Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

The Axis
  • 5.0 (11)
  • MANAGEMENT
  • UPDATED MONTHLY

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram at https://www.instagram.com/nextechglow/

  1. APR 1

    The Education Gap That’s Costing Aesthetic Practices Money (Part 2)

    Kirstie Jackson and Robin Ntoh draw attention to the biggest missed opportunities for aesthetic practices to stand out. Although patients are more informed than ever, education still needs to happen before and after treatments, and better education can lead to safer outcomes, happier patients, and stronger skincare and treatment sales. Hear simple ways to uplevel the patient experience using videos, online portals, and automated follow-ups. Missed Part 1? Go back and listen to the first episode, where they explain the biggest gaps in staff education and how better training strengthens your entire practice. About Kirstie Jackson Kirstie Jackson is the director of education at the American Med Spa Association (AmSpa). She has worked internationally with exceptional aesthetic, dermatology and plastic surgery practices since 2005. Her multifaceted expertise spans business development, leadership, marketing, patient engagement, software transitions, compliance, training and clinical research. Learn more about the American Med Spa Association Follow AmSpa on Instagram @amspa_americanmedspa Follow Kirstie on Instagram @kirstie.aesthetics Connect with Kirstie on LinkedIn Guest Kirstie Jackson, Director of Education AmSpa Host Robin Ntoh, VP of Aesthetics Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    41 min

  2. MAR 25

    The Education Gap That’s Costing Aesthetic Practices Money (Part 1)

    Education might not be the flashiest topic in aesthetics, but as Robin and AmSpa’s Kirstie Jackson explain, it’s one of the biggest factors behind a successful practice.  They talk about the real gaps they see in staff training, from hiring the right people to building onboarding systems that actually work. Hear why education can’t be a one-and-done activity in an industry that’s constantly evolving, and how practices can create better training processes, invest in their teams, and avoid the costly mistakes that happen when learning gets pushed aside.  There was so much great insight here that we had to split it into two episodes. Stay tuned for Part 2 with Kirstie, where the focus shifts to patient education and setting both teams and patients up for success. About Kirstie Jackson Kirstie Jackson is the director of education at the American Med Spa Association (AmSpa). She has worked internationally with exceptional aesthetic, dermatology and plastic surgery practices since 2005. Her multifaceted expertise spans business development, leadership, marketing, patient engagement, software transitions, compliance, training and clinical research. Learn more about the American Med Spa Association Follow AmSpa on Instagram @amspa_americanmedspa Follow Kirstie on Instagram @kirstie.aesthetics Connect with Kirstie on LinkedIn Guest Kirstie Jackson, Director of Education AmSpa Host Robin Ntoh, VP of Aesthetics Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    37 min

  3. MAR 4

    The Misinformation Epidemic in Aesthetics with Dr. Michele Shermak

    Dr. Michele Shermak is on a mission to clear up the confusion surrounding plastic surgery. With med spas on every corner and social media full of mixed messages, she’s passionate about making sure patients get the right information from the right sources. That passion led her to chair the American Society of Plastic Surgeons’ Public Education Committee, where she’s elevating patient education across the board. Dr. Shermak breaks down what sets board-certified plastic surgeons apart, from the focus on safety and credentials to the importance of finding a provider who truly listens. She also opens up about the challenges of teaching multiple generations, her favorite creative ways to share trustworthy information, and how platforms like Instagram are shaping the next wave of patient education. As AI revolutionizes aesthetics, Dr. Shermak shares both excitement and caution about how tools like chatbots might change medical education and communication—and why accuracy and privacy still come first. Recorded live at the ASPS Annual Meeting in New Orleans. About Dr. Michele Shermak Dr. Michele Shermak is a board-certified plastic surgeon, widely regarded for her exceptional patient care and meticulous, individualized approach to aesthetic and reconstructive surgery. She’s internationally recognized for her expertise in breast and body contouring, combining innovative techniques, compassion, and clear communication to ensure every patient feels confident and supported from consultation through recovery. Dr. Shermak sets the standards for excellence as a director on the American Board of Plastic Surgery, and focuses on patient safety, natural results, and personal connection throughout every procedure. Learn more about Baltimore plastic surgeon Dr. Michele Shermak Follow Dr. Shermak on Instagram @micheleshermakmd Guest Michele Shermak, MD Plastic surgeon in Baltimore, Maryland Host Robin Ntoh, VP of Aesthetics Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    19 min

  4. FEB 18

    Headwinds and Tailwinds: What to Expect in Aesthetics in 2026 Part 2

    As competition grows in aesthetics and wellness, standing out is no longer optional—it’s essential. Robin and Tyler discuss what happens as med spas move into wellness, medical practices move into aesthetics, and competition expands far beyond the practice next door.  Hear how loyalty works today, why convenience and trust often win, and how different generations respond to care in very different ways. They also look at AI’s role in streamlining operations without replacing human connection, and what big tech and retail brands could mean for the future of the industry.  If you haven’t yet, listen to Part 1 to hear how last year’s trends and shifts led us here. Hosts Robin Ntoh, VP of Aesthetics Nextech Tyler Terry, Director of Sales, MedSpa  Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    32 min

