Aggaeus

Hosted by Haggai Klorman-Eraqi

It’s 3 a.m., an entrepreneur is staring at the ceiling, wondering if they’ve just made the best—or worst—decision of their life. Welcome to the Aggaeus Podcast, hosted by Haggai Klorman-Eraqi. Here we share the messy experiments, the surprising wins, and the failures that cut deep but leave lessons worth carrying. You’ll get strategies, models, and insights from people in the arena—building, stumbling, and pushing forward.

  1. 1d ago

    This Startup Built a Robot to Fight Wildfires | Gadi Benjamini, CEO of FireDome

    In this episode, Haggai Klorman Eraqi sits down with Gadi Benjamini, Co-Founder & CEO of FireDome, an ex–Israeli intelligence operator from Unit 81 turned deep-tech founder building an autonomous, on-site wildfire defense system. This conversation starts with collapse: Gadi shutting down his first climate startup after October 7, going through the emotional crash that follows, and then finding his way into a problem that feels almost ancient and futuristic at the same time: fire. Wildfires are no longer distant natural disasters. They are becoming a stress test for humanity for our infrastructure, insurance systems, communities, governments, and ability to protect what we love before it disappears. Gadi and his co-founder, Adi Naor Pomerantz, saw what many people only realize after the smoke clears: insurance may compensate you, but it does not protect your home, your vineyard, your factory, your campsite, your memories, or your continuity. That insight became FireDome: a hardware-software system designed to detect, prepare for, and suppress wildfire threats on-site before they become unstoppable. We get tactical on: • Why “insurance ≠ protection” • The human drama behind wildfires: homes, communities, wineries, campsites, and generational businesses lost in hours • Why fires expose the limits of modern civilization • The FireDome approach: firebreak + structure coating + rapid detection/suppression • How ember showers create a domino effect through neighborhoods • Hardware realities: capsules, cadence, water logistics, wind, manufacturing, and deployment • What Palisades-style fires revealed about prevention, firefighting, and resilience • How founders can capture attention authentically by speaking directly to the pain people already feel This is a conversation about deep tech, climate adaptation, founder resilience, and what it means to build when the problem is not theoretical — it is already burning. Check out the full episode notes, transcripts, and all links on Substack: 👉 https://aggaeus.com/ SPONSORS - EXCLUSIVE FOR AGGAEUS PODCAST LISTENERS: KARDZ.BIZ BUY 2, GET 3 ON KARDZ.BIZ — UP TO $479 VALUE. AGGAEUSB2G3PREMIUM - for PREMIUM cards AGGAEUSB2G3PRO+ - for PRO+ cards When face-to-face impressions matter, pull out Kardz.Biz, the “business card too good to give away”. Use this link: https://kardz.biz/?ref=yqrmczty BETTER WEIGHT FOR LIFE SAVE 10% ON BETTER WEIGHT FOR LIFE’S GLP-1 PROGRAMS WITH CODE AGGAEUS10 (LIMITED TIME). Better Weight For Life is a transformational weight loss program led by a U.S. board-certified physician—designed to keep it simple: personalized GLP-1 treatment, expert support, and discreet delivery. They offer options including Ozempic®, Wegovy®, Zepbound®, Mounjaro®, plus compounded semaglutide and compounded tirzepatide (eligibility depends on your medical evaluation). Claim the offer here: https://www.betterweightforlife.com/partners/aggaeus CONNECT WITH GADI BENJAMINI LinkedIn FireDome CONNECT WITH HAGGAI LinkedIn FOLLOW AGGAEUS Instagram TikTok YouTube SUBSCRIBE TO THE PODCAST Apple Podcasts INQUIRIES 💼 Sponsorships / Business: talktous@aggaeus.com 🎙 Podcast: DM via Instagram DISCLAIMER Some links may earn affiliate commissions. Offers, terms, and availability may change without notice. Aggaeus content is for informational and educational purposes only and should not be considered legal, business, investment, or tax advice. You should conduct your own research and consult qualified professionals before making any decisions. We may feature companies, products, or entities in which Aggaeus, its affiliates, or the author have invested or may invest, or with which they have had, have, or may have a financial, professional, or other relationship.

