Be you Brand - The Podcast

Ati Grinspun
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Be you Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact . If you are ready to stop the doubt, and fear of being too much , not enough, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, beyond your wildest dreams, this show is for you. With actionable strategy and tactics to help you not only move, but achieve massive success at building your personal brand, while being more of who you already are, I’m here to help you BE. YOU. 100% cause, you are the brand my friend. Going from world champion flair bartender to portrait photographer to personal branding photographer to coaching 100’s of women building profitable brands, Ati will tell it like it is, drop a few f bombs in the meantime and get you into action. Welcome to the be you brand podcast

  1. 83. How to Win When Everything Fails: Lessons from the Be You Brand Live

    ١٤ أكتوبر

    83. How to Win When Everything Fails: Lessons from the Be You Brand Live

    Thirteen days after Be You Brand Live, Ati records from her car and tells the real, unfiltered story behind what went down: from missing AV teams to power outages, food poisoning, and on-stage chaos. This is a raw, honest reflection on event planning, crisis management, and the kind of resilience it takes to lead through uncertainty. Resources Mentioned Be You Brand Live Revival (Oct 17 11am PST) via  Zoom — comment “REVIVAL” on Ati’s Instagram to join She Is Made For More by Cristal Jacobo https://www.cristaljacobo.com/she-is-made-for-more-live (October 24th-25th) Somatic Experience with Emily Rose – Embodiment and sensuality through movement NLP “Anchor” Exercise (Casino Chips) – Using physical anchors for mindset and manifestation Highest Self Hypnosis Meditation Breathwork & Tapping Tools – Ati’s daily nervous system regulation go-tos CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: DM ME BRANDED on IG to immediately access my BRAND TO BANK 40 minute training where you will uncover WHY and WHERE you are stuck and how to start making progress towards your first 100k year . DM ME on IG  Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Episode Highlights When your dream event tests your limits—and your leadership. The behind-the-scenes chaos that made Be You Brand Live unforgettable. How to stay calm when everything you planned falls apart. Why community and quick thinking matter more than perfection. The mindset shift that turns breakdowns into breakthroughs. What real resilience looks like in front of 100 people. How chaos became the biggest transformation of all. Key Takeaways Event planning is emotional warfare — no amount of preparation guarantees perfection. Leadership isn’t about control; it’s about presence. Who you are in chaos defines your growth. Community saves you. Relationships built on trust and values will show up when things fall apart. Your nervous system is your greatest business asset. Learn to regulate it through movement, breath, and music. Transformation often hides in the breakdown. Every challenge points toward expansion. Quotable Moments "You, my friend, you can overcome absolutely everything. It's not over until you fucking win." - Ati Grinspun “The equality of all of us. It doesn't matter where you are in your business... We're all here to serve each other." - Ati Grinspun Episode Timestamps 00:02 – Why this episode is different (and recorded in the car!) 02:28 – Behind the scenes of Be You Brand Live: hotel challenges and hidden costs of event planning 06:55 – Managing teams, grief, and last-minute changes before the event 13:57 – The chaos begins: rude venue staff, missing AV, and what leadership looks like under pressure 21:00 – Finding the beauty in the mess: powerful experiences with Emily Rose and the somatic session 25:39 – The NLP chip exercise and why embodiment matters 27:55 – Crisis hits: power outage during the event 30:23 – Ati’s go-to tools for emotional regulation (tapping, breathwork, dance parties) 35:41 – Burned jackets, food poisoning, and a $50K day — resilience in real time 42:48 – Leading through chaos and redefining what success looks like 45:04 – When a participant dislocates her knee: crisis management and calm under pressure 47:23 – The spiritual lesson: surrender, trust, and leadership through uncertainty 49:50 – Post-event reflections and why “it’s never over until you win”   About Your Host Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to portrait photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. About the Show Be You Brand is for the woman entrepreneur, business owner, or founder ready to build that million-dollar personal brand, mindset, income, and impact. If you’re ready to beat imposter syndrome and show the world your full potential while building a business and life you love, this is your room. Categories: Entrepreneurship • Business • Marketing • Self-Improvement Core Pillars: Personal Branding • Business • Mindset • Energetics • Purpose • Life

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  2. 82. The Inner CEO: Building The Leader Behind The Brand with Dr. Laura Miner

