ReThinking Podcasting

Matthew Bliss

"RE:Thinking Podcasting" shares a philosophical approach to how you should think about your life as a podcaster. Through philosophical thinking and the Socratic Method, Matthew Bliss unpacks commonly accepted podcasting ideas and advice, and asks questions of his guests and of himself to help you discover your own reflective, self-sustaining podcast workflows and strategy. For too long, Podcasters have been asking the same basic questions: ❌ How do I get more listeners? ❌ What's the best microphone? ❌ Which app is best for algorithmic growth? ❌ What should I talk about on my podcast? "RE:Thinking Podcasting" will help you ask the right questions to get the answers you need to make the biggest impact to your podcast. It's through reflective practice and conversational reframing that you will grow to ask for what you really need, and you may even be able to answer your own questions. It's time for the podcasting conversation to ascend and empower us all to create the shows that bring us happiness and flourishing in all its forms. Join Matthew Bliss on the journey to raise your thinking and find your own podcasting philosophy. Subscribe for more episodes, and head to RethinkingPodcasting.com to find out more. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  1. On Armchair Analysis, a priori Deduction and Growth Mindset

    HÁ 2 DIAS

    On Armchair Analysis, a priori Deduction and Growth Mindset

    Once you’ve made it as a podcaster, its easy to presume you know it all. An academic with tenure, sitting in a leather armchair by the fire, swirling a McCallen 24 in your hand, ready for any question that comes along. The truth is that theoretical deduction and inference doesn’t a good podcaster make. We’ve made podcasting so available and easy to start, we think we’re all experts simply by taking part. Today I’ll be talking you through something that’s been niggling at me for a while: The collective nature of social media and our ability to share whatever we want has meant that our knowledge & experience doesn’t really matter - we are an expert if we want to be. And in flooding the Internet with that “expertise”, it is shared and reiterated without practise, evidence or even a basic knowledge of the craft. This results in a collective hivemind of misinformation that is supported by anti-gatekeeping rhetoric to ensure the individual voice is still relevant. I have no problems with the individual being vocal and appreciated online, but I think we need to address the elephant in the podcast studio: the apparent “skill” of Armchair Experts. This one could be a bit spicy, but stick with me - I think you’ll like where I’m going with this… Let's Start a Dialogue The Socratic Method is best done in dialogue, so if you'd like to respond to one of my episodes or send through an idea of your own, send it to: 📧 podcast@rethinkingpodcasting.com 🎤 rethinkingpodcasting.com and select "Send a Voicemail" Make sure you share the name of your show, so I can include it in my response! Support this Podcast: Here are some of the services I use to create this show. Sign up for these services with the links below to support the podcast: Use Brain.FM to stay focused while you podcast (30 Day Free Trial) Sign up for Artlist.io to add Royalty Free Music to your Podcast (2 Months Free) Use Captivate.FM to host & distribute your Podcast (30 Day Free Trial) Create your Episode Transcript with GoodTape.io (€5 off when you sign up) Chapters: (00:00) Opening — Why Armchair Expertise Hurts Podcasting(01:35) Part 1 — The Problem with Crowd-Sourced “Advice”(05:35) Part 2 — A Priori vs. A Posteriori (Get Out of the Armchair)(08:01) Part 3 — Armchair Experts, Gatekeeping, and Credibility(12:13) Part 4 — Growth Mindset over Ego(13:56) Closing Reflections(14:10) Listener Mail & Contact This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    17min
  2. Parasocial Relationships, Trust, and the End of Algorithm Dependence with Richard Clark (Part 2)

    24 DE SET.

    Parasocial Relationships, Trust, and the End of Algorithm Dependence with Richard Clark (Part 2)

