Sports Loft Podcast

Sports Loft

On the Sports Loft Podcast, we talk to the innovators shaping the future of the sports industry. Our guests include tech pioneers building groundbreaking companies, leading executives from the world’s biggest teams and leagues, and investors driving advancements in sports, media and entertainment.

  1. ١ أبريل

    From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

    Will Pithers, Strategic Partner Manager for sports at Meta, joins Andy and Charlie on the Sports Loft podcast. Having previously work at City Football Group , Will helps teams, leagues, federations, athletes and creators optimise their content strategy across Meta’s platforms. With user behaviour shifting from public feeds toward private messaging, and short-form video dominating content strategy, we wanted to get an insider’s view on how sports organisations such as Formula 1, Premier League clubs and Mercedes F1 are navigating Meta’s eco-system to engage fans globally. Some of the topics we discuss include: Why short-form video (ie Reels) is the key to success across both Facebook and Instagram How F1 teams and drivers have built a thriving community on threads Why the majority of a social media user’s time will soon not be spent in feeds, but rather in private and group messaging conversations. How Meta is looking to make their platforms more attractive for content creators? Why providing utility and not posting too much has been so important for success with WhatsApp channels How sports organisations are looking to monetise their activity across Meta’s platforms Why teams should be investing in tools that can help them manage their content archives The potential opportunities for sports organisations in AR with Meta’s Orion glasses

    ٥٣ من الدقائق

  2. ٤ مارس

    Scoreplay: Centralising Sports Media in the Age of AI

    In the latest Sports Loft podcast, Andy and Charlie are joined by Victorien Tixier, CEO of Scoreplay. Fresh off the announcement of their $13m Series A funding round, ScorePlay have been seeing huge success onboarding new clients. So we wanted to discuss how they see the content market evolving, their future product strategy and to get some very specific examples of how sports organiastions are using ScorePlay to its full potential.   Some of the topics we discuss include:   Why has the fragmentation of content workflows has become such a big pain point for sports organsiations? How has ScorePlay leveraged best-in-class AI technologies for facial recognition, logo detection, speech to text conversion and even dubbing, rather than trying to build it themselves? How are rightsholders using the platform with their commercial partners? How has the content market evolved since the launch of ScorePlay and how will it continue to change? Why they have stayed very focused on the sports vertical? How have their athlete investors played such an important role in driving adoption in the locker room? Why does Victorien see the future for ScorePlay as the “media infrastructure for sports”? – and why is developing their API so important in order to achieve this?

    ٤٤ من الدقائق

  3. ٢٣ يناير

    From Highlights to Creators: How the sports industry is innovating on YouTube

    Jonny Keogh, UK&I Sports Lead at YouTube joins Andy and Charlie on the Sports Loft podcast. Having previously worked at Sky, Jonny now helps major rightsholders and sports creators make the most of YouTube. So we wanted to dig into what’s coming from YouTube, who is being really innovative in their use of the platform and get some specific examples of how teams are using it to drive revenue. Some of the topics we discuss include: Has YouTube become THE destination for highlights? How are rightsholder’s monetising their content, but also how are they incorporating YouTube into their sponsorship conversations? How are YouTube Channel Memberships being used by some clubs as an extension of their OTT platforms? And in some cases could it be a more cost-effective alternative? Should creators be viewed differently now that much of the output is almost broadcast quality in terms of the production and storytelling? And which teams and broadcasters are working with them well? With athletes such Jude Bellingham becoming creators – how are they developing different content formats and commercialising their own YouTube channels? What benefits are rightsholders and broadcasters seeing from having live games on the platform? Where is AI being used in the YouTube platform to create new content and commercial opportunities?

    ٤٩ من الدقائق

  4. ١٦‏/١٢‏/٢٠٢٤

    The ICC: Innovating at the Cricket World Cup.

    Finn Bradshaw, Head of Digital at the ICC, joins Andy and Charlie on the Sports Loft podcast. Having worked previously with Cricket Australia and in tennis at the Australian Open, Finn now drives the digital agenda at the ICC and has events such as the Cricket World Cup to look after. So we were keen to dig into how the ICC is looking to innovate and adopt new technologies.   In our latest episode with Finn Bradshaw:   Innovating at the Cricket World Cup Why the challenge for cricket in America is not building an audience, but having the right product? How did the ICC work with influencers such as Jomboy during the World Cup and what did they learn? Why did the ICC partner with existing games on Roblox rather than building their own? How did experiences on the Apple Vision Pro help with partnership discussions? What were Finn’s biggest learnings from getting 4million viewers on the ICC TV app?   How the ICC uses different social platforms Why are Facebook and Instagram the best marketing platforms ever built? Which platform has the best analytics? Why did match highlights only go on Meta channels up until 2023 and why change? How does Finn balance the need to build audiences on their own channels vs getting the reach on social?   Running proof-of-concepts at the ICC How does the ICC test ideas before rolling them out more broadly? How did the ICC test vertical video? What did the learn and how did they adapt? How have POC’s built trust with internal stakeholders, sponsors and partners? Why is it important how you measure success for POC's? Why has senior backing been so important for implementing a “test and learn” approach?