    ٢٣ سبتمبر

    82. The Inner CEO: Building The Leader Behind The Brand with Dr. Laura Miner

    Join Ati as she sits down with her longtime mentor and friend, Dr. Laura Miner, to explore what it truly means to become the inner CEO of your business. Laura reveals the science-backed framework that transforms overwhelmed business owners into confident leaders, sharing why systems and strategy fail without the crucial third element - self-leadership. From overcoming dyslexia and barely graduating high school to earning her PhD, Laura's journey proves that building the leader behind the brand starts from within.   CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE Looking to Stand out ( on and off social media) get the Stand out Masterclass HERE 📲Book a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED Be You Brand Live Event - https://atigrinspun.com/beyoubrandliveevent/ T. Harv Eker's "Secrets of the Millionaire Mind"  Laura's Self-Leadership Edge Course  Laura's Newsletter Peak Potentials Training Company (referenced) Chat GPT for Self-Dialogue - Mentioned as a brainstorming tool GUEST BIO Dr. Laura Miner is a self-leadership expert with a PhD who has spent decades studying what makes some people succeed while others stall. From barely graduating high school with a 1.9 GPA due to dyslexia to becoming a sought-after speaker and trainer, Laura has worked with thousands of entrepreneurs as a lead trainer for T. Harv Eker's companies and now helps business owners become their own inner CEOs through science-backed self-leadership strategies. EPISODE HIGHLIGHTS The hidden reason why 50% of people in the same program get results while others don't The three pillars that determine whether you succeed or stay stuck in your business Why clarity comes from action, not thinking (and how to stop overthinking your way to paralysis) The surprising truth about burnout and overwhelm that most entrepreneurs miss How to transform tasks you hate into fuel for your mission using perspective shifts KEY TAKEAWAYS Self-leadership has three pillars: How you think (constructive thought patterns), how you act (behavioral strategies), and how you motivate yourself (natural rewards) Information without transformation is useless - consuming content feels productive but doesn't create change Clarity comes from doing, not thinking - action reveals the next step when overthinking keeps you stuck Your "why" must be deeply personal - surface-level motivations like "making sales" won't sustain you through challenges Small actions compound - one class can lead to a PhD, one piece of content can change someone's life QUOTABLE MOMENTS "Information is not transformation. Information alone does not go anywhere." - Laura Miner "Clarity comes from doing. It doesn't come from thinking." - Laura Miner "Who you are is how you lead. And if your business is not aligned with who you are, and if you are not authentically aligned with who you are, it prevents you from being able to lead." - Laura Miner FIND LAURA MINER Website: lauraminer.com LinkedIn: @LauraWMiner Newsletter: Available on her website Book: [PLACEHOLDER FOR BOOK TITLE AND LINK] EPISODE TIMESTAMPS 00:00 – Welcome and Laura's backstory as Ati's mentor 05:30 – What is self-leadership and why it matters 12:15 – The three pillars: Think, Act, Motivate 18:45 – Why overwhelm and burnout happen (lack of clarity) 25:20 – The inner dialogue tool for better decision-making 32:10 – Becoming your inner CEO and leading yourself 38:40 – Motivation strategies that actually work 43:15 – Laura's transformation story: 1.9 GPA to PhD 45:50 – Where to connect with Laura   ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

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  3. 81. How to Pitch Yourself to Speak at Events (and What Not to Do)

