73 episodes

Partnership marketing enthusiasts and affiliate marketing gurus are sharing their best strategies for affiliate program growth. New guests every week will come to discuss hot topics in the industry and what latest growth hacks working right now.

Affiliate Nerd Out Dustin Howes

    • Business
    • 5.0 • 1 Rating

Partnership marketing enthusiasts and affiliate marketing gurus are sharing their best strategies for affiliate program growth. New guests every week will come to discuss hot topics in the industry and what latest growth hacks working right now.

    Live fro PI Live in Miami with Jennifer Goodwin & Jade Mayberry

    Live fro PI Live in Miami with Jennifer Goodwin & Jade Mayberry

    Embark on a journey through the dynamic landscape of affiliate marketing with us, as we sit down with the illustrious Jennifer Hoodwin on Affiliate Nerd Out. With over 15 years of trailblazing in the field, Jennifer pulls back the curtain on her remarkable career, from the early days at Brad's Deals to her influential role in the acquisitions of Definitive Deals and Honey. Her pivot to consulting and her drive to inject fresh talent into the industry through her agency, High Energy, highlights a story of innovation and growth that's paving new roads in the affiliate space.

    As co-founder of High Energy, Jennifer Hoodwin takes us behind the scenes of a unique agency model that partners with avant-garde publishers. Our discussion traverses the agency's organic expansion and its strategic approach to client engagement, from triumphs in France with Joko to weaving AI and super apps into the fabric of affiliate marketing. The conversation is peppered with insights into the agency's careful client selection and the agility required in today’s fluctuating business environments.

    This episode isn't just about the mechanics of affiliate marketing; it's about the heartbeat of the industry – the people and relationships that make it thrive. We delve into the symbiotic relationship between affiliate marketing and influencer partnerships, the art of networking, and the importance of community and mentorship. With special guest Jade Mary Berry from Dentsu sharing her affiliate marketing journey and the significance of community events like PI Live, this episode is a treasure trove for anyone looking to navigate the affiliate marketing world with finesse and camaraderie.
    For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

    • 1 hr 3 min
    How an affiliate consultant used Affistash recruitment tool to scale into a thriving agency with Ivan Tijerina

    How an affiliate consultant used Affistash recruitment tool to scale into a thriving agency with Ivan Tijerina

    Ever wondered how a barista becomes a beacon of e-commerce success? Buckle up, because Ivan Tijerina, a former Starbucks manager who brewed up a storm in the affiliate marketing world, spills the beans on his fascinating transition in our latest episode of Affiliate Nerd Out. Ivan doesn't just share his story; he gives you the roadmap for building your own affiliate marketing program from the ground up. His insights into freelancing, client management, and the revolutionary tool AffieStash will equip you with the strategies you need to scale your operations, whether you're a seasoned pro or just dipping your toes into the digital marketing waters.

    Hold onto your seats, because we're not just talking theory here—real, actionable advice is on the table. Ivan lays out the tactics behind crafting a lean yet powerful affiliate recruitment engine, and he's offering a sneak peek into the magic of Appy Stash, where listeners can snag 20 free prospects just for coming aboard. It's an episode you won't want to skip, filled with the kind of expert advice that can turn the tide for affiliate managers everywhere. Join us and transform the way you think about affiliate management, courtesy of the savvy insights from Ivan Tijerina.
    For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

    • 16 min
    PI Live USA 2024 Recap with Wade Tonkin

    PI Live USA 2024 Recap with Wade Tonkin

    Get ready to geek out with industry expert Wade Tonkin and me, Dustin Howes, as we unpack the dynamic world of affiliate marketing in our latest podcast episode. We're not just offering juicy tidbits; we're serving up a full entrée of conference insights and industry trends that will leave you hungry for more. From our animated recap of PI Live's growth to the spontaneous encounters that blossomed into golden opportunities, our discussion is a treasure trove of actionable insights. Whether you're a veteran or new to the scene, you'll appreciate the deep dive into the event's layout, the must-have event app, and the tech solutions that had us on the edge of our seats.

    Wade and I don't hold back when it comes to the behind-the-scenes scoop on Affiliate Summit pricing and organization. Imagine the shock of a costly drink at the Tipsy Flamingo—yes, we discuss how the unexpected can shake up the networking norm. But it's not all about the price tags; we also applaud the Hello Partner team for their unparalleled attendee engagement efforts. Comparing the established London scene with the up-and-coming US event, we offer a candid look at the networking expectations and how each conference shapes up in delivering value to its audience.

