Podcasting in Professional Services

John Tyreman
  • 5.0 (4)
  • Marketing
  • Updated Biweekly

Turn your expertise into a media engine. Podcasting in Professional Services explores how industry experts are using podcasts to stand out in crowded markets, earn trust at scale, and create real business impact. Each episode breaks down the strategy behind successful podcast media brands—why they started, how they’re positioned, and how they actually drive growth. Hosted by John Tyreman, Founder of Red Cedar. 

  1. 3d ago

    Legally Speaking, with Robert Hanna

    In this episode, John Tyreman sits down with Robert Hanna, founder of the legal recruiting firm KC Partners and host of the UK's number one law podcast, Legally Speaking. Robert shares his journey of launching a podcast in 2019 as a way to stand out in a highly saturated recruitment market by leading with value and building relationships. Together, they discuss the vital mindset shift from looking at immediate ROI to considering the "Cost of Inaction" (COI), how the pivot to virtual recording opened up a global guest pool, and Robert's ambitious strategy to build a media brand that becomes the first professional services podcast to be acquired. In this episode, you'll learn: How a podcast helped Rob stand out in a saturated legal recruiting marketWhy looking at the "Cost of Inaction" (COI) is better than immediate ROIHow shifting to virtual recordings during COVID 10x'd the show's global reachWhy defining a specific Topic of Influence (TOI) drives consistent growthHow inviting society presidents as early guests hijacked a massive audienceWhy Rob's ultimate goal is for his podcast to be acquired as a media brand CHAPTERS: 00:00 Introducing Robert Hanna 01:33 KC Partners Origin Story 04:27 Why Legally Speaking Started 09:33 ROI Mindset and Consistency 17:54 Events Growth and Future Plans This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    32 min

  2. Jun 3

    Life of an Architect, with Bob Borson

    In this episode of Podcasting in Professional Services, Bob Borson, a principal at the multidisciplinary firm BOKA Powell and the creator behind the hugely successful Life of an Architect brand, joins the show to share his 16-year journey. It all started with a blog during the 2008-2011 recession as a way to learn new skills and stay creatively relevant, which eventually blossomed into a massive platform reaching up to 350,000 people a month.  Bob Borson shares the transition from blogging to podcasting, why maintaining fierce independence over your content is crucial, and the real "secret sauce" to long-term consistency. In this episode, you'll learn:  How an 8-year blog laid the groundwork for a massive 2018 podcast launchWhy refusing company equipment kept Bob's brand independent and protected his IPWhy single deep-dive topics and a co-host with contrasting experience work bestThat honoring self-commitments and never missing a deadline drives consistencyWhy Bob edits audio to make guests sound brilliant rather than adding videoHow topics shifted from basic design to firm leadership as Bob's career advanced CHAPTERS: 00:00 Welcome 01:31 Boca Powell Overview 02:52 Blogging Origins in 2010 07:10 Staying Independent and Owning IP 08:40 From Blog to Podcast Launch 13:06 Co Host Format and Episode Structure 19:32 Evolving Topics With Career Growth 24:48 Consistency and Billable Time Balance 29:18 Monetization Boundaries and Closing Follow Bob on LinkedIn Learn more about Life of An Architect #podcasting #professionalservices #marketing #architecture This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    40 min

  3. May 18

    Marketing Spark, with Mark Evans

    In this episode of Podcasting in Professional Services, John Tyreman sits down with Mark Evans, founder of Marketing Spark and host of the Marketing Spark podcast. Mark shares his journey from initially shelving his podcast idea due to technical intimidation, to fully embracing the medium as technology lowered the barriers to entry. Together, they explore the true value of podcasting for B2B businesses and why treating a podcast simply as a "Trojan horse" for sales misses the bigger picture of relationship building and education. In this episode, you’ll hear: How tools like Riverside and Descript made recording and editing easierWhy authentic human connections are the true gold of podcastingWays to leverage existing relationships and book high-profile guestsHow to "squeeze as much juice" out of every episode with distributionDiscover why podcast conversations are the ultimate trust-building assetLearn more about Marketing Spark This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    33 min