    ١٨ سبتمبر

    81. How to Pitch Yourself to Speak at Events (and What Not to Do)

    Four weeks, five weeks… who’s counting? 😅 After running our Be You Brand Live speaker contest, I’m breaking down exactly what made applications a YES vs. a no-go. In this episode, I give you a simple 90-second pitch template and the 3-part checklist event hosts (like me!) use to decide who gets the mic—so you can get booked with confidence, clarity, and that BYB energy. Connect with Ati Ready to build a personal brand you’re proud of: Brand to Bank Instant access training: Dm me BRANDED ON IG ✏️ Free: Profitable Personal Brand Quiz → https://atigrinspun.com/quiz/ 📲 Book a discovery call (BYB Academy, 1:1 Intensives & more) → https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @ati.grinspun → https://www.instagram.com/ati.grinspun Website: https://atigrinspun.com/ FB Community (Personal Branding for Womenpreneurs): https://www.facebook.com/groups/personalbrandingforwomenpreneurs Resources Mentioned Be You Brand Live info/tickets → https://atigrinspun.com/beyoubrandliveevent/ She Is Made For More by Cristal Jacobo → https://www.cristaljacobo.com/she-is-made-for-more-live (October 24th-25th) Cristal's collab episode with me → https://open.spotify.com/episode/3IwMHAxqpItTju93v7LccP Sarah Heeter episode on pitching podcasts (no more ghosting!) → https://open.spotify.com/episode/51Oawx0TYOUosU040ACzj0 90-Second Pitch Checklist (Free resource ) →  ACCESS HERE Episode Highlights The 3-part checklist every organizer uses (Value • Relevance • Energy) Why “your story” alone isn’t enough—and how to turn it into audience transformation The tiny things that cost you big opportunities (time limits, naming the event right, etc.) How to tie your actual expertise to an event’s theme so you’re an obvious fit The 90-second pitch template that gets you booked (and how to film it like a pro) Key Takeaways How to instantly show organizers/Event hosts  what you’ll teach + why it matters to their audience. Why following directions signals professionalism and respect for the stage. The way your on-camera energy predicts how you’ll hold a room. How to connect your offer to your talk so speaking leads to clients, not just applause. The step-by-step framework to repurpose your 90-second pitch for podcasts, panels, and conferences. Quotable Moments “Your story is powerful— but unless you connect it to the audience’s transformation, it’s just a story.” – Ati “If you can’t stick to 90 seconds in your pitch, I can’t trust you with 20 minutes on stage.” – Ati “Be the obvious fit: Value. Relevance. Energy. That’s the whole game.” – Ati Episode Timestamps (detailed) 00:01 – Why I recorded this (speaker contest debrief + goal to educate) 02:16 – What you’ll leave with: 90-second pitch template + 3-part checklist 04:28 – Why rules matter (how tagging/format helps hosts find your entry) 06:48 – The 3-part checklist: Value • Relevance • Energy (what each really means) 08:54 – Deal-breaker #1: Vague topic / only personal story → how to add clear takeaways 11:12 – Deal-breaker #2: No title or outline → give a working title + 3 bullets 13:34 – Deal-breaker #3: Wrong fit / ignoring theme → how to thread your expertise 15:50 – Deal-breaker #4: Low energy/monotone → easy filming fixes that boost presence 17:58 – Deal-breaker #5: Didn’t follow directions (length, one video…) → respect the stage 18:45 – Deal-breaker #6: Voiceover edits vs. showing your face → we’re booking you, not an edit 19:58 – Deal-breaker #7: Didn’t say name/expertise or tie talk to business → this is lead-gen 21:15 – Deal-breaker #8: Got the event name wrong 😬 → how to never miss this again 22:22 – Recap + why this matters for podcasts, panels, & big stages 23:40 – The 90-second pitch template: hook, credibility, relevance, 3 takeaways, confident close 26:57 – What hosts fear (rambling, no timing, no prep) + how to calm those fears in your pitch 28:21 – Quick coaching to turn a “maybe” into a YES (value vs. energy tweaks) 30:31 – CTA: Spotify comments + Apple Reviews + tag me on IG @ati.g.branding   About Your Host Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to portrait photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. About the Show Be You Brand is for the woman entrepreneur, business owner, or founder ready to build that million-dollar personal brand, mindset, income, and impact. If you’re ready to beat imposter syndrome and show the world your full potential while building a business and life you love, this is your room. Categories: Entrepreneurship • Business • Marketing • Self-Improvement

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  4. 80. Rewriting Your Money & Self-Worth Story with Matrasa Ferguson

