Added Value Podcast

Jules Thompson

Highlighting the hustlers behind the multi-million dollar influencer marketing industry who are making a difference in their sphere of influence - on Instagram and IRL. Using honest conversations with brands + content creators to spark more effective collaboration. If there's one consistent message you'll see here, it's to #OwnYourValue.

  1. Ep. 17 - 10 Years in Influencer Marketing with Johanna Voss

    06/10/2020

    Ep. 17 - 10 Years in Influencer Marketing with Johanna Voss

    Welcome Johanna Voss to the podcast! Johanna has been in the influencer marketing industry for over 10 YEARS and represents mostly women of color. Diversity in influencer marketing is so important because everyone deserves to be represented, and there isn't enough conversation and focus on diversity, equity + inclusion in influencer marketing. We're proud to share this message and chat about everything she's learned from 10 years in the industry on today's episode! We also talk about: How she met her first clients The value of having a manager How to negotiate How to bridge the gap between brands and influencers when you have a manager to encourage that personal relationship Evaluating results and reporting back to brands BTS of being a solopreneur The importance of different revenue streams Representation in the influencer industry “Soft pitching” and the best way to introduce clients to a brand Her compensation structure How she organizes deliverables for each campaign with each of her clients Connecting with people in your community Connect with Johanna: @johannavoss johanna@johannavoss.com http://www.johannavoss.com/ Resources: Influence Kit WIIM @sarablakely @heatherkmcmahan Follow Added Value Podcast on Instagram: @addedvaluepodcast Please Subscribe, Rate + Review!

    1h 1m
  2. Ep. 16 - Ashley Cassidy (@ashbegash) On Fashion Blogging, Befriending Your Audience + Conscious Partnering

    11/25/2019

    Ep. 16 - Ashley Cassidy (@ashbegash) On Fashion Blogging, Befriending Your Audience + Conscious Partnering

    Introducing my forever style crush and one of my absolute favorite humans, Ashley Cassidy of the instagram @ashbegash and blog blondecollective.com. We chat about her journey from getting a fashion degree to working in social media to going all in on her fashion blogging career. She talks about the importance of networking and finding a community that will embrace you and your dreams. She gets candid about the job losses and transitional periods that nudged her to get into blogging full time, and how that allowed her business to grow at a much faster rate. Ashley talks about what to do and not to do if you're a brand reaching out to work with influencers, and shares why its so important to respond to/engage with your community. Other things we cover: Tactics for reaching out to brands/getting noticed by the ones you want to work with Her feelings about gifted products What rebranding yourself can do to your growth trajectory Sharing tips and advice with her core group of friends who are also influencers Brand collabs that stick out in her mind and why The value brands should be putting on stories IGTV tips Transparency in sharing numbers and results with brands Her morning routine  Her favorite podcasts to listen to What's next for her brand! Advice to aspiring influencers Who she looks up to in the influencer world Resources Ashley mentioned. The Skinny Confidential // TSC Podcast The Influencer Podcast Brittany Krystle Jenna Kutcher // The Goal Digger Podcast Gary Vee Sivan Ayla Richards //@sivanayla Follow @addedvaluepodcast on Instagram! Listen on Spotify or Apple Podcasts.

    1h 17m
  3. Ep. 15 - Building a Fit Fam on Instagram @Rob_Atkin + @Caity_Maclennan

