Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

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Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram at https://www.instagram.com/nextechglow/

  1. FEB 4

    Headwinds and Tailwinds: What to Expect in Aesthetics in 2026 Part 1

    Before jumping into what’s next for aesthetics in 2026, Robin and Tyler hit pause to reflect on the trends that defined 2025, including the continued momentum of GLP-1s, the move toward natural aesthetics, and the growing focus on wellness from the inside out.  Hear why some ideas stuck, why others faded, and how treatment planning and education are reshaping patient expectations. From early investment in care to smarter use of AI, learn about the mindset shifts your practice can’t afford to ignore as the industry evolves. Don’t miss Part 2, where Robin and Tyler shift to competition, experience-driven care, and how your practice can adapt moving forward. Hosts Robin Ntoh, VP of Aesthetics Nextech Tyler Terry, Director of Sales, MedSpa  Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    34 min

  2. JAN 21

    The Wellness Model Bringing New Patients to Aesthetics

    The future of aesthetics is looking more digital—and more wellness-driven. Chad Sawyer, Chief Revenue Officer of DrWell, shares how technology is reshaping patient care. DrWell, the new evolution of the Build My Bod platform, helps providers streamline wellness and weight loss programs, from GLP-1s to peptides and longevity treatments. Chad explains how asynchronous consultations—where patients complete medical forms online and get quick approvals—are helping practices compete with big brands. Hear about the rise of wellness medicine and how it’s bringing new patients into aesthetic practices. Find out why telehealth, automation, and integrated tech are the next big drivers of growth in aesthetics. Recorded live at the ASPS Annual Meeting in New Orleans. About Chad Sawyer Chad Sawyer is the Chief Revenue Officer at Dr. Well, a rebrand of BuildMyHealth, where he helps aesthetic and wellness practices integrate price transparency, virtual consultations, and modern patient engagement tools. With a background in medical marketing at Crystal Clear Digital Marketing and PatientNow, Chad has become a respected industry voice in tech-driven growth strategies for aesthetic medicine. He’s passionate about advancing accessibility, compliance, and innovation across the aesthetics and wellness industries. Learn more about DrWell Follow DrWell on Instagram @drwellrx Connect with Chad on LinkedIn Guest Chad Sawyer, Chief Revenue Officer DrWell Host Tyler Terry, Director of Sales, MedSpa Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    17 min

  3. JAN 7

    SEO (Still) Isn’t Dead: How AI is Reshaping the Future of SEO

    SEO isn’t dead—it’s evolving, with AI-driven search, snippets, and short-form platforms changing how patients find practices.  Robin Ntoh and MyAdvice’s Chad Erickson talk digital marketing in aesthetics. Find out why conversational, multimedia content now matters more than keyword-stuffed blogs.   Chad and Robin also cover lead management, automation, and CRM tools, showing how smart practices combine technology with a human touch to attract patients and keep them loyal. Recorded live at the ASPS Annual Meeting in New Orleans. About Chad Erickson Since 1999, Chad has consulted thousands of clients on the best marketing strategies for their business. He has founded several marketing companies and is one of the owners at MyAdvice. Chad has a proven record of raising capital, acquiring companies and developing strategic alliances within the industry. He is also a faculty member for many of the top medical & dental conferences. Learn more about MyAdvice Connect with Chad on LinkedIn Guest Chad Erickson, VP, Sales + Strategy MyAdvice Host Robin Ntoh, VP of Aesthetics Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    34 min

  4. 12/10/2025

    Mastering the Art of Change Management

    Change management expert Riley Smith of Propeller Consulting shares insights to help guide your people smoothly from today to tomorrow. Change doesn’t have to mean chaos. Whether adding new software or hiring providers, Riley shares why small shifts can feel big, and why clarity, communication, and empathy are the keys to avoiding burnout and resistance.  Strategies like having champions, keeping messaging aligned, and involving staff early can turn disruption into growth and make change something to embrace, not dread. GUEST Riley Smith Senior Director, People & Change at Propeller As Senior Director of People Strategy & Change Management at Propeller, Riley leads a practice focused on aligning workforce strategy, organizational design, and enterprise change. His work spans M&A integration, operating model transformation, talent development, and executive advising—grounded in both research and real-world implementation. Propeller is a leading management consulting firm that helps organizations accelerate transformation and navigate complexity to achieve measurable impact. Learn more about Propeller Consulting Connect with Riley on LinkedIn Guest Riley Smith, Senior Director, People & Change Propeller Consulting Host Robin Ntoh, VP of Aesthetics Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    30 min

