81) Performance Marketing Insights: AI, Targeting, & Tracking

Hosted by Joe Escobedo, CEO of Escomedia Guest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist Newsletter: https://joeescobedo.substack.com Chapters: 0:00 - Introduction 0:34 - Practical Applications of AI and Chat GPT 2:16 - Example of Rapid Adaptation in Marketing 4:42 - Using Canva's Magic Design Studio 6:06 - Impact of AI on Targeting 7:59 - Analyzing Audience Lists with AI 9:34 - Challenges in Tracking and Reporting 12:00 - Attribution Challenges with Dark Social 13:33 - Final Tips Success 15:56 - Closing Remarks