ADVERTISING WILL SAVE US Intelligence Squared

In the podcast’s brand new season, produced by Havas North America, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago, and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. 

This week, Dan and Myra had the pleasure of speaking with the Chief Marketing Officer of NPR, Michael Smith. Michael Smith discusses his journey, starting from his Jamaican roots and passion for collecting TV guide magazines, to becoming an account executive, and eventually the CMO.

With Michael's significant contribution, NPR now boasts over 46 million listeners and readers. NPR is actively taking steps to improve their workplace, expose their work to a more diverse audience, and make their mark on the world.

Can advertising’s immense power to change behavior be used for good?



In the podcast’s brand new season, produced by Havas North America, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago, and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. 



This week, Dan and Myra were joined by Ad Age’s Creativity Editor, Tim Nudd.  TIm has over 20 years of experience covering creativity in business, particularly within the advertising space. With Dan and Myra, Tim discussed his favorite new trends in advertising and his take on how A.I. is going to impact the industry. Focusing on authenticity of advertisements today, he also does a deep dive into discussing the motive behind purpose-driven work, questioning if certain brands are in it for real.

Do you think Advertising Will Save Us?

It’s a question Dan Lucey and Myra Nussbaum couldn’t just answer in one season … so, we made another.

Season 2 of Advertising Will Save Us begins September 28th wherever you get your podcasts. See you there!

AdvertisingWillSaveUs.com

Can advertising’s immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet.
This week, Dan and Myra were joined by the VP of Creative at Liquid Death Mountain Water.
For Gen Z water connoisseurs, Liquid Death has become a cult favorite. The punky, irreverent drink, designed like a beer can and adorned with a melting skull has drawn a huge following on social media. Its TikTok account is the most followed beverage brand in the US on the platform, at 2.9 million followers, and with content earning more than 21 billion media impressions in the past year. Across its social media content, Liquid Death has collaborated with icons like Martha Stewart, Tony Hawk, who appears in several videos as a Liquid Death fanboy; Steve-O, who got ‘Liquid Death’ tattooed on his neck, and Wiz Khalifa. Andy even tells us about one viral commercial, in which the CEO of Liquid Death, Mike Cessario, got a fan’s face tattooed on his body. 
Previously, Andy was VP Associate Creative Director at Crispin Porter + Bogusky, VP Creative Director and Deutsch LA, Creative Director in Residence at Humanaut Creative and Group Creative Director at McKinney LA. At Liquid Death, Andy helps oversee all creative outputs of Liquid Death, from viral advertising campaigns to social content to merch to experiential events and more.

Can advertising’s immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet.
This week, Dan and Myra were joined by Dana Thomas, British Vogue’s European Sustainability Editor, best-selling author, screenplay writer and podcast host. She began her career writing for the Style section of The Washington Post and served as a cultural and fashion correspondent for Newsweek in Paris for fifteen years. Dana has extensive knowledge of fashion, culture, arts, politics, news and more.  
Alongside Dan and Myra, Dana talked about how sustainability has always been part of her life. She also shared the findings of her latest book, Fashionopolis: The Price of Fast Fashion and the Future of Clothes, for which she traveled around the world to expose the dark side of the fashion industry. She talked about the environmental and humanitarian impact of fast fashion, and the problem with brands greenwashing in the name of faux sustainable credentials. She also spotlighted the brands and visionaries making change for the better in the industry and highlighted what the advertising industry can do to promote fashion that does not harm people or the planet.

Can advertising’s immense power to change behavior be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet.

This week, Dan and Myra were joined by Reckitt North America’s Marketing Director, Tarik Bayar. Tarik has more than 15 years’ experience in multinational FMCG companies, and he is behind the phenomenal water conservation brand campaign for the Finish dishwasher brand. With Dan and Myra, Tarik discussed this campaign, his career more broadly, and the role that brands can, and should, play in tackling global issues, like water scarcity. This episode was recorded during the Cannes Lions International Festival of Creativity, where sustainability was a strong theme on the agenda; and Tarik also touched on the responsibility of the advertising industry to create work that doesn’t just sell products or emotions, but advocates for a world that is healthier, both for people and the planet.