforms? Riverside recently introduced built-in podcast hosting, but many podcasters still rely on dedicated hosting platforms like Buzzsprout, for deeper analytics, monetization tools, and long-term reliability. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

    17 мин.

  8. 6 МАР.

    96 - Why Backlinks Are the Secret to Ranking Higher on Google with Brandon Leibowitz

    Send us Fan Mail If you’ve ever wondered how some businesses show up everywhere on Google while others stay invisible, this episode will change how you think about SEO. In this episode, Julie Deem sits down with SEO expert and bestselling author Brandon Leibowitz to share how search engines actually decide who ranks at the top.  By the end of this episode, you will have a clearer understanding of how SEO works today and how you can start positioning your business to be discovered through modern search engines. Get Ready to Learn: How backlinks help search engines determine whether your website can be trusted.What role podcast guest appearances play in building SEO authority online.How publishing niche-specific content improves your chances of ranking on Google.Why owning your website is more important than relying on social media platforms.How to structure your website pages to target more keywords and attract new clients.What mistakes people make when using AI to generate content for their websites.How to start building an SEO strategy even if you do not know how to code. FAQ: What are backlinks and why do they matter for SEO? Backlinks are clickable links from another website that point to your website. Search engines view backlinks as votes of trust, which helps determine how credible and authoritative your site is when ranking search results. Can podcast guesting really improve SEO? Yes. When you appear as a guest on podcasts and the host publishes your interview on their website with a link to your site, that link becomes a backlink that can improve your search engine rankings. Should I publish my blog posts on multiple platforms? You can republish your content on other platforms, but your website should always publish it first. Search engines typically give ranking credit to the original source of the content. Click here for your gift from, Brandon Leibowitz. Book: The Power of Guest Podcasting Free SEO and Website Audit Schedule a complimentary call to see if podcasting is a good fit for you: https://calendly.com/thebusinesspodcasteditor/discovery-call-the-business-podcast-editor Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

    24 мин.
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Learn the latest trends in marketing and sales along with ways you can leverage them with your podcast. Your host Julie Deem shares strategies and tips for building a brand that attracts clients you want to work with. Stop fighting the algorithms and start creating impact. 

Информация

  • Автор
    Julie Deem
  • Годы выхода
    2024 - 2026
  • Выпуски
    104
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2026 Not Your Mom's Sales Podcast
  • Сайт подкаста
    Not Your Mom's Sales Podcast