    ٥٠ من الدقائق

  5. ٢٢‏/١١‏/٢٠٢٤

    VRTL: Scaling in person fan experiences to a global audience

    Courtney Jeffries is CEO of virtual events platform, VRTL. She describes herself as a “recovering Sports Exec” having worked at the Raiders, Pac-12, MSG and then moving into startup life at Satisfi Labs. VRTL is used by the likes of Atlanta Falcons, ESPN, NY Rangers, Tottenham Hotspurs and Wolverhampton Wanderers.   In this episode with VRTL’s CEO:   The revenue opportunity from driving engagement with non-match attending fans Are fan engagement strategies too focused on in-venue and matchday? Have teams already saturated their local market? How much more do engaged fans spend than non-engaged fans? Why the playbook for engaging fans in-venue should be extended to fans globally?     Creative uses of the platform in both the UK and US How are Premier League teams using the platform to engage with their global fans? How are the Minnesota Vikings using VRTL to give extra value to season ticket holders? How is an F1 team looking to connect hardcore fans in discussion with car engineers? How did ESPN use the platform to drive conversations around a new 30 for 30 documentary? Are sponsors leveraging a team’s virtual events or are they putting events on themselves?     Combining versatility with the ability to scale Why does “one size fits all” not work in the sports industry? How have fan’s expectations changed post pandemic from a generic zoom call to a “special” experience? Why are the virtual autographs so popular? How will CRM integration enable events to be more targeted? Why making the experiences scalable is so important to teams? How much “handholding” of customers is currently required and at what point will the platform be viewed as “self serve”?     Early adopters, pilots and opportunities in music Why is it important to work with teams who want to be early adopters? Why are UK teams more likely to try things in-season than their US counterparts? Why is sports a “copycat” industry and why is this a benefit to tech companies? How important have pilots been in helping conver teams into customers? Can sports be a beach-head to expand into other industries? What is the opportunity in music and film?

    ٤٥ من الدقائق

  6. ٢٤‏/١٠‏/٢٠٢٤

    Trajektory – a holistic view of sports sponsorship

    With Yanni away in Hawai'i (working on the IRONMAN World Championship, rather than competing in it) Charlie took the reins of the podcast this week, welcoming Alex Kerr, CEO of Trajektory, to chat about sponsorship analytics in the sports industry. We’ve been tracking his company – which uses advanced AI and a dynamic valuation method to deliver more accurate media analytics – for a while, so it was great to get Alex on to dig into the business. Along with our Head of Strategy, Andy Selby, Charlie and Alex explore the significance of data in driving revenue for both rights holders and brands, dig out success stories from Trajektory's client base, and explore the balance of providing a SaaS service and supporting customers through hands-on customer success teams. Based in Chicago, the company works with major brands and teams across the NFL, NBA, MLB, NHL and MLS. Timestamps: 06:15 – Intro to Trajektory 11:00 – Client successes 14:30 – Understanding brand objectives 22:00 – Innovations around in-venue data tracking 28:30 – Serving both sides of the market 34:30 – Getting granular on reporting 39:00 – The culture at Trajektory

    ٤٣ من الدقائق

  7. ٢٧‏/٠٩‏/٢٠٢٤

    ADvantage VC: Investing in early-stage tech companies

    In this episode of the Sports Loft Podcast, hosts Yanni Andreopoulos and Andy Selby are joined by Sam Schmelzer, Partner and COO of ADvantage VC, to dig into early-stage investment in sports-focused technologies.  ADvantage focuses on three areas of the sports tech ecosystem: fan engagement, the connected athlete and derivative sports, which spans fantasy, gaming and e-sports. As such, the its portfolio includes the likes of Greenfly, the short-form content distribution platform; Tappp, which enables commerce, betting and interactive polling to sit alongside live sports on a single screen; and Infinite Athlete. ADvantage tends to lead investment rounds for Series A and B companies, with cheque sizes ranging from $2-5 million and $4-8 million, respectively. Timestamps: 06:00 – The ADvantage thesis 12:00 – The role of strategic LPs  18:00 – Evaluating sports tech startups 24:00 – Fan engagement technology 30:00 – Emerging sports leagues as investment opportunities 36:00 – How ADvantage is looking at AI in sports

    ٤٤ من الدقائق

  8. ١١‏/٠٩‏/٢٠٢٤

    AudioShake: using
AI to take control
of audio content

    This week, Yanni and Andy chat with Suzanne Kirkland about how the company uses AI to separate audio into its “stems” or component parts, giving organisations more control over their audio and video assets. In sports, that means tweaking levels or replacing unwanted sounds to make content libraries more usable. But the tech, which was born out of a love for homemade karaoke, also has powerful applications across TV, film and the music industry. Timestamps: 08:30 – Intro to AudioShake 15:45 – How the tech alters the content creation process 19:00 – Speed of processing and real-time 23:00 – The reaction of the sports industry 30:00 – Karaoke and the company's founding 33:30 – The business model   39:30 – Real-time audio splitting  45:30 – Training the AI models

    ٤٩ من الدقائق
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On the Sports Loft Podcast, we talk to the innovators shaping the future of the sports industry. Our guests include tech pioneers building groundbreaking companies, leading executives from the world’s biggest teams and leagues, and investors driving advancements in sports, media and entertainment.

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