    There’s only one thing you can guarantee in the Podcasting Industry: change. Changes to the roles we see, the shows we create and how we communicate with our audiences. 2025 has been a massive year for change, and Richard Clark was right on the money. This week I’m joined, once again, by Richard Clark: Founder & Owner of Area Code Audio based in Chicago to cover his predictions made at the beginning of this year for how podcasting was going to change in his Podcasting For Humans newsletter. You were introduced to Richard in last week’s episode, in addition to finding out about his newsletter efforts and the first two of his main predictions for 2025. This is Part 2 of that conversation, so if you’d like to fill in the blanks, scroll up the Rethinking Podcasting feed and listen to Part 1 first. In this episode, we’ll round off our discussion about human connection and tackle three big predictions Richard made about big funding for podcasts, companies creating their own engaging shows, and the marketing spend moving from social media to newsletters and podcasts. There’s a lot here to chew on, and there’s so much that he got right, that it’s well worth the listen. What I picked up from this chat with Richard is that engagement and investment are the two major things changing this year. As podcasters, we get swept up in the short-term pivots and growth hacks, but keeping an eye on the long-term affectations on the industry will help you build your sustainable goals for your show. Resources Mentioned in this Episode: "Death of the Follower" YT video with Jack ConteSounds Profitable with Bryan Barletta & Tom Webster Get in touch with Richard: Area Code Audio Website Area Code Batavia Podcast Podcasting For Humans Archive Let's Start a Dialogue The Socratic Method is best done in dialogue, so if you'd like to respond to one of my episodes or send through an idea of your own, send it to: 📧 podcast@rethinkingpodcasting.com 🎤 rethinkingpodcasting.com and select "Send a Voicemail" Make sure you share the name of your show, so I can include it in my response! Support this Podcast: Here are some of the services I use to create this show. Sign up for these services with the links below to support the podcast: Use Brain.FM to stay focused while you podcast (30 Day Free Trial) Sign up for Artlist.io to add Royalty Free Music to your Podcast (2 Months Free) Use Captivate.FM to host & distribute your Podcast (30 Day Free Trial) Create your Episode Transcript with GoodTape.io (€5 off when you sign up) Chapters: (00:00) Change as the Only Constant in...

    34min
  3. Overhyped A.I., Human Connection & Podcasting Newsletters with Richard Clark (Part 1)

    17 DE SET.

    Overhyped A.I., Human Connection & Podcasting Newsletters with Richard Clark (Part 1)

    Reflecting on the Podcasting Industry today, it’s easy to wonder how we got here. AI rollouts, Social App take-downs, video podcasting as the new-old trend… its easy to think we couldn’t have predicted it. And yet, we have experts like my guest today who has their finger on the pulse of podcasting to help give us a guiding light in times of uncertainty. Welcome back to Rethinking Podcasting, and this week I’m joined by Richard Clark: Founder & Owner of Area Code Audio based in Chicago, Illinois, helping nonprofits and mission-driven organizations drive meaningful change through podcasting. He is (or was) the author and voice behind “Podcasting For Humans”: a newsletter/podcast that talked to podcasters about their podcasting goals, and shared his thoughts about podcasting - and, of course, I was an avid enjoyer at the time! It’s currently on a hiatus, but back in March when I recorded this conversation with Richard, he had only months prior sent his last newsletter with his predictions for the podcasting industry in 2025 - which is why I brought him on for a chat. Across this two episodes, we’ll be unpacking Richard’s Five Predictions for Podcasting this year and exploring the big changes that have rocked podcasting and marketing. In this Part 1 we’ll get Richard’s background in podcasting, his business and the first two predictions about AI replacing podcasts, and how people will find the human connection in podcasting. Next week in Part 2, we’ll hear about podcast production funding, companies creating well-resourced, engaging podcasts and how marketing dollars will be spent differently. Get in touch with Richard: Area Code Audio Website Area Code Batavia Podcast Podcasting For Humans Archive Let's Start a Dialogue The Socratic Method is best done in dialogue, so if you'd like to respond to one of my episodes or send through an idea of your own, send it to: 📧 podcast@rethinkingpodcasting.com 🎤 rethinkingpodcasting.com and select "Send a Voicemail" Make sure you share the name of your show, so I can include it in my response! Support this Podcast: Here are some of the services I use to create this show. Sign up for these services with the links below to support the podcast: Use Brain.FM to stay focused while you podcast (30 Day Free Trial) Sign up for Artlist.io to add Royalty Free Music to your Podcast (2 Months Free) Use Captivate.FM to host & distribute your Podcast (30 Day Free Trial) Create your Episode Transcript with GoodTape.io (€5 off when you sign up) Chapters: (00:00) Industry Reset & Episode Setup(00:36) Meet Richard Clark & Area Code Audio(03:00) Podcasting for Humans: From Pod to Newsletter(05:01) Do Podcasters Care About Podcasting? (And Why That’s OK)(08:39) Producer vs Talent: The Film Analogy(11:02) Going Daily:...