    ١٦ سبتمبر

    80. Rewriting Your Money & Self-Worth Story with Matrasa Ferguson

    What if the stories you tell yourself are keeping you stuck? In this episode, Ati sits down with bestselling author and coach Matrasa Ferguson, who shares how she broke free from toxic cycles, healed her relationship with money, and found the confidence to step fully into her worth. From the fear of being seen to publishing her story in Be You Brand: Your Story, Your Business, Your Way, Matrasa reveals the vulnerable moments, mindset shifts, and empowering lessons that changed everything.   ✨ Countdown to Be You Brand Live 2025 ✨ We’re just 9 days away from Be You Brand Live in Las Vegas — happening Sept 25–27, 2025! 🎉 Get your ticket here: https://atigrinspun.com/beyoubrandliveevent/   RESOURCES MENTIONED Be You Brand: Your Story, Your Business, Your Way - Volume 2 Join Matrasa’s Profit Playground Rewrite Your Money Story Meditation  Ascension Mastermind   CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   GUEST BIO Matrasa Ferguson is an intuitive money coach & bookkeeper for creative, neurodivergent, and spiritual business women.  As the founder of 11.11 Bookkeeping, she helps her clients organize their business finances, understand their numbers and master their money energy so they can create impact & their dream life through their profitable magic.  She brings over a decade of experience in customer service & administration for enterprises of all sizes, as well as a unique holistic approach to bookkeeping & money that takes the whole person into account - mind, body & spirit.  Her zone of genius is in Done-For-You bookkeeping, money coaching, and being a business guide for women who feel like they have to do it all alone.    EPISODE HIGHLIGHTS Matrasa’s journey from fear of being seen to becoming a bestselling author How storytelling can bring deep healing and release decades of emotional weight Rewriting money stories: shifting from scarcity and unworthiness to empowerment Why money is a relationship—and how it reflects back your self-worth The role of coaching, mentorship, and community in sustainable growth Practical tools for building confidence and clarity in business and life KEY TAKEAWAYS Your business mirrors your inner world—clarity and healing create confidence and growth. Money is a relationship; the way you treat it reflects how you value yourself. Storytelling is healing—sharing vulnerably can release what you’ve carried for years. Mentorship matters—sometimes you need someone to hold the mirror to your greatness. Empowerment comes from ownership—of your story, your finances, and your worth.   QUOTABLE MOMENTS “Your business is a direct reflection of you and who you’re becoming.” – Matrasa Ferguson “Money is always a relationship—it’s a mirror of your worth and the energy you hold.” – Ati Grinspun “Letting myself be seen was like asking people to see me naked—that’s how vulnerable it felt.” – Matrasa Ferguson   FIND MATRASA FERGUSON Website: https://stan.store/1111bookkeeping Email: matrasa@1111bookkeeping.com Instagram: www.instagram.com/11.11bookkeeping/   EPISODE TIMESTAMPS 00:00 Introduction and Growth Journey 05:06 The Power of Trusting the Process 09:47 Vulnerability in Storytelling 14:57 Overcoming Toxic Relationships 19:48 Money Wounds and Self-Worth 24:52 The Role of Coaching and Mentorship 29:53 Writing as a Healing Journey 34:49 Shifting Your Money Mindset ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

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  5. 79. The Masks We Wear: From Hiding to Healing with Amanda Magick

    ٢٩ أغسطس

    79. The Masks We Wear: From Hiding to Healing with Amanda Magick

    So many of us move through life wearing masks, performing, people-pleasing, or blending in until we forget who we truly are. In this episode, holistic mental wellness coach and author Amanda Magick shares her story of unmasking and the practices that helped her step into authenticity. If you’ve ever felt like you’re hiding parts of yourself just to keep up, this conversation will help you see the masks more clearly, and start letting them go.   ✨ The countdown is real… Be You Brand Live 2025 is 88% SOLD OUT! 📍 Las Vegas | Sept 25–27 | 🎟️ Grab your seat before it’s gone. Get your ticket here   RESOURCES MENTIONED Join the Be You Brand Book Launch!  Be You Brand: Your Story, Your Business, Your Way (Volume 2) The 5 Personality Patterns Ascension Mastermind Freebie: Magick Mindset Masterclass   CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   GUEST BIO Amanda Magick is a trauma-informed and neurodivergent-informed holistic mental wellness coach, author, and creator of the Magick Mindset™ framework. She helps women heal from the inside out by blending neuroscience, gut-brain health, and intuitive practices into her signature self-healing journey, The Manifest Station™. Amanda is also a co-author in Be You Brand: Your Story, Your Business, Your Way (Volume 2), and a proud leader within Amare, the mental wellness company.   EPISODE HIGHLIGHTS Amanda’s candy bar epiphany that revealed she didn’t know her true likes and desires The role of masking in business, motherhood, and identity Why awareness is the first step in Amanda’s “Sparkle Framework” Flickers of light: small moments that guided her healing journey Nervous system regulation, gut health, and their link to authenticity Investing in herself—how Amanda stepped into Be You Brand Academy & Ascension Mastermind The ripple effect of authenticity and community support Her mission to help moms heal, manifest, and create lasting impact KEY TAKEAWAYS Masks often begin as protection but can become false identities we carry for decades. Awareness is the first step—without it, change isn’t possible. Healing happens in “flickers,” small moments of clarity that build over time. The body and mind are deeply connected—gut health and nervous system care support authenticity. Small daily actions (like 5 minutes of stillness or drinking water) rebuild trust with yourself and shift your life.   QUOTABLE MOMENTS “Sometimes the things we do to protect ourselves become the masks we mistake for personality.” — Amanda Magick “You are not rejected—you’re simply being aligned with the right people.” — Ati Grinspun “You are the light. Trust that knowing and follow it.” — Amanda Magick   FIND AMANDA MAGICK Website: amandamagick.com Email: theamandamagick@gmail.com Instagram: @amandamagick  Facebook: Amanda Magick    EPISODE TIMESTAMPS 00:00 Introduction to Authenticity and Personal Branding 03:02 The Journey of Self-Discovery 05:56 Understanding Masks and Authenticity 08:54 Flickers of Light: Recognizing Change 12:12 The Importance of Awareness in Healing 15:13 Investing in Yourself and Your Brand 17:59 The Ripple Effect of Helping Others 21:11 The Connection of Thoughts and Actions 24:58 Understanding the Body-Mind Connection 28:34 The Importance of Small Steps 31:08 Visualization and Community Impact 35:28 Embracing Authenticity in Business 37:55 Empowering Women to Trust Themselves ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

