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Adeptic Creative Labs

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A podcast about learning, design and marketing.

2023. 10. 29.

Conversation with an educator - Part 2

In conversation with Rajaram Kudli, an IITian, researcher, teacher, entrepreneur, consultant and advisor. Madhavi Nadig continues the conversation with Dr. Rajaram, in this part he touches upon AI, learning and personalisation in learning. Use of AI and its positive impact on learningHis experience of starting a learning institute for unemployed graduates and how they became employableHow can online classes cater to the motivation of learning?Personalised training with AILearning cannot be competitiveHis method of personalised teaching as a teacher for his studentsPersonalized, compassion driven, student teacher relationship cannot be replaced.AI is automated least common denominator of human intelligenceSelf awareness, learning and unlearning This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital. Write to us at podcasts@adepticlabs.com. Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

1시간 6분
2023. 10. 29.

Conversation with an educator - Part 1

In conversation with Rajaram Kudli, an IITian, researcher, teacher, entrepreneur, consultant and advisor. Padmaja’s conversation with Dr. Rajaram covers a gamut of topics, from all his experiences through his life and his views on all things education in the present day. Rajaram Sir’s background, education and experiences as an educator and his views on the current scenario.Anecdotes from his days of being an industrial management professor.His journey from Belgaum to IITExperiences of his PhdLearning by insight. Engage with anything with a serious question.His core values as an educatorThoughts on what makes for impactful learning for adults. This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital. Write to us at podcasts@adepticlabs.com. Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

1시간 25분
2023. 05. 24.

Blueprints to Wireframes

In conversation with Geethanjali, a UX designer at Nference. Geethanjali talks about her work in UX and her journey from being an architect to pursuing a career in design. Being an ‘artsy’ kid, chose to study architecture to explore her creative abilities.Enjoyed creating interesting spatial experiences rather than just aesthetic designs.Visualising a design and aiding in getting it built was a skill she had already mastered.These were transferable skills that could be easily applied to UX design. Similarities between architecture and UX design.Adapting from thinking in 3D to visualise design on a screen.Transferable skills from interior design to UI design.UX design process followed by Geethanjali.Projects that Geethanjali is proud of, that includes a project she undertook for the interview at Clearly Blue!Advice for people aspiring to venture into UX design. This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital. Write to us at podcasts@adepticlabs.com. Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

20분
2023. 04. 24.

Unlearning by design

A few weeks ago, Adeptic Labs had the opportunity to conduct a workshop at Srishti Manipal Institute of Art, Design and Technology. So we thought of inviting some of their design students to share their experiences as design students. This conversation with Chitra explored - Chosing design as a course of choiceFrom wanting to become a doctor, engineer, theatre person and knowing that they wanted to be only a designerChallenges and experiences of staying in the problem space, solving fights with friends using a design mindset, Letting go of assumptions while trying to build the right productResearch and design, having to observe people for hoursBeing influenced by having a parent in marketingDesign is a continuumInfluences in their design journey through spiritual exploration, cultivating their own lines of inquiry, being influenced by friends and family and going back to them when they are stuck, influence of having a parent in marketing and the creation of impactful campaigns unlearning at Srishti with a course on chaos and turning traditional learning on its headHow research helps in design, like a scientific mindEngineering approaches have rules, designers work more openlyTheatre influencing design and vice versa, seeing design through theatre as reflections of the world we live in, actors and designers minds are like a begging bowl always waiting to be filled with anything coming their way, curating and creating experiencesWhat unlearning meant in their first year at design schoolTheir perspectives on what people aspiring to learn design should take note of Jahanavi Goel: An aspiring service designer with strong observational skills, empathetic approach, and ability to develop and deliver practical and conscientious solutions. Currently studying at Srishti Manipal Institute of Art, Design &Technology, pursuing Business Services and System Design. Abhiram Jois: Abhiram Jois is a human centred design student at Srishti Manipal institute. He is currently associated with the collective Design Beku and is working on a project called COWKI (Community owned wireless knowledge infrastructure) that enables communities to co create local knowledge repositories and self host meaningful digital services. He also did a semester of student exchange with The Glasgow School of Art where he studied interaction design. His areas of interest include UI/UX, design research, open data/software, HCI4D and ICT4D. Rhea Mittal: A 3rd-year student pursuing Human Centered Design at Srishti Manipal Institute (SMI), Bangalore. She recently completed a student exchange semester in Besign, The Sustainable Design School, France. And currently interning as a design researcher at IIT Delhi and has previously interned as a UI/UX Designer, Product Designer, UX researcher and Graphic designer. Linkedin profile: https://www.linkedin.com/in/rhea-mittal/ Website: https://rheamittal04013ae9.myportfolio.com/

1시간 2분
2023. 04. 07.

Authentic Connections

In conversation with the marketing team at Clearly Blue Digital, with Chitra from Adeptic Creative Labs. Aishwarya, Snegha and Sakshi talk about marketing in their own words. This team is a very young team of enthusiastic, creative and passionate people who share - What attracted each one to the world of marketing- Spontaneously and in the course of work - Asking google, and finding out the why behind marketing - did DM once and learned it formally at Clearly Blue Learning about marketing via home business and passion-driven careers- learning patience when getting those followers - being consistent - engaging with followers, building your network Being consistent by- Making genuine and valid connections in the online world Changes in marketing tools in the last 2 years, rise of automationMarketing in a B2B business, seeing outcomes is a while away unlike B2CTakes time for people to recognize a brand, how one presents their brand mattersQuality is more important than quantityTell the story of who you are as a business or productBuilding a portfolio of a businessChallenges faced as a new marketing teamHelping new companies get started with marketingMessages for aspiring marketeersLearning through experiences on the jobFocus on the howBeing consistent flexible and adaptable This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital. Write to us at podcasts@adepticlabs.com. Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

31분
2023. 03. 24.

