Serve First, Sell Later Marketing

Sylvia Garibaldi

Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal,  financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.  This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.  Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!

  1. 6일 전

    #99 LinkedIn for Lawyers & Mediators: Turning Followers into Referral Partners

    Send us a text If you’re a lawyer, mediator or divorce professional posting on social media but still wondering why the leads or referrals aren’t showing up, this episode is your game-changer. In this episode, Sylvia Garibaldi, founder and CEO of SG and Associates, dives into how your LinkedIn company page followers are more than an audience — they can become strategic referral partners. You’ll discover how to identify those followers, reach out using smart DMs, create content that appeals to them, and turn social activity into a referral-partner engine. Let’s stop posting and hoping — and start building referral relationships that deliver. In this episode, you'll learn:  03:23 The Importance of Referral Partnerships06:27 Leveraging LinkedIn for Referral Partners09:08 Engaging and Growing Your Follower Base11:06 Outreach and Engagement Strategies19:32 Content and Collaboration Tactics24:04 Action Steps  Resources: Feeling stuck about how to grow your practice, book a free strategy call here.#64 From Referral Plateau to Referral Powerhouse#87 How to Win Clients From Other People’s Audiences#88 5 Steps to Fast-Track Referral Partnerships#31 How To Turn Your LinkedIn Company Page Into A Client Magnet  Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    28분
  2. 10월 22일

    #98 Your Next Client Is Already in Your Network (And How to Find Them in 10 Min a Day)

    Send us a text In episode 98 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi emphasizes the importance of reconnecting with your existing network to grow your practice. She introduces a simple five-step reconnection process designed to maintain meaningful connections and create new opportunities organically. By leveraging existing relationships—your lowest hanging fruit—Sylvia demonstrates how professionals can see significant results without relying on new marketing strategies. The episode also covers common mistakes to avoid and presents a daily 10-minute reconnection practice for consistent marketing momentum. In this episode, you'll learn: 03:01 Understanding Professional Search Trends06:14 The Five-Step Reconnection Process13:46 Avoiding Common Mistakes in Reconnecting18:11 The 10-Minute Daily Reconnection Practice Resources: Feeling stuck about how to grow your practice, book a free strategy call here.#95 What Thousands of Professionals Taught Me About Marketing That Works#82 The New Networking (Without the Ick) That Actually Grows Your Practice#62 Attract Clients: The "Serve First" Secret#75 The Secret to Keep Clients ComingRate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    22분
  3. 10월 16일

    #97 It's Not the Algorithm — It's Your Message

    Send us a text If your marketing feels hit or miss — you're posting, showing up, maybe even running webinars — but the results aren't there… It's not the algorithm. It's the message. In Episode 97, Sylvia Garibaldi breaks down why no marketing channel works without content and how your message is the real force behind every result you see. If you've ever said, “Social media doesn't bring me business,”  this episode will change how you see content — not as extra work, but as the foundation that makes every other marketing effort work! In this episode, you'll learn: 03:23 The Truth About Clear Messaging07:33 The Hidden Power of Content09:15  Visibility Meets Credibility12:01 The Compounding Effect of Consistency14:47 The Foundation Every Strategy Depends On16:44 Content In Motion20:02 Creating Effective ContentResources: Feeling stuck about how to grow your practice, book a free strategy call here.#14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding#21 Visibility Matters: Strategies to Stand Out#39 Smart Strategies to Repurpose Content and Boost Visibility#62 Attract Clients: The "Serve First" SecretRate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    28분
  4. 10월 8일

    #96 The Disney Blueprint for Turning Clients into Lifelong Fans with Vance Morris

    Send us a text Join Sylvia Garibaldi and guest Vance Morris in episode 96 of the Serve First,  Sell Later Marketing Podcast as they dive into Disney-inspired strategies to wow your clients and set your professional practice apart from competitors. Learn how to create unforgettable client experiences, leverage the power of emotional connections, and take actionable steps to enhance your marketing and branding from the expert who spent a decade at Disney. Listen in for invaluable insights, real-life examples, and practical advice to transform your practice into a memorable, tellable brand. In this episode, you'll learn: 06:20 Disnifying Your Practice09:17 Creating Unique Client Experiences13:11 Enhancing Online Presence17:25 The Power of Authorship 21:55 Creating Tellable Moments23:23 Online Strategies for  Professionals25:07 Creating a Mini-Me Experience25:43 Enhancing Virtual Meetings with Personal Touches29:59 Maintaining Emotional Connections35:33 Mapping the Client Journey  Resources: Feeling stuck about how to grow your practice, book a free strategy call here.Learn more about Vance Morris:https://wow52ways.comhttps://www.vancemorris.comhttps://www.linkedin.com/in/vancemorris/https://www.youtube.com/@Deliverservicenowhttps://www.facebook.com/vance.morris.9/Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    46분
  5. 10월 3일

