A Founder's Lab

In this podcast, we explore the three pillars of success: mastering skills, cultivating the entrepreneurial mindset, and learning from 1:1 conversations with industry experts and fellow business owners. Each episode will focus on one of the following critical business growth builders… mindset, strategy, and skills specifically designed for founders of businesses generating less than $5 million annually. I’m your host, Janet Bartoli—a 20-year search marketing veteran, business consultant, and founder. Some weeks, I’ll dive deep into topics like growing your business without financial backing, handling the stress of maintaining consistent growth, and leveraging masterminds. We’ll cover everything from marketing and sales skills to the ins and outs of hiring and firing—always with a focus on how to reach the next level in your business. I’ll share my experiences, from helping small husband-and-wife teams grow their $1M business to consulting with mid-sized companies as they scaled from $30M to $70M, and even building marketing organizations for global brands across multiple countries. At times, I was juggling a full-time job while building my own business. Now, as a full-time founder, for the last 5 years, this is my lab. This is a podcast for founders to gain practical mindset shifts, cutting-edge strategies, and real-world advice to help you overcome challenges and grow your business.