31 episodes

Action Design Radio explores a variety of topics through the lens of behavioral science and psychology. Hosts Erik Johnson and Zarak Khan interview experts and practitioners to learn about cutting edge behavioral research, and how to practically apply it to fields like public policy and consumer products. The podcast is supported by the Action Design Network, a 501(c)3 non-profit organization founded in 2012 to promote the use of behavioral economics and psychology with over 10,000 members across the US and Canada.

Action Design Radio Action Design Network

    • Social Sciences
    • 5.0 • 15 Ratings

Action Design Radio explores a variety of topics through the lens of behavioral science and psychology. Hosts Erik Johnson and Zarak Khan interview experts and practitioners to learn about cutting edge behavioral research, and how to practically apply it to fields like public policy and consumer products. The podcast is supported by the Action Design Network, a 501(c)3 non-profit organization founded in 2012 to promote the use of behavioral economics and psychology with over 10,000 members across the US and Canada.

    Michael Hallsworth and Elspeth Kirkman - Applying Behavioral Insights

    Michael Hallsworth and Elspeth Kirkman - Applying Behavioral Insights

    The Behavioral Insights Team (BIT) generates and applies behavioral insights to inform policy, improve public services, and deliver results for citizens and society. Over the last decade, BIT has grown from a seven-person unit in the U.K. government to a global social purpose company with offices around the world. Their work in areas like healthcare, humanitarian aid, and economic growth spanned 31 countries just last year.
     
    Michael Hallsworth is the current Managing Director of BIT North America, and Elspeth Kirkman is the previous Managing Director of that unit and current London office Director. They carry a combined 15 years of experience with BIT, and just co-authored a book, “Behavioral Insights,” which was published earlier this month.
     
    Zarak and Erik welcome them both to the show! They discuss the application of behavioral insights and scientific method to real-world problems. This can range from an individual level to help people achieve personal goals, to a grander scale to help affect positive change for entire populations and societies. Other topics include behavioral science concepts that originated in the Enlightenment, and how important it is to constantly test and evaluate the effectiveness of interventions, measure the impact wherever possible, and always remain skeptical. 

    • 48 min
    Kelly Leonard - Behavioral Science of Video Calls

    Kelly Leonard - Behavioral Science of Video Calls

    In today's episode we welcome back to the program Kelly Leonard, Executive Director of Insights and Applied Improvisation at Second City Works and host of the "Getting to Yes, And" podcast.
     
    Zarak and Erik chat with Kelly about how they have pivoted their business, which is based on in-person experiences, to digital events. We cover how Second City has had to experiment to produce virtual classes and shows in the Year of COVID-19. Kelly says that improv comedy traits like resilience and change readiness have helped them pivot, and that the application of improv skills has never been more relevant. 
     
    Since this is Action Design Radio, and our guest is an improv guru, we cover a lot of ground with Kelly, including why we should go off-camera more when using video conferencing platforms like Zoom, and how during this time we're all dealing with the trauma and loss of things in our lives (both big and small) that used to be cornerstones of our humanity. Oh, and the quest for the best Italian beef in all of Chicagoland.

    • 45 min
    Kurt Nelson and Tim Houlihan - Behavioral Grooves

    Kurt Nelson and Tim Houlihan - Behavioral Grooves

    Don’t look now – it’s a crossover episode! No, not Alf meets Gilligan’s Island, or The Simpsons meets Family Guy. It’s Behavioral Grooves meets Action Design Radio!
     
    Kurt Nelson is the founder of The Lantern Group, a behavioral design and communication agency, and Tim Houlihan is the founder of the BehaviorAlchemy consultancy. Together, they also team up to host the Behavioral Grooves podcast, where they interview top practitioners and researchers in the various fields of behavioral science, and mix things up with their passion for music. 
     
    In today’s episode, they discuss with Erik and Zarak their origin story for how Behavioral Grooves was born, favorite episodes, the evolution of behavioral science in general over the 20+ years they’ve both been working in the field, and its infinite applications. The endless quest for knowledge and a passion for satisfying their curiosity is what keeps them coming back with such enthusiasm for these topics after so many years and 160 episodes across their two podcasts.
     