    46min
  4. On Alive Internet Theory, and Actually Seeing Your Listeners

    10 DE SET.

    On Alive Internet Theory, and Actually Seeing Your Listeners

    The online world is a different place, where in every interaction we’re second-guessing whether its actually a person, or if its a bot or algorithm trying to push some content on our plate. Dead Internet Theory seems the most apt to describe a world where we are connected, but not to other people, but there is a glimmer of optimism hidden in the depths for ourselves and for our podcasts. Today I’ll be exploring Alive Internet Theory and how it can help us as podcasters reframe our Analytics Dashboards to better align our work as creators to find the human in the online world. Because, after all, we’re here to share our voices with the world and see the listeners that gather around us - not get distracted with optimisation and growth at the expense of our message and goals. And thanks to "struthless" on YouTube for his excellent video on the subject, that inspired this episode. Resources Mentioned: "Alive Internet Theory" (@struthless, YouTube)Global Data Usage StatisticsYouTube Upload Data Let's Start a Dialogue The Socratic Method is best done in dialogue, so if you'd like to respond to one of my episodes or send through an idea of your own, send it to: 📧 podcast@rethinkingpodcasting.com 🎤 rethinkingpodcasting.com and select "Send a Voicemail" Make sure you share the name of your show, so I can include it in my response! Support this Podcast: Here are some of the services I use to create this show. Sign up for these services with the links below to support the podcast: Use Brain.FM to stay focused while you podcast (30 Day Free Trial) Sign up for Artlist.io to add Royalty Free Music to your Podcast (2 Months Free) Use Captivate.FM to host & distribute your Podcast (30 Day Free Trial) Create your Episode Transcript with GoodTape.io (€5 off when you sign up) Chapters: (00:00) - Introduction(01:19) - Part 1: Dead Internet Theory(04:38) - Part 2: Podcasting and the Data Problem(06:31) - Part 3: The Alive Internet and your Ideal Listener(09:53) - Conclusion This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    13min
  5. Creativity, Sound Design and Podcasting for Joy with Mason Amadeus

    3 DE SET.

    Creativity, Sound Design and Podcasting for Joy with Mason Amadeus

    When we begin as podcasters, its easy to become mired in the logistics, the admin, the perfection and optimisation of equipment, structure, distribution… It takes a unique individual like Mason Amadeus to remind us to ask, “Where has the creativity gone?” This week I’m joined by Mason Amadeus: Creative Director at 8th Layer Media, Expert Audio & Broadcast Engineer, and self-proclaimed All-Terrain Professional Bodge Technician. I first met Mason through a podcasting Discord Community, and found that he and his good friends had made PodCube - a sketch comedy audio-only podcast that is soundscaped to perfection. That perfection shows in everything he does, and since we met I’ve watched him create Digital Folklore with Perry Carpenter and more recently, The Bug and Moss Telephone Show. Its not just my delight in chaos and whimsy that brought me to his inner circle. He is a creative without peers, an audio expert without measure and has such a deep curiosity about the world that learning could almost be his full time job. In our chat, we talk about making podcasting a thing you enjoy, art as a reflection of the world - not to save it, that creativity is your unique talent in podcasts and the key to enjoying your work is to satisfy your curiosity and learn constantly! Check out Mason's work: "PodCube" Podcast"Digital Folklore" (8th Layer Media)"The FAIK Files" (8th Layer Media)"The Bug & Moss Telephone Show" Let's Start a Dialogue The Socratic Method is best done in dialogue, so if you'd like to respond to one of my episodes or send through an idea of your own, send it to: 📧 podcast@rethinkingpodcasting.com 🎤 rethinkingpodcasting.com and select "Send a Voicemail" Make sure you share the name of your show, so I can include it in my response! Support this Podcast: Here are some of the services I use to create this show. Sign up for these services with the links below to support the podcast: Use Brain.FM to stay focused while you podcast (30 Day Free Trial) Sign up for Artlist.io to add Royalty Free Music to your Podcast (2 Months Free) Use Captivate.FM to host & distribute your Podcast (30 Day Free Trial) Create your Episode Transcript with GoodTape.io (€5 off when you sign up) Chapters: (00:01) Introduction: Where Has the Creativity Gone?(02:19) Mason Amadeus Joins the Conversation(02:25) The Origin of “All-Terrain Professional Bodge Technician”(04:09) From Breaking a Server to Building Software(05:14) Working with Perry Carpenter and 8th Layer Media(06:22) Mason’s Networked Audio Setup Explained(08:09) Why Signal Processing Is So Fascinating(09:48) Learning Audio Through Trial and Error(12:12) Fundamentals of

