AI-Driven 1:1 Sales for B2C Commerce with Postscript's Adam Turner

“ Consumer expectations have shifted over the last two years because of this thing called ChatGPT,” says Adam Turner, CEO of Postscript. “ All of a sudden, the text box that was in the SMS channel that was pretty much worthless four years ago is now one of the most important interfaces that a consumer has with a brand.” Today on The Intelligent Marketer, Turner talks with Mike & Rishabh about Postscript's journey from startup to industry leader in SMS marketing, the nuances of compliance, and the challenges of scaling a marketing platform powered by artificial intelligence.

Links:

⁠⁠⁠⁠⁠Postscript

⁠⁠⁠⁠⁠Adam's LinkedIn⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠ 

⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠

This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