Adobe Workfront talks FSI

Adobe Workfront
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  • 마케팅

If you work in Financial Services marketing and want to understand how to push through the three biggest barriers to delivering effective campaigns at scale, this podcast is for you.

에피소드

  1. 2021. 10. 11.

    Creating the best customer experience

    Lucinda Parish presents "Adobe Workfront talks FSI". In this episode, she discusses surpassing customer expectations and delivering incredible customer experiences with Simon Murray, Practice Lead FSI, Digital Strategy Group at Adobe. Just like in any sector, today’s Financial Services customers expect a lot of their digital experiences. Luckily there are strategies, lessons, and tools that can help Financial Services marketers support digital interactions on a much deeper level. Is your Financial Services marketing team staying ahead of the radical shift in customer expectations? This episode explores how to deliver excellent customer experiences in a highly regulated industry.

    12분

  2. 2021. 10. 11.

    Maximising internal resources

    Lucinda Parish presents "Adobe Workfront talks FSI". In this episode, she discusses the challenges of utilising internal resources with Andrew Hall, EMEA Digital Sales and Field Marketing Director at Adobe Workfront. It’s hard for Financial Services marketing teams to compete with smaller, more nimble startups when they often face such complexity and a lack of coordination. How can they get the most out of the creative talent and resources they have and become more efficient? This episode explores how to overcome the frustrations of legacy systems, slow-moving internal processes, and multiple stakeholders in Financial Services marketing.

    14분

  3. 2021. 10. 11.

    Risk and compliance

    Lucinda Parish presents "Adobe Workfront talks FSI". In this episode, she discusses risk and compliance with Brent Rudewick, Director of Collaborative Work Management at Adobe. Running a marketing campaign in a highly regulated sector like Financial Services often means getting caught up in unavoidable, time-consuming approval processes that can slow down delivery and get in the way of innovation. How can Financial Services marketing teams deliver the best possible customer experience in an environment fraught with danger and risk? Find out in this episode.

    23분
  • 3개의 에피소드

소개

If you work in Financial Services marketing and want to understand how to push through the three biggest barriers to delivering effective campaigns at scale, this podcast is for you.

정보

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    Adobe Workfront
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    3
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    © Adobe Workfront