Affiliate Marketing For Lenders

Carlos Caro
Affiliate Marketing For Lenders

This Podcast is for consumer lenders who want to grow their affiliate marketing programs. It’s hosted by Carlos Caro, a successful marketing agency founder and former fintech executive. Prior to founding New Market Growth, Carlos was a General Manager and Head Of Business Development at Credit Karma, Head of Customer Acquisition at Caribou, and a former leader in Capital One’s credit card business. NMG focuses on helping lenders build and optimize affiliate programs, and Carlos is here to share how to do it yourself. Subscribe to this Podcast to hear from Carlos and other industry leaders as they demystify what it takes to win the affiliate marketing game.

  1. E021 - Rich Walker, Direct Mail Deep Dive

    4 DAYS AGO

    E021 - Rich Walker, Direct Mail Deep Dive

    Rich Walker is a 35-year industry vet who’s been responsible for over 10 billion pieces of Direct Mail. Rich has led direct marketing teams at Capital One, the Winterberry Group, Deluxe Corporation, 2nd Order Solutions, and more recently, Aven. So we jumped at the opportunity to get his take on how lenders can leverage Direct Mail to grow their customer acquisition programs.   We Discuss: 1️⃣ Why Direct Mail still matters-$3B in spend per year-The power of pre-screened marketing2️⃣ Who should explore Direct Mail-High response, low LTV-Low response, high LTV-Breakdowns by product category3️⃣ Direct Mail vs. other channels-How does it compare to affiliate marketing?-Attribution and overlaps4️⃣ Unit economics-Cost per piece at scale (and subscale)-How costs breakdown by postage, data, creative/printing -Typical CACs & response rates5️⃣ The mechanics of a campaign-Checklist of how to go to market-Typical GTM timelines-How to go from 0 to in market in 8 weeks6️⃣ Building or renting a Direct Mail function-Case for keeping in-house-Case for out-sourcing7️⃣ Optimizing the 3 big levers-List (targeting and modeling)-Offer-Creative8️⃣ Ways to solve attribution-Invitation codes, QR codes, vanity URLs-GEO holdout tests9️⃣ The future of Direct Mail A word from our sponsor, Spinwheel:   Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo! https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=feb Subscribe to the Free Toaster Newsletter:www.thefreetoaster.com

    1h 40m
  2. E019 - Kevin Bennett, CEO at Further

    JAN 27

    E019 - Kevin Bennett, CEO at Further

    We chat with Kevin Bennett, a successful entrepreneur who helped grow Caribou to a billion-dollar company. Now, he's back with Further, a platform focused on helping people afford their first homes. Kevin shares important lessons for early-stage founders and gives practical advice for growing a business.   We Discuss: Product vs. Distribution: Kevin explains why both product development and getting your product to customers are equally important. Experimenting with Marketing: Kevin talks about the need to test different marketing channels and how to do it quickly. Evaluating Marketing Channels: Kevin shares a simple framework to decide if a marketing channel is worth investing in: Does it resonate with your audience? Can it scale as you grow? Are the economics (costs and returns) good? How stable is the channel or partnership? Speed and Cycle Time: Kevin emphasizes the need to test ideas fast and make decisions quickly. Strategic Partnerships: Kevin talks about the value of finding strong partners who can help your business grow. A word from our sponsor, Spinwheel: Streamline your lending application pages with 2-fields. If you’re anything like us, friction on application pages makes you nauseous. It makes your CACs go up. It makes your volumes drop. It causes your CFO and CEO to say mean things. The trouble is, application friction isn’t easy to fix. Your prod/eng is busy. We get it. Spinwheel’s APIs streamline a lending application form with just a phone number and a birthdate - like magic (but it’s really just smart tech)! Then you get a 20-30% lift in your application rate. Additionally, they can give you real-time, verified consumer credit data and seamless payment processing, which can help you serve customers beyond the initial application. To see a demo, click below to connect with their Head of Growth and see this thing in action. https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=jan   Where to find Carlos: LinkedIn Twitter/X   About the host: Carlos Caro is the founder of a New Market Growth, an agency focused on helping fintech lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others. Contact him at carlos@newmarketgrowth.com.

    29 min

About

This Podcast is for consumer lenders who want to grow their affiliate marketing programs. It’s hosted by Carlos Caro, a successful marketing agency founder and former fintech executive. Prior to founding New Market Growth, Carlos was a General Manager and Head Of Business Development at Credit Karma, Head of Customer Acquisition at Caribou, and a former leader in Capital One’s credit card business. NMG focuses on helping lenders build and optimize affiliate programs, and Carlos is here to share how to do it yourself. Subscribe to this Podcast to hear from Carlos and other industry leaders as they demystify what it takes to win the affiliate marketing game.

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