    #95 What Thousands of Professionals Taught Me About Marketing That Works

    Send us a text In episode 95 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi shares The Momentum Marketing Framework™, a proven 4-stage system she developed after coaching and training thousands of professionals. Discover how this process takes the guesswork out of growth and how to move from stop-and-start marketing to predictable growth by focusing on visibility, acceleration, authority assets, and consistency. You’ll walk away with clarity on where you are now, what’s holding you back, and the exact steps to take to move forward.  Don’t miss this one! In this episode, you'll learn: 01:34 Identifying Marketing Challenges02:19 The Momentum Marketing Framework05:15 Visibility11:44 Acceleration15:58 Authority Assets21:43 Consistency25:33 Bringing It All TogetherResources: Feeling stuck about how to grow your practice, book a free strategy call here.#87 How to Win Clients From Other People’s Audiences#63 Build Authority and Attract Clients with Confidence#8 How to Use Virtual Stages To Bring In New Clients#42 3 Key Ways to Position Yourself as a Power PlayerRate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    28분
  6. 9월 24일

    #94 Beyond Billable Hours: The Hidden Systems That Drive Top Earners (Part 2)

    Send us a text If you’ve ever wondered how to actually move from thinking about business development to doing it consistently without it feeling forced or salesy, this episode is your activator coaching session. Sylvia walks you through the habits of modern rainmakers—commit, connect, and create—and then shows you how to turn those into simple, repeatable actions that fit your rhythm, whether you’re a solo professional or leading a team. You’ll learn how to set goals you can stick to, build momentum with tiny wins, and harness accountability to keep going even when motivation dips. If you want a practice that grows with consistency and confidence, this is the episode that will get you moving! In this episode, you'll learn: 01:12 Recap of Episode 93: The Activator Mindset05:08 The GROW Coaching Method09:09 Practical Steps for Solopreneurs and Firm Leaders14:43 The Power of Accountability17:46 Reflecting on Progress and Next Steps Resources: Feeling stuck about how to grow your practice, book a free strategy call here.#93 Beyond Billable Hours: The Non-Obvious Habits of Top-Earners (Part 1)#24 What Most Professionals Know But Don’t Want To Hear #53 Transforming Law Firms Inside Out with Molly McGrath#82 The New Networking (Without the Ick) That Actually Grows Your Practice#76 The 80-20 Marketing Hack Your Competitors Wish You Didn’t Know#56 Marketing Resolutions for 2025 That Will Actually Work  Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    25분
  7. 9월 17일

    #93 Beyond Billable Hours: The Non-Obvious Habits of Top-Earners (Part 1)

    Send us a text What if bringing in new clients wasn’t about being born a “rainmaker” but about building simple, repeatable habits? In this episode, we unpack groundbreaking research on the five business development personas and reveal why the activator consistently outperforms the rest. You’ll learn why activators thrive even in uncertain markets, how their habits boost revenue by up to 32%, and the three core practices that anyone can start applying right now. Whether you’re a solo professional or part of a firm, this conversation will show you how small, consistent actions can fuel big growth. If you’ve ever wondered how to stop waiting for opportunities and start creating them, this episode is for you! In this episode, you'll learn: 01:31 Understanding Rainmakers02:12 The Five Business Development Personas03:21 The Power of Activator Behaviors06:49 Diving into the Activator Playbook07:06 The Bedrock of the Activator Mindset08:51  Smart Networking10:06  Leading with Value11:14 Summarizing the Activator Model15:14 Activator Launchpad: A Simple PlanResources: Feeling stuck about how to grow your practice, book a free strategy call here.#53 Transforming Law Firms Inside Out with Molly McGrath#62 Attract Clients: The "Serve First" Secret #73 What Rainmakers Know: The Relationship Rules No One Teaches Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    20분
  8. 9월 11일

    #92 Why Referrals Don’t Guarantee Clients Anymore

    Send us a text In Episode 92 of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi discusses the diminishing power of referrals in the legal and mediation fields. She dives into how an impressive online presence is now crucial to converting referrals into actual clients. Learn actionable strategies on refining your digital footprint, including optimizing your website, generating compelling reviews, and using video and social media effectively. Don’t miss this roadmap to make your referrals count and grow your practice!  In this episode, you'll learn:  01:33 The Decline of Traditional Referrals02:39 The Importance of Online Presence04:13 Data-Driven Insights on Referrals and Online Behavior07:12 Building a Strong Online Presence10:33 Creating Effective Online Reviews and Reputation13:18 Leveraging Video Content and Social Media14:30 Email Marketing and Final ThoughtsResources: Feeling stuck about how to grow your practice, book a free strategy call here. #71 What’s the Real Currency of Marketing for Professionals? (It’s Not Clicks)#73 What Rainmakers Know: The Relationship Rules No One Teaches#63 Build Authority and Attract Clients with Confidence#36 How To Turn Leads Into Loyal Clients   Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

    23분
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소개

Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal,  financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy.  This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals.  Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!