AI: Machine-Made Marketing

AI: Machine-Made Marketing
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Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. ​ Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

Episodes

  1. 2D AGO

    Relevance Rebuilt: How Agentic AI Is Redefining Contextual Advertising with Thomas Ives, RAAS Lab

    Agentic AI is changing what contextual advertising can actually understand — and that shift could help fix some of programmatic’s biggest failures.   In this episode of AI: Machine-Made Marketing, Thomas Ives of RAAS Labs (Relevant Advertising at Scale) explains how AI-driven contextual intelligence is moving beyond keyword traps and brand-safety false positives to interpret content with human-like nuance — unlocking higher-quality placements, better timing, and stronger relevance in the moments that matter most.

    19 min

  2. FEB 4

    Tuning the Brand Voice: How AI Helps Global Brands Speak with One Voice—Without Losing Their Soul

    As brands expand across regions, platforms, and formats, the challenge isn’t just translation — it’s tuning. How do you scale content globally without flattening tone, losing cultural nuance, or breaking brand trust? In this episode of AI: Machine-Made Marketing, we’re joined by Jason Hemingway, CMO at Phrase, to explore how AI-powered language technology is reshaping the way brands create, localize, and personalize content at scale. Jason breaks down the shift from manual, slow, human-only workflows to intelligent automation that blends machine translation, quality scoring, and human oversight. We discuss when AI should lead, when humans must stay in the loop, and how “tuning” content — not just translating it — helps brands protect voice, accelerate go-to-market timelines, and unlock real performance gains across global audiences. If you’re a marketing leader navigating global growth, brand consistency, and creative pressure, this conversation offers a practical roadmap for using AI where it truly adds value — and avoiding it where it doesn’t.

    21 min

  3. JAN 28

    AI-First by Design: How Tomas Forsbäck and Readpeak Are Rebuilding Programmatic for the Open Web

    AI is no longer a performance enhancement — it’s the architecture. In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic advertising will be built AI-first, content-first, and privacy-first — or not at all. We unpack how Readpeak was designed specifically for contextual, native, and outcome-driven advertising on the open web, why legacy impression-based models are holding publishers and brands back, and how AI is already transforming creative effectiveness, media workflows, and trust in programmatic buying. Tomas also shares real-world results from AI-generated creative testing, discusses the shift from attention to measurable outcomes, and outlines what marketers should be rethinking today if they want to stay competitive in an AI-driven landscape heading toward 2030. If you’re navigating the future of programmatic, privacy-safe media, or AI-powered marketing strategy, this episode offers a grounded, practical look at where the industry is headed — and who’s best positioned to lead it.

    27 min

  4. JAN 21

    From Verification to Growth: How AI Is Redefining Media Quality and Performance with Anna Forbes, RVP Northern Europe, DoubleVerify

    AI is no longer just a tool for risk mitigation—it’s becoming a catalyst for smarter media investment, better outcomes, and real business growth. In this episode, we’re joined by Anna Forbes, RVP for Northern Europe at DoubleVerify, to unpack how AI is transforming digital advertising from the inside out. Drawing on more than two decades in ad tech, Anna explains how automation is helping media teams reclaim hours lost to repetitive tasks, how AI-driven optimization is improving performance inside opaque environments like walled gardens and CTV, and why media quality is rapidly evolving from a hygiene factor into a competitive advantage. From attention measurement and fraud detection to outcome-based optimization and the future of streaming TV, this conversation cuts through the hype to explore how AI is actually being used today—and what it will take to unlock its full potential tomorrow.

    17 min

  5. JAN 14

    How AI Is Rewriting the Brand–Consumer Relationship with Domenic Venuto, Horizon Media

    AI is no longer a feature—it’s the invisible operating system shaping how consumers experience brands every day. From connected kitchens and cars to predictive personalization and real-time decisioning, AI is quietly raising expectations across every touchpoint. In this episode of AI: Machine-Made Marketing, we’re joined by Domenic Venuto, EVP and Chief Data & Product Officer at Horizon Media, the world’s largest independent media agency. Venuto shares insights from CES, explains how AI is collapsing traditional marketing roles into real-time collaborative workflows, and makes the case for agencies reclaiming their role as true strategic partners—not just executional middlemen. We explore why independence can be a competitive advantage in an AI-first world, how AI-native platforms are transforming client relationships, and what will separate agencies that thrive from those that fall behind as AI reshapes marketing at speed.

    15 min

  6. 12/07/2025

    Deep Learning, IntentGPT, and the New Rules of Performance Marketing — With Jaysen Gillespie of RTB House

    In a marketing world reshaped by privacy shifts, fragmented identity, and the rise of next-generation AI, performance advertisers face both a reckoning and a renaissance. In this episode of AI: Machine-Made Marketing, we sit down with Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House, to break down how deep learning is redefining personalization, why contextual targeting is being reborn, and how marketers should prepare for the volatile years ahead.   Jaysen unpacks the evolving “cookie-reduced ecosystem,” the difference between machine learning and true AI, and why the marketers who win will be the ones who embrace curiosity, diversify their toolkits, and lean into incrementality as their guiding metric. He also takes us behind the scenes of IntentGPT, RTB House’s breakthrough approach to contextual relevance powered by large language models.