    09/08/2019

    Ep. 15 - Building a Fit Fam on Instagram @Rob_Atkin + @Caity_Maclennan

    In case you were wondering - yes, it is extremely intimidating to stand next to those abs and no, you won’t find more genuine, humble or toned content creators than this pair. I had the pleasure of meeting Caity and Rob at Expo West and have been working with them for over a year. They have been nothing but generous, sincere and relentless in their mission to add value to the brands they work with and the community they serve. No shocker here - they have a lot to show for it. As fitness professionals they use Instagram as a way to motivate and inspire, as well as attract new potential clients for their online coaching business. In episode 15 of #AddedValuePodcast they’ll share how they’ve adapted to IG trends, how to connect with your community in a way that translates to actually impacting lives, how working together has made their individual brands stronger, what it’s like to transition content on Instagram to be more purpose-driven and MUCH more. Another really huge takeaway you’ll find in this episode is that it’s okay to adjust your focus. It can be difficult when you gain a following having a certain message and vibe, but want to transition to something else that is more meaningful and reflective of you. It was super interesting to hear Caity’s transition from modeling to fitness and how she has gotten more fulfillment and success in her business because of it. I have gotten a few messages about how to build a personal brand on instagram, so I am excited to share this episode with you because that is a common theme throughout this conversation. Both Caity and Rob confirmed that their Instagram presence has 100% impacted their business, so they are a great example of converting followers to clients! Enjoy! Work with Rob. Work with Caity.

    59 min
  4. Ep. 14 - Finding Your Niche on Instagram with @BowlObsessed

    08/21/2019

    Ep. 14 - Finding Your Niche on Instagram with @BowlObsessed

    Although her first cooking experiment was a complete disaster, passion persevered for Erica of @bowlobsessed. With time and some help from Martha Stewart Magazine, Erica taught herself the do's and don'ts of the kitchen and has generously shared that knowledge with the world through her Instagram account. Erica has grown through serving her audience with easy, simple recipes and how-to videos that make cooking feel more accessible to the busy modern woman. In this episode we talk about how she fell in love with cooking, the amazing opportunity that pushed her out of her comfort zone, the most rewarding part of starting her Instagram, the importance of sharing your vulnerabilities and NOT playing the comparison game. Listen and learn how to be an invaluable brand partner and climb to that 10K goal in less than a year! Make sure to follow Erica on Instagram and read her blog full of yummy, bowl approved recipes. Don't forget to follow @addedvaluepodcast for more influencer marketing tips, stats and episode updates. Apply to be on the show here. Thanks again for listening, and don't forget to #ownyourvalue.

    58 min
  5. Ep. 13 - Level Up Your IG Strategy with Social Media Manager Carlisle Russell

    08/07/2019

    Ep. 13 - Level Up Your IG Strategy with Social Media Manager Carlisle Russell

    Are you clueless about where to start when it comes to growing your digital brand presence? Have you already established your brand on Instagram but need some inspiration to get you to the next level? Regardless of where you are in your efforts to reach more of your tribe on social media, this is the perfect episode to propel you forward. Social Media Manager Carlisle Russell is spilling all of her strategy secrets in episode 13 of the Added Value Podcast. She goes into setting goals, organizing data, analyzing content results, coming up with creative ways to engage your audience, Instagram tools to help you understand what your audience wants, the importance of making space for creative inspiration, how to stop scrolling and start experiencing, what a week in the life of a millennial working in social media is like and seriously SO MUCH MORE. You can find Carly @carlislenichole on Instagram or www.carlislenichole.com.

    1h 8m
  6. Ep. 12 - Founder @TheNashGals Network, Entrepreneur + Content Creator @ameliaweisss

    07/21/2019

    Ep. 12 - Founder @TheNashGals Network, Entrepreneur + Content Creator @ameliaweisss

    When Amelia first moved to Nashville from Tampa, FL she barely knew a soul. She was on the search for a way to connect with other female professionals and entrepreneurs and when she couldn’t find one, she created one. Since launching the Nash Gals Network in early 2018, Amelia has also started her own consulting and creative agency, Love It Loud Co. As a content creator her philosophy on working with brands consists of genuine relationships, value and transparency. As a freelancer and content creator running multiple businesses and social media accounts she proves that you don’t have to have all of the answers - you just have to believe in yourself. But its not all festivals, photoshoots and fun events like you see on social media. Its using every inch of her google calendar to maximize every minute of the day - even if that means scheduling in her showers. Not only is she one of the hardest working people I know, she is incredibly humble. She’s constantly thinking about what more she can do for others, especially when it comes to empowering women. As both a content creator and business woman, she has experience working with brands and as one.  Amelia has tons of knowledge and experience in branding, social media content, public relations and most importantly - has an incredibly authentic intention of bringing people together and helping them excel in their career. I feel so lucky to know her and am very excited for you to hear about her amazing journey.  You can find her on instagram at @ameilaweisss and @thenashgals. Go to thegals.network and check out the event schedule to meet incredible and inspiring individuals in the Nashville community. If you want to collab with Amelia on something creative, hit her up at 5thfactory. Don't forget to follow @addedvaluepodcast for more influencer marketing tips, stats and episode updates. Thanks again for listening, and don't forget to #ownyourvalue.