    1h 8m
  2. May 21

    Elizabeth Zalman on Why Investors Aren’t Your Friends

    Elizabeth Zalman is a 4x founder who’s raised ~$80M, built StrongDM, and now leads Sandgarden while also co-authoring "Founder vs Investor: The Honest Truth About Venture Capital from Startup to IPO" with Jerry Neumann. We talk about how she started as a scrappy eBay/consignment hustle that forced Elizabeth to build software before she ever “became a founder.” Then we go deep on her hard-earned lessons on how to choose investors, run boards without losing control, and why her rule is “Never send your deck.” In this episode, we cover: • The “Never Send Your Deck” rule—and how it changes your fundraising dynamics • Why investors aren’t your friends (and how to build a healthy, productive relationship anyway) • How to run board meetings that actually help (including when to use pre-reads vs live discussion) • Sandgarden’s pivot into Doc.Holiday and what AI changes about shipping code and documenting it Check out the full episode notes, transcripts, and all links on Substack: 👉 https://aggaeus.com/ SPONSORS - EXCLUSIVE FOR AGGAEUS PODCAST LISTENERS: KARDZ.BIZ BUY 2, GET 3 ON KARDZ.BIZ — UP TO $479 VALUE. AGGAEUSB2G3PREMIUM - for PREMIUM cards AGGAEUSB2G3PRO+ - for PRO+ cards When face-to-face impressions matter, pull out Kardz.Biz, the “business card too good to give away”. Use this link: https://kardz.biz/?ref=yqrmczty BETTER WEIGHT FOR LIFE SAVE 10% ON BETTER WEIGHT FOR LIFE’S GLP-1 PROGRAMS WITH CODE AGGAEUS10 (LIMITED TIME). Better Weight For Life is a transformational weight loss program led by a U.S. board-certified physician—designed to keep it simple: personalized GLP-1 treatment, expert support, and discreet delivery. They offer options including Ozempic®, Wegovy®, Zepbound®, Mounjaro®, plus compounded semaglutide and compounded tirzepatide (eligibility depends on your medical evaluation). Claim the offer here: https://www.betterweightforlife.com/partners/aggaeus CONNECT WITH ELIZABETH ZALMAN LinkedIn Sandgarden CONNECT WITH HAGGAI LinkedIn FOLLOW AGGAEUS Instagram TikTok YouTube SUBSCRIBE TO THE PODCAST Apple Podcasts INQUIRIES 💼 Sponsorships / Business: talktous@aggaeus.com 🎙 Podcast: DM via Instagram DISCLAIMER Some links may earn affiliate commissions. Offers, terms, and availability may change without notice. Aggaeus content is for informational and educational purposes only and should not be considered legal, business, investment, or tax advice. You should conduct your own research and consult qualified professionals before making any decisions. We may feature companies, products, or entities in which Aggaeus, its affiliates, or the author have invested or may invest, or with which they have had, have, or may have a financial, professional, or other relationship.

    1h 7m
  3. May 14

    Eric Malka & The Art of Shaving from Start-Up to a P&G Exit

    Eric Malka arrived in NYC on a Greyhound bus with no money, no education, and no green card, and then built The Art of Shaving from a single 200-sq-ft shop into a $100M+ brand acquired by Procter & Gamble. We talk about turning story + customer obsession into a premium brand from creation to exit. We unpack: • The “New York Times moment” that took sales from $10K/month to $10K/day • How to build a culture that scales (and why one bad salesperson can kill a brand) • M&A lessons: earn-outs, bankers, fear/greed, and protecting founders from themselves • What Eric does now: Strategic Brand Investments helping founders win in beauty, wellness, and grooming Check out the full episode notes, transcripts, and all links on Substack: 👉 https://aggaeus.com/ SPONSORS - EXCLUSIVE FOR AGGAEUS PODCAST LISTENERS: KARDZ.BIZ BUY 2, GET 3 ON KARDZ.BIZ — UP TO $479 VALUE. AGGAEUSB2G3PREMIUM - for PREMIUM cards AGGAEUSB2G3PRO+ - for PRO+ cards When face-to-face impressions matter, pull out Kardz.Biz, the “business card too good to give away”. Use this link: https://kardz.biz/?ref=yqrmczty BETTER WEIGHT FOR LIFE SAVE 10% ON BETTER WEIGHT FOR LIFE’S GLP-1 PROGRAMS WITH CODE AGGAEUS10 (LIMITED TIME). Better Weight For Life is a transformational weight loss program led by a U.S. board-certified physician—designed to keep it simple: personalized GLP-1 treatment, expert support, and discreet delivery. They offer options including Ozempic®, Wegovy®, Zepbound®, Mounjaro®, plus compounded semaglutide and compounded tirzepatide (eligibility depends on your medical evaluation). Claim the offer here: https://www.betterweightforlife.com/partners/aggaeus CONNECT WITH ERIC MALKA LinkedIn Website CONNECT WITH HAGGAI LinkedIn FOLLOW AGGAEUS Instagram TikTok YouTube SUBSCRIBE TO THE PODCAST Apple Podcasts INQUIRIES 💼 Sponsorships / Business: talktous@aggaeus.com 🎙 Podcast: DM via Instagram DISCLAIMER Some links may earn affiliate commissions. Offers, terms, and availability may change without notice. Aggaeus content is for informational and educational purposes only and should not be considered legal, business, investment, or tax advice. You should conduct your own research and consult qualified professionals before making any decisions. We may feature companies, products, or entities in which Aggaeus, its affiliates, or the author have invested or may invest, or with which they have had, have, or may have a financial, professional, or other relationship. #Entrepreneurship #Branding #Retail #Leadership #Acquisition