    21 min

  7. 12/01/2025

    How Imagination Is Rewriting Experiential Creativity with Simon Levitt

    In this episode of AI: Machine-Made Marketing, we sit down with Simon Levitt, Global Creative Technology Director at Imagination, to explore how AI is fundamentally transforming experiential marketing — not just behind the scenes, but at the front lines of customer engagement. Simon shares how generative and conversational AI are accelerating creative development, enabling rapid prototyping, and giving brands smarter, more contextual ways to interact with audiences. He explains why “depth, not scale” is the new frontier of personalization, and how natural-language interfaces are becoming powerful storytelling tools inside physical experiences. From Apple Vision Pro experiments to AI-assisted pre-visualization, to combining computer vision, agents, and generative models into entirely new customer journeys, Simon pulls back the curtain on the technologies reshaping experience design. He also unpacks the challenges — hallucinations, QA, feasibility checks, production realities — and why skilled humans remain essential in the creative loop. If you’re curious about where experiential marketing goes next, or how AI can elevate in-person brand moments in ways that were impossible just a few years ago, this conversation delivers the roadmap.

    22 min

  8. 11/20/2025

    Cutting Through the Noise: Dennis Kirschner on Brand Safety, Walled Gardens & the Future of the Open Web

    On this episode of AI: Machine-Made Marketing, we sit down with Dennis Kirschner, Co-Founder & CMO of ShowHeroes Group, for an unfiltered look at the escalating content crisis inside the walled gardens — and what it means for advertisers navigating an AI-accelerated media ecosystem. Dennis breaks down why AI-generated content is exploding at unprecedented scale across major platforms, creating volatile new risks around brand safety, misinformation, and transparency. Instead of suggesting brands pull out of the walled gardens, he explains how to invest smarter, ask harder questions, and reclaim clarity in environments that are becoming increasingly opaque. He also maps out what he sees as the antidote: A multiscreen strategy anchored in premium publishers The open web as a counterweight to fraud-ridden feeds And AI-powered tools that elevate targeting precision, content suitability, and performance across trusted environments Looking ahead, Dennis shares his perspective on how AI will re-balance power between the walled gardens and the open web — and what advertisers and publishers need to prepare for as machine-generated media continues to reshape attention, authenticity, and trust.

    19 min

  9. 10/24/2025

    Measuring Inclusion: How AI is Rewiring Representation in Marketing

    In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure inclusivity. Asha shares how her team’s data-driven approach helps marketers uncover representation gaps across ads, products, and purpose—proving that inclusion isn’t just good ethics, it’s good business. From quantifying screen-time disparities to showing how inclusive brands are growing nearly 3x faster than their peers, this conversation dives deep into the intersection of AI, culture, and commerce. Tune in to learn how brands can use AI responsibly to build trust, drive growth, and make sure everyone sees themselves in the story.

    16 min

  10. 10/01/2025

    AI, Applied: How Making Science Is Redefining Marketing’s Next Frontier

    Jason Downie, Global CRO at Making Science, reveals how applied AI is transforming marketing — from hyper-personalization and creative scale to building a culture of experimentation and preparing for the next wave of multimodal search.

    24 min

  11. 09/24/2025

    AI, Synthetic Populations, and the Future of Marketing: A Conversation with Arima CMO Ray Kong

    On this episode of AI: Machine-Made Marketing, we explore how synthetic populations—statistical reconstructions of entire societies—are reshaping the marketing landscape. Our guest, Ray Kong, Chief Marketing Officer at Arima, breaks down how Arima’s all-in-one analytics platform leverages AI to create privacy-safe, hyper-granular insights that rival traditional data collection. Ray explains why synthetic populations are more powerful than point-in-time synthetic data, how they balance consumer privacy with advertiser performance, and why small agencies that fail to adopt AI tools risk obsolescence. From micro-targeted local marketing to predictive fraud modeling, this conversation reveals why Gartner predicts that by 2028, 80% of the Global 5000 will use synthetic data at scale.

    26 min

  12. 08/18/2025

    AI: Machine-Made Marketing Trailer

    Artificial Intelligence isn’t the future of marketing… it’s happening right now. From advanced algorithms to data-driven insights, AI is transforming the way brands connect, create, and grow. But what does that really mean for marketers today? Introducing AI: Machine-Made Marketing — a brand-new podcast from Advertising Week. Each episode, we’ll dive into the tools, the strategies, and the human stories behind AI-powered marketing. From personalization at scale, to creative automation, to the ethical questions every brand should be asking… we’re unpacking it all. Discover how AI can elevate your strategy and drive real growth in today’s digital landscape. Subscribe now to AI: Machine-Made Marketing, and join us as we explore the power of intelligence that’s not just artificial — but transformational.

    1 min

Trailer

About

Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. ​ Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

Information

  • Creator
    AI: Machine-Made Marketing
  • Years Active
    2025 - 2026
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    AI: Machine-Made Marketing