Aesthetically Speaking

Rebecca Peterson
  • 5.0 (16)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

  1. MAY 1

    70. A Niche is Not a Marketing Strategy: Selling Gravestones & Cemetery Plots with Christie of The Tribute Companies

    After a bit of a podcast break, this episode felt too interesting not to share. The show has been quiet for a while, but this conversation stood out because it explores marketing in a space most people never think about - the cemetery industry. And surprisingly, there’s a lot here that applies to how any business connects with people, builds trust, and stands out. In this guest interview, we’re joined by Christie, CEO and president of The Tribute Companies, who shares how her family-owned business approaches marketing in a sensitive, unconventional niche and what works when your audience would rather avoid thinking about what you sell. This episode is a look at what happens when you stop copying what everyone else is doing and start building a brand people remember. In this episode, we talk about: Why “being in a unique niche” isn’t enough and what makes marketing effective How timing plays a huge role in when people are ready to buy (even if they don’t realize it yet) Creative ways to make a traditionally “serious” brand more human and memorable What it looks like to stand out without being disrespectful in a sensitive industry How community-based marketing (events, education, experiences) builds trust faster than ads The role of brand consistency when you’re running multiple divisions or services Why trying to look like everyone else in your industry is usually the fastest way to be ignored How personal stories, personality, and “real people” marketing can shift perception of a brand Whether you’re in a “normal” industry or something completely niche, this conversation will make you rethink how you approach your marketing and where you might be playing it a little too safe. Connect with The Tribute Companies:  Instagram - @thetributecompanies The Tribute Companies Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    45 min

  2. 03/25/2025

    69. R is for Rebrand - When and How to Rebrand Your Business

    How do you know when it is time for a rebrand? Or maybe just a brand refresh? And what is the difference between the two? In this episode, I explore the nuances of rebranding versus refreshing a brand for businesses seeking to be different and stand out in today’s competitive landscape. As a brand strategist, I draw on my experiences to highlight the strategic depth required in rebranding, distinguishing it from initial branding efforts. I discuss the historical evolution of branding, using examples like Walmart, while sharing a recent case study that emphasizes the importance of aligning visual identity with a business's mission. Find out how you can evaluate your own brand to determine if a rebrand or refresh are what you need. Key takeaways from this episode: Difference between a rebrand or a refresh Importance of rebranding When you should do a rebrand or a refresh Evaluating your brand   Free Offer: Make Your Brand a Big Deal (In Just 17 Days)   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    17 min

  3. 03/04/2025

    68. Surprise, Delight & Sell: The Secret Power of Brand Touchpoints

    How can you provide your clients or customers with an exceptional customer experience? That would be through brand touchpoints! In this episode I share two very different experiences I had at two different places and how the branding in customer interactions experience makes all the difference. Branding extends beyond just a logo and shows up in every touchpoint of the customer journey. From marketing to post-purchase interactions. Businesses need to enhance their brand touchpoints to foster loyalty. This could be from overlooked areas such as invoices to follow-up communications. Ultimately, I encourage you to critically assess your own branding strategies and consider how to surprise and delight customers at every opportunity.   Key takeaways from this episode: Importance of Brand Touch Points Elevating Sales Touch Points Overlooked Brand Touch Points Surprise and Delight Strategies Exit Touch Points   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    33 min

  4. 02/18/2025

    67. Visualize Your Future Brand

    Get ready to close your eyes and envision your business in 5 years! What does it look like? Who are you as a business owner? I am going to lead you through a transformative meditation and visualization exercise aimed at brand development. I want you to slow down to reflect on your desires amidst the fast pace of life. By envisioning a successful future, we clarify our roles and the emotions tied to them, reinforcing our brand's identity. I guide you to visualize your brand's aesthetics, aligning them with your personality to create a compelling visual presence. We explore the emotional connections with your ideal audience and the exchange of value through your services. The goal is to inspire actionable steps toward realizing your brand vision and ensuring alignment with your audience.  Key takeaways from this episode: I take you through a visualization exercise Exploring brand aesthetics Identifying your audience Integrating your identity Bridging the gap   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    23 min

  5. 02/04/2025

    66. Q is for Quirky: Why Weird Works in Branding

    What does it actually mean to have a ‘quirky’ brand, and how does it work for some brands? That is what we are talking about today. This episode focuses on the letter Q in our branding series, exploring "quirky" as a powerful branding strategy. I argue that infusing your brand with a playful, unexpected essence can set you apart in a crowded market. Quirkiness goes beyond surface-level traits; it represents a brand's essence, tone, and connection to the audience, making brands more relatable. There is a striking balance between quirkiness and professionalism, and I want to stress the importance of authenticity in branding. Reflect on your brand's identity and emotional connections to develop a distinctive, impactful presence. Key takeaways from this episode: Defining Quirky in Branding Examples of Quirky Brands Pros and Cons of Quirkiness Cultivating Your Brand's Quirkiness   Episode Mentioned: Ep. 45 | How to Stand Out Online Through AUTHENTIC Disruptive Branding   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    24 min

  6. 01/21/2025

    65. Never Get In Your Head About What to Post Again

    Struggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each time. I tackle the challenges of content creation and the need for a clear brand vision. Starting with spontaneous posts alleviate pressure and encourage consistency through a structured content process. I help you understand the three tiers of content marketing—audience growth, sales, and brand building—and using relatable content to connect with followers. I introduce the idea of content anchors to streamline creation while maintaining authenticity. Ultimately, I highlight the importance of balancing inspirational and sales-driven content to foster a loyal audience. Key takeaways from this episode: Overcoming Content Creation Anxiety Establishing Your Brand Vision Direct Selling in Content Marketing Building a Brand Through Content Creating Content that Inspires Signature Series for Brand Values   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    27 min

  7. 01/07/2025

    64. 4 Life-changing Branding Lessons from 2024

    Happy New Year!! In this episode, I share personal and business updates while offering insights for enhancing brand strategy in 2025. I give you 4 lessons I learned in 2024, particularly the importance of a solid brand strategy for client success. Branding is about the entire consumer experience, not just aesthetics. I discuss the shift in viewing branding as crucial marketing support, enhancing ROI and business relationships. After listening to this episode, I hope you realize how important branding is for your business and marketing.   Key takeaways from this episode: Where is Abby? Business Lessons for 2024 Strategy is Key Branding is Marketing Support   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    27 min

  8. 12/17/2024

    63. Behind the Scenes of a Client Consultation and My $15k Package

    Have you ever wondered what it would be like to work with a branding expert and rebrand your business to attract the clients you dream about? In this episode, I am taking you behind the scenes of what it is like to work with Rebecca Peterson Studio. From the initial outreach, to the steps I will take you through. It is more than just rebranding … it’s an experience and a transformation that will really make a difference in you and your business!   Key takeaways from this episode: Understanding What's Working Defining Your Brand's Future Personal Growth and Business Elevating Your Self-Perception The Branding Process The Design Phase   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    22 min
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Trailer

5
out of 5
16 Ratings

About

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Information

  • Creator
    Rebecca Peterson
  • Years Active
    2023 - 2026
  • Episodes
    71
  • Rating
    Clean
  • Copyright
    © 2026 Rebecca Peterson 2023
  • Show Website
    Aesthetically Speaking

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