FULL COMP: The Voice of the Restaurant Industry Revolution

Josh Kopel
  • 4.9(143개의 평가)
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What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away? I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP. Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything. No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of. So, if you’re ready to stop spinning your wheels and start seeing results, hit subscribe.

  1. Fail Hard, Build Slow: Henry Rich on Long-Term Strategy and the End of Easy Wins

    9시간 전

    Fail Hard, Build Slow: Henry Rich on Long-Term Strategy and the End of Easy Wins

    What if your biggest failure was the reason your next move actually worked? That’s the story of Henry Rich—former candy entrepreneur turned neighborhood restaurateur—who’s spent the last 15 years building one of Brooklyn’s most beloved hospitality groups. He didn’t start with a restaurant pedigree or investor backing. He started with recession scars, a cheap lease, and a gut-level belief in community over concept. In this episode, Henry unpacks how early failure gave him an “unfair advantage,” why occasion matters more than aesthetic, and the brutal economics of opening restaurants in 2025. We get into unit economics, location strategy, and why most restaurateurs are scaling too fast—and paying for it later. This is for operators who’ve been burned, who are building back, or who are trying to play the long game in a short-term world. To learn more about the Oberon Group and their work in Brooklyn and beyond, visit theoberon.co. _________________________________________________________ Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

    38분
  2. Office Hours: Your Menu Isn’t Too Long…It’s Too Lazy

    1일 전 · 보너스

    Office Hours: Your Menu Isn’t Too Long…It’s Too Lazy

    I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses. In this episode, I dig into how smart menu design can completely transform your restaurant’s performance. I explain how structure, storytelling, and price positioning shape the guest experience and directly impact profitability. You’ll learn how to streamline decisions, highlight your most profitable items, and turn your menu into one of your most powerful marketing tools. Takeaways Structure is key to a profitable menu.Cutting choices, not items, improves decision-making.Menus should guide the guest's journey logically.Price positioning enhances perceived value.Storytelling in menu descriptions increases sales.Emotional language resonates more than technical jargon.Observing guest behavior can identify menu choke points.Clear section headings improve menu navigation.Pricing anchors make items feel more affordable.Redesigning menus can reduce decision time.Chapters 00:00 Introduction to Restaurant Marketing Masterclass 01:02 Understanding Menu Structure for Profitability 03:17 Designing Menus for Decision Efficiency 05:12 The Importance of Price Positioning 06:11 Crafting Emotional Menu Descriptions 07:38 Actionable Steps to Improve Your Menu If you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

    9분
  3. The Case for Quitting: Kevin Tien on Success, Sacrifice, and Starting Over

    3일 전

    The Case for Quitting: Kevin Tien on Success, Sacrifice, and Starting Over

    Could you quit at the top of your game–just as your dreams were coming true?  At the height of critical acclaim, Kevin Tien walked away from Himitsu, not because it failed, but because it no longer aligned. That decision rewired how he thinks about success, leadership, and the cost of ignoring your gut. In this conversation, Kevin opens up about leaving good money and momentum on the table, learning the hard way that growth without clarity leads to chaos, and why he now builds restaurants that invest in people first—even if it hurts margins. We dig into the emotional toll of misaligned partnerships, the power of complementary leadership, and how quitting isn’t weakness—it’s evolution. If you're stuck between what’s working and what’s right, this one's for you. To learn more on Moon Rabbit, visit moonrabbitdc.com. _________________________________________________________ Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

    37분
  4. Forget the Dining Room: Neal Fraser’s Profitability Playbook

    10월 31일

    Forget the Dining Room: Neal Fraser’s Profitability Playbook

    What if the true path to restaurant profitability is rethinking our business model entirely?Close to a decade ago, today’s guest changed the way I saw our industry forever and he’s here to do the same for you. Today we sit down with Celebrity Chef Neal Fraser as he pulls back the curtain on how Redbird—a 50-seat dining room attached to a cathedral—became one of LA’s most dynamic and profitable hospitality businesses.  He shares how focusing on events over covers gave him control, stability, and scale. We get into the systems he built, the mindset shift that made it possible, and why too many operators are white-knuckling restaurants that no longer serve them. This is for operators tired of hoping for Wednesday walk-ins—and ready to take back control of their business. To learn more about Redbird, visit https://redbird.la. _________________________________________________________ Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

