After Hours Buzz

Chatter Buzz
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Join After Hours Buzz as we raise a glass with Orlando’s top marketing leaders to uncover the latest marketing tips, trends, and strategies that drive measurable growth. It’s a lively, and perhaps slightly tipsy, one-on-one discussion about all things marketing that’ll leave you inspired and ready for another round.

  1. 2025. 12. 11.

    Ep 13: A Toast to Marketing Leadership: From Vision to Full-Funnel Execution

    SummaryIn this conversation, Toni Caracciolo shares her remarkable journey through the marketing and attractions industry, reflecting on how her early experiences shaped her career and leadership style. She discusses the importance of building fully integrated marketing strategies, why strong data should guide creative decisions, and how understanding the guest experience is central to effective storytelling. Toni opens up about launching major attractions, navigating the challenges of evolving audiences, and developing a unified brand voice across large teams. She also highlights the role mentorship played in her growth, the power of cross-functional collaboration, and why adaptability is essential in a constantly shifting marketing landscape. TakeawaysAll strong marketing plans begin with a clear situation analysis.Objectives must be specific, measurable, achievable, relevant, and time-bound.Effective strategy requires deeply understanding target audiences and crafting message pillars.Tactics need clearly defined actions, owners, and timelines.Marketing is a living, breathing system that must be continuously optimized.Data should inspire creativity, not limit it.Cross-functional teamwork is crucial when building and launching large marketing campaigns.Mentorship can fundamentally shape a marketer’s career trajectory.Great leadership comes from communication, listening, and empathy.Long-term success requires honoring work-life balance and knowing when to reset. Chapters00:00 — Introduction to Marketing Strategies 07:27 — Toni’s Professional Journey 10:55 — Building a Unifying Brand Voice 19:40 — Launching New Attractions 24:14 — Redefining Audience Connections 32:51 — Overview of Falcons Beyond 43:30 — Exploring Non-Alcoholic Refreshments 44:27 — Building a Full-Funnel Marketing Plan 46:45 — The Evolution of Marketable Experiences 50:31 — The SauceTech Framework for Marketing Plans 54:15 — The Importance of Cross-Functional Collaboration 58:29 — The Role of Marketing in the Experience Economy 01:01:34 — Turning Objectives into Actionable Tactics 01:04:13 — Balancing Data-Driven Insights with Creativity 01:07:20 — The Necessity of Pivoting in Marketing Plans 01:11:27 — Mentorship and Leadership in Marketing

    1시간 5분

  2. 2025. 11. 26.

    Ep 12: Straight Up and Strategic: Building Orlando’s Sports Legacy

    Summary In this episode of After Hours Buzz, we sit down with Kyle Sturley from the Greater Orlando Sports Commission to unpack the strategy, teamwork, and behind-the-scenes coordination that power some of Central Florida’s biggest sporting events. Kyle shares her professional journey in the sports industry and offers a clear look at what it takes to market major events, collaborate across multiple counties, and strengthen Orlando’s position as a leading sports destination. She discusses the importance of communication, relationship building, and community engagement, along with the long-term planning required to bring high-profile sports moments to life in Orlando. From celebrating women in sports through the Women in Sports Luncheon to recognizing the unsung heroes who make major events possible at The Sporties, Kyle highlights the people, processes, and partnerships that shape Orlando’s sports ecosystem. She also shares valuable insights into the future of sports tourism and the exciting initiatives on the horizon for the region. Takeaways Kyle Sturley shares her journey to becoming VP of Marketing at the Greater Orlando Sports Commission.Orlando’s unique position as a sports destination due to its theme parks, venues, and overall infrastructure.The role of the Greater Orlando Sports Commission in driving economic impact through sports events.Insights into the bidding process for major sports events in Orlando.The importance of collaboration among stakeholders and building strong relationships within the sports community.Kyle emphasizes the need for adaptability and flexibility in sports marketing.The growing impact of youth sports, especially volleyball and soccer, on the local sports landscape.The importance of recognizing and celebrating the individuals who work behind the scenes to make events successful. Chapters 00:00 The Bourbon Break: Getting to Know Kyle 03:12 Kyle's Journey into Marketing and Sports 04:53 The Role of the Greater Orlando Sports Commission 06:15 Growth and Evolution in Sports Marketing 08:36 Event Management and Collaboration Challenges 11:14 Marketing Strategies for Sports Events 14:07 Behind the Scenes of Event Bidding 16:31 Lessons Learned from Event Management 29:51 Lessons from Early Events 35:11 Building Relationships in the Sports Industry 35:57 International Experience and Sports 36:33 Orlando's Unique Sports Landscape 40:58 Popular Sports in Orlando 45:09 Collaboration Across the Sports Community 46:52 Signature Events: Celebrating Women in Sports 53:25 Future of Sports in Orlando

