A Digital Strategy Podcast

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A Digital Strategy Podcast explores how design, technology, and business intersect to shape the way organizations grow and adapt. Through thoughtful discussions and interviews with leaders in tech, design, brand, and marketing, the show shares practical strategies, frameworks, and stories for navigating today’s digital landscape. Hosted by the team at Tennis, the podcast blends sharp takes on the industry with candid conversations about the systems, tools, and decisions that drive lasting impact.

  1. The SaaS Apocalypse and the Rise of AI-Driven Custom Tools

    8H AGO

    The SaaS Apocalypse and the Rise of AI-Driven Custom Tools

    Key topics: The concept of the SaaS apocalypse and its driving factors How AI tools like Claude Code, Claude, ClawdBot and others are enabling bespoke app development The declining economics of SaaS subscription models The impact of AI on employment, stock markets, and investor behavior The importance of UX and integration in product development Strategic shifts for SaaS companies: focusing on core features and tight integrations The probable future: distributed, fragmented software ecosystems with interoperable components Timestamps: 00:00 - Introduction to the SaaS apocalypse and its relevance 02:17 - How ChatGPT and AI tools are simplifying development workflows 05:04 - The disruption of traditional SaaS pricing and value propositions 07:55 - What is the SaaS apocalypse? Overview and core fears 09:20 - Impact on stock markets and investor sentiment 11:27 - AI's rapid evolution and implications for white-collar jobs 12:23 - Key technical drivers: Claude code, agent reasoning, and automation 14:49 - Lowering costs and decentralizing software creation 16:05 - Consumer versus enterprise AI adoption challenges 18:14 - Adoption rates in AI: lessons from color TV history 19:03 - User behavior trends and incremental AI adoption 21:04 - Market shifts: smaller, focused tools vs. bloated platforms 22:36 - Importance of UX and strategic integrations in product success 24:06 - Building with network effects: integrations over feature bloat 25:37 - The future landscape: distributed, interoperable, fragmentated SaaS ecosystem Links You can learn more about Tennis at our website. Be sure to follow us at LinkedIn, YouTube, Instagram, or Twitter

    18 min
  2. What's Your Website Actually Costing You?

    FEB 13

    What's Your Website Actually Costing You?

    Takeaways Total cost of ownership includes hidden costs like hosting and labor.Organizations often underestimate the costs associated with website redesigns.Hosting costs can vary significantly and are often overlooked.Labor costs related to managing technology can add up quickly.RFPs rarely include detailed descriptions of hosting and management costs.Cultural attitudes towards websites affect how costs are perceived.Incremental delivery can help manage costs more effectively.Clients often lack awareness of their total spending on technology.Effective communication is key to understanding project costs.Managed hosting can provide peace of mind despite higher costs.  Chapters 00:00 Introduction to Total Cost of Ownership04:28 Understanding Hidden Costs in Website Redesigns10:16 The Role of Hosting and Labor Costs16:14 Challenges in RFPs and Cost Management22:08 Cultural Perspectives on Website Value25:55 Hard Truths About Total Cost of Ownership Links You can learn more about Tennis at our website. Be sure to follow us at LinkedIn, YouTube, Instagram, or Twitter

    24 min
  3. The Agency Audit: Evaluating Vendors Without Guesswork

    FEB 6

    The Agency Audit: Evaluating Vendors Without Guesswork

    Takeaways Organizations often lack a structured way to evaluate vendors.A scorecard can help monitor vendor performance over time.Identifying triggers for audits can prevent larger issues.Communication is a critical factor in vendor relationships.Documentation is essential for transparency and accountability.Systemic issues can often be masked by one-off problems.Regular evaluations can help maintain healthy vendor relationships.Quality drift should be monitored to ensure standards are upheld.Establishing clear criteria for success is vital.Future planning can alleviate pressure during vendor evaluations.  Chapters 00:00 Evaluating Vendor Relationships01:56 Understanding Audits and Scorecards03:04 Ongoing Evaluation of Vendor Success05:51 Identifying Triggers for Vendor Audits09:03 Distinguishing Between One-off Issues and Systemic Problems10:41 Establishing Evaluation Criteria13:40 The Importance of Communication and Reporting14:57 Key Categories for Vendor Evaluation Links You can learn more about Tennis at our website. Be sure to follow us at LinkedIn, YouTube, Instagram, or Twitter

    21 min
  4. Most Design Processes Collapse the Moment Reality Shows Up

    JAN 27

    Most Design Processes Collapse the Moment Reality Shows Up

    Takeaways The importance of a flexible process in project management.Documentation is critical for continuity and clarity.Scope should be viewed as a hypothesis, not a contract.Effective communication is key to navigating project risks.Governance helps promote decision clarity and accountability.Understanding client expectations is crucial for project success.Regularly reviewing and updating processes is essential for improvement.  Chapters 00:00 Introduction and Weekly Recap11:14 The Importance of Documentation in Processes13:33 Process Philosophy and Governance16:27 Navigating Project Risks and Flexibility19:25 The Role of Communication in Project Management22:14 Understanding Scope and Change Management25:14 Final Thoughts on Process and Client Relationships Links You can learn more about Tennis at our website. Be sure to follow us at LinkedIn, YouTube, Instagram, or Twitter

