Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

Nextech
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Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram at https://www.instagram.com/poweredbynextech/

  1. 3D AGO

    3 Practice Management Pitfalls Plastic Surgeons Must Avoid

    Dr. Steven Davison shares expert tips for avoiding revenue growth pitfalls and advice for sustainable growth in plastic surgery practices. From reducing your surgery cancellation rate to bringing on a second (or third or fourth!) doctor, learn from Dr. Davison's real life experiences in private practice. And hear what's on his wish list for AI to help support and accelerate his practice management. Guest: Steven Davison, MD DAVinci Plastic Surgery Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

    36 min

  2. APR 29

    How Most Practice Managers Get Reporting Completely Wrong

    Weekly and monthly reports determine what’s profitable, what’s not, and where your practice should grow or cut back. Stephanie Peterson and Anna Browning share why every decision, from staffing to services, should be driven by data, not gut instinct. They discuss how tracking true costs can reveal surprising insights, like which procedures are actually making money and which ones just look busy on the schedule. One key takeaway: “garbage in, garbage out.” If your data isn’t accurate, your decisions won’t be either. Plus, hear why staff engagement isn’t one-and-done; it’s ongoing and built through consistent training, check-ins, and trust. GUEST Steffanie Peterson Practice Manager, Dr. Matthew White Facial Aesthetic Surgery For more than 20 years, Steffanie has worked with physician, office and surgical center staff to improve efficiency, practice profitability, staff retention and patient care. She specializes in helping practices find ways through both day-to-day operations as well as long-term strategic planning to maximize revenue without compromising patient care or satisfaction. Learn more about New York City facial plastic surgeon Dr. Matthew White Questions answered by this episode:  How do you keep staff engaged and feeling valued in a medical practice?What does onboarding and training look like for new hires?How do you handle an employee who's struggling or not catching on?What data should practice managers be looking at — and how often?Which reports should a practice live and die by?How do you use data to decide whether a procedure is actually worth offering?What are the biggest payment processing challenges aesthetic practices face?Where does AI fit into the future of practice management?How do you use data to plan a physical office expansion? HOST Anna Browning, VP of Aesthetic Sales - Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Theme music: I've Had Enough, Snake City

    24 min

  3. APR 22

    Why Your Consult Experience Is Your Best Marketing Tool

    Patients only retain a fraction of what they hear in a consultation. That gap is where deposits stall, phone calls pile up, and confidence erodes between the consult and the operating room. Closing that gap isn't about talking more — it's about giving patients something they can take home, share with their family, and come back to. A Nextech user from day one, Dr. Michael McCracken is a board-certified oculoplastic surgeon who uses TouchMD to draw directly on patient photos during consults, assigns pre-op and post-op “homework” — including short videos he records himself — and gives patients a HIPAA-compliant way to keep the conversation going at home with their spouse or partner. They also get into why photo quality is the real calling card of an aesthetic practice today, how to structure educational videos patients will actually watch, and what consistent consult and post-op systems do for closing rates, phone volume, and patient trust. Questions answered by this episode: How do plastic surgeons use TouchMD during patient consultations?How can aesthetic practices reduce repetitive patient phone calls after surgery?What is the best way to educate patients before and after a cosmetic procedure?How long should patient education videos be for an aesthetic practice?Why are before-and-after photos so important for plastic surgery marketing?How can I share before-and-after photos without violating HIPAA?What is an oculoplastic surgeon?How much do patients actually remember from a consultation?How can I show a patient what their surgical result will look like?What makes a high-quality patient photograph in an aesthetic practice?Michael S. McCracken, MD, FACS Oculoplastic Surgeon, McCracken Eye and Face Institute Dr. Michael McCracken is a board-certified oculoplastic surgeon and Castle Connolly Top Doctor based in the Denver area. With more than 10,000 cosmetic eyelid procedures under his belt, he is widely considered Colorado’s foremost fellowship-trained oculoplastic surgeon. Dr. McCracken has been in solo practice for 18 years and has been a Nextech user from day one. He also serves as an assistant clinical professor of ophthalmology at the University of Colorado School of Medicine and trains ASOPRS fellows in his operating room. Connect with Dr. McCracken on LinkedIn Learn more about McCracken Eye and Face Institute About Aesthetically Speaking Aesthetically Speaking is presented by Nextech — the practice management and EHR platform built for aesthetic specialties. Nextech gives practice owners, managers, and their teams the tools to run a modern, efficient aesthetic practice, from patient engagement and marketing to clinical documentation and reporting. Request a demo at nextech.com/request-demo

