27 episodes

Action Design Radio explores a variety of topics through the lens of behavioral science and psychology. Hosts Erik Johnson and Zarak Khan interview experts and practitioners to learn about cutting edge behavioral research, and how to practically apply it to fields like public policy and consumer products. The podcast is supported by the Action Design Network, a 501(c)3 non-profit organization founded in 2012 to promote the use of behavioral economics and psychology with over 10,000 members across the US and Canada.

Action Design Radio Action Design Network

    • Social Sciences
    • 5.0, 15 Ratings

Action Design Radio explores a variety of topics through the lens of behavioral science and psychology. Hosts Erik Johnson and Zarak Khan interview experts and practitioners to learn about cutting edge behavioral research, and how to practically apply it to fields like public policy and consumer products. The podcast is supported by the Action Design Network, a 501(c)3 non-profit organization founded in 2012 to promote the use of behavioral economics and psychology with over 10,000 members across the US and Canada.

    Michelle Niedziela - Where Neuroscience Meets Behavior

    Michelle Niedziela - Where Neuroscience Meets Behavior

    Michelle Niedziela is the Scientific Director and VP of Innovation at HCD Research, a marketing and consumer sciences company that applies neuroscience tools along with traditional market research methods to help their clients create better products, packaging, and communications for consumers. She also worked as a senior scientist at Johnson & Johnson, and still regularly contributes as a columnist on consumer perspectives to various publications.
     
    What are some things behavioral scientists should know more about neuroscience? When should they work together to enhance what they both do? Zarak, Erik, and Michelle tackle questions like these in today’s episode. As Michelle explains, there are a lot of misconceptions about neuroscience. When you conduct “fancy” neuroscience research, it doesn’t mean giving up good, old-fashioned surveys or qual and quant research methods. They must all be combined to better understand how the consumer experiences a product. “Measuring brain activity doesn’t really tell you anything unless you put it in context, and I feel like the behavioral science gives you that context,” she says.
     
    Other topics include cognitive flow, using neuroscience to increase the effectiveness of OTC (over-the-counter) drugs, and Zarak’s beard care product of choice. Spoiler Alert: it’s called Cowboy Magic.

    • 43 min
    Matthew Darling - A Behavioral Approach to Economic Relief Programs

    Matthew Darling - A Behavioral Approach to Economic Relief Programs

    Matthew Darling is a Vice President at ideas42, a nonprofit organization that uses behavioral science to improve lives, build better systems and policies, and drive social change. They have applied behavioral insights in more than 100 projects across 35 countries and 6 continents, helping people act on choices that affect their lives and communities. Matt also contributes as a columnist for The Behavioral Scientist.
     
    He joins Erik and Zarak to discuss the economic and behavioral challenges of the COVID-19 pandemic. They explore issues such as the United States' outdated unemployment verification process; leveraging identities (such as being a responsible citizen doing their part); and how BeSci can help eligible taxpayers spend their CARES Act* stimulus funds in ways that are most helpful to them.
     
    * Coronavirus Aid, Relief, and Economic Security Act

    • 38 min
    Dan Egan - Behavioral Finance During COVID-19

    Dan Egan - Behavioral Finance During COVID-19

    Dan Egan, Director of Behavioral Finance and Investing at Betterment, joins our hosts Erik and Zarak to discuss financial and investment behavior during times of crisis. What does today’s coronavirus pandemic have in common with previous crises that negatively impacted the economy and financial markets? What is unique to this particular situation? How have most investors responded so far? What roles do fear, control, and adaptability play? How can we better leverage basic behavioral science concepts such as nudging and mental accounting? What is the relationship between physical health, mental stress, and financial decision-making? What are some things we can be doing from home to help ourselves and others during this time?
    These questions and more are answered in this latest episode. Take a deep breath, try to relax (maybe turn off the news and social media notifications for a few minutes), and enjoy!

    • 25 min
    Stephen Wendel - Spiritual Design: Applying Behavioral Science to Spirituality and Faith

    Stephen Wendel - Spiritual Design: Applying Behavioral Science to Spirituality and Faith

    Stephen Wendel is the Head of Behavioral Science at Morningstar, a leading provider of independent investment research. He and his team of behavioral scientists and practitioners specialize in savings and investing behavior, as well as digital products that help individuals manage their money more effectively. He founded the Action Design Network in 2012 and has authored three books, the most recent of which is titled “Spiritual Design: Enrich Your Spiritual Practice with Lessons from Behavioral Science.” He has graciously made free download of this book available at www.spiritualdesign.co/book.
     
    Steve joins our hosts Zarak and Erik to discuss the unique application of behavioral science to spirituality and religion. Many individuals have certain values they want to live by, but fall into the classic trap of "All or Nothing." This happens when we think we need to go to the gym every day if we’re fit; save or invest every penny if we’re financially responsible; or constantly go to houses of worship and give to charity if we value certain beliefs. Since this approach usually isn’t sustainable for most people, Steve explains techniques to design environments for ourselves that are more conducive to following our beliefs and expressing our faith in ways that are doable and fulfilling. 

    • 1 hr 4 min
    David Ngo - Keeping Resolutions with Behavior Design

    David Ngo - Keeping Resolutions with Behavior Design

    Happy New Year! In the first installment of Action Design Radio in 2020, our hosts Zarak and Erik are joined by behavior designer David Ngo. After studying under B.J. Fogg at Stanford, David founded his own behavior design firm – Behavior Delta: www.behaviordelta.com.
     
    In today’s episode, David and our hosts discuss the psychological power of expectation, the “Swarm of B's” technique, and how to apply the Fogg model of behavior to creating new habits and healthy, lasting behavior change. There are many, many different methods of achieving the same goal. David says it’s important to keep in mind – especially this time of year when New Year’s Resolutions abound – that if the first attempt (experiment) doesn’t work out, don’t be discouraged; in fact, don’t even be surprised. It’s just a matter of finding a methodology that makes sense for you. 
     
    Check out these links for more information on the Swarm of B's Behavior Design Method, as well as B.J. Fogg’s new book, “Tiny Habits: The Small Changes That Change Everything.”
    https://lifehacker.com/use-the-swarm-of-bs-technique-to-successfully-form-new-1840617907
    tinyhabits.com

    • 52 min
    Rory Sutherland, Pt. 2 - Alchemy and How Behavioral Science Can Justify Unconventional Ideas

    Rory Sutherland, Pt. 2 - Alchemy and How Behavioral Science Can Justify Unconventional Ideas

    Rory Sutherland is the Vice Chairman of Ogilvy UK, an advertising and marketing agency where he co-founded the behavioral science practice. His latest book, "Alchemy: The Surprising Power of Ideas That Don't Make Sense," was published earlier this year.


    Rory joins our hosts Erik and Zarak for a special two-part episode to share his unique perspective and expertise in identifying unseen opportunities in consumer behavior.

    • 57 min

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15 Ratings

15 Ratings

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