    1시간

  3. 2025. 11. 05.

    Ep 11: Wine Down Wednesday: Let’s Talk Meta’s Andromeda Update

    Summary In our first-ever solo episode of After Hours Buzz, we’re introducing Wine Down Wednesday — a new series where Grace Elizabeth pours a glass and dives into the latest trends, insights, and stories shaping the marketing world. In this episode, Grace discusses the latest updates in digital marketing, focusing on Meta's Andromeda update. She shares her personal experience with wine and transitions into the significant changes in Meta's advertising platform. The conversation covers the importance of creative diversification, the new AI-driven ad system, and the necessary adjustments advertisers must make to adapt to these changes. Grace emphasizes the need for a simplified account structure and the future of advertising on Meta, encouraging listeners to embrace the new strategies for success. Struggling with Meta Ad performance? Book a free strategy session today: https://meetings.hubspot.com/grace143 Learn more about Social Media Advertising. Explore our business page for more insights and strategies: https://www.chatterbuzzmedia.com/social-media-advertising/ Takeaways Meta's biggest platform update since 2019 is Andromeda.Andromeda is Meta's new ad retrieval system.Creative diversification is crucial for effective advertising.Meta recommends having 20 new ad concepts per week.The future of advertising is focused on creative portfolios.Consolidating campaigns is essential for success.The AI will optimize ad delivery based on user behavior. Chapters 00:00 Wine Wednesday: A Toast to New Beginnings 02:52 Meta's Andromeda Update: A Game Changer in Advertising 07:51 Understanding Andromeda: The New Ad Retrieval System 12:40 Creative Diversification: The Key to Success 19:46 Adapting to Change: Strategies for Advertisers

    23분

  4. 2025. 10. 21.

    Ep 10: Influencers & Innovation: Pouring Authenticity Into Tourism Marketing

    SummaryIn this episode, Adeta Gayah, Senior Director of Social Media and Content at Visit Orlando, shares her inspiring journey from early innovations in hospitality marketing to leading large-scale destination campaigns that connect with audiences around the world. She dives into how authenticity, emotional storytelling, and cultural awareness fuel meaningful engagement, and how the lines between influencer marketing and content creation continue to evolve. Adeta also highlights Visit Orlando’s most impactful initiatives, from the 20th anniversary of Magical Dining to the Gen Z–driven City Break campaign, while offering a forward-looking perspective on how AI, creativity, and community will shape the future of tourism marketing. TakeawaysAdeta Gayah’s 15+ year marketing journey shows the power of adaptability and lifelong learning.Emotional storytelling remains the foundation of authentic digital engagement.True innovation often emerges from solving unexpected challenges.Artificial intelligence is redefining how marketers create, analyze, and connect.Cultural awareness is key to building campaigns that resonate globally.Successful influencer marketing starts with clarity: clear goals, audiences, and expectations.Social listening provides the data needed to make emotionally intelligent decisions.Magical Dining continues to elevate Orlando’s culinary scene while giving back to local charities.Reaching diverse audiences strengthens both community connection and brand impact.Visit Orlando’s City Break campaign redefines how destinations engage Gen Z travelers.Great leaders inspire by providing a clear vision and empowering their teams to bring that vision to life. Chapters00:00 – Introduction to Adeta Gayah and Her Journey 03:56 – Innovations in Marketing: Early Career Insights 07:44 – Cultural Adaptation in Marketing Campaigns 12:06 – Building Authentic Online Communities 16:02 – Influencer Marketing vs. Content Creation 19:48 – Defining Influencers and Content Creators 23:57 – Strategies for Successful Influencer Campaigns 27:58 – Challenges and Best Practices in Influencer Marketing 32:21 – Understanding Social Listening and Its Impact 35:49 – Celebrating 20 Years of Magical Dining 40:32 – Targeting Diverse Audiences for Visit Orlando 45:14 – Navigating Post-COVID Visitor Trends 49:43 – The Future of Travel Marketing with AI 52:15 – Spill it

    54분

  5. 2025. 09. 25.

