Ad Age Marketer's Brief

E.J. Schultz & Adrianne Pasquarelli
  • 4.5 (24)
  • BUSINESS NEWS
  • UPDATED WEEKLY
Ad Age Marketer's Brief

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

  1. 3 DAYS AGO

    How marketers responded to 2024's biggest social trends

    Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing

    27 min

  2. DEC 11

    What marketers need to know about branding AI tools effectively

    Branding expert David Placek came on the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and services

    22 min

  3. DEC 4

    How the NAACP is renewing support for racial justice

    Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising effort to date

    18 min

  4. NOV 27

    Poshmark’s CMO on recent seller backlash and live shopping

    Steven Tristan Young discusses growth of resale and role of Secondhand Sunday

    24 min

  5. NOV 20

    How Alloy Women’s Health is removing stigmas around menopause

    Four-year-old brand strives to bridge the communication gap around female-focused health care

    21 min

  6. NOV 18 · BONUS

    How focusing on the movable middles fuels short-term growth and long-term sustainability

    TransUnion’s Marc Vermut shares how you’ll maximize ad spend by speaking to the right people

    15 min

  7. NOV 13

    How Puma’s new senior VP of marketing is building the brand

    Tara McRae talks about Puma’s recent Olympics push and how the brand collaborates with partners such as Rihanna

    21 min

  8. NOV 6

    Getting the most from your ad agency

    Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.

    21 min
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4.5
out of 5
24 Ratings

About

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

Information

  • Creator
    E.J. Schultz & Adrianne Pasquarelli
  • Years Active
    2019 - 2024
  • Episodes
    302
  • Rating
    Clean
  • Copyright
    © 2019
  • Show Website
    Ad Age Marketer's Brief

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