    1h3min
  6. On Podcast Failure, Toxic Positivity and How the Data Lies to us

    27 DE AGO.

    On Podcast Failure, Toxic Positivity and How the Data Lies to us

    As a podcaster, you’ve probably heard the term “PodFade” before. And if you’ve been doing a podcast for long enough, you’ve felt the inevitable scope-creep of the work and the fear that you’ll quit. But there’s a fundamental problem what the podcast industry describes as “failure”, and the data they use to support it is hurting podcasters more than it helps. Welcome back to Rethinking Podcasting: where I take a Socratic approach to reflect on the podcasting world, and help you build your own Podcast Philosophy. Today I’ll be unpacking the use of podcasting data and statistics, why correlation isn’t causation, how toxic positivity is the real killer of podcasts and why changing your perspective and setting your own measure of success is the best way forward. Resources: Alex Sanfilippo's LinkedIn PostPodMatch's Podcast ReportCorrelation not Causation Example Chapters: (00:00) Intro to the Episode(01:02) Alex Sanfilippo and Podcast Data(03:20) Part 1: Podcast Failure is defined extrinsically(05:23) Part 2: Correlation does not imply Causation(08:33) Part 3: Redefining Success & Changing Perspectives(12:06) Wrapping up the Episode Let's Start a Dialogue The Socratic Method is best done in dialogue, so if you'd like to respond to one of my episodes or send through an idea of your own, send it to: 📧 podcast@rethinkingpodcasting.com 🎤 rethinkingpodcasting.com and select "Send a Voicemail" Make sure you share the name of your show, so I can include it in my response! Support this Podcast: Here are some of the services I use to create this show. Sign up for these services with the links below to support the podcast: Use Brain.FM to stay focused while you podcast (30 Day Free Trial) Sign up for Artlist.io to add Royalty Free Music to your Podcast (2 Months Free) Use Captivate.FM to host & distribute your Podcast (30 Day Free Trial) Create your Episode Transcript with GoodTape.io (€5 off when you sign up) This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    15min
  7. Empathy, Introspection, and a Podcast Rebrand with Aveline Clarke

    20 DE AGO.

    Empathy, Introspection, and a Podcast Rebrand with Aveline Clarke

    This year, Aveline Clarke undertook a rebrand and relaunch of what was previously the 6Star Business and 6Star Leaders podcast after she took a break. I asked her about the impact of the rebrand on her podcast performance, and the process she undertook to reflect on her own by asking three questions. We also discuss her unique interview style that isn’t a blueprint for scripting an interview - instead, she prepares the constraints within which she can adapt and change the conversational flow while simultaneously reflecting with the guest to show how she listens. In this episode, you’ll hear how Aveline tackles brilliant conversations, self-care, rebranding a podcast and how she stays in touch with her inner goals and avoids the external pressure. I always enjoy chatting with Ave, and I know you’ll enjoy our conversation. Get in touch with Aveline: LinkedIn: https://www.linkedin.com/in/avelineclarke/ Website: https://journeypoint.com.au/meet-aveline/ Podcast: https://journeypoint.com.au/mission-activated-podcast/ Let's Start a Dialogue The Socratic Method is best done in dialogue, so if you'd like to respond to one of my episodes or send through an idea of your own, send it to: 📧 podcast@rethinkingpodcasting.com 🎤 rethinkingpodcasting.com and select "Send a Voicemail" Make sure you share the name of your show, so I can include it in my response! Support this Podcast: Here are some of the services I use to create this show. Sign up for these services with the links below to support the podcast: Use Brain.FM to stay focused while you podcast (30 Day Free Trial) Sign up for Artlist.io to add Royalty Free Music to your Podcast (2 Months Free) Use Captivate.FM to host & distribute your Podcast (30 Day Free Trial) Create your Episode Transcript with GoodTape.io (€5 off when you sign up) This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    1h

Trailer

Sobre

"RE:Thinking Podcasting" shares a philosophical approach to how you should think about your life as a podcaster. Through philosophical thinking and the Socratic Method, Matthew Bliss unpacks commonly accepted podcasting ideas and advice, and asks questions of his guests and of himself to help you discover your own reflective, self-sustaining podcast workflows and strategy. For too long, Podcasters have been asking the same basic questions: ❌ How do I get more listeners? ❌ What's the best microphone? ❌ Which app is best for algorithmic growth? ❌ What should I talk about on my podcast? "RE:Thinking Podcasting" will help you ask the right questions to get the answers you need to make the biggest impact to your podcast. It's through reflective practice and conversational reframing that you will grow to ask for what you really need, and you may even be able to answer your own questions. It's time for the podcasting conversation to ascend and empower us all to create the shows that bring us happiness and flourishing in all its forms. Join Matthew Bliss on the journey to raise your thinking and find your own podcasting philosophy. Subscribe for more episodes, and head to RethinkingPodcasting.com to find out more. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy