Build It, Brand It, Bank It with Ayesha Santos | E-Commerce websites + Branding

Ayesha Santos
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  • ENTREPRENARIAT
  • CHAQUE SEMAINE

The podcast for creative founders who are done playing small. Hosted by Brand and Shopify strategist Ayesha Santos, this show pulls back the curtain on what it really takes to build a standout brand, design a high-converting website, and grow a business that actually makes money (without selling your soul in the process). Each season dives deep into one juicy topic—zero fluff, all impact. If you’re an e-comm founder, service provider, or creative entrepreneur, this show is your permission slip to build a brand that's-bold, strategic, a little spicy, and wildly profitable.

Épisodes

  1. -6 J

    S02E3: How to think about your Customer Journey on Shopify

    In this episode, we’re breaking down the real customer journey- the messy, human, non-linear path your buyers take before ever hitting “checkout.” You’ll learn:1. Why your customers aren’t walking a straight line through your funnel (and what to do instead)2. How to build a site that meets buyers at every stage of their journey - from curious to convinced3. The four key types of shoppers visiting your site right now - and what each one needs to move forward4. How branding and UX work together to turn browsers into buyers and buyers into lifelong fans If you’ve been wondering why your ICA or Ideal Customer Avatar isnt really helping move the needle for your product business or how to make your Shopify store feel like it gets your customer - this is your episode. ------------------------------------------------------ 👉 Grab the free Shopify Leak Check Email Series Links & Resources: Inquire to Work Together: ⁠⁠⁠⁠Submit your application here⁠⁠⁠⁠Learn more about branding + website offers: ⁠⁠⁠⁠View Services⁠⁠⁠⁠Get my " Designed to Convert" emails : ⁠⁠⁠⁠Sign up here⁠⁠⁠⁠COME SAY HI : Instagram: ⁠⁠⁠⁠⁠@ayeshasantosdesign⁠⁠⁠ Website :⁠⁠⁠https://ayeshasantos.com/⁠⁠⁠

    15 min

  2. 14 OCT.

    S02E2 : How to spot leaks in your Shopify Store (Part 2)

    We’re back with Part 2 of our Shopify Leak Check series — and this time, we’re digging into the sneaky growth leaks that quietly cap your revenue, even when your store is already making sales. In this episode, we’re talking about the leaks that keep your business stuck on the scaling hamster wheel — things like:✺ A steady stream of first-time buyers but almost no repeat customers✺ A low average order value that’s killing your margins✺An over-reliance on discounts that trains customers to wait for a sale✺ Decision fatigue that’s tanking conversions in big catalogs✺And hidden gems on your site that no one ever finds These are the leaks that separate the brands hustling for every sale from the ones scaling with ease. Once you know where your site is bleeding money, the fixes are clear - and the growth is fast. ------------------------------------------------------ 👉 Grab the free Shopify Leak Check Email Series Links & Resources: Inquire to Work Together: ⁠⁠⁠Submit your application here⁠⁠⁠Learn more about branding + website offers: ⁠⁠⁠View Services⁠⁠⁠Get my " Designed to Convert" emails : ⁠⁠⁠Sign up here⁠⁠⁠COME SAY HI : Instagram: ⁠⁠⁠⁠@ayeshasantosdesign⁠⁠ Website :⁠⁠https://ayeshasantos.com/⁠⁠

    15 min

  3. 7 OCT.

