About Time

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A Long Overdue Conversation about the Journey of Women in Sports.

Episodes

  1. Taylor Jacobs, LSU: Blazing the Trail for NIL

    01/10/2024

    Taylor Jacobs, LSU: Blazing the Trail for NIL

    NIL, or name, image and likeness, has given athletes the ability to control their own brand. Maybe even more importantly, it’s helping break down gender stereotypes. But navigating publicity is a full-time job. That’s why positions like Taylor Jacobs’ now exist—as Associate AD for NIL & Strategic Initiatives, she creates resources to guide student-athletes through the process of building, promoting and protecting their brands. A former collegiate athlete herself, she’s dedicated to giving today’s athletes the opportunities she never had. Whether you’re an athlete, a coach, a parent, an administrator or a fan of women’s sports, this episode of About Time will give you an inside look at NIL—specifically how Jacobs and her all-female staff are leading the charge in equipping student-athletes with everything they need to succeed. And it doesn’t stop at graduation. Jacobs explains how NIL is opening more doors for future careers than ever before. Like Jacobs said, “The platform that female athletes have, and women’s sports have, is incredible.” It’s about time. 00:00 Welcome02:17 Opportunities in Sport05:19 Career Opportunities06:41 LSU on Name Image Likeness07:30 NIL Education08:53 Transitioning after NIL10:06 Building a Brand10:29 Livvy Dunne and Angel Reese11:11 Raising Value of Women in Sport12:40 NIL - Where to Start14:08 Finding your Niche15:10 Making NIL Contacts17:41 Maximizing Social Media18:54 Micro-influencer Value21:13 Maintaining NIL Deals23:31 Athlete NIL Responsibilities24:35 Athletes vs Influencers27:00 College vs Pro Value28:33 Finances31:51 Educating Athletes34:31 Educating Businesses36:42 Advice For Parents39:01 Opportunities for Women Outside of Sports41:40 Advice

    48 min

Ratings & Reviews

5
out of 5
4 Ratings

About

A Long Overdue Conversation about the Journey of Women in Sports.