Afrobeats Intelligence

Joey Akan/OkayAfrica
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Afrobeats Intelligence Podcast is a podcast spin-off of the popular music newsletter, Afrobeats Intelligence. It's focused on African music and the sprawling ecosystem that inspires and supports creativity from Lagos, Accra, Nairobi, Johannesburg, and more. Hosted by multi-award-winning music journalist Joey Akan, the podcast explores the intersection of art, humanity and processes that give birth to African sonic excellence. Expansive interviews, the most informed and diverse views, and a snapshot into the soul of an industry pushing for global success. We dig into the past, the present and the future, democratizing the core of African music. afrobeatsintelligence.substack.com

  1. Peruzzi on Losing His Mom, Industry, Making “Assurance” & “Risky” w Davido | Afrobeats Intelligence

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    Peruzzi on Losing His Mom, Industry, Making “Assurance” & “Risky” w Davido | Afrobeats Intelligence

    In this unfiltered episode of Afrobeats Intelligence, award-winning host Joey Akan sits down with Peruzzi, the DMW star and songwriting mastermind behind some of Afrobeats’ biggest records. From penning classics like 2Baba’s “Amaka” and Davido’s “Assurance” and “Risky,” to shaping his own standout tracks like “Majesty,” “Gunshot,” and “Southy Love” with Fireboy DML, Peruzzi pulls back the curtain on the creative highs, industry pressure, and internal battles that shaped his sound — and nearly broke him. Peruzzi opens up about the moment he realized he was no longer making music from the heart. Though his Huncho Vibes and Rum & Boogie eras produced fan-favorite tracks and expanded his global fanbase, he admits he got lost in the amapiano wave and the financial rush that followed. Chasing chart-toppers and chasing trends began to cloud the original voice that made him special. The fans were dancing. The streams were climbing. But deep down, the music no longer felt like him. In an era of algorithm-driven creativity, Peruzzi shares what it means to disconnect, go silent, and rediscover your core.

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  2. Director Pink On Creating Afrobeats’ Most Watched Music Videos | Afrobeats Intelligence

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    Director Pink On Creating Afrobeats’ Most Watched Music Videos | Afrobeats Intelligence

    In this candid episode of Afrobeats Intelligence, Joey Akan sits down with Director Pink—the award-winning creative force behind some of Afrobeats' most visually stunning and culturally defining music videos. Known for her storytelling precision, Pink has shaped the visual language of global Nigerian music through her work with artists like Asake, Ayra Starr, Fireboy DML, Joeboy, Ruger, and BNXN. From early hustle in Lagos to directing viral hits like “Sability”, “Bandana”, and “Lonely At The Top,” Director Pink opens up about her journey as a woman in a male-dominated industry, dealing with ego in the creative space, and setting the standard for international Afrobeats visuals. She unpacks how music video budgets are changing, why treatment writing is an artform, and how directors are finally getting global recognition for storytelling. She shares thoughts on cross-cultural collaboration (UK, France, and South Africa), and how she balances the commercial and emotional demands of the creative process. Whether you’re in New York, London, Toronto, Paris, or Accra, this episode offers an insider’s look at the vision behind Afrobeats’ most memorable visuals—and what it takes to lead as both artist and strategist.

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  3. Lanre Masha on Global Deals, Artist Breakouts & Afrobeats Money | Afrobeats Intelligence

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    Lanre Masha on Global Deals, Artist Breakouts & Afrobeats Money | Afrobeats Intelligence

    In this insightful episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Lanre Marsha, Director of West Africa for The Orchard, a global music distribution powerhouse. Lanre pulls back the curtain on the Nigerian music industry, offering a masterclass on navigating its challenges and opportunities with integrity and strategy.