    S02E1 : How to spot leaks in your Shopify Store (Part 1)

    In this episode, we’re walking through the Shopify Leak Check — our signature framework for finding and fixing the money leaks hiding inside your website. Before we ever touch design, this is the first step we take with every client. Why? Because most “sales problems” aren’t marketing issues — they’re website leaks. Here’s what we’re unpacking in Part 1:✺Why high traffic but low sales isn’t a marketing issue — it’s a conversion gap.✺ What a high bounce rate actually tells you about your customers’ trust.✺The truth behind all those repeated DMs and emails from curious customers.✺How to fix abandoned carts so you can recover the sales already within reach. If you’ve ever looked at your analytics and wondered why your site isn’t selling the way it should, this episode will help you pinpoint exactly where to focus next. 👉 Want to check your own site for leaks?Grab our free Shopify Leak Check Email Series — the link’s waiting in the show notes. Next week, we’ll be back with Part 2, diving into the growth leaks that keep scaling brands stuck even when sales look good on paper. These are the ones that turn a “doing fine” store into a powerhouse. ------------------------------------------ Grab our free Shopify Leak Check Email Series Links & Resources: Inquire to Work Together: ⁠⁠⁠Submit your application here⁠⁠⁠Learn more about branding + website offers: ⁠⁠⁠View Services⁠⁠⁠Get my " Designed to Convert" emails : ⁠⁠⁠Sign up here⁠⁠⁠ COME SAY HI : Instagram: ⁠⁠⁠⁠@ayeshasantosdesign⁠⁠ Website :⁠⁠https://ayeshasantos.com/⁠⁠

    15 min

  4. 11 SEPT.

    S1E07: How to unlock clarity+ revenue with a rebrand ( with Emily Hall of Rhetorik)

    What if your brand could save you time, attract better clients, and give you the clarity to grow — all at once? In this episode of Build It, Brand It, Bank It, I’m sitting down with Emily Hall of Rhetoric, the speaker strategy studio helping thought leaders turn talks into revenue. Emily and I go behind the scenes of her rebrand — from choosing a name at 2 a.m. while pregnant (yes, really) to creating a brand identity that still gets her weekly compliments over a year later. We unpack how a strong brand is a business growth tool. You’ll hear: The power of brand strategy + design to eliminate decision fatigue and free up time for actual growth. How intentional brand positioning creates instant differentiation in an industry full of look-alike agencies. Why a rebrand can unlock clarity in your offers, messaging, and confidence. If you’ve ever wondered whether investing in branding actually pays off — this conversation is proof that it does. Hit play to hear how Emily built a brand that feels like home, attracts the right clients on repeat, and makes running her business easier . Links & Resources: Inquire to Work Together: ⁠Submit your application here⁠Learn more about branding + website offers: ⁠View Services⁠Get my " Designed to Convert" emails : ⁠Sign up here⁠Find Emily and Rhetorik COME SAY HI : Instagram: ⁠⁠@ayeshasantosdesign Website :https://ayeshasantos.com/

    41 min

  5. 2 SEPT.

    S1E06: How a Physio Studio Turned Risk Into Reward With a Rebrand (with Sam Chernak)

    Today I’m sitting down with one of my past clients, Sam Chernak—a pelvic floor physiotherapist, strength coach, and the founder of Emerald Physical Therapy & Strength Studio just outside Seattle. Sam and I worked together on a full rebrand and website for what she calls her Emerald 2.0 era: a new city, a new studio, and a business vision that finally felt like her. In this episode, we dive into: What it really looks like to step into a new version of your business (and let go of old patterns). How branding helped Sam find clarity, confidence, and clients who instantly resonate with her work. The emotional side of rebranding—why it feels shaky, why it’s worth it, and how it can completely shift how you show up. The unique power of creating a brand and physical space that feels both safe and strong, feminine and powerful. If you’ve ever wondered whether it’s “too risky” to invest in branding before you feel ready, Sam’s story will give you the behind-the-scenes perspective you need.

