Performance SEO Unpacked

ResultFirst
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Welcome to Performance SEO Unpacked, the podcast for enterprise businesses looking to master SEO and achieve real, measurable growth. Supported by ResultFirst, leaders in pay-for-performance SEO, we simplify the complexities of managing large-scale SEO. Each episode provides expert insights, actionable strategies, and real-world advice to help you stay ahead of trends, prove ROI, and scale your efforts with confidence. Subscribe now and unlock the full potential of enterprise SEO. Visit resultfirst.com for more.

  1. 3일 전

    Inside TechTarget’s Massive SEO Cleanup: The Case Study You’ve Never Heard (with Jenny Waggenheim) | Ep. 29

    Performance SEO Unpacked with Ruchi Pardal brings a real-world case study: a previously successful search program collapses overnight—a 25% drop with 90% of traffic from organic. No splashy trend report—the playbook is patience and the messy work most SEOs avoid. Guest Jenny Waggenheim walks through late 2019 when a massive site with 50-something subdomains and thousands of index pages hit a wall. Signals pointed to old content, page speed, and a registration process—fixed to second click so Google always saw content the way users did. The team cut about 80% of the content (hundreds of thousands of pages), cleaned up index pages, and consolidated subdomains to sub-folders—site by site over 18 months. Hidden wins included topical authority, better crawl bandwidth, pillars that brought in millions of organic page views and thousands of new members, and finally 200% growth year over year, the highest traffic ever. The takeaway: slow down, do a full audit, seek outside help, and build a better site. ㅤ 👤 Guest BioJenny Waggenheim is a seasonal SEO and content strategist with over 19 years of experience, working at Tech Target—built the SEO function from scratch and rose to vice president of SEO. She led strategy of B2B tech sites driving 205% year on year growth, from AI-powered platforms like ChatGPT and Perplexity and securing visibility in 180K+ Google AI Overviews. Jenny spearheaded multi-domain migrations, evergreen pillar frameworks, and AI-assisted content workflows. Now channeling her expertise into consulting, she helps B2B brands future proof their SEO strategies. ㅤ 📌 What We CoverThe moment everything changed: a 25% drop overnight with no core update, six weeks after quality rater guidelines changed.Three key areas: registration (moved to second click), page speed (testing tools/code), and site architecture & content.Index bloat cleanup: thousands of index pages across 50-something sites, pagination, and “so many ways” to the same place—narrow it down.Content rules: start with older than five years, zero page views in a year, then 30 page views a month—unpublish, redirect to something more current, or 404 when irrelevant.Crawl bandwidth reality: Google wasn’t seeing the new really valuable content because it was caught up in old content.Editorial partnership & buy-in: why writers don’t want content to go...

    38분

  2. 10월 8일

    Scaling SEO Through Team Transitions: How Collaboration Fuels Long-Term Search Growth With Natalia Matos | Ep. 28

    When leadership changes, everything changes—processes shift, priorities reset, and SEO teams are forced to prove their value all over again. In this episode of Performance SEO Unpacked, host Ruchi Pardal talks with Natalia Matos, SEO Manager at Quadient, about keeping performance steady when transitions hit hard. Natalia shares how she kept SEO moving through leadership changes by focusing on clarity, documentation, and momentum—because, as she puts it, “SEO does not pause because of reorganization.” She explains how aligning SEO with shared business goals turns teams into partners, not requesters, and why trust builds on quick wins and transparency. Together they unpack the mindset and systems that make SEO resilient—from search everything optimization and cross-team collaboration to testing, over-communication, and growth-driven processes that thrive through any change. 👤 Guest BioNatalia Matos is the SEO Manager at Quadient—a digital marketing leader blending strategy, creativity, and data to drive growth. She has led SEO and analytical initiatives, shaping global search strategy across teams and mentoring others on how AI and SEO are redefining digital visibility. 🔗 Connect with Natalia on LinkedIn 📌 What We CoverNavigating leadership transitions through clarity and documentation—keeping SEO momentum when direction shifts.Why SEO continuity depends on transparency and clear visibility of strategy, outcomes, and purpose.How to anchor collaboration in shared business goals—be an SEO partner, not just a requester.Frameworks for cross-functional alignment with content, product, and dev teams during high-growth phases.The rise of Search Everything Optimization—building trust through concise, intent-driven answers across every search surface.Trust through visibility and impact: quick wins like optimizing key pages, fixing internal links, and cleaning up canonicals.Turning transitions into momentum phases—reprioritize, change KPIs, test, and over-communicate.Building resilient SEO programs with systems over individuals: documentation, SharePoint-based knowledge sharing, modular workflows, and a growth mentality. ResourcesResultFirst: Visit for more SEO tips and strategies → resultfirst.com Connect with Ruchi Pardal on LinkedIn for a conversation about SEO If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to Performance SEO Unpacked for more expert discussions. Don’t forget to leave a review and share this episode with your team or fellow marketers! Let’s keep the conversation going—connect with us on LinkedIn and join the community of enterprise SEO enthusiasts.

