A SEAT at THE TABLE: Helping business leaders grow their influence

Jane Singer
  • 5.0 (11)
  • Entrepreneurship
  • Updated Weekly

Join the discussion as we unpack what’s working, what’s not and how to stand out and win in a competitive market.

  1. Building a Lean, Mean, Revenue Generating Machine

    2d ago

    Building a Lean, Mean, Revenue Generating Machine

    Is your organization running on a Franken-stack. That unmanaged tech stack that is layers of disconnected software tools piled on top of each other.  In the race to add more technology as companies scale, managing tech stacks doesn’t look like a priority. And yet, vital customer data - that kills net margins - can get dropped between marketing attribution and CRM logs.  Today we’re joined by Laura Farkas, LMNts Marketing, which provides revenue system optimisation, funnels and automation. She’s a specialist in building inbound distribution networks that clients can control. On this episode of A Seat at The Table, we’ll be discussing •Why is your connection count on LinkedIn completely irrelevant to your actual inbound revenue? •What is a Franken-stack and how does it drain operating margins from a mid-market company? •Why are traditional marketing retainers and basic lead generation agencies failing? •How does a twenty-million-pound B2B enterprise structure a proper revenue systems audit? •How can a business owner use intentional human imperfection to defeat automated software noise? So let’s sit down with Laura and learn how to wrestle that monstrous tech-stack into a lean, sales driving machine. Connect with Laura Farkas: Main book: Paternoster Marketing  https://www.amazon.com/Paternoster-Marketing-Never-Leads-Again-ebook/dp/B0FTXKKQB6  Laura's Revenue Systems page, based on the Paternoster Marketing concept:  https://marketingfunnel.website/b2b-revenue-system/  LinkedIn: https://www.linkedin.com/in/itslaurafarkas/ YouTube: https://www.youtube.com/@LauraFarkasLMNtsMarketing  Visit A Seat at The Table's website at https://seat.fm

    35 min
  2. The Reality of Running a Silicon Valley Start Up

    5d ago

    The Reality of Running a Silicon Valley Start Up

    Silicon Valley starts ups are wrapped in a kind of mystique that gets better with the telling.   Unless of course you’re actually running one of those startups.  Then things look a bit different.  You’re not living the dream.  You’re trying to survive heartbreak, near misses and boardroom crises.  And yes, occasionally a big win. For nearly three decades, Mike Grossman has been at the center of the world's most mythologized innovation hub, He has raised millions, managed boardroom crises, built great teams, and navigated moments when everything seemed one bad quarter away from collapse. In this episode of A Seat at The Table we’ll be discussing: What it’s like when the Concept of Failure is a Constant Operating Condition, Not a Learning Moment or Inspirational AnecdoteA Career in the In-Between: Most founders Don't Fail Spectacularly or Succeed Wildly—They Hover In Between for yearsWhy sound ideas, strong effort and execution doesn't always guarantee success Let’s sit down with Mike and find what its really like running a Silicon Valley startup. Connect with Mike Grossman: https://www.failureisanoption.com/ https://www.linkedin.com/in/migrossman/ https://www.amazon.com/exec/obidos/ASIN/1646872460 Visit A Seat at The Table's website at https://seat.fm

    37 min
  3. Four Steps to Stand Out in a Crowded Market

    Jun 23

    Four Steps to Stand Out in a Crowded Market

    Everything you believe about building a powerful brand is probably wrong. It might not have been wrong a few years ago.   But, a lot has changed. For one thing, the market has gotten hyper competitive - and deafeningly noisy. To win, you need to get out of the mainstream.  Get off the road that’s a giant traffic jam of millions of people pitching like mad – and selling very little. In this episode you'll learn a 4-step method to go from barely known to industry authority. You'll also learn what it actually takes to beat the market (no, its not a better product or bigger budget). Visit A Seat at The Table's website at https://seat.fm

    27 min
  4. Breaking Through the Noise: Proven Strategies for B2B Brand Visibility

    Jun 19

    Breaking Through the Noise: Proven Strategies for B2B Brand Visibility

    In a hyper competitive market, you need to differentiate in any way that you can. Visibility and ultimately 'authority' are a proven way to drive B2B sales – and justify more premium pricing. The goal is to get out of what Seth Godin refers to as ‘sort by price’.   That happens when every product looks the same, so buyers simply choose the cheapest one. Good marketing is the way to avoid that trap. It is the time tested, proven route out of that sales dead zone. In this episode we discuss  4 key ways to create brand differentiation and establish authority.   This how to rise about the market noise and start closing more B2B sales. Visit A Seat at The Table's website at https://seat.fm

    21 min
  5. What If We've Got the AI Story Wrong?