  5. 11/26/2025

    Things No One Tells You About Selling Your Med Spa

    Shawna Chrisman, nurse practitioner and founder of Destination Aesthetics, didn’t set out to become a med spa mogul, but that’s exactly what happened.  Her entrepreneurial journey started with a residential care facility, but a chance encounter with Latisse sparked her interest in aesthetics. Long before med spas were mainstream, Shawna launched Destination Aesthetics. She’s since grown it to five locations and recently sold the business to Advanced MedAesthetics Partners. Shawna reflects on building her brand and the emotional decision to sell—calling the conversation with her team one of the hardest she’s ever had. She shares what she’d do differently and why honesty from the start matters more than trying to ease the message. For those looking to scale or sell a med spa, Shawna offers clear advice: know your “why,” stay grounded in your values, and be ready for the emotional side of the journey.  Plus, she shares the treatment and skincare brand she swears by, and why the future of aesthetics is all about personalization. About Shawna Chrisman Shawna is the founder of Destination Aesthetics Medical Spa, which she launched in 2011 and expanded into five locations, becoming a top 10 Allergan account in just a decade. A leader in the aesthetics industry, she has been an AMI trainer for over seven years, a national SkinMedica speaker, and a featured expert on Spark by Allergan Aesthetics.  Recognized for her business acumen, she was named a "Woman Who Means Business" by the Sacramento Business Journal and one of Sacramento Magazine’s 100 Notable Business Leaders. Shawna is also a managing partner at Advanced MedAesthetics Partners. Learn more about Destination Aesthetics Medical Spa Follow Shawna on Instagram @botox.girl Connect with Shawna on LinkedIn Guest Shawna Chrisman, Founder Destination Aesthetics Host Tyler Terry, Director of Sales, MedSpa Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow

    25 min

  6. 11/12/2025

    Why Your Brand is the Tie Breaker

    The trick to reaching the right patients isn’t using every marketing channel. It's finding the right mix of both internal and external channels that fit your personality and stage of practice, balancing risk with certainty. Looking to the future, Influx Marketing's Max Baybak sees marketing in aesthetics built on diversified, authentic branding and smarter use of technology. Practices that connect with patients on a personal level—whether by channel or message—will stand out. Learn why a more integrated tech stack is key to retention, how to market toward different age groups, and how AI agents could end up taking on busywork so humans can focus on high-value patient relationships. In the end, your brand will be the tie-breaker. Strong, authentic branding builds trust, loyalty, and what Max calls “return on brand.” About Max Baybak Max Baybak is the co-founder and Chief Growth Officer at Influx Marketing, where he helps aesthetic practices grow with smart, creative strategies. With 17 years in marketing—and more than a decade focused specifically on aesthetics—he’s done it all: from digital ads and SEO to automation, PR, and social media. Max has led successful campaigns for everyone from scrappy startups to Fortune 500s, and he’s passionate about bringing that same level of strategy and results to the aesthetics industry. Connect with Max on LinkedIn Learn more about Influx Marketing Check out the Next Level Practices podcast Check out The Technology of Beauty Podcast with Dr. Grant Stevens Guest Max Baybak, Co-Founder & Chief Growth Officer Influx Marketing Host Tyler Terry, Director of Sales, MedSpa Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    31 min

  7. 10/29/2025

    AI Is Taking Over Aesthetics. Are You Still In Denial?

    Robin Ntoh and Tyler Terry share insights about the practical ways AI is transforming aesthetics, from streamlining research and sales to cutting hours of admin time. They share real-life examples of how AI agents improve efficiency and help med spas automate setup tasks, and debate whether tools like scribing actually fit in aesthetics.  Hear about the growing trend of wellness integration, as more med spas blend aesthetics with peptides, GLP-1s, and IV therapies and learn how personalization and smart automation boost retention and revenue. Recorded live at the ASPS Annual Meeting in New Orleans. Hosts Robin Ntoh, VP of Aesthetics Nextech Tyler Terry, Director of Sales, MedSpa Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    28 min

  8. 10/15/2025

    How Not to Let More Than Half Your Patients Slip Away

    Why isn’t CRM a bigger conversation for practices in 2025? Many owners aren’t tracking the right numbers, so they can’t see the gap they’re leaving without one. Here’s the reality: most med spas convert only 20-30% of patients. With a focused sales strategy and the right CRM, that number can climb to 70-80%, tripling revenue from the same leads. A CRM puts all your leads—from social, email, website forms, and phone—into one place and shows exactly where they are in the pipeline. Jared explains the two KPIs every practice should measure: conversion from lead to consult and consult to patient. A CRM is your secret sauce for acquisition, retention, and everything in between, and the glue that holds marketing, sales, and service delivery together. Jared and Robin share why sales are worth the investment, how to track ROI, and how automations free your team to focus on what really matters. About Jared Rohrer CEO, Aesthetic Conversion Jared Rohrer is the CEO of Aesthetic Conversion, a web agency that specializes in serving the medspa and plastic surgery community. With seven years of experience in the industry, Jared has become a recognized thought leader in the field, regularly speaking at conferences such as Beauty Through Science and Aesthetic Next. He is also a Key Opinion Leader for Galderma and Revision Skincare, companies known for their innovative and effective aesthetic products. Connect with Jared on LinkedIn Learn more about Aesthetic Conversion Listen to Aesthetic Conversion’s podcast, The Patient Magnet Podcast Guest Jared Rohrer, CEO Aesthetic Conversion Host Robin Ntoh, VP of Aesthetics Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    24 min
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Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram at https://www.instagram.com/nextechglow/

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