Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers.
This podcast is brought to you by Momentum, the growth consultancy, redefining how sales and marketing teams grow their biggest customers.
You can learn more at www.wearemomentum.com
Ep.30 Ten years of leading the field in ABM
Momentum is celebrating it's tenth birthday this month. A decade at the forefront of ABM means we knows what really creates value, what doesn’t and what’s next.
To celebrate, we have created a special episode featuring ten experts from Momentum who are trusted by world-leading companies to help them to drive growth. In this must listen episode for anyone focused in growing revenues, hear what has been the biggest development in ABM over the last ten years and what’s the next big thing to watch out
Ep.29 State Street: The secret to maintaining first mover advantage
“It's incumbent on all of us, particularly in the marketing organisation, to protect the message”. In this episode, Katherine Lucas, Head of Platform Marketing at State Street, shares her advice for gaining and maintaining first mover advantage based on her experience of launching AlphaTM, a first-of-its-kind investment servicing platform, building the global messaging and leading the go to market strategy.
Ep.28 Dell Technologies: Bringing together ABM and challenger selling
“It's important to have the data and science, but don't forget the story”. In this episode, Steve Goddard Integrated Marketing Director at Dell Technologies explains how marketing is driving a challenger program and the learnings from focusing on business outcomes rather than product features.
Ep.27 Executive Marketing. Who influences the influencers?
A focus on executives and CxO audiences is on the rise. In this episode, we are joined by Samara Donald, currently, Global Executive Lead at AWS who talks through her strategies for successful executive engagement. “You can't just say, trust me. Believe me, you have to show”.
Ep.26 S&P Global Market Intelligence: Pitfalls to avoid when establishing your Account Based Engagement program
How do you establish ABE as a known discipline within an organisation that has no prior experience? In this episode, Amie Stankiste, Global Head of Marketing at S&P Global Market Intelligence shares her frank experience and explains the journey: “My team were new to ABM in 2019, they didn't know much about it and the rest of organisations certainly didn't. Bringing all that learning together and sharing best practices has been really, really important.”
This is episode was recorded towards the end of 2
Ep.25 Qlik: Co-creating with customers
In this episode, Nancy Carlyle Harlan, Head of Global Account Based Marketing at Qlik explains why co-creating marketing with customers is the future for ABM and why it’s essential to lead with a unified strategy to ensure everyone is aligned with the same objectives. Nancy joined us for this recording in September 2020.