    Ep 09: Reposado & Revenue Strategy: Turning Leads Into Loyal Clients

    Summary In this episode of After Hours Buzz, host Grace Urwin sits down with Colin Van Exel, founder of Ecxelerated Sales Solutions and a veteran sales leader with decades of experience guiding Fortune 500 companies and SMBs. Together, they explore The Buyer’s Journey, discussing how businesses can move prospects from awareness to advocacy while building trust and driving sustainable growth. Colin explains the common pitfalls companies face when trying to scale, why asking the right discovery questions matters, and how to create a revenue engine that delivers consistent results. He also shares his perspective on leadership, strategy, and the tools that help teams perform at their best. In this conversation, Colin dives into: Defining the five stages of the Buyer’s Journey and why they matterHow to spot bottlenecks and inefficiencies in your sales funnelThe role of servant leadership in building trust and effective teamsEssential tools, KPIs, and metrics for scaling salesWhy understanding customer problems is the key to consistent growth Chapters 00:00 Introduction and Personal Insights 05:22 Ty Temel's Marketing Journey 10:57 Lessons from Google Ads Experience 17:37 Google Ads Strategies and Metrics 21:46 Industry Insights and Best Practices 26:17 Optimizing Campaigns for Cost Efficiency 30:07 Patience in Google Ads Management 31:56 Essential Tracking for Google Ads 33:44 Avoiding Common Pitfalls in Google Ads 35:28 Navigating Google Ads Campaign Structures 39:57 Strategies for Local vs. National Campaigns 43:47 Top Tips for Successful Google Ads 46:42 The Importance of CRM in Marketing 48:36 Future Trends in Google Ads

    1시간

  6. 2025. 07. 31.

    Ep 08: Old Fashioneds & Ad Spend: Google Ads Strategies That Are Saving Time & Budgets

    Summary In this episode of After Hours Buzz, host Grace Urwin engages with Ty Temel, a seasoned expert in Google Ads and digital marketing. They discuss Ty's journey from a college student running ads for friends to becoming a senior paid media manager at Google. Ty shares valuable insights on the importance of data tracking, effective Google Ads strategies, and the evolving landscape of digital marketing. The conversation also touches on the challenges of various industries in PPC advertising and the significance of retargeting for brand awareness. Ty emphasizes the need for patience and strategic planning in running successful Google Ads campaigns, while also highlighting future trends in the industry. In this conversation, Ty dives into: Breaking down the essentials of building high-performing Google Ads campaignsExplaining the difference between campaign strategies for local vs. national businessesUnpacking the power of retargeting and customer intentSharing why patience and long-term thinking are critical when it comes to successCovering emerging trends like Performance Max and the shift toward exact match keywords Chapters 00:00 Introduction and Personal Insights 05:22 Ty Temel's Marketing Journey 10:57 Lessons from Google Ads Experience 17:37 Google Ads Strategies and Metrics 21:46 Industry Insights and Best Practices 26:17 Optimizing Campaigns for Cost Efficiency 30:07 Patience in Google Ads Management 31:56 Essential Tracking for Google Ads 33:44 Avoiding Common Pitfalls in Google Ads 35:28 Navigating Google Ads Campaign Structures 39:57 Strategies for Local vs. National Campaigns 43:47 Top Tips for Successful Google Ads 46:42 The Importance of CRM in Marketing 48:36 Future Trends in Google Ads

    40분

  7. 2025. 07. 10.