    36 min

  6. 8 AOÛT

    S1E05-Launch your rebrand like a movement

    You’ve invested in the rebrand. New visuals? Check. New website? Check. But if your “launch” is just a pretty carousel and a few stories… you’re leaving money on the table. In today’s episode, I’m pulling back the curtain on one of the biggest gaps I see in rebrands; and how I’m fixing it inside my own offers. We’ll talk about: Why your rebrand deserves an actual launch (not just a reveal) →Three campaign styles you can use to drive hype and sales →How to breathe new life into your existing offers or products →The strategy I’ve added to my rebrand packages to make them way more profitable Whether you’re rebranding now or it’s on the horizon, this is your permission to stop playing small with your reveal, and start building serious momentum. Links & Resources: Inquire to Work Together: ⁠Submit your application here⁠Learn more about branding + website offers: ⁠View Services⁠Get my " Designed to Convert" emails : ⁠Sign up here⁠ COME SAY HI : Instagram: ⁠⁠@ayeshasantosdesign

    12 min

  7. 5 AOÛT

    S1E04-Rebrand Photoshoot Recap: Timeline, Prep Tips, and What I’d Do Differently

    We’re doing a full debrief, friend. I’m recapping my recent rebrand shoot and breaking down exactly how I approached it as both the creative director and the face of my business. You’ll hear: Why I finally invested in a shoot of this size How I creatively directed the entire shoot for maximum ROI The scenes we planned, the props we used (yep, even the spray-painted shopping cart), and how we got a year’s worth of content in two days How I balanced being seen with staying true to myself (and the note I wrote myself to come back to confidence) Links & Resources: Inquire to Work Together: ⁠⁠Submit your application here⁠⁠Learn more about branding + website offers: ⁠⁠View Services⁠⁠Get my " Designed to Convert" emails : ⁠⁠Sign up here⁠⁠ COME SAY HI : Instagram: ⁠⁠⁠@ayeshasantosdesign

    25 min

  8. 31 JUIL.

    S1E03- BTS of my Creatively Directing my Rebrand Photoshoot

    Sidenote: I recorded this episode before my brand shoot. Keep your eye out for the recap episode out next week In this episode, I’m taking you behind the scenes of my own rebrand photoshoot and breaking down how I’m creatively directing it to actually support sales, elevate perception, and reflect the bold, powerful, playful brand I’m stepping into. I’ll walk you through: I’ll share: Why my last shoot flopped—and what I did differently this time How I used brand strategy to plan props, scenes, and vibe The ROI mindset I brought into every decision Why showing up as your next-level self doesn’t mean being inauthentic How hiring support helped me stay in CEO energy (not camera-shy spiral mode) Plus: I’m officially adding Creative Photoshoot Direction to my branding packages. Because the right visuals don’t just look good—they sell. Links & Resources: Inquire to Work Together: ⁠Submit your application here⁠Learn more about branding + website offers: ⁠View Services⁠Get my " Designed to Convert" emails : ⁠Sign up here⁠ COME SAY HI : Instagram: ⁠⁠@ayeshasantosdesign

    22 min

  9. 29 JUIL.

    S1E02- How Your Visual Branding Impacts Sales (More Than You Think)

    If you’ve ever thought, “I’m already making money—why would I touch my branding?” or, “But I just changed my font last week!”—this one’s for you. In this spicy solo episode, I’m calling out the real cost of misaligned visual branding. From the silent sales you never even knew you lost to the way people judge your biz in 0.2 seconds flat, I’m breaking down how your brand identity (aka the designy stuff) is either doing the heavy lifting… or quietly letting leads slip away. This episode will help you:👀How visuals shape pricing perception, trust, and decision-making👀The two camps I see business owners fall into (and how both are missing money)👀Why investing in your visuals doesn’t just look good—it saves you time and energy So if your brand visuals are riding shotgun right now, consider this your sign to move them back to the driver’s seat. You don’t need to change your whole business.You need visuals that finally match the level you’re already at—and the level you’re heading toward. Links & Resources: Inquire to Work Together: ⁠⁠Submit your application here⁠⁠Learn more about branding + website offers: ⁠⁠View Services⁠⁠Get my " Designed to Convert" emails : ⁠⁠Sign up here⁠⁠ COME SAY HI : Instagram: ⁠⁠⁠@ayeshasantosdesign

    16 min

  10. 29 JUIL.