    20 min

  4. APR 15

    Hidden Compliance Complexities That Could Cost You Millions

    Gift cards seem simple, but in aesthetics, they can create serious legal and financial risk. Michael Byrd and Brad Adatto highlight how something as small as a gift card can trigger complex state-by-state regulations, healthcare compliance issues, and impact a practice’s valuation. One example: $250K in untracked gift cards turned into a $1.5M hit during an acquisition.  They discuss why med spas aren’t just retail—they’re medical practices—and why that distinction changes everything, from how revenue is handled to how patients are treated. They also share the risks behind prepaid services, memberships, and popular trends like peptides, where practices may unknowingly violate state laws or medical board rules. Learn more about ByrdAdatto Healthcare Business Attorneys GUESTS Michael Byrd Partner at ByrdAdatto, Michael Byrd advises healthcare and aesthetic practices on legal strategy, compliance, and growth, helping them navigate complex regulatory landscapes. Brad Adatto Brad Adatto is a partner at ByrdAdatto with decades of experience guiding medical practices through business law, compliance, and operational risk in the aesthetics industry. Host Robin Ntoh, VP of Aesthetics Nextech Questions Answered in This Episode: Are there federal laws governing gift cards, or is it all state-level?How do state gift card laws differ, and what happens in multi-state practices?Why are gift cards considered a compliance risk in a medical setting?What is "unearned medical revenue" and how can it trigger a medical board complaint?How do unredeemed gift cards affect a practice's valuation during a sale?How do membership programs differ legally from gift cards?What percentage of med spas understand their gift card compliance obligations?What is the "5-50 Rule" and why does early legal counsel save money?What is "compliance drift" and how does it happen to otherwise compliant practices?What are the top situations when a practice should call their attorney first?What are the legal and regulatory risks of adding peptides to a practice?What triggers a medical board investigation — and who actually reports practices? Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    37 min

  5. APR 9

    The Revenue Growth You're Not Capturing Yet

    Practices that lean into memberships, rewards, and digital shopping see around 22% revenue growth in year one driven by repeat visits and higher spend. Today’s patients expect on-demand everything, and if your practice isn’t accessible 24/7, they’ll find one that is.  RepeatMD’s Matt Suraci and Robin Ntoh highlight one of the biggest missed opportunities in aesthetics: making it easy for patients to come back. They discuss why memberships build loyalty, create predictable revenue, and keep patients from jumping to competitors. Hear how simple automations like birthday rewards, reactivation offers, and embedded financing can increase conversions while reducing staff workload. Learn more about RepeatMD Questions answered in this episode: What is a medical spa membership program and how does it work? How can aesthetic practices increase revenue with a loyalty program?What is a beauty bank and how does it work for med spas?How much revenue growth can a med spa expect from a membership program?How do patient loyalty programs reduce staff workload in aesthetic practices? What is the difference between a membership and a subscription for aesthetic practices?How does embedded financing help convert aesthetic treatment sales?How can plastic surgery practices offer memberships without cheapening their brand?What is drop shipping skincare and how can medical practices use it? How does omnichannel selling work for aesthetic and medical spa practices?GUEST Matt Suraci Chief Revenue Officer, RepeatMD Matt has been an executive leader in eCommerce for over 10 years. Prior to joining RepeatMD, Matt led all of Klarna’s North American commercial functions for over 5 years, taking a new product in a new market from zero to over $20 billion in GMV. Connect with Matt Suraci on LinkedIn Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

    42 min

  6. APR 1

    The Education Gap That’s Costing Aesthetic Practices Money (Part 2)

