ADMA Brightest Minds

ADMA
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Podcast by ADMA

  1. Data analytics and media with Haile Owusu from Ziff Davis

    02/13/2018

    Data analytics and media with Haile Owusu from Ziff Davis

    Chief Data Scientist at Ziff David (formerly Mashable) Haile Owusu talks about Velocity, Mashable's predictive social analytics tool to help navigate the new publishing space and discusses the role of data analytics in media.

    11 min
  2. The issue of brand safety

    09/25/2017

    The issue of brand safety

    In this podcast, ADMA has teamed up with Which 50 to talk about the issue of brand safety and the broader issues around programmatic. Hear from key industry players such as AdRoll, Integral Ad Science, Sizmek and Cherry Media Group, who kick off with the question, "When it comes to online advertising, who is responsible and how much can be left to the machine?"

    33 min
  3. Design thinking for customer experience

    09/11/2017

    Design thinking for customer experience

    Design thinking originated from 1960's architecture and has recently been applied to business strategy with intriguing results. Hear what industry experts Michael Buckley, managing director of Accenture Interactive, and Joe Cincotta managing director of Thinking Group, think about the discipline and why it may be key to organisational realignment.

    23 min
  4. Storytelling in the digital age

    08/11/2017

    Storytelling in the digital age

    Content is an essential part of modern marketing, as customers are increasingly looking to educate and inform themselves before approaching brands. In this increasingly customer-driven era, storytelling has become an integral part of connecting with customers. ADMA had the pleasure of hosting Dan Murphy's head of marketing, Yolanda Uys at the 2016 Global Forum. Listen to our interview with Yolanda to discover the power of storytelling in content marketing. ADMA's 2017 in on 24 & 25 August. Visit https://www.adma.com.au/events/2017/global-forum for more info.

    8 min

  5. 07/11/2017

    Social media: when things go wrong own the problem

    Joining Andrew Birmingham is Trinity P3 chief, Darren Woolley and Pepper IT managing director, Ryan Shelley. They discussed how leading organisations utilise social channels and the need to be prepared for bad press.

    16 min

  6. 06/16/2017

    Brand viewability

    Join the debate on viewability with Ben Sharp, VP and Managing Director Asia Pacific, AdRoll, James Diamond, the Managing Director of Integral Ad Science, Leah Daly, the founder of Cherry Media Group and Imran Masood, the Country Manager of Sizmek.

    17 min
  7. Data Day 2017: Cambridge Analytica

    06/06/2017

    Data Day 2017: Cambridge Analytica

    Cambridge Analytica (CA) combine data mining and analytics to influence audiences. CA is specialises in political campaigns and is infamous for its role in the 2016 U.S. presidential election. Following a presentation at ADMA Data Day 2017, we sat down with the CEO of CA, Alexander Nix to talk data and politics.

    10 min
  8. Bringing museums into the digital era - Brightest Minds series

    10/11/2016

    Bringing museums into the digital era - Brightest Minds series

    Cynthia Round, former Senior Vice President for Marketing and External Relations at The Metropolitan Museum of Art talks about the museum's rebrand, its challenges and using technology in a non-disruptive way to make museums accessible (and irresistible) to everyone.

    6 min
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About

Podcast by ADMA

Information

  • Creator
    ADMA
  • Years Active
    2017 - 2018
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    ADMA Brightest Minds