26 episodes

Agency Accelerated is your go-to guide to growing your agency – quickly.

Join award-winning marketer and strategist Stephanie Liu as she meets the minds behind the brands and talks to exceptional experts with decades’ worth of agency insights. Each episode is a toolkit full of practical how-to’s – from driving sales to telling stories – and revenue-boosting ideas that you can apply to your own business.

Whether you’re an agency owner or a boss in the making, Agency Accelerated will help you expand your knowledge, streamline your workflow, and take your agency to the next level / and set you on a smoother, faster path to success.

Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar

Powered by Agorapulse: the social media management tool.

Agency Accelerated Stephanie Liu

    • Business
    • 4.9 • 94 Ratings

Agency Accelerated is your go-to guide to growing your agency – quickly.

Join award-winning marketer and strategist Stephanie Liu as she meets the minds behind the brands and talks to exceptional experts with decades’ worth of agency insights. Each episode is a toolkit full of practical how-to’s – from driving sales to telling stories – and revenue-boosting ideas that you can apply to your own business.

Whether you’re an agency owner or a boss in the making, Agency Accelerated will help you expand your knowledge, streamline your workflow, and take your agency to the next level / and set you on a smoother, faster path to success.

Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar

Powered by Agorapulse: the social media management tool.

    How To Create An LGBTQ-friendly Workplace

    How To Create An LGBTQ-friendly Workplace

    Over 8 million workers in the U.S. identify as LGBTQ+. According to a report by the UCLA School of Law, over 40% of LGBTQ+ workers (45.5%) reported experiencing unfair treatment at work, including being fired, not hired, or harassed because of their sexual orientation or gender identity at some point in their lives.
    That’s nearly 4 million workers harassed in the U.S. alone, and a third of those end up quitting their jobs.
    This is a cycle that needs to stop, and it starts with you, here… learning about some of the unique challenges facing LGBTQ+ in the workplace today. You might now know what to say or do, and that’s OK.
    That’s what Steven Wakabayashi is here to help us with.
    After leading creative teams at many notable brands and agencies including Apple, Google, and Walmart, Steven is now creating pathways for queer BIPOC creatives into the design industry through QTBIPOC Design, creating safe spaces for BIPOC communities within mindfulness through Mindful Sights, and designing equitable products and experiences for clients with his creative agency Stranger Creative. He is a creative director, changemaker, and founder of mission-driven organizations empowering historically marginalized communities.
    Agency Accelerated host Stephanie Liu will ask Steven:
    🌈 What some of the unique challenges facing LGBTQ+ are today
    🌈 Why support from employers is critical, and where they’re falling short
    🌈 Where agencies and employers can help now
    Agency Accelerated Calendar - https://www.agorapulse.com/calendar
    How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue
    Agency Accelerated is the marketing agency podcast for you!
    Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

    • 28 min
    How To Drive ROI with Customer Advocacy

    How To Drive ROI with Customer Advocacy

    According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing.
    Yet, the reality is, most brands aren’t leveraging customer advocacy, and those that are, aren’t tracking it.
    That sounds like a terrific revenue opportunity for marketing agencies.
    What exactly is customer advocacy, and more importantly, how do we do it well, in such a way that we’ll actually deliver ROI for our clients?
    That’s exactly what Christina Garnett is going to talk to us about.
    Christina uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. As an advocacy strategist and community builder for HubSpot, her work serves to help brands better connect with their current customers, potential customers, and fans, and drive actual revenue.
    Agency Accelerated host Stephanie Liu will ask Christina:
    ✴️  What does customer advocacy mean today
    ✴️  Why customer delight is important
    ✴️  How to prove ROI with customer advocacy
    Think of it as your fun – and free! – consultation for your agency.
    Agency Accelerated Calendar - https://www.agorapulse.com/calendar
    How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue
    Agency Accelerated is the marketing agency podcast for you!
    Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