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  4. Ruger on Making Blown Boy Ru, Getting Co-Signed by Wizkid & His New Label | Afrobeats Intelligence

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    Ruger on Making Blown Boy Ru, Getting Co-Signed by Wizkid & His New Label | Afrobeats Intelligence

    What does it take to bounce back and build from scratch? In this new episode of Afrobeats Intelligence, Joey Akan sits with Nigerian dancehall star Ruger—the artist behind hits like Asiwaju, Girlfriend, and Toma Toma—to break down his evolution from viral sensation to label boss. Fresh off launching his label Blown Boy Entertainment and releasing his new album Blown Boy Ru, Ruger opens up about heartbreak, hate, and healing. He talks about sneaking out to study Dancehall, learning to write in Patois, and how songs like "Warning" and "Make Way" reflect his truth. He shares what it was like leaving his former label, facing doubters who said he’d fall off, and how Wizkid’s tweet gave him the push to keep going, he says after dropping "Toma Toma" with Tiwa Savage. Now running his own show, Ruger reflects on artist development, mental discipline, and why his next signee “has to be better than me.” He also breaks down his joint project with BNXN (Buju)—Romeo Must Die—and how collaboration showed a new side of him. Whether you're a fan of Afrobeats, Dancehall, or the business behind the music, this conversation cuts deep—streaming from Lagos to London, Toronto to Houston, wherever the African sound resonates.

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    Young Jonn on Life After Grief, Building Hits, TikTok Charts & World Tours | Afrobeats Intelligence

    “Olamide taught me work ethic.” In this captivating episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian sensation Young Jonn, the hitmaker who transitioned from a prolific producer to a chart-topping artist. Known for bangers like “Dada” and his game-changing work with YBNL, Young Jonn shares the raw journey behind his music and his rise to global stages. Young Jonn opens up about his vibrant personality and early stage performances (0:00–7:00), recounting his first-ever show (5:05–6:07). He details his emotional switch from producer to artist, sparked by the loss of his mother (6:47–11:56), and how manager Isioma pushed him to drop “Dada” (10:30–11:58). He reflects on settling into his new artistic identity (12:00–16:45) and his musical roots, from church to abandoning football dreams (16:45–21:30, 20:10–21:30). Young Jonn dives into his producer come-up, meeting Olamide, and crafting “Story for the Gods” (21:31–31:46, 23:45–26:43), sharing hustle lessons from Olamide (27:25–29:00). He breaks down his fast-paced production style that reshaped Nigerian music (31:50–37:02, 31:50–33:36), his growth with Chocolate City (37:33–46:00), and the global reach of Afrobeats through his performances in Europe and the US (46:00–end). Join Joey Akan and Young Jonn for an inspiring deep dive into creativity, resilience, and the pulse of Afrobeats.

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    Tiwa Savage on Motherhood, Nigerian Fame & Why Afrobeats Overlooks Women | Afrobeats Intelligence

    In this unforgettable episode of Afrobeats Intelligence, Joey Akan sits down with the one and only Tiwa Savage — singer, songwriter, and enduring icon of the African music movement. With a career that’s spanned continents and broken barriers, Tiwa gets candid about her journey, from joining Mavin Records to navigating fame, motherhood, and her return to R&B. She opens up about being pregnant while recording the RED album, the hunger for money as a rising star, and what it really took to build a career that has lasted over a decade. Joey and Tiwa explore the challenges of championing sensuality in a conservative industry, Tiwa’s Afro-RnB sound, working with Beyoncé on Keys to the Kingdom, and what it means to raise a son while also raising a legacy. 0:00–1:45 – Separation between home and work 1:45–3:43 – Tiwa’s hopes for her son 3:43–8:34 – Laying the foundation for longevity in music 8:34–11:15 – “I started late” – on timing and career doubts 11:15–13:56 – Navigating structure in a chaotic industry 13:56–15:44 – Scaling and surviving as a woman in music 15:44–19:15 – Championing sensuality in conservative Nigeria 19:15–20:59 – “Come home, Tiwa” – Leaving L.A. for the Nigerian market 20:59–24:39 – Becoming ‘Tiwa Savage’ full time 24:39–26:48 – Defining Afro-RnB 26:48–27:45 – Telling stories through projects 27:45–32:30 – From Mavin Records to the major leagues 32:30–34:48 – A popstar becomes a mother 34:48–36:41 – Ten years later: reflecting on a legendary run 36:41–40:02 – Staying true while staying versatile 40:02–42:53 – Working with Beyoncé and approaching perfection 42:53–46:29 – Building a sustainable music industry in Nigeria 46:29–end – Tiwa on Afrobeats to the World and her legacy