    1h 4m
  4. May 7

    Ra’anan Cohen: IPOs, Unicorns & Black Swans, oh my!

    Ra’anan Cohen has lived the full founder arc: he built one company to an IPO (MobileMax), built another into a unicorn (Bringg), then wrote a brutally honest memoir that became a bestselling business book in Israel—and is now being adapted into a TV series. In this episode, Ra’anan and Haggai go into the decisions that define a founder’s life: the moment Ra’anan turned down a $10M offer to take money off the table (and what it taught him about risk, ego, and timing), the “Black Swan” events you can’t predict (like the iPhone) that can erase entire business models overnight, and the messy reality of boards, investors, and secondaries—when to take chips off the table, and when to stay hungry. What you’ll learn: • How to think about “life-changing money” vs. “founder pride” • Why Black Swans hit founders harder than markets—and how to build resilience anyway • The real tradeoffs of secondaries, dilution, and investor dynamics • What Ra’anan wishes he knew from the beginning Check out the full episode notes, transcripts, and all links on Substack: 👉 https://aggaeus.com/ SPONSORS - EXCLUSIVE FOR AGGAEUS PODCAST LISTENERS: KARDZ.BIZ BUY 2, GET 3 ON KARDZ.BIZ — UP TO $479 VALUE. AGGAEUSB2G3PREMIUM - for PREMIUM cards AGGAEUSB2G3PRO+ - for PRO+ cards When face-to-face impressions matter, pull out Kardz.Biz, the “business card too good to give away”. Use this link: https://kardz.biz/?ref=yqrmczty BETTER WEIGHT FOR LIFE SAVE 10% ON BETTER WEIGHT FOR LIFE’S GLP-1 PROGRAMS WITH CODE AGGAEUS10 (LIMITED TIME). Better Weight For Life is a transformational weight loss program led by a U.S. board-certified physician—designed to keep it simple: personalized GLP-1 treatment, expert support, and discreet delivery. They offer options including Ozempic®, Wegovy®, Zepbound®, Mounjaro®, plus compounded semaglutide and compounded tirzepatide (eligibility depends on your medical evaluation). Claim the offer here: https://www.betterweightforlife.com/partners/aggaeus CONNECT WITH RA’ANAN COHEN LinkedIn Website CONNECT WITH HAGGAI LinkedIn FOLLOW AGGAEUS Instagram TikTok YouTube SUBSCRIBE TO THE PODCAST Apple Podcasts INQUIRIES 💼 Sponsorships / Business: talktous@aggaeus.com 🎙 Podcast: DM via Instagram DISCLAIMER Some links may earn affiliate commissions. Offers, terms, and availability may change without notice. Aggaeus content is for informational and educational purposes only and should not be considered legal, business, investment, or tax advice. You should conduct your own research and consult qualified professionals before making any decisions. We may feature companies, products, or entities in which Aggaeus, its affiliates, or the author have invested or may invest, or with which they have had, have, or may have a financial, professional, or other relationship. #Startups #Entrepreneurship #VentureCapital #Leadership #Unicorn