    Ep 07: Rebrands, Risk & Real Talk: Building The Ark with Dwayne Kent

    Summary In this episode of After Hours Buzz, Grace Urwin sits down with Dwayne Kent, founder of The Ark Network Group, to unpack why video is the #1 marketing tool businesses should be leveraging today. What started as a response to the challenges of the job market has evolved into a brand that helps entrepreneurs show up with clarity, confidence, and strategy—especially on camera. From navigating a rebrand to launching impactful video campaigns, Dwayne shares how The Ark is helping businesses cut through the noise and build lasting trust. In this conversation, Dwayne dives into: How The Ark evolved from networking events to a full-service business support modelWhy video storytelling creates emotional impact and drives real resultsTips for building brand trust through authentic, consistent video contentHow to level up your video strategy in 2025—even with AI and DIY tools in the mixWhat marketers often miss about video distribution and client communicationThe future of The Ark and how it's scaling to become a household name Whether you’re camera shy or content-savvy, this episode is packed with insights on how video can move your business forward—one frame at a time. Chapters 00:00 Introduction and Technical Setup 01:29 Dwayne Kent's Journey and Achievements 03:27 The Evolution of ARC's Services 06:07 Rebranding and Strategic Shifts 08:21 The Emotional Impact of Business Decisions 10:07 The Importance of Video in Business 12:43 Video Marketing Trends and Strategies 15:20 Understanding Client Needs in Video Production 17:41 Trends in Social Media and Video Marketing 20:57 The Importance of Distribution 22:59 The Role of AI in Video Production 24:39 Lessons from Client Projects 29:15 Future Aspirations and Brand Transformation Links & Resources: Want to connect with Dwayne? Find him on LinkedIn: Dwayne Kent

    34분

  8. 2025. 06. 12.

    Ep 06: Sauvignon & Strategies: What's Really Moving Homes in 2025

    Summary On this episode of After Hours Buzz, we’re pouring a glass and getting candid with home builder marketing expert Anna Almirall. Anna brings a refreshing take on what it really takes to stand out in today’s competitive housing market. From blending digital and traditional strategies to weaving storytelling into every community launch, she shares smart, practical insights that even the biggest builders can learn from. In this conversation, Anna dives into: Why floorplans are only part of the story—and how to lead with lifestyle and emotionHow marketers can align with sales teams without the usual chaosThe importance of video content (and why done is better than perfect)The evolving role of AI and how it’s shaping buyer engagementHow to measure real marketing impact and prep for what’s next in the industry Grab a glass of Sauvignon Blanc and settle in. This episode is a toast to smarter strategy, clearer messaging, and building marketing foundations that actually convert. 🍷 Chapters 00:00 Introduction to Home Builder Marketing Insights 02:31 Anna's Journey in Home Builder Marketing 05:30 The Importance of a Balanced Marketing Mix 08:11 Analyzing Marketing Strategies for Home Builders 10:28 Successes and Failures in Marketing Campaigns 12:05 The Role of Video Content in Marketing 13:03 Competing with Larger Builders 14:59 The Importance of Community Storytelling 15:44 Measuring Marketing Success 18:07 The Impact of AI on Content Development 19:38 Evolution of Home Building Marketing 21:55 Challenges in the Home Building Industry 23:44 Preparing for New Developments 24:04 Understanding Consumer Demographics 25:18 Digital vs. Traditional Marketing Strategies 26:43 Coaching Junior Marketers 29:12 Trends and Innovations in Home Builder Marketing 30:48 Staying Ahead in Marketing Trends 32:36 Final Tips for Marketing Success Links & Resources: Want to connect with Anna? Find her on LinkedIn: Anna Almirall Learn more about Home Builder Marketing and how you can elevate your strategy. To learn more about home builder marketing services, visit our website: Chatter Buzz Home Builder MarketingTo get in touch with our experts, book a free strategy session here: Book Meeting

    34분
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Join After Hours Buzz as we raise a glass with Orlando’s top marketing leaders to uncover the latest marketing tips, trends, and strategies that drive measurable growth. It’s a lively, and perhaps slightly tipsy, one-on-one discussion about all things marketing that’ll leave you inspired and ready for another round.

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    2025년
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