    Last but certainly not least, we dissect the sessions from a recent affiliate marketing conference with the precision of a surgeon—analyzing everything from Jim Nichols' magnetic stage presence to the robust influencer marketing panel discussions. The ever-evolving landscape of influencer marketing is under our microscope, and we don't shy away from discussing the challenges and triumphs of conference scheduling. Topping off this episode, we celebrate the AM Leaders event for its whirlwind of education and networking opportunities, and I share a personal success story centered around LinkedIn's power in the industry. Don't forget to tune in; this is one episode that promises to educate, entertain, and inspire.
    For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

    • 35 min
    How NordVPN And Clovio Create A Winning Partnership with Kamile and Nicole

    How NordVPN And Clovio Create A Winning Partnership with Kamile and Nicole

    Unlock the secrets to cultivating powerful affiliate relationships with the guidance of Camille from NordVPN and Nicole from Klaviyo. As we navigate the complex ecosystem of affiliate marketing, our guests peel back the layers on what makes a partnership not just work, but thrive. Learn why segmentation and high-quality content are pivotal in driving informed customers to action, and how Nord Security's dedication to cybersecurity through tools like NordVPN and NordPass meets the evolving needs of consumers.

    Transform your approach to negotiations with insights from our deep dive into the art and science behind these crucial conversations. We tackle the data-driven strategies that set the stage for expectations and the transparency necessary for win-win agreements. Whether you're an affiliate manager or a partner publisher, the takeaways from this episode will arm you with the know-how to secure equitable deals that bolster exposure, fairness, and trust—cornerstones of any successful affiliate venture.

    Stay ahead of the curve with our exploration of tools and daily routines that can supercharge your affiliate marketing efforts. From the intricacies of Ahrefs and SEMrush for traffic and SEO analysis, to the structure and innovation that a day at Nord entails, every minute is packed with actionable strategies. Get the inside scoop on how Camille and Nicole master the balance of remote work while keeping their finger on the pulse of product updates and team dynamics. Join us for a masterclass in partnership optimization and witness your affiliate relationships transform.
    For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

    • 46 min
    Avoiding Burnout for High Performers with Andy Johns

    Avoiding Burnout for High Performers with Andy Johns

    When my old friend Andy Johns, a former tech executive turned mental health advocate, recounts his ascent through the ranks of Silicon Valley's elite, it's more than just a career highlight reel. It's a raw and revealing saga of personal metamorphosis, from the boardrooms of Facebook, Twitter, and Quora to the quiet self-reflection that followed his tenure as president of Wealthfront. Venture with us as Andy shares the wake-up call that reshaped his life's trajectory, grounding a conversation that strips back the layers of our work-entwined identities and implores a reexamination of our priorities.

    The fabric of our daily lives is threaded with stress, but why does it so often feel unmanageable? We explore the intriguing link between ancient biological instincts and present-day anxiety, depression, and emotional distress. Our chat navigates the complexities of a nervous system in overdrive, the unintended consequences of childhood stress, and the significance of creating a nurturing environment shielded from technological inundation. Discover how reconnecting with nature and the world around us can be foundational in building resilience, both for children and adults on the brink of burnout.

    For those feeling the weight of modern pressures, the episode culminates with transformative strategies that high achievers can seamlessly weave into their routines. We discuss the 'bookend method,' a daily practice framing each morning and evening with intention and calm, as well as the mood-enhancing benefits of hot and cold therapies. Closing the conversation, we invite you to join us on a journey toward a more peaceful existence, revealing not just personal coping mechanisms but the creation of sanctuaries for rest and recovery — places where stress surrenders to serenity.For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

    • 45 min
    Why Partnerships Are The Future of Marketing with Robert Glazer

    Why Partnerships Are The Future of Marketing with Robert Glazer

    Embark on an insightful journey with me, Dustin Howes, and the unparalleled affiliate marketing expert, Robert Glazer. We've stitched together a tapestry of conversations that will not only enrich your understanding of affiliate marketing's role in the fabric of modern business but also offer a humanizing glimpse into the lives that drive this industry forward. Robert, a seasoned professional who juggles the roles of a father, husband, and thought leader, shares his astute observations on the sector's evolution and its potential trajectory through 2025, emphasizing the irreplaceable value of human connection in an era where technology is rapidly reshaping our landscape.

    Our dialogue traverses the transformation of workplace culture and the blossoming of partnership marketing, tackling the sensitive handling of employee exits and the serendipitous success of Robert's "Friday Forward" newsletter. Experience the candid exchange about the friction points that still challenge the affiliate marketing sphere, including the need for greater collaboration. We shine a light on the exciting technological advancements breathing new life into the industry, with a special nod to how agencies like Acceleration Partners are harnessing AI and automation to elevate their service game.

    As we peer over the horizon to the future of AI in marketing, we underscore the importance of adaptability and diverse skill sets for professionals navigating this landscape. Listen in as we unpack the imminent convergence of affiliate marketing with broader business disciplines and the strategic evolution of career paths within this space. You're in for a treat – a conversation that seamlessly blends personal anecdotes with forward-thinking strategies, culminating in a dialogue that will leave you inspired and informed about the dynamic world of affiliate marketing.
    For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

    • 45 min

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