    1h 8m
  5. Apr 30

    Neal Foard on Storytelling That Wins Trust

    Haggai is a paying customer of Neal Foard’s Storyfire—and this episode is the “how it actually works” playbook. After 30+ years in advertising and sales, Neal has a simple conviction: most people don’t lose deals because their product is weak—they lose because their story is forgettable. We talk about the real mechanics behind persuasion: why the best pitches feel like show business, how to turn your messaging into a “love letter” your customers actually want to read, and why “kindness” can be a ruthless competitive advantage when everyone else sounds the same. If you sell anything—an idea, a product, a vision—this conversation will sharpen your edge. In this episode, you’ll learn: • The “Broadway” approach to building a pitch: stakes → tension → payoff • The love-letter framework that turns features into felt value • How to make every meeting “the best part of their day” (and win repeat business) • Why most marketing fails: it’s too smart and not human enough • Where AI helps—and where humans still dominate: taste, empathy, trust Check out the full episode notes, transcripts, and all links on Substack: 👉 https://aggaeus.com/ SPONSORS - EXCLUSIVE FOR AGGAEUS PODCAST LISTENERS: KARDZ.BIZ BUY 2, GET 3 ON KARDZ.BIZ — UP TO $479 VALUE. AGGAEUSB2G3PREMIUM - for PREMIUM cards AGGAEUSB2G3PRO+ - for PRO+ cards When face-to-face impressions matter, pull out Kardz.Biz, the “business card too good to give away”. Use this link: https://kardz.biz/?ref=yqrmczty BETTER WEIGHT FOR LIFE SAVE 10% ON BETTER WEIGHT FOR LIFE’S GLP-1 PROGRAMS WITH CODE AGGAEUS10 (LIMITED TIME). Better Weight For Life is a transformational weight loss program led by a U.S. board-certified physician—designed to keep it simple: personalized GLP-1 treatment, expert support, and discreet delivery. They offer options including Ozempic®, Wegovy®, Zepbound®, Mounjaro®, plus compounded semaglutide and compounded tirzepatide (eligibility depends on your medical evaluation). Claim the offer here: https://www.betterweightforlife.com/partners/aggaeus CONNECT WITH NEAL FOARD LinkedIn Website CONNECT WITH HAGGAI LinkedIn FOLLOW AGGAEUS Instagram TikTok YouTube SUBSCRIBE TO THE PODCAST Apple Podcasts INQUIRIES 💼 Sponsorships / Business: talktous@aggaeus.com 🎙 Podcast: DM via Instagram DISCLAIMER Some links may earn affiliate commissions. Offers, terms, and availability may change without notice. Aggaeus content is for informational and educational purposes only and should not be considered legal, business, investment, or tax advice. You should conduct your own research and consult qualified professionals before making any decisions. We may feature companies, products, or entities in which Aggaeus, its affiliates, or the author have invested or may invest, or with which they have had, have, or may have a financial, professional, or other relationship.

