A Shark's Perspective

Kenneth "Shark" Kinney
  • 4.9 (76)
  • BUSINESS

A Shark's Perspective cuts through buzzwords to deliver actionable tactics in marketing, sales, customer experience, and leadership. It's Fearless Differentiation for growth-minded leaders to dive deeper, make waves, and win. Hosted by keynote speaker and shark diver Kenneth "Shark" Kinney, the show features candid conversations with top authors, executives, and innovators about what actually drives revenue and loyalty. Real talk, proven plays, no fluff. Dive deeper at kennethkinney.com.

  1. 09/05/2025

    Cracker Barrels' Rebranding Tastes Bad [385]

    When Experience Gets Rebranded Off the Menu What happens when a brand forgets that experience—not logos—creates loyalty? In this episode of A Shark's Perspective, Shark is joined by licensed therapist and social media influencer Trey Tucker to explore Cracker Barrel's controversial rebrand. Together they unpack the psychology of nostalgia, why customers revolt when traditions vanish, and how brands risk everything when they lean away from what makes them unique. Key Takeaways Protect the Experience – Great experiences create differentiation stronger than any logo. Marketing Can't Fix Everything – Operations, culture, and service matter more than cosmetic changes. Invest in What Lasts – $700 million spent on logos won't fix cold biscuits; true growth comes from food, service, and culture. If you want to understand the intersection of branding, psychology, and customer loyalty—this is an episode you don't want to miss. 👉 If you enjoyed this episode, please share it, leave a rating or review, and subscribe for more conversations on branding, customer experience, and fearless differentiation. Connect with Trey Tucker Website: https://ruggedcounseling.com Instagram: @ruggedcounseling TikTok: @ruggedcounseling Connect with Shark (Kenneth Kinney) Website: https://kennethkinney.com LinkedIn: https://www.linkedin.com/in/kennethkinney Podcast: https://www.kennethkinney.com/podcasts-a-sharks-perspective Speaking: https://www.kennethkinney.com/speaking

    41 min

  2. 07/16/2024

    #384 - Navigating the Entrepreneurial Journey

    Conversation with Koby Hastings, the founder and CEO of both SalesRiver and Leadrilla and a Kentucky Entrepreneur Hall of Fame awardee.   Episode on Website

    29 min

  3. 07/15/2024

    #383 - Are You Making a Value Sale?

    Conversation with Ian Campbell, the CEO of Nucleus Research, a recognized expert on ROI and TCO analysis of technology, and the author of The Value Sale: How to Prove ROI and Win More Deals.   Episode on Website

    26 min

  4. 07/08/2024

    #382 - Building Trust One Byte at a Time

    Conversation with Jodi Daniels, the founder and CEO of Red Clover Advisors, a boutique data privacy consultancy, a speaker, member of the Forbes Business Council, podcast cohost, and the co-author of Data Reimagined: Building Trust One Byte at a Time.   Episode on Website

    27 min

  5. 01/02/2024

    #381 - How to Inspire Your Buyers with a Story That Sizzles

    Conversation with Bruce Scheer, a professional speaker and president of NSA Northwest, a CEO of a consultancy, and the author of "Inspire Your Buyers: Go to Market with a Story That Sizzles".  Episode on Website

    39 min

  6. 11/20/2023

    #380 - How to Sell in the Digital Age

    Conversation with Shama Hyder, the CEO of Zen Media, a digital age strategist, a bestselling author, and a keynote speaker.   Episode on Website

    32 min

  7. 10/16/2023

    #379 - Why Should a Speaker Work with an Agent?

    Conversation with Michelle Joyce, the founder of an exclusive speaker management company, Michelle Joyce Speakers, and is recognized by Forbes as a Speaker Industry Expert with more than 25 years of speaker management experience representing top keynote speakers in a variety of industries. Episode on Website

    30 min

  8. 09/18/2023

    #378 - The Number One Strategy to Build Trust and Create Success

    Conversation with Alex Demczak, a speaker, the CEO and Co-Founder of Streamline Books, a former SEC quarterback, and the Wall St. Journal bestselling coauthor of The Sale:  The Number One Strategy to Build Trust and Create Success. Episode on Website

    35 min
See All (388)

4.9
out of 5
76 Ratings

About

A Shark's Perspective cuts through buzzwords to deliver actionable tactics in marketing, sales, customer experience, and leadership. It's Fearless Differentiation for growth-minded leaders to dive deeper, make waves, and win. Hosted by keynote speaker and shark diver Kenneth "Shark" Kinney, the show features candid conversations with top authors, executives, and innovators about what actually drives revenue and loyalty. Real talk, proven plays, no fluff. Dive deeper at kennethkinney.com.

Information

  • Creator
    Kenneth "Shark" Kinney
  • Years Active
    2018 - 2025
  • Episodes
    388
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    A Shark's Perspective