The Savvy Seller with Kristen Doyle

Kristen Doyle, TPT seller, SEO coach, and web designer

When it comes to running and scaling your online business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your business, and what to avoid? That’s what you’ll learn on The Savvy Seller, the podcast that will show you how to take your digital product business to the next level through no-stress marketing, strategic planning, and more!  Your host, Kristen Doyle, has over a decade of experience selling digital products to teachers and entrepreneurs and has made all the mistakes so that you don’t have to! From selling on marketplaces like TPT and Etsy to running your own website shop, sales funnels, and courses, tune in to hear Kristen cover all aspects of running an online business. We're talking hustle-free strategies like growing your email list, setting up funnels, leveraging SEO, improving product listings, and effective strategies for your store and website.

  1. 4일 전

    164. Panic-Proof Your Business with a CEO Mindset

    Send us a text! (Your number stays private) A sales slump can send any business owner into panic mode - rushing to upload new products, slash prices, or overhaul their marketing, only to regret it later. In this episode, I’m sharing the real cost of those knee-jerk reactions and how to shift from fear-based decisions to a calm, strategic CEO mindset. You’ll learn how to recognize the triggers that spark panic, avoid common mistakes that waste time and money, and create a simple “panic prevention plan” to help you pause, assess, and make confident decisions that truly move your business forward. 00:37 - Panic-driven decisions: why they happen and what they cost 02:15 - An example of a time I made a panic-driven decision in my business 04:55 - Common panic reactions that hurt your business long term 08:06 - The power of pressing pause and switching to a CEO mindset 13:13 - Creating your personal panic prevention plan Links & Resources: NEW: Watch this episode on YouTubeFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode164  Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.   ➡️ Take the quiz at savvyquiz.com Check out my Everything Page at https://kristendoyle.co/everything

    19분
  2. 10월 7일

    163. Are You Stuck in Creator Mode When Your Business Needs a CEO?

    Send us a text! (Your number stays private) Have you ever poured your heart into cranking out product after product, only to watch your sales drop instead of soar? I’ve been there, and it turns out, I was stuck in what I call “creator mode.” In this episode, I’m sharing how I learned (the hard way) that sometimes what your business really needs isn’t another new thing to sell, but for you to step up and put on your CEO hat! Trust me, getting out of my comfort zone as a creator and actually leading my business has made all the difference, and I’m breaking down exactly why. We’ll dive into what creator mode really looks like for digital product sellers. Think dreaming up new ideas, designing, tweaking, and all the fun stuff we love. But then there’s CEO mode, which, let’s be honest, probably feels a lot less exciting: reviewing data, analyzing your numbers, and making strategic decisions that actually move your business forward. I’ll talk you through the big mindset shift I had to make, and why hustling in creator mode without direction can leave you feeling burned out and discouraged, even if you’re busy every single day. Most importantly, I’ll walk you through the practical systems I use now, like my monthly CEO days and simple time blocking tricks, to make sure I’m not just creating into the void. You’ll hear why both roles matter, how to balance them, and some gentle but firm encouragement to look at your own calendar. If you haven’t given yourself CEO time lately, this is your nudge to finally make it happen. Your business, and your sanity, will thank you! 00:18 – The danger of staying stuck in creator mode 01:42 – What creator mode actually looks like 03:18 – Why CEO mode matters for business growth 06:21 – How I use time blocking for CEO and creator tasks 08:40 – Simple steps to start your monthly and weekly CEO habit Links & Resources: Episode 161, I Said Yes When My Gut Said NoFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode163  Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.   ➡️ Take the quiz at savvyquiz.com Check out my Everything Page at https://kristendoyle.co/everything

    13분
  3. 8월 26일

    162. How to Slow Down Without Losing Momentum When Life Gets Busy

    Send us a text! (Your number stays private) This summer I found myself racing toward burnout, and it made me stop and ask, “What if I slowed down instead of keeping up this crazy pace?” That question led me to what I call minimum viable marketing, focusing only on the few essentials that truly move your business forward and giving yourself permission to let go of the rest during busy seasons. In this episode, I’m sharing what that looks like in my own business, why I’m taking September off from podcasting, and how you can create a plan that keeps your business sustainable without burning yourself out. 01:28 - Recognizing the signs of burnout and why slowing down is actually smart business 03:00 - What “minimum viable marketing” really means and how to identify the essentials that move your business forward 05:25 -  The difference between scaling back vs. needing a true break and my plan for September 07:40 - Tools and strategies for sustaining minimum viable marketing 09:23 - Giving yourself permission to step back and why it’s smart for long-term business health Links & Resources: The Savvy Seller CollectiveFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode162  Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.   ➡️ Take the quiz at savvyquiz.com Check out my Everything Page at https://kristendoyle.co/everything