  4. Apr 13

    The 2026 State of Podcasting in Professional Services (Key Findings)

    Download the free research report. If you’re running—or thinking about launching—a business podcast, this episode breaks down what’s actually working in 2026. John Tyreman unpacks the 2026 State of Podcasting in Professional Services report, based on insights from 147 podcast hosts and listeners across industries like marketing, consulting, AEC, accounting, and technology. In this episode, you'll learn: • What separates growing podcasts from stagnant ones • Why frequency is one of the biggest drivers of success • The real ROI of podcasting (and why it’s NOT sponsorships) • How listeners actually discover new shows • Why long-form content is still winning • The biggest challenges business podcasters face today One of the most surprising findings? Nearly two-thirds of podcast hosts say their show directly generates new business opportunities. If you're trying to turn your podcast into a growth channel—not just a content asset—this episode will give you a much clearer roadmap. This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    35 min

  5. 07/02/2025

    The Brainy Business, with Melina Palmer

    Join us as we explore into the world of applied behavioral economics with Melina Palmer, CEO of The Brainy Business and host of The Brainy Business podcast.  Melina shares her journey from exploring behavioral economics to becoming a sought-after consultant, speaker, and author. Discover how her podcast became a crucial tool for her business, helping her secure speaking engagements, book deals, and even a teaching role at Texas A&M University.  Learn why she believes in the podcast as a superior medium for professional services and how she has tailored her content to evolve with her audience.  Connect with Melina: https://www.linkedin.com/in/melinapalmer/ https://thebrainybusiness.com/ This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    31 min

  6. 04/09/2025

    After the First Million and Accounting for Innovation, with Matt Tait

    On this episode, Matt Tait—CEO of Decimal and host of After the First Million and Accounting for Innovation—joins the show to share his experience podcasting about the importance of a clear, intentional marketing strategy. They discuss how Matt balances his busy schedule and the benefits of targeting specific audiences in professional services. In this episode, you’ll hear: Why Matt decided to pursue a podcast-centric marketing strategyHow Matt fits hosting two shows into his busy scheduleDifferences between hosting an interview series -vs- co-hosted commentaryWhy your personality is so important when it comes to podcastingThis episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    25 min

  7. 03/20/2025

    The Federal Tech Podcast, Constellations, and Farm Kid City Kid, with John Gilroy

    Today we're gonna talk with a guy who did 1200 podcast episodes and give you tips on how you can be successful. On this episode of Podcasting in Professional Services, John Gilroy, host of The Federal Tech Podcast, Constellations, and Farm Kid City Kid joins the show to share his podcasting experience. In this conversation, you'll hear: What motivates John to be an active ocean swimmer, even in his 60sThe transition from radio to podcasting in the DC marketThe difference between a $25 million studio and recording from a local BBQ jointA diversified approach to podcast sponsorshipsAudio -vs- video in podcastingConnect with John: https://www.linkedin.com/in/john-gilroy/ This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    44 min

  8. 02/19/2025

    The How To Podcast Series: A Community-Driven Approach to Podcasting, with Dave Campbell

    Join us as we explore the multifaceted realm of podcasting with Dave Campbell, a podcast manager at True Media Solutions and the creative force behind eight unique shows, including The How To Podcast Series.   Dave brings invaluable insights from his experience managing a diverse range of podcast genres and his role as the host of a supportive podcaster community. In this episode, you'll learn: How to overcome common podcaster challenges with resourcefulness and adaptability.The significance of doing what you can with what you have, inspired by Theodore Roosevelt's advice.Why consumption rates are crucial for podcast discoverability and growth.The benefits of embracing different podcast formats to engage diverse audiences.Strategies for building a collaborative podcasting community that facilitates constructive feedback and growth.Connect with Dave on LinkedIn: https://www.linkedin.com/in/dave-campbell-podcaster/ This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    37 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Turn your expertise into a media engine. Podcasting in Professional Services explores how industry experts are using podcasts to stand out in crowded markets, earn trust at scale, and create real business impact. Each episode breaks down the strategy behind successful podcast media brands—why they started, how they’re positioned, and how they actually drive growth. Hosted by John Tyreman, Founder of Red Cedar. 

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