    1h 29m
  6. Apr 23

    Stop Living in Overdraft: RiseUp CEO Yuval Samet on Cash Flow & AI

    Yuval Samet helped scale Klarna from ~150 to ~2,000 people—then came back to Israel to tackle the most “quietly painful” problem in daily life: money stress. As CEO of RiseUp, he’s building financial wellbeing at scale by turning messy bank + card data into one clear picture of disposable income, plus step-by-step actions people actually follow. Yuval grew up with discussions about bank debt “as a guest at the dinner table”. That personal story became the company’s mission—and led to one of the most unconventional go-to-markets you’ll hear: sushi-and-wine house parties with customers about money, to learn how people really talk about finances, earn trust, and build a product that drives behavior change (not just dashboards). In this episode, we cover: • Why “compassionate capitalism” is more practical than it sounds • How RiseUp nudges people into real action: groceries, bills, bank fees, utilities, and more • What building on WhatsApp taught Yuval about platform risk (the hard way) • Where AI fits next: from recommendations → automated financial execution Check out the full episode notes, transcripts, and all links on Substack: 👉 https://aggaeus.com/ SPONSORS - EXCLUSIVE FOR AGGAEUS PODCAST LISTENERS: KARDZ.BIZ BUY 2, GET 3 ON KARDZ.BIZ — UP TO $479 VALUE. AGGAEUSB2G3PREMIUM - for PREMIUM cards AGGAEUSB2G3PRO+ - for PRO+ cards When face-to-face impressions matter, pull out Kardz.Biz, the “business card too good to give away”. Use this link: https://kardz.biz/?ref=yqrmczty BETTER WEIGHT FOR LIFE SAVE 10% ON BETTER WEIGHT FOR LIFE’S GLP-1 PROGRAMS WITH CODE AGGAEUS10 (LIMITED TIME). Better Weight For Life is a transformational weight loss program led by a U.S. board-certified physician—designed to keep it simple: personalized GLP-1 treatment, expert support, and discreet delivery. They offer options including Ozempic®, Wegovy®, Zepbound®, Mounjaro®, plus compounded semaglutide and compounded tirzepatide (eligibility depends on your medical evaluation). Claim the offer here: https://www.betterweightforlife.com/partners/aggaeus CONNECT WITH YUVAL SAMET LinkedIn Website CONNECT WITH HAGGAI LinkedIn FOLLOW AGGAEUS Instagram TikTok YouTube SUBSCRIBE TO THE PODCAST Apple Podcasts INQUIRIES 💼 Sponsorships / Business: talktous@aggaeus.com 🎙 Podcast: DM via Instagram DISCLAIMER Some links may earn affiliate commissions. Offers, terms, and availability may change without notice. Aggaeus content is for informational and educational purposes only and should not be considered legal, business, investment, or tax advice. You should conduct your own research and consult qualified professionals before making any decisions. We may feature companies, products, or entities in which Aggaeus, its affiliates, or the author have invested or may invest, or with which they have had, have, or may have a financial, professional, or other relationship. #Money #Fintech #Cashflow #AI #Wellbeing

    1h 9m
  7. Apr 16

    Jason Wolf’s Wild Startup-to-VC Journey: From $400M SAP Exit to Iron Nation

    Jason Wolf joins Haggai Klorman Eraqi for a rare, behind-the-scenes conversation about building (and investing) when the world is literally shaking. Jason helped scale TopTier to a $400M cash acquisition by SAP, lived through the Better Place era, and today co-leads Iron Nation—a VC fund created three days after Oct 7 to keep Israeli startups alive when term sheets were getting pulled overnight. Iron Nation backed 24 startups in its first year—and already celebrated a first exit: illumex → NVIDIA. Jason breaks down what global investors often miss about Israeli resilience, how a wartime fund actually makes decisions, and what “good founders” look like when pressure isn’t theoretical. In this episode, you’ll learn: • How Iron Nation was built in days—and how they selected investments from 1,000+ applicants • Why term sheets vanished after Oct 7 (and what the best founders did next) • The 4 traits Jason believes great founders must have (and how to spot them fast) • The operator-to-investor trap: “I can see the puzzle completed… but the pieces are missing” • AI’s real impact on jobs, budgets, and why the only move is to participate Check out the full episode notes, transcripts, and all links on Substack: 👉 https://aggaeus.com/ SPONSORS - EXCLUSIVE FOR AGGAEUS PODCAST LISTENERS: KARDZ.BIZ BUY 2, GET 3 ON KARDZ.BIZ — UP TO $479 VALUE. AGGAEUSB2G3PREMIUM - for PREMIUM cards AGGAEUSB2G3PRO+ - for PRO+ cards When face-to-face impressions matter, pull out Kardz.Biz, the “business card too good to give away”. Use this link: https://kardz.biz/?ref=yqrmczty BETTER WEIGHT FOR LIFE SAVE 10% ON BETTER WEIGHT FOR LIFE’S GLP-1 PROGRAMS WITH CODE AGGAEUS10 (LIMITED TIME). Better Weight For Life is a transformational weight loss program led by a U.S. board-certified physician—designed to keep it simple: personalized GLP-1 treatment, expert support, and discreet delivery. They offer options including Ozempic®, Wegovy®, Zepbound®, Mounjaro®, plus compounded semaglutide and compounded tirzepatide (eligibility depends on your medical evaluation). Claim the offer here: https://www.betterweightforlife.com/partners/aggaeus CONNECT WITH JASON WOLF LinkedIn Website CONNECT WITH HAGGAI LinkedIn FOLLOW AGGAEUS Instagram TikTok YouTube SUBSCRIBE TO THE PODCAST Apple Podcasts INQUIRIES 💼 Sponsorships / Business: talktous@aggaeus.com 🎙 Podcast: DM via Instagram DISCLAIMER Some links may earn affiliate commissions. Offers, terms, and availability may change without notice. Aggaeus content is for informational and educational purposes only and should not be considered legal, business, investment, or tax advice. You should conduct your own research and consult qualified professionals before making any decisions. We may feature companies, products, or entities in which Aggaeus, its affiliates, or the author have invested or may invest, or with which they have had, have, or may have a financial, professional, or other relationship. #Startups #VentureCapital #Entrepreneurship #Innovation #Leadership