Rarely Rational - Negativity Bias

Continuing this series of Rarely Rational, we feature Padmaja and Chitra from Adeptic Creative Labs, examining experiences of Negativity Bias through various lenses. This conversation covers - Why do we have a propensity as humans towards negatively charged experiencesHow current banking applications evoke feelings of failure due to their designExploring aspects of inclusivity, accessibility, and putting the user first, to counter negativity bias as UX designersSimple things people have done to enable the last-mile auto mechanicConsidering the user experience to be a memorable and pleasurable experienceHumans today have the potential to think positively and steer themselves out of challenging situations, yet they chose to dwell amidst negatively charged environmentsTips for UX designersA powerfully positive statistic on cancer survival This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital. Write to us at podcasts@adepticlabs.com. Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

27분
2023. 03. 10.

Rarely Rational - Illusion of validity

In this episode of our Rarely Rational series, Madhavi Nadig and Jyothi Sridhar discuss why people love to look for patterns, and when they find these patterns they want to associate a meaning to them. While we have heard of women shattering the glass ceiling, there is also a problem of them ‘falling off the glass cliff’.Illusion of validity is where in which a person overestimates their ability to interpret and predict accurately the outcome when analyzing a set of data.People think they have found patterns and are convinced only by those patterns.Confident about the decision made by this perception.Reasons for this cognitive bias. Identifying patterns is what the human brain is conditioned to do.People love to look for patterns, and when they find these patterns they want to associate a meaning to them.Example from Mahabharatha where Yudhishitira might have succumbed to this Illusion of validity. Yudhishtira agreed to play dice with Duryodhana & Shakuni after he won once. Why so over confident despite knowing Shakuni was a master of the dice?Daily trading in the stock markets show instances when people fall prey to the illusion of validity.Nithin Kamath - Founder of Zerodha said ‘How useful is collecting & analysing tons of data is a question I ask my peers. We have no data team at Zerodha as we believe it doesn't give useful insights…’If you have a list of contacts, then you can’t market your new product to all of them. Position your product and figure out the subset of contacts for whom this product is relevant. Example of illusion of validity in marketing. Already existing users might not be the target audience to every new feature or product that is launched.Interesting incident about how statisticians figured out how to reinforce aircrafts and prevent too much damage during the world war. Illusion of validity in user research.How Interpreting data when data is actually missing can lead to incorrect outcomes.Avoiding this bias - by not always looking for data to tell a coherent story.Seek out different opinions and interpretations.Madhavi’s shares an experience at an Ad-tech company showing how data can change the perception of reality.Which is safer? Flights or cars? This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital. Write to us at podcasts@adepticlabs.com. Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

26분
2023. 02. 24.

Rarely Rational - Courtesy Bias

In this episode of our Rarely Rational series, Madhavi Nadig and Jyothi Sridhar discuss why courtesy may not always be welcome. Courtesy Bias makes it hard to get unfiltered opinions, since people may withhold their real views due to courtesy. “Satyam bruyat, priyam bruyat, na bruyat satyam apriyam, priyam cha nanrutam bruyat”Jyothi thinks this shloka aptly captures user researchers' expectations of their participantsIf feedback is not honest or incomplete, then it's not very useful to the researchersUser researchers seek critical feedbackPurely positive feedback is useful only in boosting egosTo be nice and positive, people withhold sharing negative aspects while giving feedbackFamily and close friends give raw, unfiltered feedback. Madhavi and Jyothi wish their target group did the same too.Due to Courtesy Bias, users value being courteous over honesty in their feedbackSome participants fabricate opinions that they think will please the researchersCourtesy Bias stems from cultural conditioning, a people-pleasing mindset, hesitation to disagree, etcMadhavi takes all qualitative feedback with a pinch of salt and looks for broad themesJyothi tries to make her interviewees feel comfortable enough to share their thoughts openlyMadhavi suggests taking power imbalance out of the equationCourtesy Bias could stem from introvertedness, feelings of Imposter Syndrome, paucity of time, or apathyOne may exhibit Courtesy Bias in public, but express freely in private settingsClosed polls may be better than open pollsNPS scores give you a sense of who's a promoter, detractor, or passive about your productIndividual user interviews may yield better insights than focus groupsIt's hard to convey negative feedback without sounding rude or harshHow do you handle negative feedback, if you get it?What appears as Courtesy Bias, could stem from multiple other unconscious biasesCourtesy Bias is itself a form of Response BiasMadhavi suggests explicitly disassociating from the product so that users won't worry about hurting your sentimentsEnsure questions aren't leading, so people don't feel the pressure to agree (to be "courteous")Jyothi believes news channels have figured out how to use Courtesy Bias to raise their TRPsMadhavi thinks the shloka needs an addition—don't propagate half-truths either. This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital. Write to us at podcasts@adepticlabs.com. Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

23분

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A podcast about learning, design and marketing.

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Adeptic Creative Labs
방송 연도

2022년 - 2023년
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40
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