The What Drives Her Podcast

A Girls Guide to Cars
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We've been talking to women who are changing the automotive world for a few years now. We thought it's time we share those conversations, so we started a podcast. We discover what inspires and empowers women to build a career in automotive, to create, to lead, to take on new challenges, to not be afraid. And what they hope others will learn from them. And, there are cars! We'll talk about new cars, technology, car sales and deals and more.

  1. 1D AGO

    Karen Madill, VP Jeep Brand Global Product, Plans for Families While Staying True to the Brand DNA

    The Jeep Grand Cherokee is Jeep's number one selling vehicle around the world and the number one midsize 4-wheel-drive SUV sold in the country. With the new Jeep Grand Cherokee, it includes family-friendly needs for a third row, all while staying true to the Jeep brand DNA. Watch more to learn about when Karen Madill, VP Jeep Brand Global Product at Stellantis, started in automotive and how her planning on the Chrysler Pacifica influenced changes and updates in the Jeep Grand Cherokee over the years.  Read more about the new 2026 Jeep Grand Cherokee here: https://agirlsguidetocars.com/jeep-grand-cherokee-suv-first-drive-review  Get more What Drives Her here: https://agirlsguidetocars.com/?s=what+drives+her  Join our newsletter: https://agirlsguidetocars.com/join-our-newsletter/  And find more on our socials!  facebook.com/agirlsguidetocars  instagram.com/agirlsguide2cars  twitter.com/agirlsguide2cars  tiktok.com/agirlsguide2cars  What Drives Her by A Girls Guide to Cars is wholly owned and produced by A Girls Guide to Cars, LLC. Executive producer, Scotty Reiss, Producer Natalie Merola, Editor Stephanie Howard.  Find more stories about women who are changing the auto industry from the inside here.  Follow us on Instagram, Facebook and YouTube. Catch every What Drives Her Podcast in video on our podcast channel on YouTube. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    28 min
  2. Sandra Button, Chairman of the Pebble Beach Concours, Helped Grow the #1 Auto Concours in the World

    APR 2

    Sandra Button, Chairman of the Pebble Beach Concours, Helped Grow the #1 Auto Concours in the World

    For over 40 years, Sandra Button has helped Pebble Beach Concours grow as the go-to, number one auto concours in the world where people and cars go to see and be seen.   This event has DNA in motorsports with road races when the concours started in the 50s and everyone could interact in new ways. As a competition, people own these pieces of history, and you can find an incredible luxury experience for new and vintage cars alike.   As Sandra works with the Pebble Beach Concours successor and transitions into her new role, Chairman Emeritus, she shares how she created one of the most valuable car events in the world. Sandra talks about how she got into cars, history of the Pebble Beach Concours, and how she's helped raise over $45 million for local charities and communities.  Get more What Drives Her here: https://agirlsguidetocars.com/?s=what+drives+her  Join our newsletter: https://agirlsguidetocars.com/join-our-newsletter/  And find more on our socials!  facebook.com/agirlsguidetocars  instagram.com/agirlsguide2cars  twitter.com/agirlsguide2cars  tiktok.com/agirlsguide2cars    What Drives Her by A Girls Guide to Cars is wholly owned and produced by A Girls Guide to Cars, LLC. Executive producer, Scotty Reiss, Producer Natalie Merola, Editor Stephanie Howard.  Find more stories about women who are changing the auto industry from the inside here.  Follow us on Instagram, Facebook and YouTube. Catch every What Drives Her Podcast in video on our podcast channel on YouTube. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    46 min
  3. Automotive Experience Alliance: Women Innovating Auto Shows to Help You Experience Your Next New Car

    MAR 26

    Automotive Experience Alliance: Women Innovating Auto Shows to Help You Experience Your Next New Car