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    Lojay on Making 'Billions", Crafting His Sound, and Starting A Legacy | Afrobeats Intelligence

    “We’re here fighting over the tiniest, most fickle things. When in reality the numbers are not matching up.” In this powerful episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian Afrobeats star Lojay, the voice behind global hits like “Monalisa” and “Billions.” Lojay delivers a raw and introspective look at his quest for legacy, his creative process, and the state of the Nigerian music industry. Lojay opens by sharing his drive to create work that outlives him (0:00–9:40), revealing a past fear of death that shaped his ambition (3:10–4:34). He traces his musical roots from high school fame (8:00–17:00) and early experiments at age 10 (17:00–20:30) to dropping out of a UK university to pursue music in Nigeria (20:30–27:15, 21:40–23:47). Lojay breaks down his growth markers, including writing classes (27:15–29:36), and his unique songwriting process, admitting “I don’t write” (30:59–32:39). He recounts crafting “Billions” with Wizkid and Sarz (32:39–35:55, 32:39–33:50) and turning Sarz’s beat for Wurld into the crossover hit “Monalisa” (53:20–56:03, 53:20–54:54). Lojay explores how love fuels his creativity (39:10–42:00) and why he prioritizes internal taste over trends, praising Asake’s bold sound (42:45–53:00, 49:02–51:15). He closes with a passionate critique of the Nigerian music industry’s lack of foresight, urging Afrobeats to aim higher (1:00:30–end, 1:01:58–1:05:50). Join Joey Akan and Lojay for an inspiring journey through artistry, ambition, and the global rise of Afrobeats.

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    Bella Shmurda on Losing Millions, Belief in Purpose & Knowing The Why | Afrobeats Intelligence

    “When I blew and started making money, I went broke.” In this gripping episode of Afrobeats Intelligence Podcast, host Joey Akan sits down with Nigerian Afrobeats star Bella Shmurda for a raw and revealing conversation. From the streets of Agege to global fame with hits like “Cash App,” Bella shares the highs, lows, and spiritual truths behind his meteoric rise. Dive into Bella’s world as he opens up about his spirituality (5:02–6:43) and how it guides his music, including the spiritual powers that shape his hit singles (16:24–21:13). Hear him reflect on empathy and charity (6:56–16:22), recounting personal stories of giving back, and a costly $40,000 lesson when he ignored his dreams (16:24–18:55). Bella doesn’t hold back on the music industry’s materialism (24:59–44:00), calling out predatory labels (36:42–38:27), OGs chasing trends (27:08–28:50), and the need for purpose over aesthetics (30:10–32:02). He also shares his vision for Dangbana Republik, explaining why he signed rising star Fola (44:45–46:15). This episode is a deep dive into authenticity, resilience, and the spiritual pulse of Afrobeats. Join Joey Akan and Bella Shmurda for a conversation that’s as enlightening as it is electrifying.

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Afrobeats Intelligence Podcast is a podcast spin-off of the popular music newsletter, Afrobeats Intelligence. It's focused on African music and the sprawling ecosystem that inspires and supports creativity from Lagos, Accra, Nairobi, Johannesburg, and more. Hosted by multi-award-winning music journalist Joey Akan, the podcast explores the intersection of art, humanity and processes that give birth to African sonic excellence. Expansive interviews, the most informed and diverse views, and a snapshot into the soul of an industry pushing for global success. We dig into the past, the present and the future, democratizing the core of African music. afrobeatsintelligence.substack.com

المعلومات

  • صناع العمل
    Joey Akan/OkayAfrica
  • سنوات النشاط
    ٢٠٢٢ - ٢٠٢٥
  • الحلقات
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  • التقييم
    فاضح
  • حقوق النشر
    © 2025 Joey Akan
  • موقع البرنامج على الويب
    Afrobeats Intelligence