    Other topics include:
    "Accidental" behavioral scientists – the bicycle store owner who implements choice architecture, or the manager of a nonprofit organization in Africa who uses social proof to improve public health They may not have sophisticated data or use behavioral language, but they’re running experiments and putting the right tools into action just like behavioral scientists would Understanding failures and how to learn from them Replication issues Yet another plug for Zarak’s favorite beard product, Cowboy Magic – official sponsorship here we come? And of course, what music everyone is groovin’ on these days

    • 1 hr
    Stephen Wendel - Designing for Behavior Change, Second Edition

    Stephen Wendel - Designing for Behavior Change, Second Edition

    Stephen Wendel is the Head of Behavioral Science at Morningstar, a leading provider of independent investment research. He and his team of behavioral scientists and practitioners specialize in savings and investing behavior, as well as digital products that help individuals manage their money more effectively. He founded the Action Design Network in 2012 and has authored several books, the most recent of which is titled “Designing for Behavior Change: Applying Psychology and Behavioral Economics – Second Edition.” The book is currently available for purchase on Kindle, and can be pre-ordered in print. You can download the free workbook at www.behavioraltechnology.co.
     
    Steve joins Zarak and Erik to discuss his latest book, which describes how people can apply behavioral science in products and communications, and to help people change behavior in intentional and beneficial ways. In conjunction with the Action Design Network and the Behavioral Science & Policy Association, Steve and his team just ran the most comprehensive survey to date of applied behavioral teams across the globe. The diversity in the field has exploded; organizations with applied behavioral teams ranging from Kosovo to Peru participated in this survey, and the results are detailed in Steve's new book, as well as this episode.

    • 47 min
    Michelle Niedziela - Where Neuroscience Meets Behavior

    Michelle Niedziela - Where Neuroscience Meets Behavior

    Michelle Niedziela is the Scientific Director and VP of Innovation at HCD Research, a marketing and consumer sciences company that applies neuroscience tools along with traditional market research methods to help their clients create better products, packaging, and communications for consumers. She also worked as a senior scientist at Johnson & Johnson, and still regularly contributes as a columnist on consumer perspectives to various publications.
     
    What are some things behavioral scientists should know more about neuroscience? When should they work together to enhance what they both do? Zarak, Erik, and Michelle tackle questions like these in today’s episode. As Michelle explains, there are a lot of misconceptions about neuroscience. When you conduct “fancy” neuroscience research, it doesn’t mean giving up good, old-fashioned surveys or qual and quant research methods. They must all be combined to better understand how the consumer experiences a product. “Measuring brain activity doesn’t really tell you anything unless you put it in context, and I feel like the behavioral science gives you that context,” she says.
     
    Other topics include cognitive flow, using neuroscience to increase the effectiveness of OTC (over-the-counter) drugs, and Zarak’s beard care product of choice. Spoiler Alert: it’s called Cowboy Magic.

    • 43 min
    Matthew Darling - A Behavioral Approach to Economic Relief Programs

    Matthew Darling - A Behavioral Approach to Economic Relief Programs

    Matthew Darling is a Vice President at ideas42, a nonprofit organization that uses behavioral science to improve lives, build better systems and policies, and drive social change. They have applied behavioral insights in more than 100 projects across 35 countries and 6 continents, helping people act on choices that affect their lives and communities. Matt also contributes as a columnist for The Behavioral Scientist.
     
    He joins Erik and Zarak to discuss the economic and behavioral challenges of the COVID-19 pandemic. They explore issues such as the United States' outdated unemployment verification process; leveraging identities (such as being a responsible citizen doing their part); and how BeSci can help eligible taxpayers spend their CARES Act* stimulus funds in ways that are most helpful to them.
     
    * Coronavirus Aid, Relief, and Economic Security Act

    • 38 min

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15 Ratings

15 Ratings

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