    23분

  3. 10월 2일

    First AI Checkout: How eCommerce Brands Must Ready Themselves for Black Friday 2025 | Ep. 27

    Performance SEO Unpacked takes a sharp turn with host Ruchi Pardal as she explores a seismic shift in e-commerce: OpenAI’s Buy It integration inside ChatGPT. Instead of directing shoppers to websites, users can now browse, compare, and purchase products directly within AI interfaces. This episode unpacks what the update really means for retail and e-commerce brands, why blue-link thinking is outdated, and what technical and strategic moves are critical before Black Friday. Ruchi explains how to structure product feeds, fix rendering, sync pricing in real time, and rethink visibility inside AI-driven ecosystems. The message is clear: AI isn’t the future of shopping—it’s already here, and the brands that act now will own the advantage. 📌 What We CoverHow ChatGPT Buy It turns the platform into a shopping assistant plus marketplaceWhy AI-first shopping is already live—and why treating it as “futuristic” is a mistakeTechnical steps: setting up RSS/XML or JSON feeds with full product detailsThe importance of JSON-LD schemas, canonical tags, and location metadataWhy server-side rendering and edge caching are critical for AI visibilityReal-time feed syncing to prevent mismatched pricing during high-volume daysStrategic shifts: brand mentions in gift guides, product comparisons, and community threadsWhy not all products are equal—prioritizing high-margin, high-conversion itemsHow to test visibility inside ChatGPT by searching like a customerBlack Friday as the first true test of AI-first product visibility 🔗 Resources MentionedResultFirst: Visit for more SEO tips and strategiesConnect with Ruchi Pardal on LinkedIn: Ruchi Pardal If you enjoyed today’s episode and found valuable insights for your business, be sure to subscribe to Performance SEO Unpacked for more expert discussions. Don’t forget to leave a review and share this episode with your team or fellow marketers! Let’s keep the conversation going—connect with us on LinkedIn and join the community of enterprise SEO enthusiasts.

    7분

  4. 9월 10일

    The Hidden Leaks in SEO Budgets: What Your CMS and CDN Aren’t Telling You | Ep. 26

    Many SEO teams believe their budgets are airtight, yet silent leaks are draining performance in ways that don’t show up on a spreadsheet or monthly report. On Performance SEO Unpacked, host Ruchi Pardal exposes the hidden culprits: CMS limitations, CDN misconfigurations, and bloated tech stacks that quietly hold visibility hostage. Instead of pointing fingers at content or backlinks, Ruchi shows how infrastructure flaws masquerade as strategy failures—leading to wasted spend, flat results, and endless frustration when asking for new budgets. From server logs to cache headers, she shares a mental checklist used with enterprise clients to uncover issues that almost no one is flagging. These fixes often cost nothing, but the payoff is faster indexing, stronger rankings, cleaner reporting, and peace of mind for both SEO teams and CFOs. 📌 What We CoverWhy CMS and CDN setups silently bleed SEO budgetsThe importance of auditing server logs to catch crawl wasteRendering checkpoints and the dangers of slow JavaScript deliveryHow stale CDN cache headers block Google from seeing updatesJavaScript hydration delays that hide critical content from crawlersAnalytics attribution gaps that distort ROI and reportingWhy most SEO failures are infrastructure issues, not strategy flawsA practical checklist for spotting leaks before slashing budgets 🔗 ResourcesGoogle’s Mobile-Friendly TestLumarConnect with Ruchi Pardal on LinkedIn — DM “leak” to get the full SEO budget leak checklistResultFirst: Visit for more SEO tips and strategies. If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to Performance SEO Unpacked for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers! Let's keep the conversation going—connect with us on LinkedIn and join the community of enterprise SEO enthusiasts.