    33 min
  5. If it's Six Figures, it's Not an MVP

    JAN 20

    If it's Six Figures, it's Not an MVP

    Takeaways MVPs aren't about shipping fast, they're about learning fast.The term MVP has been misunderstood and often co-opted.Validation should come from real user engagement, not speculation.A good MVP strategy involves identifying risky assumptions and defining success metrics.An MVP can be a scrappy version of a product, but it must still show commitment to the idea.  Chapters 00:00 Introduction to MVPs01:28 Understanding the Misconceptions of MVPs06:37 Real-World Examples of MVPs09:38 MVPs in Product Thinking11:11 When to Use an MVP14:19 The Importance of Speed in MVP Development15:30 Crafting an Effective MVP Strategy24:01 Hard Truths About MVPs29:36 Conclusion and Key Takeaways Links You can learn more about Tennis at our website. Be sure to follow us at LinkedIn, YouTube, Instagram, or Twitter

    31 min
  6. The Future of Web Design in 2026

    JAN 13

    The Future of Web Design in 2026

    Takeaways The trend of single user apps will continue to grow.Compliance will increasingly involve product and design teams.Dynamic web pages may become a reality this year.Websites should be treated as living systems, not static products.Customer journeys are becoming more complex and non-linear.Sales tech stack integration with websites is essential for success.AI will play a significant role in web design and functionality.Accessibility compliance will become a standard expectation.The importance of design systems will increase as technology evolves.Understanding customer data and behavior is crucial for effective marketing.  Chapters 00:00 Welcome Back and Personal Updates01:53 Predictions for 2026: Trends in Web and Product Design05:38 The Rise of Compliance in Design09:38 Dynamic Web Pages and AI Integration13:18 Websites as Living Systems19:13 Customer Journeys: A Non-Linear Approach24:59 Sales Tech Stack Integration with Websites Links You can learn more about Tennis at our website. Be sure to follow us at LinkedIn, YouTube, Instagram, or Twitter

    28 min
  7. The Real Design Process Behind Successful Digital Transformation

    12/30/2025

    The Real Design Process Behind Successful Digital Transformation

    Takeaways Design is interpretive and has a rich history.Aesthetics is often mistaken for the entirety of design.Design involves planning and execution, not just visuals.The complexity of a project influences the design approach.Research and problem identification are crucial in design.De-risking the design process helps in decision-making.Accuracy in design outcomes is essential for success.Agility allows for effective pivots in design projects.Documentation aids in maintaining clarity during pivots.Design should be evaluated beyond just aesthetics.Chapters 00:00 Introduction to Design Perspectives02:49 Defining Design: A Multifaceted Approach06:12 The Four Pillars of Design08:59 Aesthetics vs. Functionality in Design11:48 De-risking the Design Process14:41 The Importance of Accuracy in Design18:00 Agility and Flexibility in Design20:56 Conclusion: The Depth of Design Beyond Aesthetics Links You can learn more about Tennis at our website. Be sure to follow us at LinkedIn, YouTube, Instagram, or Twitter

    25 min
  8. Transforming Websites into Growth Engines

    12/22/2025

    Transforming Websites into Growth Engines

    Takeaways Websites can now serve as growth engines.Defining clear goals is crucial for website success.Sales and marketing teams must collaborate effectively.Data analytics is essential for informed decision-making.A strong content strategy is foundational for growth.Eliminating unnecessary tools can streamline processes.Long-term planning is vital for website design.Understanding lead movement through the organization is key.Integrating technology into marketing strategies enhances effectiveness.The website should be part of a larger growth ecosystem.  Chapters 00:00 Website as a Growth Engine07:32 Defining Website Goals and Success Metrics08:00 Understanding SaaS and B2B Marketing Dynamics10:18 The Importance of Metrics in Marketing12:38 Integrating Website with Growth Ecosystem16:12 Sales and Marketing Collaboration18:21 Essential Technologies for Growth27:50 Redesigning Websites for Sales and Marketing34:16 The Hard Truths of Website Strategy Links You can learn more about Tennis at our website. Be sure to follow us at LinkedIn, YouTube, Instagram, or Twitter

    37 min
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About

A Digital Strategy Podcast explores how design, technology, and business intersect to shape the way organizations grow and adapt. Through thoughtful discussions and interviews with leaders in tech, design, brand, and marketing, the show shares practical strategies, frameworks, and stories for navigating today’s digital landscape. Hosted by the team at Tennis, the podcast blends sharp takes on the industry with candid conversations about the systems, tools, and decisions that drive lasting impact.

Information

  • Creator
    Tennis
  • Years Active
    2020 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © 2022 A Digital Strategy Podcast
  • Show Website
    A Digital Strategy Podcast