    Jun 18

    What If We've Got the AI Story Wrong?

    What if we are missing the point about AI’s real role in the future of work? The narrative is that AI will wipe out most jobs as bots and AI agents take over the world. However, in the many conversations I’ve had with people inside AI development, the story is very different. And it’s a story that gets far less publicity than the doom and gloom sci-fi version that dominates mainstream discussions. Today we’re welcoming Bud  Bhattacharyya, co-founder of re:compound, an AI advisory firm helping senior leaders use AI beyond the task-efficiency layer. In this episode of A Seat at The Table, we’ll be discussing: Why "AI for productivity" is only the beginning, not the main event * How AI can multiply human capability instead of simply replacing human work * Why more output often makes senior judgment harder, not easier *  What organizations get wrong when they treat AI as a tool layer rather than a thinking and decision layer Let’s sit down with Bud are learn how we might reframe the AI narrative. Connect with Bud Bhattacharyya:             LinkedIn: https://www.linkedin.com/in/budbhattacharyya/            Substack (writing): https://recompoundai.substack.com            Company website: https://recompound.ai Visit A Seat at The Table's website at https://seat.fm

    36 min
  6. Support Systems for Solo Marketers (When You're Trying to Do It Alone)

    Jun 17

    Support Systems for Solo Marketers (When You're Trying to Do It Alone)

    You’re trying to develop a marketing program for your company and you're stuck. You have a general idea of what you want to do.  But for some reason you just can’t get started. You find yourself spending way too much time staring at a blank screen - and getting more and more frustrated that you’re not making progress. You’re not alone.  I have faced this more often than I like to admit. Especially for people who work alone.  Either because they work remotely. Or they own their business.  Or maybe they work for a company but are in a one-person department.  As is often the case these days. It’s really hard to not have anyone there to bounce ideas off of.  Or brain storm with. In this episode we discuss an accessible, yet often overlooked, opportunity for gaining the support and companionship that can help you go from 'stuck' to 'success'. Visit A Seat at The Table's website at https://seat.fm

    10 min
  7. Why Great Products Fail to Sell

    Jun 16

    Why Great Products Fail to Sell

    It's a story I hear all the time.   We have a great product, but our sales are not where we want them to be. Your customers know you, but let's be honest, your product is not seen as the market leader.  It's not seen as the 'gold standard'.  It's not the one that comes to mind first when people think of your category.  You might jokingly refer to your product as 'the industry's best kept secret'.  To win in today's market you can not simply be another fairly generic brand. And while in-house you see your brand as a standout, in a crowded market no one is a standout with a strategic and consistent marketing machine that gets you that visibility - and builds that all-important authority. Unfortunately, you can't 'AI' or 'VA' your way to success any more.   In this podcast, we're going to discuss what you need to do. Why industry leaders do this. And how to get started on budget that's within reach of most mid-sized to larger organizations. Take our free  B2B Sales Assessment Quiz  Connect with me on LinkedIn:  https://www.linkedin.com/in/jane-singer/ Visit A Seat at The Table's website at https://seat.fm

    12 min
  8. From Overlooked to Influential: The Power of Quiet Presence in Personal Transformation

    Jun 8

    From Overlooked to Influential: The Power of Quiet Presence in Personal Transformation

    When your image, presence, and brand aren't aligned, the cost isn't always visible, but it shows up in the rooms you're not invited to, the leadership that gets overlooked, and the opportunities that go to someone less qualified. Meet Jenny Dewberry, an image consultant who works with Individuals, high achieving leaders, corporate professionals, and visionary CEOs to use their image as a strategic tool for credibility, visibility, and opportunity. In this episode of A Seat at The Table Jenny will be sharing: 1. What is image communication, and how does it quietly shape authority 2. The silent signals that influence trust, income, and perceived leadership 3. What "looking the part" actually means, and why it's never just about clothes 4. How to build an external presence that reflects who you actually are USEFUL LINKS: Connect with Jenny - Website: https://www.peoplepowerconsultancy.com/ - LinkedIn: https://www.linkedin.com/in/jenny-dewberry-peoplepower/ - Instagram: https://www.instagram.com/jennyd_peoplepower/ Visit A Seat at The Table's website at https://seat.fm

    32 min
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5
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Join the discussion as we unpack what’s working, what’s not and how to stand out and win in a competitive market.

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