    1h 7m
  7. Ep. 11 - Growing a Personal + Professional Brand on Instagram with Personal Stylist @carsonmlove

    06/23/2019

    Ep. 11 - Growing a Personal + Professional Brand on Instagram with Personal Stylist @carsonmlove

    Calling all dog lovers, weird nerds and fashionistas. I’ve been excited about releasing this episode for over a month and I don’t think it’ll take long for you to understand why. Carson Love is a personal stylist, pet lover and content creator located in Nashville, TN. Some themes we cover are how to create a brand on instagram that’s both personal and professional, how incredible and interconnected the blogger community is in Nashville, how she has gotten to collaborate with some of her favorite brands on Instagram and packing for travel tips.  We also discuss how to cohesively integrate trends into your personal style, the process she takes her clients through when auditing their closets, her recommendations for where to look to stay on top of the latest trends, how fostering dogs has positively impacted her life and so much more. You definitely want to listen to the very end to hear who her dream clients are and why she feels personally victimized by Amy Schumer.  LISTEN on Spotify and on iTunes. Please SUBSCRIBE/FOLLOW, rate + review! Follow @addedvaluepodcast on Instagram and Facebook to join in the conversation. Visit Carson's website, follow her on Instagram or Like her Facebook Page for more info and to get in touch! Find out more about fostering animals at Proverbs 12:10 Sign up for my email list via julesthompson.com.

    1h 11m
  8. Ep. 10 - What To Do If Instagram Hides Your "Likes"

    06/09/2019

    Ep. 10 - What To Do If Instagram Hides Your "Likes"

    I thought it was only appropriate for my tenth episode to go back to the beginning and hit you with a solo episode! I haven’t released one in a while but there’s so much to catch up on in the influencer and social media space that I've been wanting to discuss with you all - like this hot topic: what if you could no longer see the number if likes a post gets on instagram? Maybe I should frame it this way - what if you never got that rush of dopamine after an intense workout? Would it still feel worth it? Would it keep you coming back time and time again early in the morning when you really didn't want to but knew that amazing feeling was waiting for you on the other side? Would you still show up? At the Facebook F8 Developers Conference on April 30th and May 1st of 2019, Instagram announced it would begin testing a feature that would hide the number of likes a photo or video gets from everyone but the creator. Instagram chief Adam Mosseri announced “We want your followers to focus on what you share, not how many likes your posts get.” In this episode I discuss the good, bad and the ugly of this potential update. I talk about a few main points from both sides of the argument and offer solutions for how content creators can bypass the harmful affects this change could place on the Influencer Marketing industry. Right now the feature is only being tested with users in Canada, and it’s still unclear whether or not Instagram will actually move forward with the update. What's your take? Should Instagram move forward with this update? Comment and let me know! Let's be friends! Website - Instagram - Facebook Some of the resources I used to inspire this episode are: Instagram May Be Getting Rid of 'Likes' On Platform Is Instagram’s Future Snapchat’s Past? An Instagram With No 'Likes' Could Have A Big Impact On Mental Health Instagram Is Hiding Like Counts From Followers In A Test To See If You’ll Feel Less Horrible

    17 min
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5
out of 5
6 Ratings

About

Highlighting the hustlers behind the multi-million dollar influencer marketing industry who are making a difference in their sphere of influence - on Instagram and IRL. Using honest conversations with brands + content creators to spark more effective collaboration. If there's one consistent message you'll see here, it's to #OwnYourValue.

Information

  • Creator
    Jules Thompson
  • Years Active
    2019 - 2020
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © Jules Thompson