AdTech Talks

Opti Digital

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تسويق
مرتان في الشهر

AdTech Talks is the podcast where digital publishing meets innovation. Join the Opti Digital team and industry guests as they discuss the latest adtech trends, monetization strategies, and practical insights that help publishers maximize revenue while creating exceptional user experiences.

١٣ مارس

Clubic x Opti Digital : +10 % de croissance du RPM grâce à une stratégie de monétisation sur 8 ans

Philippe du Noyer, Directeur Général de Clubic, explique comment l’un des médias technologiques de référence en France a construit une stratégie de monétisation durable grâce à un partenariat de huit ans avec Opti Digital. En s’appuyant sur Ad Manager Hub, l’optimisation basée sur la donnée et une innovation continue sur les formats et la stratégie de demande, Clubic a renforcé son ad stack tout en préservant les Core Web Vitals, l’expérience utilisateur et la confiance de son audience. Cette collaboration de long terme a généré des résultats mesurables — notamment +10 % de croissance du RPM en 2025, une amélioration du taux de consentement et une performance publicitaire durable malgré un contexte de marché plus complexe.

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Euronews x Opti Digital: Unlocking Revenue and UX Excellence

Hasan Ramadan, Global Head of Digital Advertising at Euronews, shares how partnering with Opti Digital helped streamline their ad stack, increase programmatic revenue, and enhance user experience across web, mobile, and in-app.

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2025 AdTech Outlooks

What will 2025 bring for the world of digital advertising? In this episode, industry experts explore the trends and developments that will shape the future of AdTech.

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Maximize Ad Revenue Without Compromising UX

Adtech experts from Opti Digital provides actionable insights for publishers looking to regain control of their invenotry, improve efficiency, and unlock the full potential of their ad inventory. Discover strategies to optimize monetization without sacrificing user experience, ensuring your site performs at its best while attracting premium demand.

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Unlocking Premium Demand for Publishers

Are top brands paying your inventory what it’s really worth? In this episode, Adtech veterans with over 15 years of experience, Magali Quentel-Reme and Olly Aulakh, explore how publishers can connect with high-value demand while enhancing the user experience. They explain how publishers can achieve direct connections with premium advertisers, obtain innovative high-impact ad formats that increase engagement and reduce ad fatigue, and leverage AI to ensure ad space delivers maximum value.

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User Expectations & Ad Experiences

In this episode, we dive into the findings of a multi-market study with over 1,200 participants to explore how users really feel about online advertising. Magali Quentel-Reme, CEO of Opti Digital, Alistair Patterson, Head of DataLab at 1XL, and Rob Beeler, Founder of Beeler Tech, reveal user perceptions of ads across websites, apps, and social media, share strategies to combat ad fatigue, and explain how social media ads are shaping audience expectations. They also discuss concrete UX strategies for publishers based on real user feedback! Read to dive in?

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Decoding Audience Habits

From our latest research with over 1,500 users, we explore the top factors that drive audience decisions and what makes a site stand out. We also dive into the key drivers of user consent, revealing how to build trust and encourage engagement in ways that benefit both your audience and your business. Tune in to gain actionable tips and expert advice that will help you stay ahead in the fast-moving world of AdTech!

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٧ حلقة

AdTech Talks is the podcast where digital publishing meets innovation. Join the Opti Digital team and industry guests as they discuss the latest adtech trends, monetization strategies, and practical insights that help publishers maximize revenue while creating exceptional user experiences.

صناع العمل

Opti Digital
سنوات النشاط

٢٠٢٥ - ٢٠٢٦
الحلقات

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التقييم

ملائم
حقوق النشر

© Opti Digital
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AdTech Talks