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  6. 78. How Podcasting Builds More Than an Audience with Jessica Burgio

    ٢٦ أغسطس

    78. How Podcasting Builds More Than an Audience with Jessica Burgio

    For women entrepreneurs, building community is the difference between hustling alone and creating a business that truly lasts. In this episode, Jessica Burgio shares how podcasting became her most powerful tool for connection, visibility, and growth. You’ll learn why consistency matters, how to turn your voice into impact, and how to build a brand that feels aligned and sustainable. Even if you do not wanna launch your own podcast yet or don't feel like running your own event  This conversation will remind you that you don’t need to be “ready” to start — you just need to begin.   ✨ Be You Brand Live 2025  Join us in Las Vegas, Sept 25–27, 2025  🎟️ Only 27 tickets left! Get your ticket here   RESOURCES MENTIONED Join the Unscripted Network Podcast Community Jessica’s podcast: UNSCRIPTED Grab this FREE Checklist: The Ultimate Podcast Beginners CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   GUEST BIO Jessica Burgio is a business strategist, wellness mentor, and host of the top 1.5% ranked Unscripted podcast. With 25+ years in the beauty and wellness industry, she helps women amplify their voice, build bold personal brands, and create diversified income streams. Through her coaching, podcasting expertise, and clean living advocacy, Jessica empowers women to be seen, heard, and unstoppable—while building a body, brand, and life they’re proud of.   EPISODE HIGHLIGHTS Why community is different from just having followers Jessica’s pivot from hairdresser to podcasting leader The importance of taking action before you feel ready How podcasting builds credibility, confidence, and deep connection Ways women can start building community, with or without a podcast The power of collaboration and protecting the “vibe” of your community Why momentum and consistency are the secret to trust (and clients) KEY TAKEAWAYS Community isn’t about being the expert in the room, it’s about bringing people together around a shared mission. You don’t have to start big; even a coffee chat or weekly live can spark connections. Podcasting is one of the most intimate ways to build trust, even if only 20 people are listening. Consistency builds trust, and trust turns into clients. Your brand grows when you’re willing to pivot, experiment, and take action before you feel fully ready. QUOTABLE MOMENTS “Podcasting feels safe. It’s not about likes or comments, it’s about connecting deeply with just one person listening.” – Jessica Burgio “If you make it all about you, you’re not building community. It’s about bringing people together around a mission.” – Jessica Burgio “Women entrepreneurs don’t need more strategies, they need the courage to be seen and to build a brand that actually feels like them.” – Ati Grinspun   FIND JESSICA BURGIO Website: www.jessicaburgio.com/ Email: beautyinspiresbeauty@gmail.com  Instagram: www.instagram.com/jessicaburgio   EPISODE TIMESTAMPS 01:00 Building Community vs. Audience 04:58 The Journey of Podcasting and Personal Branding 10:09 The Importance of Taking Risks 12:02 Building Community Through Podcasting 18:05 Navigating the Podcasting Landscape 20:00 The Role of Clarity in Podcasting 24:50 Creating Meaningful Connections 29:52 The Unscripted Network and Community Building ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