    S1E01- Branding CAKE Framework-Fix This First for a Profitable Brand

    I’m walking you through my signature branding CAKE Framework—a concept I’ve taught in group programs, discovery calls, and client sessions that immediately makes branding click for people. Whether you’re a service provider, product-based biz, or mid-rebrand meltdown, this episode will help you understand: Why visuals alone won’t build a brand that sells What makes up your brand’s core (and why ignoring it costs you sales) How to layer your brand strategy so it doesn’t collapse under pressure The connection between flavor (aka messaging!) and money Why beautiful design is the last step, not the first This framework is at the center of every rebrand and web design project I take on. If something’s felt “off” in your brand and you can’t quite name it—this is the episode that’ll help you figure it out (and fix it). Links & Resources: Inquire to Work Together: Submit your application hereLearn more about branding + website offers: View ServicesGet my " Designed to Convert" emails : Sign up here COME SAY HI : Instagram: ⁠@ayeshasantosdesign

    16 min

  11. 01/09/2023

    The reality behind raising your prices ( and how to do it steadily!)

    Ohhhhh this one's a juicy one! In today's episode, I'm talking you through the reality behind raising your prices- 1. ...and how to do it feeling really solid and confident 2. the ONE internal shift that will completely shift how you raise your prices 3. What I have done in my business since day 1 that has helped me feel really solid while raising my prices Ready? Lets dive in! WORK WITH ME : Brand Strategy + Brand Identity Shopify and Showit Website Design + Development Follow Ayesha on other platforms: 🌟Instagram: ⁠⁠https://www.instagram.com/ayeshasantosdesign/⁠⁠ 🌟Pinterest: ⁠⁠https://www.pinterest.ca/ayeshasantosdesign/⁠⁠ RESOURCES : ✹ Apply for 1:1 Mentorship together (for creatives and designers):⁠⁠https://hello.dubsado.com/public/form/view/642dc3958f99f5c3cd3582f2⁠⁠ ✹ Get my FREE Client Onboarding Template: ⁠⁠https://ayeshasantos.com/designers⁠⁠ ✹ Want to build a thriving design business without the creative burnout? ⁠⁠https://ayeshasantos.com/avoid-creative-burnout

    14 min

  12. 14/04/2023

    Adding a quiz to your E-Commerce website to increase conversions!

    Who doesn't love a good quiz? In today's episode, we're talking all about why you seriously need to consider adding a quiz to your website ( especially if you are a product based business!) I'll walk you through the why's and the how's and even show you some brands that are doing this really well! Looking for the full shownotes or Prefer to read? Here's the link to read the transcribed version of this episode : Episode#2: Adding a quiz to your E-Commerce website to increase conversions! Follow Ayesha on other platforms: 🌟Instagram: ⁠https://www.instagram.com/ayeshasantosdesign/⁠ 🌟Pinterest: ⁠https://www.pinterest.ca/ayeshasantosdesign/⁠ RESOURCES : ✹ Apply for 1:1 Mentorship together (for creatives and designers):⁠https://hello.dubsado.com/public/form/view/642dc3958f99f5c3cd3582f2⁠ ✹ Get my FREE Client Onboarding Template: ⁠https://ayeshasantos.com/designers⁠ ✹ Want to build a thriving design business without the creative burnout? ⁠https://ayeshasantos.com/avoid-creative-burnout

    14 min
  • 12 épisodes

À propos

The podcast for creative founders who are done playing small. Hosted by Brand and Shopify strategist Ayesha Santos, this show pulls back the curtain on what it really takes to build a standout brand, design a high-converting website, and grow a business that actually makes money (without selling your soul in the process). Each season dives deep into one juicy topic—zero fluff, all impact. If you’re an e-comm founder, service provider, or creative entrepreneur, this show is your permission slip to build a brand that's-bold, strategic, a little spicy, and wildly profitable.

Informations