    6분

  5. 9월 5일

    7 Hard SEO Questions CMOs Are Finally Asking — And What to Do About Them | Ep. 25

    On this solo episode of Performance SEO Unpacked, host Ruchi Pardal takes on seven of the toughest SEO questions she hears every week from CMOs, VPs, and growth leaders across SaaS, e-commerce, and multi-location businesses. With no fluff and all tactics, Ruchi lays out why flat traffic with falling conversions signals an intent mismatch, what really determines visibility in AI overviews, and how multi-location SEO can quickly turn chaotic without a hub-and-spoke approach. She makes a strong case for bringing SEO into product roadmap conversations early, reframing reporting around revenue impact, and using AI as a multiplier — not a miracle. The thread running through all seven answers: moving from keywords to concepts and making your expertise unavoidable in both search engines and AI systems. 📌 What We CoverWhy flat traffic plus falling conversions is a red flag, and how to fix intent-page mismatches with CRO elements and micro conversionsHow authority signals and third-party mentions determine visibility in AI overviews, not just keyword countsThe hub-and-spoke model for multi-location SEO, dynamic templates, and consistent NAP managementWhere AI content adds value — long-tail terms, refreshing outdated articles, and structured templates with human reviewWhy SEO should sit in product roadmap meetings before launch, with landing pages and schema ready in advanceHow leadership wants to see SEO reporting framed around pipeline, revenue, and the V.O.L.T. model (Visibility, Outcomes, Leads, Transactions)The shift from keywords to entities — building topical clusters, schema markup, and authoritative brand mentions 🔗 ResourcesResultFirstConnect with Ruchi Pardal on LinkedIn If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to Performance SEO Unpacked for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers! Let's keep the conversation going—connect with us on LinkedIn and join the community of enterprise SEO enthusiasts.

    8분

  6. 8월 27일

    The VOLT Framework: How SEO Visibility Really Drives Revenue | Ep. 24

    Performance SEO Unpacked with Ruchi Pardal explores a simple yet powerful framework for connecting search visibility with real business growth. In this solo episode, Ruchi introduces VOLT — Visibility, Outcomes, Leads, Transactions — a model designed to close the gap between “we are ranking” and “we are growing revenue.” ㅤ She explains why most SEO teams stall at visibility, overlooking outcomes, leads, and transactions, and shows how to connect content performance with conversions. From multi-channel visibility across Google, ChatGPT, Gemini, Reddit, and YouTube to tracking ripple effects and stitching data into CRM systems, Ruchi demonstrates how VOLT transforms SEO into a true growth engine. ㅤ Listeners will learn how to move beyond traffic metrics, defend SEO budgets, and measure influence even when traditional clicks decline. ㅤ 📌 What We Cover Why most SEO teams stop at visibility and lose the thread on business outcomesThe meaning of VOLT: Visibility, Outcomes, Leads, TransactionsMulti-channel search visibility across Google, ChatGPT, Gemini, Reddit, YouTube, and TikTokTracking the ripple effect of outcomes beyond the first clickConnecting SEO-influenced leads to CRM data and attributionRevenue tagging: aligning keyword clusters with pipeline dataExample of using VOLT to track AI mentions and defend SEO budgetsHow VOLT reframes SEO from a cost center to a growth engine ㅤ 🔗 Resources Mentioned VOLT downloadable worksheet (DM “VOLT” to Ruchi on LinkedIn)ResultFirst: Visit for more SEO tips and strategiesConnect with Ruchi Pardal on LinkedIn for a conversation about SEO