    Kirstie Jackson and Robin Ntoh draw attention to the biggest missed opportunities for aesthetic practices to stand out. Although patients are more informed than ever, education still needs to happen before and after treatments, and better education can lead to safer outcomes, happier patients, and stronger skincare and treatment sales. Hear simple ways to uplevel the patient experience using videos, online portals, and automated follow-ups. Missed Part 1? Go back and listen to the first episode, where they explain the biggest gaps in staff education and how better training strengthens your entire practice. About Kirstie Jackson Kirstie Jackson is the director of education at the American Med Spa Association (AmSpa). She has worked internationally with exceptional aesthetic, dermatology and plastic surgery practices since 2005. Her multifaceted expertise spans business development, leadership, marketing, patient engagement, software transitions, compliance, training and clinical research. Learn more about the American Med Spa Association Follow AmSpa on Instagram @amspa_americanmedspa Follow Kirstie on Instagram @kirstie.aesthetics Connect with Kirstie on LinkedIn Guest Kirstie Jackson, Director of Education AmSpa Host Robin Ntoh, VP of Aesthetics Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    41 min

  7. MAR 25

    The Education Gap That’s Costing Aesthetic Practices Money (Part 1)

    Education might not be the flashiest topic in aesthetics, but as Robin and AmSpa’s Kirstie Jackson explain, it’s one of the biggest factors behind a successful practice.  They talk about the real gaps they see in staff training, from hiring the right people to building onboarding systems that actually work. Hear why education can’t be a one-and-done activity in an industry that’s constantly evolving, and how practices can create better training processes, invest in their teams, and avoid the costly mistakes that happen when learning gets pushed aside.  There was so much great insight here that we had to split it into two episodes. Stay tuned for Part 2 with Kirstie, where the focus shifts to patient education and setting both teams and patients up for success. About Kirstie Jackson Kirstie Jackson is the director of education at the American Med Spa Association (AmSpa). She has worked internationally with exceptional aesthetic, dermatology and plastic surgery practices since 2005. Her multifaceted expertise spans business development, leadership, marketing, patient engagement, software transitions, compliance, training and clinical research. Learn more about the American Med Spa Association Follow AmSpa on Instagram @amspa_americanmedspa Follow Kirstie on Instagram @kirstie.aesthetics Connect with Kirstie on LinkedIn Guest Kirstie Jackson, Director of Education AmSpa Host Robin Ntoh, VP of Aesthetics Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    37 min

  8. MAR 4

    The Misinformation Epidemic in Aesthetics with Dr. Michele Shermak

    Dr. Michele Shermak is on a mission to clear up the confusion surrounding plastic surgery. With med spas on every corner and social media full of mixed messages, she’s passionate about making sure patients get the right information from the right sources. That passion led her to chair the American Society of Plastic Surgeons’ Public Education Committee, where she’s elevating patient education across the board. Dr. Shermak breaks down what sets board-certified plastic surgeons apart, from the focus on safety and credentials to the importance of finding a provider who truly listens. She also opens up about the challenges of teaching multiple generations, her favorite creative ways to share trustworthy information, and how platforms like Instagram are shaping the next wave of patient education. As AI revolutionizes aesthetics, Dr. Shermak shares both excitement and caution about how tools like chatbots might change medical education and communication—and why accuracy and privacy still come first. Recorded live at the ASPS Annual Meeting in New Orleans. About Dr. Michele Shermak Dr. Michele Shermak is a board-certified plastic surgeon, widely regarded for her exceptional patient care and meticulous, individualized approach to aesthetic and reconstructive surgery. She’s internationally recognized for her expertise in breast and body contouring, combining innovative techniques, compassion, and clear communication to ensure every patient feels confident and supported from consultation through recovery. Dr. Shermak sets the standards for excellence as a director on the American Board of Plastic Surgery, and focuses on patient safety, natural results, and personal connection throughout every procedure. Learn more about Baltimore plastic surgeon Dr. Michele Shermak Follow Dr. Shermak on Instagram @micheleshermakmd Guest Michele Shermak, MD Plastic surgeon in Baltimore, Maryland Host Robin Ntoh, VP of Aesthetics Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    19 min
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Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram at https://www.instagram.com/poweredbynextech/

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