    13분
  4. 8월 19일

    161. I Said Yes When My Gut Said No

    Send us a text! (Your number stays private) Have you ever said “yes” to a business opportunity when your gut screamed “no”? In this episode, I share real-life stories of ignoring those instincts, from messy collaborations to draining clients, and reveal the costly lessons I’ve learned about protecting your “yes.” We dive into why we override our gut (hello, FOMO and people-pleasing), red flags to watch for, and simple, practical ways to set boundaries and say no without burning bridges. 01:20 - Why we say yes when our gut says no 02:52 - Red flags that I’ve experienced with collaborations and clients 06:33 - How to say no gracefully while keeping relationships intact 07:52 - Practical boundary-setting tips that will help you trust your gut in business Links & Resources: The Savvy Seller CollectiveEpisode 128, Success Your Way: A Different Approach to 2025 PlanningFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode161  Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.   ➡️ Take the quiz at savvyquiz.com Check out my Everything Page at https://kristendoyle.co/everything

    14분
  5. 8월 12일

    160. Kind of Maybe Want to Write a Book? Kate Allyson Says Go For It

    Send us a text! (Your number stays private) Have you ever thought, “Maybe I could write a book someday,” and then immediately shut it down because… where would you even start? Same here. That dream has been in the back of my mind for years, so I brought in someone who could help both you and me finally figure it out. Meet Kate Allyson—book coach, editor, and encourager of aspiring authors. Whether your book idea is business-related or deeply personal, Kate’s here to show you it’s absolutely possible. In this episode, Kate walks us through the book-writing process in a way that feels doable, even for busy entrepreneurs. We talk about organizing your ideas, the types of books that support your business, and what publishing actually looks like today (hint: it’s way more accessible than you think). More than anything, this episode is your nudge to finally explore that book idea you’ve been holding onto, because someone out there might really need to hear your story. Links & Resources: Kate’s free Book Map TemplateFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode160 Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.   ➡️ Take the quiz at savvyquiz.com Check out my Everything Page at https://kristendoyle.co/everything

    26분
  6. 8월 5일

    159. The 5 WordPress Plugins I Put on ALL my Sites

    Send us a text! (Your number stays private) You know that feeling when you open your WordPress dashboard and see a plugin list a mile long—some you don’t even remember installing? I’ve been there too. But after managing a dozen WordPress sites for my own business, I’ve figured out exactly which plugins are worth using and which ones just slow things down. In this episode, I’m sharing the five plugins I always install and why they’re non-negotiable for things like security, SEO, performance, and overall peace of mind. These tools are doing some serious behind-the-scenes work, from protecting your site from hacks to improving your search rankings and speeding up your pages. I’m also sharing my favorite drag-and-drop builder, why image compression matters more than you think, and the plugin I built myself to make daily backups and updates effortless. And if keeping up with all of this sounds like one more thing on your already-full plate, don’t worry, my WordPress Care Plan covers it all, with a team that’s got your back 24/7! Links & Resources: WordPress Care PlanRankMathImagifySolid SecurityElementorEpisode 104, 11 Best WooCommerce Plugins: What to Install and What to SkipEpisode 141, Website Spring Cleaning: Improve Website Performance, Security, and Sales in 30 MinutesFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode159  Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.   ➡️ Take the quiz at savvyquiz.com Check out my Everything Page at https://kristendoyle.co/everything

    16분
  7. 7월 29일

    158. 3 Ways I Actually Use AI (That You Probably Haven’t Tried)

    Send us a text! (Your number stays private) If you're only using AI to crank out social media captions or email copy, you're leaving a ton of its power on the table. In this episode, I’m pulling back the curtain on three creative ways to use AI in your business, none of which involve sounding like a robot or churning out cookie-cutter content. These are time-saving strategies that keep your voice and help you stand out in a sea of sameness. I’ll walk you through how I use AI to turn messy voice memo brain dumps into organized, unique content plans, including the exact process I used to create this very episode! Plus, I’m sharing how my team builds streamlined SOPs using nothing more than a Loom video and an AI-generated checklist, and how I’m using AI to analyze customer feedback and uncover hidden gems that drive my content, product updates, and marketing. Spoiler alert: It’s like hiring a really smart assistant who never sleeps. And because business and life aren’t separate, I wrap things up with a few fun personal uses too, like diagnosing my sad-looking plants, generating hotel gym workouts, and even planning family travel. Whether you're brand new to AI or already dabbling, this episode will give you a fresh perspective and inspire you to try some truly creative ways to use AI in your business. 02:15 - AI for content organization (do this if you want to stand out!) 05:18 - How to easily create SOPs with AI 07:50 - Using AI to analyze customer feedback 10:11 - Fun ways I’m using AI in my personal life Links & Resources: The Savvy Seller Collective Episode 157, Are You Making These Expensive AI Mistakes?Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode158  Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.   ➡️ Take the quiz at savvyquiz.com Check out my Everything Page at https://kristendoyle.co/everything

    17분
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When it comes to running and scaling your online business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your business, and what to avoid? That’s what you’ll learn on The Savvy Seller, the podcast that will show you how to take your digital product business to the next level through no-stress marketing, strategic planning, and more!  Your host, Kristen Doyle, has over a decade of experience selling digital products to teachers and entrepreneurs and has made all the mistakes so that you don’t have to! From selling on marketplaces like TPT and Etsy to running your own website shop, sales funnels, and courses, tune in to hear Kristen cover all aspects of running an online business. We're talking hustle-free strategies like growing your email list, setting up funnels, leveraging SEO, improving product listings, and effective strategies for your store and website.

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