AI DTC WTF

AI DTC WTF

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Your Home For Tactical Tips, Strategies and Ideas for Your DTC - AI Workflows

1D AGO · VIDEO

How Tori Rowe Built an AI Operating System for His Entire Agency

This episode features Torii Rowe, a Foxwell Founders member and agency operator who has quietly built a near-fully automated media buying operating system using AI. Tori dives in on how he uses Claude to ingest over 9 billion rows of client data to surface creative and media buying insights no human could pull manually. He walks through standardized naming conventions as a prerequisite for querying data across all clients, along with practical advice on where media buyers should spend their time, and the 1 tool all agency owners should be using to talk through their business problems with AI before building anything. Key Takeaways How to connect an AI model directly to your data warehouse to unlock insights without writing SQL. What a true AI operating system for a 30+ clients actually look like Why this one metric is a better early indicator of creative performance than click-through rate or CPM. How standardizing their naming conventions unlocked a cross-client creative analysis that no analytics platform currently offers out of the box. The step-by-step stack Tori uses to go from client call data, to creative brief, to AI-generated ad. The 1 thing that Weavy (Figma Weave) actually does that other AI image tools cannot. When to bring in real engineers versus continuing to build with Claude Code yourself. How to prevent analysis paralysis when you have access to massive amounts of data and insights Tangible Links: Snowflake: Data warehouse that has its own Cortex AI model built in and a native MCP snowflake.com ↗ Airbyte: Data pipeline tool used to pull in data from all paid media platforms, Klaviyo, Attentive, and post-purchase surveys airbyte.com ↗ Weavy / Figma Weave: Node-based AI image generation pipeline tool. weave.figma.com ↗ Kai.ai: AI image generation tool used in tandem with Figma for ad creative iteration. kai.ai ↗ Gemini (Google): Used for video tagging because it can watch and analyze video content gemini.google.com ↗ Klaviyo + Attentive: Email and SMS platforms klaviyo.com ↗ WISPR Flow: Voice-to-AI tool wispr.ai ↗ To learn more about Torii Rowe and his team At DREAM Labs Agency head here: https://dreamlabsagency.com/ Https://x.com/ToriiRowe To Connect With Andrew Foxwell reach him here Andrew@FoxwellDigital.com To connect with Will Sartorious DM Him Here https://x.com/will_sartorius To Connect With Thomas Moen DM him Here https://x.com/thomasmoen To learn More about The Foxwell Founders Community and the conversations, like this one being had go here: www.foxwellfounders.com

34 min
1D AGO · VIDEO

AI DTC WTF: Stop Starting From Scratch

Andrew Foxwell & Will Sartorious open with a quick roundup of what's new in AI before diving into the main interview. They cover GPT-4o's image generation model beating Gemini in a 15-ad cookoff, a new Alibaba animation model called Happy Horse for animating static ads, Claude's new design tool, a Canva feature that separates layers on AI-generated ads for editing, and a joint venture between Anthropic, Blackstone, and Goldman Sachs that signals a shift toward AI-augmented service businesses. The interview with Grant Hushek focuses on practical AI infrastructure for teams. Grant is an AI consultant specializing in education, adoption, and implementation. The bulk of the conversation covers skill files and markdown files, what they are, how to build them, how to share them across teams, and how to iterate on them. Grant explains how he connected Fathom (his note-taker) to HubSpot to auto-update CRM records every two hours, and he shares his three-iteration framework for building high-quality skill files. The episode wraps with a debate on Cowork vs. Claude Code and a practical screen-share walkthrough Grant does live on the call. Key Takeaways Why this one file type is the single most important building block for getting repeatable, high-quality AI output in your business. Why you need to be sharing AI skill files with your team so that everyone produces the same level of output. The first four markdown files every company should create when getting started with Claude. Why should you be talking to Claude instead of typing when building your "About Me" and voice & tone files. How this three-iteration framework turns a bad first skill file into one you'd actually be proud to use every day. The real difference between Cowork and Claude Code, and the one that is actually right for your team. The Process Grant used to automatically update every CRM contact record after every call. Why giving Claude a PDF template tanks the quality of the output it produces and the file type you should use instead. Tangible Links from the Show: GPT-4o (GPT Image Gen / "GPT2") - Image generation model https://openai.com/chatgpt Happy Horse (Alibaba)Animates static AI-generated ads https://github.com/ali-vilab/MAGI-1 Seed Dance (TikTok)Previous go-to for ad animation https://seedance.tiktok.com Claude / Claude DesignUsed to build a new website over a weekend; Claude Design mentioned for one-off projectshttps://claude.ai Canva New layer-separation feature for AI-generated ads allows element editing https://canva.com Fathom AI note-taker connected to HubSpot to auto-update CRM records every two hours https://fathom.video HubSpot CRM platform that receives Fathom transcript data via automationhttps://hubspot.com Whisper Flow Voice-to-text tool recommended for capturing voice & tone authentically when building markdown fileshttps://whisperflow.app Vercel Deployment platform for apps built with Claude Codehttps://vercel.com GitHub Used alongside Claude Code for spinning up landing pages https://github.com Notion / ClickUp https://notion.so / https://clickup.com To learn more about Grant and his team At Grant Bot head here https://x.com/GrantHushek grantbot.co To Connect With Andrew Foxwell reach him here Andrew@FoxwellDigital.com To connect with Will Sartorious DM Him Here https://x.com/will_sartorius To Connect With Thomas Moen DM him Here https://x.com/thomasmoen To learn More about The Foxwell Founders Community and the converstations, like this one being had go here: www.foxwellfounders.com

39 min
2D AGO

All About The AI DTC WTF Podcast

Welcome to the AI DTC WTF Podcast.

13 sec

3 Episodes

Your Home For Tactical Tips, Strategies and Ideas for Your DTC - AI Workflows

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AI DTC WTF