Masters of Service

Whiteboard Geeks
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  • MARKETING
  • SEMANAL

The Show for B2B Service CEOs who want to grow their business. We're dedicated to talking to in-the-trenches experts to find out what's working now to grow revenue for B2B service businesses and agencies.

  1. 12/05/2023

    "Revolutionizing B2B Technology Services: A CEO's Journey to Success" with Sean Kline

    On this episode of Masters of Service, Kurt interviews Sean Kline, CEO of Turbotek, who shares his experience transitioning from a marketing executive to a CEO and the importance of providing concrete value and staying in touch with customers. Kline recommends 'The Effective Executive' by Peter Drucker for executives in small or large enterprises.

    17min

  2. 12/05/2023

    "Mastering the Art of Marketing: Unleashing the Power of AI, Narrative, and Storytelling" with Spencer Kelty

    On this episode of Masters of Service, Kurt interviews Spencer Kelty from Yogi, discussing the company's AI technology that analyzes customer feedback to improve products and marketing strategies. Kelty shares a success story of how Yogi helped a regional staffing agency grow by improving their digital presence and connecting with their community. They also talk about the importance of aligning marketing with revenue and long-term business goals.

    22min

  3. 12/05/2023

    "Revolutionizing Contract Management with AI: The Journey of Evisort's CMO" with Michaela Dempsey

    Join Kurt and Michaela Dempsey, CMO of Evisort, on this episode of Masters of Service as they discuss the benefits of using an AI-powered contract life cycle management platform. Michaela stresses the importance of understanding customers and building relationships with them. She also recommends the book 'How to Win Friends and Influence People' and invites listeners to connect with her on LinkedIn.

    18min

  4. 03/05/2023

    "Revolutionizing Marketing with Technology Intelligence" with Ed Locher

    On this episode of Masters of Service, Kurt interviews Ed Locher, Executive Vice President of Marketing at HG Insights. They discuss how HG Insights provides groundbreaking solutions for sales ops and marketing, adding a layer of contextual information on top of technographics. Ed shares their success stories and how they help their clients supercharge their go-to-market.

    31min

  5. 26/04/2023

    "Humanizing Diversity and Inclusion in the Workplace: Candid Conversations" with Lauren Hagerty

    Kurt interviews Lauren Hagerty, Senior Director of Marketing and Community at PowerToFly. They discuss PowerToFly's mission to create a more inclusive workforce and their role in helping companies with diversity recruiting solutions. Lauren shares the biggest challenges of the current economic climate and how PowerToFly is reaching their audience through virtual events and small executive forums.

    19min

  6. 26/04/2023

    "Maximizing Efficiency and Transforming Business Models with IoT Technology" with Adam Livesay

    Join Kurt and Adam Livesay, founder of Elevat, as they discuss the challenges and opportunities in the IoT industry. They talk about the evolution of IoT technology and how it has become more sophisticated, with companies now looking at hundreds of data points for efficiencies and safety. They also discuss the challenges of managing supply chain and people in the industry, and how companies are transforming their business models to unlock more value for their customers.

    23min

  7. 26/04/2023

    "Mastering Human Capital: A Journey to Success in SEO" with CJ Bachmann

    On this episode of Masters of Service, Kurt interviews CJ Bachmann, CEO of 1SEO, as she shares her journey as a female leader in the digital marketing industry and the importance of building trust with clients. Bachmann also gives advice to those looking to enter a new field and recommends two books for personal growth and career development.

    19min

  8. 26/04/2023

    "From Painful to Productive: The Power of AI in Document Review and Accounting Workflows" with Nischal Nadhamuni

    Join Kurt and Nischal Nadhamuni, President and Founder of Klarity, as they delve deep into the challenges of making AI technology reliable in a business-critical setting. They discuss the messaging and sales strategy of AI technology and how it can be framed as a tool for enabling human creativity. Nischal also recommends a book called 'How Innovation Works' by Matt Ridley, which explores the iterative nature of breakthrough technologies.

    23min
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Sobre

The Show for B2B Service CEOs who want to grow their business. We're dedicated to talking to in-the-trenches experts to find out what's working now to grow revenue for B2B service businesses and agencies.

Informações

  • Criado por
    Whiteboard Geeks
  • Anos de atividade
    2022 - 2023
  • Episódios
    108
  • Classificação
    Livre
  • Copyright
    © Copyright Whiteboard Geeks
  • Site do podcast
    Masters of Service