    36분
  5. Office Hours: Discounts Are a Tax on Weak Storytelling

    10월 30일 · 보너스

    Office Hours: Discounts Are a Tax on Weak Storytelling

    I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses. In this episode, I break down why discounting is one of the biggest traps in the restaurant industry and how it can actually hurt your brand long term. I explain how to build real value through storytelling and emotional connection instead of cutting prices. You’ll learn how to create scarcity, meaning, and loyalty that drive both profit and trust—without relying on discounts to fill your seats.  Takeaways Discounting attracts deal seekers, not true believers.Sell meaning, not math; value is a feeling.Scarcity builds desire, while discounting builds doubt.A full room doesn't equate to a full bank account.Profit is the cure; busy is just a drug.Kill blanket discounts for a week to assess impact.Highlight the story behind high-margin items.Replace discounts with scarcity plays.Track margin instead of traffic for better insights.Rewrite marketing messages to focus on meaning.Chapters 00:00 Introduction to Restaurant Marketing Strategies 01:50 The Dangers of Discounting 05:39 Building Value Through Meaning and Scarcity If you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

    8분
  6. Prestige Is Overrated: Jeff Bell on What Actually Keeps a Bar Alive

    10월 28일

    Prestige Is Overrated: Jeff Bell on What Actually Keeps a Bar Alive

    What if chasing prestige meant sacrificing everything else? For Jeff Bell, managing partner at the iconic PDT in NYC, bartending has never just been about cocktails—it’s about culture, connection, and the quiet cost of longevity. In this episode, he shares what 15 years inside one of the world’s most celebrated bars has taught him about endurance, humility, and the evolution of hospitality. We get into why bartending is both beautiful and brutal, how alcohol amplifies more than it numbs, and what makes a bar truly last. This isn’t about kitschy phone booths or speakeasy gimmicks—it’s about the discipline and heart behind enduring relevance. If you’ve ever wondered what it really takes to build something timeless, this is that conversation. To learn more about PDT and their award-winning cocktail program, visit pdtnyc.com. _________________________________________________________ Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

    42분
  7. Train Smarter, Scale Faster: Won J Jeong on Building Teams that Scale

    10월 24일

    Train Smarter, Scale Faster: Won J Jeong on Building Teams that Scale

    What if trying to control everything is the very thing holding your business back? Most operators think control means being everywhere at once. Today’s guest thinks that mindset is killing your business. After opening 100+ stores, managing $100M in revenue, and building teams across international brands, Won J Jeong realized the real goal isn’t knowing everything—it’s building systems so you don’t have to. In this episode, we unpack how training becomes a growth engine, not a time suck. Won shares how AI is transforming onboarding from guesswork to guided execution, why memorizing SOPs is a waste of leadership potential, and the real ROI of training that makes your team independent—not dependent. If you’re ready to stop firefighting and start scaling, this episode is your blueprint. To learn more about Smart Trainer and the future of restaurant training, visit SmartTrainerApp.com. _________________________________________________________ Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

    38분
  8. Office Hours: Expansion Is the Fastest Way to Go Broke

    10월 23일 · 보너스

    Office Hours: Expansion Is the Fastest Way to Go Broke

    I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses. In this episode, I dive into what it really takes to scale a restaurant successfully—and why opening a second location isn’t always the right next step. I break down how to strengthen your systems, master your financials, and get your house in order before expanding. I share the key lessons I’ve learned about maximizing one restaurant’s potential first, so growth becomes sustainable, not stressful.  Takeaways Expansion isn't a milestone; it's a multiplier.A second location doubles your overhead, not your skill.Scaling inside one location is smarter, cheaper, and faster.Most operators have 30 to 40% more revenue potential in their existing location.If you can't take a two-week vacation without issues, you're not ready to multiply.Expansion is math, not momentum.You need a minimum of 18% net profit margin before expanding.Having a cash cushion of six months of operational costs is crucial.You should have a leadership team that can clone themselves.Focus on maximizing current revenue before considering a second location.Chapters 00:00 Introduction to Restaurant Success 01:51 The Myths of Expansion 05:40 Preparing for Expansion 07:07 Actionable Steps for Growth If you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

    9분
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4.9
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143개의 평가

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What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away? I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP. Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything. No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of. So, if you’re ready to stop spinning your wheels and start seeing results, hit subscribe.

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