Podcast by Advantage Marketing
Confessions 007 Dr.Amado
In this episode of Confessions Of A Marketer, Cori Kohlmeier talks with Dr. Alfred Amado from Behavioral & Education Solutions. Together, the two entrepreneurs dissect the role of marketing in mental health awareness efforts. Dr. Amado discusses his transition from working in the business to working on the business. He details intentional efforts to make his organization’s marketing a reflection of broader messaging to clients and staff. Tune in for thoughtful conversation around mental health awareness and marketing in this podcast hosted by Advantage Marketing.
Confession 006 Advertainment
Advantage Marketing is back with a podcast episode all about advertainment. Sitting down with Tessa and Aaron from the team, this dynamic duo covers traffic and video production at the agency. In advertainment, the message is cute and catchy but doesn’t hit directly at the company’s products or services. It draws you in with entertainment.
If you want to pursue an advertainment angle in your advertising, here are some points to consider. In contrast to a straight read approach that gives the basics of who, what, when and where, advertainment is fun. It tugs at your emotions. It is a soft sale approach that connects you to the brand.
Advertainment walks along a thin line. It is easily possible to take it too far, to lose the brand’s message or leave consumers wondering, “What was the point of that?” A good example of advertainment in action is Budweiser’s toad commercials. When the amphibians sing “Bud . . . Wise . . . err”, you are both entertained and connected to the product in a way that makes you smile.
So, let’s get big with the brainstorming. Open up to the possibilities of entertaining advertising with advertainment. Match the medium with variations to fit TV, radio and online platforms.
Reach out to Advantage Marketing for creative scripting and unique ideas to set your brand apart from the competition. Create emotional connections with customers using one-of-a-kind advertainment that integrates into your broader brand messaging.
Confession 005 Verticals
Advantage Marketing is back with a podcast episode for savvy entrepreneurs, marketing directors and anyone looking to build their brand. Flying solo today, agency owner Cori Kohlmeier goes all in on online reputation management. A fundamental element of all advertising, reputation management is marketing basics capable of extraordinary results.
Many agencies specialize in a specific vertical or industry. AdMark operates a full service agency across many industries with a strong background in the shared elements of all successful advertising campaigns. Serving clients in healthcare, retail, higher education, technology, event venues, public service and many others, AdMark always knows the audience.
Marketing should show impactful metrics. Data points serve as strategy guideposts. Don’t settle for a cookie-cutter approach in advertising. Make sure your agency’s philosophy matches your own and the expectations of your business. If you have questions or want to talk marketing strategy, reach out to Cori directly. Keep hustling and make your ad mark!
Confession 004 COVID-19
Confession 004 COVID-19 by Advantage Marketing
Confessions 003 Social Media
Confessions 003 Social Media by Advantage Marketing
Confessions 002 Creative
Confessions 002 Creative by Advantage Marketing