    The women leading the auto show groups at Chicago Auto Show with Jennifer Morand; San Antonio Auto Show with Courtney DeLee; and Houston Auto Show with RoShelle Salinas, are helping you experience new cars in the best ways. For over 100 years, people attended auto shows, but this is how you keep things interesting and helpful. When you don't know what car to buy, the auto show brings dealerships together and automakers to help you experience as many cars as possible to arrive at your decision.    Watch more to find out how these women are doing just that and how they got into the automotive industry. Speaking of auto shows, we will see you in New York!  Headed to the New York International Auto Show? Reserve your VIP tour tickets here: https://etix.com/ticket/v/27146/group-tours ---    Get more What Drives Her here: https://agirlsguidetocars.com/?s=what+drives+her  Join our newsletter: https://agirlsguidetocars.com/join-our-newsletter/  And find more on our socials!  facebook.com/agirlsguidetocars  instagram.com/agirlsguide2cars  twitter.com/agirlsguide2cars tiktok.com/agirlsguide2cars  What Drives Her by A Girls Guide to Cars is wholly owned and produced by A Girls Guide to Cars, LLC. Executive producer, Scotty Reiss, Producer Natalie Merola, Editor Stephanie Howard.  Find more stories about women who are changing the auto industry from the inside here.  Follow us on Instagram, Facebook and YouTube. Catch every What Drives Her Podcast in video on our podcast channel on YouTube. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 min
  4. Jennifer Morrison, Director of Vehicle Safety & Compliance, Shares Mazda's Safety as a Standard

    MAR 19

    Jennifer Morrison, Director of Vehicle Safety & Compliance, Shares Mazda's Safety as a Standard

    We're talking all things safety and driver assistance features in the new Mazda CX-5 with Jennifer Morrison, Director of Vehicle Safety and Compliance. Mazda is known for its safety. Jennifer shares her favorite features, what's improved, and the importance of keeping safety features on when driving. With its software and tech updates, here is how they are creating an even better advanced driver assistance and safety experience to prevent the most crashes. Watch to find out how Mazda is keeping you safer in their new Mazda CX-5.    Get more What Drives Her here: https://agirlsguidetocars.com/?s=what+drives+her  Join our newsletter: https://agirlsguidetocars.com/join-our-newsletter/  And find more on our socials!  facebook.com/agirlsguidetocars  instagram.com/agirlsguide2cars  twitter.com/agirlsguide2cars  tiktok.com/agirlsguide2cars What Drives Her by A Girls Guide to Cars is wholly owned and produced by A Girls Guide to Cars, LLC. Executive producer, Scotty Reiss, Producer Natalie Merola, Editor Stephanie Howard.  Find more stories about women who are changing the auto industry from the inside here.  Follow us on Instagram, Facebook and YouTube. Catch every What Drives Her Podcast in video on our podcast channel on YouTube. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    25 min
  5. Jannice Jacobson, Sr Manager Strategic Planning and Integration, Mazda, Influenced CX-5's Design

    MAR 12

    Jannice Jacobson, Sr Manager Strategic Planning and Integration, Mazda, Influenced CX-5's Design

    Cars are more than just a point A to point B, and with over 20 years experience at Mazda, Jannice Jacobson grew with the brand, too. Having these moments of self-discovery and family life, Jannice infused these needs and wants into the Mazda DNA has influenced the experience in the 2026 Mazda CX-5. Watch more to learn about Jannice's story and how driving is more than just getting into a car.  Read more about the new 2026 Mazda CX-5 here: https://agirlsguidetocars.com/2026-mazda-cx-5-redesign-first-drive-review  Get more What Drives Her here: https://agirlsguidetocars.com/?s=what+drives+her  Join our newsletter: https://agirlsguidetocars.com/join-our-newsletter/  And find more on our socials!  facebook.com/agirlsguidetocars  instagram.com/agirlsguide2cars  twitter.com/agirlsguide2cars  tiktok.com/agirlsguide2cars What Drives Her by A Girls Guide to Cars is wholly owned and produced by A Girls Guide to Cars, LLC. Executive producer, Scotty Reiss, Producer Natalie Merola, Editor Stephanie Howard.  Find more stories about women who are changing the auto industry from the inside here.  Follow us on Instagram, Facebook and YouTube. Catch every What Drives Her Podcast in video on our podcast channel on YouTube. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    35 min
  6. Claire Wasserman, Ladies Get Paid Founder, Coaches Us How to Negotiate in Life and Car Shopping

    MAR 5

    Claire Wasserman, Ladies Get Paid Founder, Coaches Us How to Negotiate in Life and Car Shopping