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  7. 77. How Women Entrepreneurs Unlock Self‑Leadership Without Burning Out with Brin'na Rollins-Williams

    ٢٩ يوليو

    77. How Women Entrepreneurs Unlock Self‑Leadership Without Burning Out with Brin'na Rollins-Williams

    We thought “self-leadership” was just a corporate thing, until we realized it’s the missing piece for women building real businesses and meaningful lives. In this episode, Brin’na Rollins-Williams shares how she walked away from a six-figure career at Target to reclaim her wholeness, voice, and legacy and how women entrepreneurs can do the same without burning out.   This episode will walk you through a lesson on Self-Leadership…that is so needed in entrepreneurship.    🎟️  Be You Brand Live 2025 (Sept 25–27 in Las Vegas) Get your tickets here: https://atigrinspun.com/beyoubrandliveevent/   RESOURCES MENTIONED Join the Be You Brand Book Launch team Brin’na’s podcast: The Legacy Lounge Podcast FREE Download: "Why Self-Leadership Is Your Secret Business Weapon" Guide (PDF)   CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   GUEST BIO Brin’na Rollins-Williams transforms high-stakes pressure into powerful leadership platforms that create lasting impact. Fresh out of Purdue University in 2010, she started her career at Target where they called her ‘Bullseye Brinna’ the one who built winning teams and drove results the right way. Three promotions in four years led to becoming Target’s youngest Senior Director by 28, managing over $500 million in revenue and thousands of team members across 10 stores. But the perfect high achiever’s story had a hidden cost: her identity became so intertwined with her job that she couldn’t tell where work ended and she began, leading to anxiety, panic attacks, and medications before age 33. The breakthrough came from getting vulnerable with her team. When she dropped the perfect leader facade and shared her struggles, team engagement soared, connections deepened, and results improved. That’s when she discovered the most powerful lesson of her career: authentic leadership isn’t just better for leaders, it’s better for business. Through Legacy Fulfilled, Brin’na helps leaders from entrepreneurs to Fortune 500 executives create magnetic cultures where authenticity drives results. Her clients report improved business outcomes, stronger leadership pipelines, and more engaged teams. As a speaker, executive coach, and contributing author, she’s passionate about showing ambitious leaders they don’t have to choose between being authentic and being successful.   EPISODE HIGHLIGHTS Brin’na’s bold leap from a high-ranking Target career to entrepreneurship The invisible power of self-leadership and how it fuels sustainable business growth Understanding wholeness vs. hollowness in life and leadership How childhood experiences shaped her leadership style and desire to create legacy Real talk on people-pleasing, perfectionism, and pausing to honor your capacity What it really means to "run your business for a life you absolutely love" The moment a tattooed pause button became a turning point in her journey KEY TAKEAWAYS Self-leadership is the backbone of authentic business success. Pausing isn’t weakness—it’s power. Wholeness > Hustle. Let your business serve your life, not the other way around. Legacy is built in the small, impactful moments—not accolades. You don’t need to mirror someone else’s path. Your way is the right way. QUOTABLE MOMENTS “If you are someone with a platform—if people watch you, listen to you—you’ve been promoted to a leader.” – Brin’na Rollins-Williams “Self-leadership is not selfish. It’s the foundation that lets you serve others from wholeness instead of hollowness.” – Brin’na Rollins-Williams “What you don’t change, you choose.” – Ati Grinspun   FIND BRIN’NA ROLLINS-WILLIAMS Website: www.legacyfulfilled.com Email: brinna@legacyfulfilled.com Instagram: @Brinna.RW Facebook/LinkedIn: Brin'na Rollins-Williams   EPISODE TIMESTAMPS 00:00 Introduction to Personal Branding and Self Leadership 02:13 Brina's Journey from Corporate to Coaching 06:12 The Importance of Self Leadership 10:06 Understanding Self Leadership in Coaching 14:04 The Role of Self Leadership in Business 18:11 Legacy and Impact: The Heart of Self Leadership 21:55 Navigating Personal Loss and Its Influence 26:06 The Power of Self-Discovery and Reflection 29:55 Time Management and Self Leadership 34:01 Resources for Women Entrepreneurs 37:54 Conclusion and Call to Action ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