    1h 9m
  8. Apr 13

    Omer Menashe’s Entrepreneurial Stack: From Law to Startups, Agencies & an AI Venture Studio

    Omer Menashe has been building for nearly two decades—startups, a long-running agency, and now a venture studio designed for the AI era. In this episode, he unpacks the “lifelong entrepreneur” path: why he became a lawyer (and why he quit immediately), how early internet hacking/piracy shaped his builder DNA, and how he turned digital marketing into a repeatable growth engine—powering Clyr, 1Flo, and Lightway Digital. It’s a conversation about what actually breaks (and what survives) when you build in “digital-only” industries—plus why Omer believes AI is about to compress white-collar work faster than most founders are willing to admit. What you’ll learn in this episode: • How his first company scaled mobile dev + education when “mobile” was still rare in Israel • The agency reality: why “we said yes to everything” worked early—and why it was a long-term mistake • The most underrated growth channel: relationships, referrals, and “give before you ask” in practice • Why Omer thinks agencies are in a “golden age” right before AI eats the margins • His venture studio thesis: shifting from digital labor to physical services/products as an AI hedge Check out the full episode notes, transcripts, and all links on Substack: 👉 https://aggaeus.com/ SPONSORS - EXCLUSIVE FOR AGGAEUS PODCAST LISTENERS: KARDZ.BIZ BUY 2, GET 3 ON KARDZ.BIZ — UP TO $479 VALUE. AGGAEUSB2G3PREMIUM - for PREMIUM cards AGGAEUSB2G3PRO+ - for PRO+ cards When face-to-face impressions matter, pull out Kardz.Biz, the “business card too good to give away”. Use this link: https://kardz.biz/?ref=yqrmczty BETTER WEIGHT FOR LIFE SAVE 10% ON BETTER WEIGHT FOR LIFE’S GLP-1 PROGRAMS WITH CODE AGGAEUS10 (LIMITED TIME). Better Weight For Life is a transformational weight loss program led by a U.S. board-certified physician—designed to keep it simple: personalized GLP-1 treatment, expert support, and discreet delivery. They offer options including Ozempic®, Wegovy®, Zepbound®, Mounjaro®, plus compounded semaglutide and compounded tirzepatide (eligibility depends on your medical evaluation). Claim the offer here: https://www.betterweightforlife.com/partners/aggaeus CONNECT WITH OMER MENASHE LinkedIn 1Flo Clyr Lightway Digital CONNECT WITH HAGGAI LinkedIn FOLLOW AGGAEUS Instagram TikTok YouTube SUBSCRIBE TO THE PODCAST Apple Podcasts INQUIRIES 💼 Sponsorships / Business: talktous@aggaeus.com 🎙 Podcast: DM via Instagram DISCLAIMER Some links may earn affiliate commissions. Offers, terms, and availability may change without notice. Aggaeus content is for informational and educational purposes only and should not be considered legal, business, investment, or tax advice. You should conduct your own research and consult qualified professionals before making any decisions. We may feature companies, products, or entities in which Aggaeus, its affiliates, or the author have invested or may invest, or with which they have had, have, or may have a financial, professional, or other relationship.

    1h 1m

Ratings & Reviews

5
out of 5
5 Ratings

About

It’s 3 a.m., an entrepreneur is staring at the ceiling, wondering if they’ve just made the best—or worst—decision of their life. Welcome to the Aggaeus Podcast, hosted by Haggai Klorman-Eraqi. Here we share the messy experiments, the surprising wins, and the failures that cut deep but leave lessons worth carrying. You’ll get strategies, models, and insights from people in the arena—building, stumbling, and pushing forward.