13 episodes

Keep your finger on the pulse of what matters to GenZ. We are DePaul University PR and Advertising students. Join us as we talk with industry leaders about the latest trends in creativity, media and brand activation.

Adventures in PRAD DePaul Students

    • Education
    • 5.0 • 3 Ratings

Keep your finger on the pulse of what matters to GenZ. We are DePaul University PR and Advertising students. Join us as we talk with industry leaders about the latest trends in creativity, media and brand activation.

    Climbing the Charts: Social Media and the Music Industry

    Climbing the Charts: Social Media and the Music Industry

    Social Media has proven to have major effects on the changing landscape of the music industry. DePaul Student hosts Gaby Dupont and Jim Slife talk with Jaime Black, former radio producer and host of Chicago's longest running music podcast, Dynasty Podcasts. They discuss his inspiring career path, Tiktok's effect on music, the state of the music industry today, and what is to come. 

    • 27 min
    La Representacion

    La Representacion

    Film today continues to lack representation of Latine people. Tune in to this episode of Adventures In PRAD produced by students Victoria Gomez Meza and Emmaeilin Salgado-Diaz featuring an enlightening interview with Angel Perez, executive assistant at Amblin Productions, owned by Steven Spielberg. During
    the interview, they talked with Angel about the process that led him to his career and then discussed the factors that continue to limit Latine representation in the American film industry. They discuss what needs to be done to gain momentum in representation throughout the industry.

    Don't miss this episode if you want to understand what we can do to gain representation in films and what someone in the major can
    expect in the American film industry. After the interview, college students will offer the GenZ perspective.

    • 57 min
    Finding Your Way

    Finding Your Way

    Entering the Creative Advertising world can be hard and confusing as young creatives try to find their way. Join PRAD students Liam Maves and Noah Larmore as they uncover the story of how Kat Ashenden, an Art Director at Havas Chicago, made it into the industry and any advice she has for young creatives to use in their journeys. Taking the time to brush on the ever-changing nature of the Ad landscape specifically within the topics of AI and diversity. Lastly, Noah and Liam stop to reflect on the interview along with their struggles and successes so far in tryingto break into the creative professional world.

    • 40 min
    Fans of Fans: DePaul Athletics and it’s Climb Back to the Top

    Fans of Fans: DePaul Athletics and it’s Climb Back to the Top

    DePaul University Athletics is in the process of creating a championship culture inLincoln Park. One of the most challenging aspects of this? Getting the fans back. JoinDePaul Public Relations and Advertising graduate students, Ashley Gimbel and CeciliaLogan as they speak with Taylor Stapleton, Executive Associate Athletics Director forRevenue Generation and Strategic Initiatives at DePaul Athletics. Taylor takes a deepdive into what the Blue Demons are doing and what’s in store as they take over the city in the years to come.

    • 38 min
    The Art of Content Creation: Insights from a Creator

    The Art of Content Creation: Insights from a Creator

    Ever wondered what it’s like to be a content creator? Join Julia Schuurman and
    Kristin Rzepecki as they explore the world of digital creation in this
    behind-the-scenes look at the rise of influencers and content creators. In this
    episode, special guest Harry Settel–also known as Lil Sasquatch–discusses his
    personal journey to becoming a professional content creator with now over a
    million followers on social media.

    • 29 min
    Modernizing a Legacy Brand Post-COVID: Rust-Oleum

    Modernizing a Legacy Brand Post-COVID: Rust-Oleum

    COVID is old news, but the future of data-driven marketing is not. Join Jennifer
    Miller and Chioke Armstrong-Malloy as they consult Lisa Bialecki, Vice President of Strategic
    Communications & Demand Generation at the Rust-Oleum Corporation, to ‘paint’ a picture of
    how a 102 year-old painting brand is modernizing its marketing strategy to strike an emotional
    connection through a customer’s buying journey

    • 42 min

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