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  8. ١٥ يوليو

    76. Hosting Events That Build Trust, Community, and Sales with Cat Roten

    Thinking about hosting a retreat, workshop, or live event but don’t know where to start? In this episode, Cat Roten shares what really goes into planning events that feel aligned, run smoothly, and actually sell. From contracts to confidence, we’re covering the things most people don’t tell you. CONNECT WITH ATI  🎟️  Be You Brand Live 2025 (Sept 25–27 in Las Vegas) Get your tickets here: https://atigrinspun.com/beyoubrandliveevent/ Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat   RESOURCES MENTIONED Episode 66: How I Landed My First Speaking Gig (Hint: No Invitation Needed!) 3 Common Event Planning Mistakes & How to Avoid Them Cat’s Podcast: Success Beyond Strategy Preferred Events Calendar (Free resource): https://stan.store/impactfuleventco/p/your-preferred-events-calendar   GUEST BIO Cat Roten is the founder of Success Beyond Strategy and the Event Host Community, where she supports business owners in executing strategically while leading with their intuition to create a business and life that is uniquely their own. After a decade in the hotel industry, Catherine discovered her gift for simplifying complex processes—helping business owners cut planning time in half, reclaim their energy, and create intentional systems that reflect their goals. As a Fractional COO and event strategist, she guides clients in building aligned business operations and planning impactful events with ease and confidence. Catherine is also the host of the Successful Events podcast, where she shares practical advice and real-world insights to help entrepreneurs plan & host their events with clarity, purpose, and authenticity.   EPISODE HIGHLIGHTS The biggest mistakes first-time event hosts make (and how to avoid them) Why contracts matter—yes, even for small events The power of showing up fully as you on stage What type of event makes sense for your season of business How to make your event profitable (even on your first try) Why you need a clear “why” and offer behind every event Smart tips around budgeting, photography, and team support What it really looks like to lead your community through live experience KEY TAKEAWAYS Use Contracts for Everything – From speakers to sponsors, contracts protect your event and business. Don’t Overpack Your Schedule – Give space for networking, reflection, and magic to happen. Start With Your ‘Why’ – Understand the purpose and offer behind your event before diving into logistics. Budget for the Unexpected – Always build in a contingency fund of 10-15%. Your Event is an Extension of You – Make it intentional, not a carbon copy of someone else’s.   QUOTABLE MOMENTS “You’re not creating an event for someone else. You’re creating it to reflect you and the impact you want to make.” — Cat Roten “If you don’t ask, the answer is always no.” — Ati “Hosting your own event puts you at the head of the table, you don’t need to wait for someone to give you a seat.” — Cat Roten    FIND CAT ROTEN Website: CATROTEN.com/coo Email: catherine@imperfectlyimpactful.com Instagram:@cat.roten | @eventhostcommunity   EPISODE TIMESTAMPS 00:00 Introduction to Personal Branding and Events 02:59 The Unique Role of Event Hosting 05:50 Common Mistakes in Event Planning 09:00 The Importance of Contracts 11:56 Building a Personal Brand Through Events 14:51 Creating Intentional Events 17:52 Types of Events and Their Impact 20:51 The Financial Aspects of Hosting Events 23:57 Maximizing Profitability in Events 27:00 Final Thoughts and Resources ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

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Be you Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact . If you are ready to stop the doubt, and fear of being too much , not enough, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, beyond your wildest dreams, this show is for you. With actionable strategy and tactics to help you not only move, but achieve massive success at building your personal brand, while being more of who you already are, I’m here to help you BE. YOU. 100% cause, you are the brand my friend. Going from world champion flair bartender to portrait photographer to personal branding photographer to coaching 100’s of women building profitable brands, Ati will tell it like it is, drop a few f bombs in the meantime and get you into action. Welcome to the be you brand podcast

المعلومات

  • صناع العمل
    Ati Grinspun
  • سنوات النشاط
    ٢٠٢٣ - ٢٠٢٥
  • الحلقات
    ٨٤
  • التقييم
    فاضح
  • حقوق النشر
    © 2023
  • موقع البرنامج على الويب
    Be you Brand - The Podcast