    Claire Wasserman is an expert on jobs and salaries, especially with understanding strategies and practices to help us earn and get paid more, too. With her expert negotiating skills, we thought it would be extra helpful to find ways to use this talent where we need it the most: car buying.  It helps having a plan going into the dealership, but sometimes, we need all the tips we can to ensure we get what we want when there are car buying negotiations. Watch more to see how you can potentially use these tips when car buying or contact Claire to seek coaching.    Get more What Drives Her here: https://agirlsguidetocars.com/?s=what+drives+her  Join our newsletter: https://agirlsguidetocars.com/join-our-newsletter/  And find more on our socials! facebook.com/agirlsguidetocars instagram.com/agirlsguide2cars twitter.com/agirlsguide2cars tiktok.com/agirlsguide2cars # What Drives Her by A Girls Guide to Cars is wholly owned and produced by A Girls Guide to Cars, LLC. Executive producer, Scotty Reiss, Producer Natalie Merola, Editor Stephanie Howard.  Find more stories about women who are changing the auto industry from the inside here.  Follow us on Instagram, Facebook and YouTube. Catch every What Drives Her Podcast in video on our podcast channel on YouTube. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    51 min
  7. Nancy Heaton, President Americas of Britax, Chats Mentorship, Safety Testing and Their New Car Seat

    FEB 26

    Nancy Heaton, President Americas of Britax, Chats Mentorship, Safety Testing and Their New Car Seat

    Nancy Heaton, President Americas of Britax Child Safety, met up with us at the Chicago Auto Show to share more about the testing process, the importance of a mentorship, and their new rotating child safety seat. Watch more to see how Nancy helped innovate with Britax and why Britax is at the Chicago Auto Show.  Read more about the new Britax car seat here: https://agirlsguidetocars.com/britax-galaxy360-rotating-car-seat Get more What Drives Her here: https://agirlsguidetocars.com/?s=what+drives+her  Join our newsletter: https://agirlsguidetocars.com/join-our-newsletter/  And find more on our socials!  facebook.com/agirlsguidetocars  instagram.com/agirlsguide2cars  twitter.com/agirlsguide2cars  tiktok.com/agirlsguide2cars  What Drives Her by A Girls Guide to Cars is wholly owned and produced by A Girls Guide to Cars, LLC. Executive producer, Scotty Reiss, Producer Natalie Merola, Editor Stephanie Howard.  Find more stories about women who are changing the auto industry from the inside here.  Follow us on Instagram, Facebook and YouTube. Catch every What Drives Her Podcast in video on our podcast channel on YouTube. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    26 min
  8. Nikkie Riedel, Product Planning Manager at Subaru: Putting Her Personal Touch on the New Outback

    FEB 20

    Nikkie Riedel, Product Planning Manager at Subaru: Putting Her Personal Touch on the New Outback

    Nikkie Riedel is the Product Planning Manager at Subaru who has put a personal touch on the new Subaru Outback. From cupholder development to cargo space organization, Nikkie infuses what matters most to customers into a functional design. From product innovation to the Subaru Love Promise, watch more to learn about how Nikkie Riedel is influencing Subaru from the inside with a passion for drivers in mind.    Get more What Drives Her here: https://agirlsguidetocars.com/?s=what+drives+her  Join our newsletter: https://agirlsguidetocars.com/join-our-newsletter/  And find more on our socials! facebook.com/agirlsguidetocars instagram.com/agirlsguide2cars twitter.com/agirlsguide2cars tiktok.com/agirlsguide2cars What Drives Her by A Girls Guide to Cars is wholly owned and produced by A Girls Guide to Cars, LLC. Executive producer, Scotty Reiss, Producer Natalie Merola, Editor Stephanie Howard.  Find more stories about women who are changing the auto industry from the inside here.  Follow us on Instagram, Facebook and YouTube. Catch every What Drives Her Podcast in video on our podcast channel on YouTube. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    36 min
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About

We've been talking to women who are changing the automotive world for a few years now. We thought it's time we share those conversations, so we started a podcast. We discover what inspires and empowers women to build a career in automotive, to create, to lead, to take on new challenges, to not be afraid. And what they hope others will learn from them. And, there are cars! We'll talk about new cars, technology, car sales and deals and more.

Information

  • Creator
    A Girls Guide to Cars
  • Years Active
    2025 - 2026
  • Episodes
    45
  • Rating
    Clean
  • Copyright
    © A Girls Guide to Cars, LLC
  • Show Website
    The What Drives Her Podcast