AI Honestly

Drew Thomas

I'm Drew. I take real AI-related questions from founders and business owners, and I tell you what's real, what's not, and what it would take to build. No hype. No doom.

Episodes

  1. 3d ago

    Can I replace my email program with AI?

    Can AI Replace Your Email Marketing Platform? (For Cheaper?) Every month that email platform bill shows up, and it climbs as your list grows — because you're basically paying to store email addresses. So can you just rebuild the whole thing with AI and pay way less? Short answer: mostly yes, but "cheaper" comes with a trade. This week I break down the three versions of that answer, walk through the exact setup I've used, and flag the stuff the savings pitch leaves out. What's covered: Why email platforms charge more as your list grows, and what you're actually paying them for (hint: it's deliverability, not the dashboard) The three versions of "replace it with AI" — the basics, the custom bonus layer, and the top-end rebuild that's probably not worth it The setup: Resend for sending, Supabase for storing your list, and AI agents to run the whole thing Real costs — Resend's free tier (100 emails/day, 3,000/month) and the $20/month paid tier How to build in unsubscribes the right way with a Supabase edge function A custom example: auto-sending a one-time thank-you email on a customer's first purchase Putting a simple interface on top so your team can send without touching a command line Three things to watch for: owning your own edge cases, rebuilding advanced automations, and protecting your sender reputation on shared tiers Tools mentioned: Resend, Supabase. Got a question you've been wondering about — can AI do this thing? Send it to drew@workandwhistle.co. AI Honestly is a Work and Whistle production. More at workandwhistle.co.

    7 min

About

I'm Drew. I take real AI-related questions from founders and business owners, and I tell you what's real, what's not, and what it would take to build. No hype. No doom.