Accelerating SDV Development through Virtualization and AI

Developing software-defined vehicles (SDVs) requires a massive paradigm shift in how cloud infrastructure, virtualization, and artificial intelligence converge on the factory floor and in the cloud.

In this episode, host Suresh Sivavarman, Customer Chief Engineer at ETAS, sits down with Raj Paul, Mobility Industry Leader at Microsoft. Together, they break down how the partnership between Microsoft and ETAS is redefining vehicle development cycles. Raj explores how cloud-native developer environments, digital twins, and generative AI are accelerating software validation, streamlining developer onboarding, and enabling continuous OTA updates across modern automotive architectures.

Whether you are an automotive software architect, cloud engineer, or OEM technology strategist, this episode offers a practical look at scaling AI and cloud-driven virtualization across the SDV ecosystem.

In this episode: 
00:00 - Introduction: Cloud Computing & SDV Acceleration 
04:10 - The Microsoft & ETAS Vision for Cloud-Native Automotive Software 
10:25 - Virtualization & Digital Twins: Moving Beyond Physical Prototyping 
17:40 - Generative AI in Development: Boosting Code Generation & Validation
24:15 - Overcoming Friction in Developer Workflows & Onboarding 
30:50 - Continuous OTA Deployment & Cloud-to-Vehicle Integration 
36:10 - Key Takeaways for the Future of Connected Mobility

Thanks for listening!

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