Podcasting in Professional Services

John Tyreman
  • 5.0 (4)
  • MARKETING
  • UPDATED BIWEEKLY

Turn your expertise into a media engine. Podcasting in Professional Services explores how industry experts are using podcasts to stand out in crowded markets, earn trust at scale, and create real business impact. Each episode breaks down the strategy behind successful podcast media brands—why they started, how they’re positioned, and how they actually drive growth. Hosted by John Tyreman, Founder of Red Cedar. 

  1. APR 13

    The 2026 State of Podcasting in Professional Services (Key Findings)

    Download the free research report. If you’re running—or thinking about launching—a business podcast, this episode breaks down what’s actually working in 2026. John Tyreman unpacks the 2026 State of Podcasting in Professional Services report, based on insights from 147 podcast hosts and listeners across industries like marketing, consulting, AEC, accounting, and technology. In this episode, you'll learn: • What separates growing podcasts from stagnant ones • Why frequency is one of the biggest drivers of success • The real ROI of podcasting (and why it’s NOT sponsorships) • How listeners actually discover new shows • Why long-form content is still winning • The biggest challenges business podcasters face today One of the most surprising findings? Nearly two-thirds of podcast hosts say their show directly generates new business opportunities. If you're trying to turn your podcast into a growth channel—not just a content asset—this episode will give you a much clearer roadmap. This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    35 min

  2. 07/02/2025

    The Brainy Business, with Melina Palmer

    Join us as we explore into the world of applied behavioral economics with Melina Palmer, CEO of The Brainy Business and host of The Brainy Business podcast.  Melina shares her journey from exploring behavioral economics to becoming a sought-after consultant, speaker, and author. Discover how her podcast became a crucial tool for her business, helping her secure speaking engagements, book deals, and even a teaching role at Texas A&M University.  Learn why she believes in the podcast as a superior medium for professional services and how she has tailored her content to evolve with her audience.  Connect with Melina: https://www.linkedin.com/in/melinapalmer/ https://thebrainybusiness.com/ This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    31 min

  3. 04/09/2025

    After the First Million and Accounting for Innovation, with Matt Tait

    On this episode, Matt Tait—CEO of Decimal and host of After the First Million and Accounting for Innovation—joins the show to share his experience podcasting about the importance of a clear, intentional marketing strategy. They discuss how Matt balances his busy schedule and the benefits of targeting specific audiences in professional services. In this episode, you’ll hear: Why Matt decided to pursue a podcast-centric marketing strategyHow Matt fits hosting two shows into his busy scheduleDifferences between hosting an interview series -vs- co-hosted commentaryWhy your personality is so important when it comes to podcastingThis episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    25 min

  4. 03/20/2025

    The Federal Tech Podcast, Constellations, and Farm Kid City Kid, with John Gilroy

    Today we're gonna talk with a guy who did 1200 podcast episodes and give you tips on how you can be successful. On this episode of Podcasting in Professional Services, John Gilroy, host of The Federal Tech Podcast, Constellations, and Farm Kid City Kid joins the show to share his podcasting experience. In this conversation, you'll hear: What motivates John to be an active ocean swimmer, even in his 60sThe transition from radio to podcasting in the DC marketThe difference between a $25 million studio and recording from a local BBQ jointA diversified approach to podcast sponsorshipsAudio -vs- video in podcastingConnect with John: https://www.linkedin.com/in/john-gilroy/ This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    44 min

  5. 02/19/2025

    The How To Podcast Series: A Community-Driven Approach to Podcasting, with Dave Campbell

    Join us as we explore the multifaceted realm of podcasting with Dave Campbell, a podcast manager at True Media Solutions and the creative force behind eight unique shows, including The How To Podcast Series.   Dave brings invaluable insights from his experience managing a diverse range of podcast genres and his role as the host of a supportive podcaster community. In this episode, you'll learn: How to overcome common podcaster challenges with resourcefulness and adaptability.The significance of doing what you can with what you have, inspired by Theodore Roosevelt's advice.Why consumption rates are crucial for podcast discoverability and growth.The benefits of embracing different podcast formats to engage diverse audiences.Strategies for building a collaborative podcasting community that facilitates constructive feedback and growth.Connect with Dave on LinkedIn: https://www.linkedin.com/in/dave-campbell-podcaster/ This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    37 min

  6. 02/05/2025

    The Engineering Entrepreneur: Exploring the Business of Product Design, with Scott Tarcy

    What's it like to run a top 3% engineering podcast? Join us as we explore the podcasting journey of Scott Tarcy, President of CADdesignhelp.com and host of The Engineering Entrepreneur Podcast. Scott shares why and how he started his podcast, the challenges he's faced, and what's on the horizon. In this episode, you'll learn: Scott’s journey of starting a podcast to fill a gap in content for technical entrepreneurs.How to efficiently manage a podcast workload with a part-time commitment.The unexpected challenges and opportunities in attracting podcast sponsorships.Effective strategies for handling guest booking and maintaining high-quality audio.The impact of integrating podcasting into your business for SEO and marketing success.Connect with Scott on LinkedIn: https://www.linkedin.com/in/scott-tarcy-a52b138/ Visit Scott's website: https://caddesignhelp.com/ This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    31 min

  7. 01/29/2025

    Benchmarks for Business Podcasts: The 2025 State of Podcasting in Professional Services

    How does your business podcast compare with others in your industry? In this monologue episode, John Tyreman breaks down findings from research on a sample of 287 business podcasts in accounting, financial services, architecture, engineering, construction, legal, government contracting, technology, and consulting industries. Listen to this episode and you’ll learn: • How active business podcasts make up a tiny fraction of active shows • A show structure that doubles promotion and reduces production cost • The point at which most podcasts go inactive • How frequently shows publish episodes in each industry segment Connect with me on LinkedIn: https://www.linkedin.com/in/johntyreman/ References: PodMatch Industry Report: https://podmatch.com/report Backlinko report: https://backlinko.com/podcast-stats This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    22 min

  8. 12/18/2024

    Doing Business With a Servant's Heart, with Steve Ramona

    Achieve business success through podcasting with a heart of service. Join us as we explore the inspiring methods of Steve Ramona, a keynote speaker, business consultant, and host of the "Doing Business with a Servant’s Heart" podcast, where he uplifts others and shares profound business insights. In this episode, you'll learn: • How to be a good podcast host by using the ASLA framework • Why Steve publishes episodes within 72 hours • How edifying and serving guests can make your podcast stand out in a crowded space • The power of niche podcasting to attract and deeply engage specific audiences • Effective monetization strategies beyond traditional sponsorships • Steve’s personal approach to networking and referrals Connect with Steve on LinkedIn: https://www.linkedin.com/in/steveramona/ Visit the podcast website: https://www.servinginbusinesspodcast.com/ This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

    34 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Turn your expertise into a media engine. Podcasting in Professional Services explores how industry experts are using podcasts to stand out in crowded markets, earn trust at scale, and create real business impact. Each episode breaks down the strategy behind successful podcast media brands—why they started, how they’re positioned, and how they actually drive growth. Hosted by John Tyreman, Founder of Red Cedar. 

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