  5. FEB 4

    Headwinds and Tailwinds: What to Expect in Aesthetics in 2026 Part 1

    Before jumping into what’s next for aesthetics in 2026, Robin and Tyler hit pause to reflect on the trends that defined 2025, including the continued momentum of GLP-1s, the move toward natural aesthetics, and the growing focus on wellness from the inside out.  Hear why some ideas stuck, why others faded, and how treatment planning and education are reshaping patient expectations. From early investment in care to smarter use of AI, learn about the mindset shifts your practice can’t afford to ignore as the industry evolves. Don’t miss Part 2, where Robin and Tyler shift to competition, experience-driven care, and how your practice can adapt moving forward. Hosts Robin Ntoh, VP of Aesthetics Nextech Tyler Terry, Director of Sales, MedSpa  Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    34 min

  6. JAN 21

    The Wellness Model Bringing New Patients to Aesthetics

    The future of aesthetics is looking more digital—and more wellness-driven. Chad Sawyer, Chief Revenue Officer of DrWell, shares how technology is reshaping patient care. DrWell, the new evolution of the Build My Bod platform, helps providers streamline wellness and weight loss programs, from GLP-1s to peptides and longevity treatments. Chad explains how asynchronous consultations—where patients complete medical forms online and get quick approvals—are helping practices compete with big brands. Hear about the rise of wellness medicine and how it’s bringing new patients into aesthetic practices. Find out why telehealth, automation, and integrated tech are the next big drivers of growth in aesthetics. Recorded live at the ASPS Annual Meeting in New Orleans. About Chad Sawyer Chad Sawyer is the Chief Revenue Officer at Dr. Well, a rebrand of BuildMyHealth, where he helps aesthetic and wellness practices integrate price transparency, virtual consultations, and modern patient engagement tools. With a background in medical marketing at Crystal Clear Digital Marketing and PatientNow, Chad has become a respected industry voice in tech-driven growth strategies for aesthetic medicine. He’s passionate about advancing accessibility, compliance, and innovation across the aesthetics and wellness industries. Learn more about DrWell Follow DrWell on Instagram @drwellrx Connect with Chad on LinkedIn Guest Chad Sawyer, Chief Revenue Officer DrWell Host Tyler Terry, Director of Sales, MedSpa Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    17 min

  7. JAN 7

    SEO (Still) Isn’t Dead: How AI is Reshaping the Future of SEO

    SEO isn’t dead—it’s evolving, with AI-driven search, snippets, and short-form platforms changing how patients find practices.  Robin Ntoh and MyAdvice’s Chad Erickson talk digital marketing in aesthetics. Find out why conversational, multimedia content now matters more than keyword-stuffed blogs.   Chad and Robin also cover lead management, automation, and CRM tools, showing how smart practices combine technology with a human touch to attract patients and keep them loyal. Recorded live at the ASPS Annual Meeting in New Orleans. About Chad Erickson Since 1999, Chad has consulted thousands of clients on the best marketing strategies for their business. He has founded several marketing companies and is one of the owners at MyAdvice. Chad has a proven record of raising capital, acquiring companies and developing strategic alliances within the industry. He is also a faculty member for many of the top medical & dental conferences. Learn more about MyAdvice Connect with Chad on LinkedIn Guest Chad Erickson, VP, Sales + Strategy MyAdvice Host Robin Ntoh, VP of Aesthetics Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    34 min

  8. 12/10/2025

    Mastering the Art of Change Management

    Change management expert Riley Smith of Propeller Consulting shares insights to help guide your people smoothly from today to tomorrow. Change doesn’t have to mean chaos. Whether adding new software or hiring providers, Riley shares why small shifts can feel big, and why clarity, communication, and empathy are the keys to avoiding burnout and resistance.  Strategies like having champions, keeping messaging aligned, and involving staff early can turn disruption into growth and make change something to embrace, not dread. GUEST Riley Smith Senior Director, People & Change at Propeller As Senior Director of People Strategy & Change Management at Propeller, Riley leads a practice focused on aligning workforce strategy, organizational design, and enterprise change. His work spans M&A integration, operating model transformation, talent development, and executive advising—grounded in both research and real-world implementation. Propeller is a leading management consulting firm that helps organizations accelerate transformation and navigate complexity to achieve measurable impact. Learn more about Propeller Consulting Connect with Riley on LinkedIn Guest Riley Smith, Senior Director, People & Change Propeller Consulting Host Robin Ntoh, VP of Aesthetics Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/  Follow Nextech on Instagram @nextechglow Aesthetically Speaking is a production of The Axis: theaxis.io  Theme music: I've Had Enough, Snake City

    30 min
See All (53)

Trailer

Ratings & Reviews

5
out of 5
11 Ratings

About

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram at https://www.instagram.com/nextechglow/

Information

More From The Axis

You Might Also Like