    • 38 min
    How to Use Analytics to Increase ROI

    How to Use Analytics to Increase ROI

    Were you aware that Google Analytics is sunsetting their legacy offering in favor of the new GA4? Did you know that you have a limited amount of time to transition?
    Aside from simply being a new way of tracking website performance, what else does this new version of Google Analytics do for your marketing agency?
    And more importantly, aren’t we supposed to be able to use analytics to make data-driven decisions? Is there a way we can use everything Google Analytics tells us about a client to actually increase their ROI?
    That’s exactly what Brie Anderson is going to talk to us about.
    Brie is a self-professed analytical nerd with a soft spot for strategy. To us, she’s simply our go-to expert on Google Analytics. She contributes to leading industry publications such as Moz and Social Media Examiner, speaks at conferences everywhere, and she’s on the show to help you get the most out of GA.
    Agency Accelerated host Stephanie Liu will be talking with Brie about:
    ✴️  What is Google Analytics 4?
    ✴️  Why should agencies start migrating their clients?
    ✴️  How can analytics actually increase ROI?
    Think of it as your fun – and free! – consultation for your agency.
    Agency Accelerated Calendar - https://www.agorapulse.com/calendar
    How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue
    Agency Accelerated is the marketing agency podcast for you!
    Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

    • 49 min
    How will Twitter’s sale to Elon Musk impact social media managers and agencies?

    How will Twitter’s sale to Elon Musk impact social media managers and agencies?

    Billionaire and oft-critic, Elon Musk, has successfully bid to purchase Twitter and take it back to being a privately-held company. 
    Does that mean Twitter will suddenly be a free-for-all? Or that there’ll be ads inserted between every tweet?
    How is this really going to impact users and, specifically, the social media managers and marketing agencies whose jobs it is to be on Twitter and manage Twitter accounts for other businesses?
    That’s exactly what we’re going to talk about in this special edition of Agency Accelerated.
    Joining host Stephanie Liu and a distinguished expert, discussing:
    ✴️  What’s really going on with Twitter?
    ✴️  How does this impact you?
    ✴️  What changes can we expect?
    Agency Accelerated Calendar - https://www.agorapulse.com/calendar
    How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue
    Agency Accelerated is the marketing agency podcast for you!
    Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

    • 21 min
    How To Prove Social ROI to Agency Clients

    How To Prove Social ROI to Agency Clients

    In a recent survey of agency owners, Agorapulse found that a whopping 55% of marketing agencies - over half of you - aren’t measuring the ROI or impact of social media marketing for their client’s business. As a result, 65% of agencies report having difficulties attracting and retaining clients.
    You know you’re doing great work for your clients. Isn’t it time you showed them exactly what they’re getting from their investment in you and your agency?
    That’s exactly what Jessika Phillips is going to talk to us about.
    Jessika is a social media strategist and speaker known for her outspoken dedication to relationship marketing. And she’s been leading a Forbes-recognized marketing agency for over a decade. 
    Agency Accelerated host Stephanie Liu will be talking with Jessika about:
    ✴️  Why measuring and proving ROI on social media is so difficult
    ✴️  What can, and cannot, be measured and reported to clients
    ✴️  How her agency shows, not just tells, her clients their ROI
    Think of it as your fun – and free! – consultation for your agency.
    Agency Accelerated Calendar - https://www.agorapulse.com/calendar
    How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue
    Agency Accelerated is the marketing agency podcast for you!
    Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

    • 27 min
    The Value of ROI to Agency Clients

    The Value of ROI to Agency Clients

    Are you struggling to prove how effective your social media marketing is to your clients? Are you frustrated that the reports you can provide today are really nothing more than surface level vanity metrics? You're not alone. Most marketing agency owners - 55% in fact - do not currently measure the ROI of all the social media work they’re doing for their clients.
    And as a result, 65% of agencies struggle to attract and retain clients. Does that sound familiar?
    Fortunately, there are solutions. There is a way to actually track and measure everything you’re doing on behalf of clients on social media and tie that into business results and impact that will ensure you, and your agency, are part of the strategic decision-making process.
    That’s what we’re covering in today’s episode of Agency Accelerated.
    Agency Accelerated Calendar - https://www.agorapulse.com/calendar
    How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue
    Agency Accelerated is the marketing agency podcast for you!
    Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

    • 16 min

Customer Reviews

4.9 out of 5
94 Ratings

94 Ratings

Baroutasstavros ,

Great Show!!

Love this podcast❤️❤️ I will recommend this to my friends and family. Keep it up👍

Mike Allton ,

Best Marketing Agency Podcast

I love how focused this podcast is on helping marketing agencies to grow and scale as fast as possible. From the expert guests to an incredibly skilled and experienced host, every episode is packed with valuable information. What a fun way to geek out over agency life!

D. Morning ,

Practical Agency Advice to Help you Scale

It’s as if Stephanie Liu runs an agency and understands the growing pains of an agency owner! ;) Just Kidding! Of course she does! This podcast is a great resource for busy agency owners: practical advice and actionable tips for those in the trenches of agency management. Put this Podcast on your phone today!