    7분

  7. 8월 13일

    AI or Not, Authority Wins: Structuring Enterprise Content for Search and Sentiment | Ep. 23

    Enterprise SEO can get messy fast — five business units, hundreds of stakeholders, and AI reshaping what shows up in search. On Performance SEO Unpacked, host Ruchi Pardal sits down with Joe Bare to unpack what it really takes to build authority when visibility doesn’t always mean clicks. ㅤ Joe, who has led strategy across industries from travel to healthcare to SaaS, now works in enterprise risk intelligence — and is redefining how websites function in a zero-click, AI-driven search environment. From shifting SEO from a performance channel to a branding play, to navigating the politics and precision of keyword governance, Joe shares concrete strategies for making content discoverable by both search engines and LLMs. ㅤ Expect a candid discussion on deep content creation, measuring LLM visibility, embracing conversational search, and breaking the myth that SEO is something you “add” at the end. ㅤ 👤 Guest BioJoe Bare is a digital marketing and SEO leader with experience spanning travel, healthcare, SaaS, financial services, and enterprise risk intelligence. Currently with LexisNexis Risk Solutions, Joe’s insights are his own and draw on years of building authority signals, managing complex content strategies, and navigating the unique challenges of enterprise SEO. ㅤ 📌 What We CoverHow AI overviews and chat applications are changing authority signals and SEO measurementShifting from lead-generation websites to branding engines in a zero-click search worldCreating deep, broad topic coverage to earn citations from LLMs like ChatGPT, Gemini, and PerplexityMoving from gated content to open access for better LLM pickup and recognitionMeasuring success through LLM visibility, log file analysis, and content referenced by AIAvoiding keyword cannibalization across multiple business units with overlapping solutionsLeveraging conversational search intent to target long-tail, context-rich queriesBuilding authority through expert-driven content, schema markup, and trusted third-party sourcesWhy SEO must be embedded from the start, not “added” after content is created ㅤ 🔗 Resources MentionedResultFirst – Visit for more SEO tips and strategies.Connect with Ruchi Pardal on LinkedIn for a conversation about SEOConnect with Joe Bare on LinkedIn ㅤ If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to Performance SEO Unpacked for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers! Let's keep the conversation going—connect with us on LinkedIn and join the community of enterprise SEO enthusiasts.

    20분

  8. 8월 6일

    What Makes You Mention-Worthy? Winning Search Visibility in an AI-First World | Ep. 22

    In this episode of Performance SEO Unpacked, host Ruchi Pardal sits down with Derek Woo, Director of Search Engine Optimization and App Store Optimization at Albertsons Companies. Derek’s deep SEO experience dates back to the early days of the internet, even before the term SEO was coined, giving him a unique perspective on the evolution of search. Together, they explore how AI and large language models (LLMs) are reshaping SEO strategies, visibility, and brand influence—especially in retail. Derek shares how his team anticipates user intent by mapping out “the next question” a searcher might ask, turning that insight into richer, more suggestive content that surfaces in AI-generated answers. From leveraging natural search optimization to de-emphasizing backlinks and embracing content recency and quality, Derek offers actionable insights for brands navigating this new AI-first search landscape. Listeners will also learn about Derek’s innovative use of AI-powered virtual focus groups to quickly gain consumer insights, and why traditional SEO practices aren’t dead—they’re evolving in exciting ways. 👤 Guest BioDerek Woo is the Director of Search Engine Optimization (SEO) and App Store Optimization (ASO) at Albertsons Companies. With roots in the early internet era, Derek has tracked and adapted to the evolution of search engines beyond Google, including the impact of AI-driven search. He leads a large cross-functional team focused on testing, ideating, and adapting SEO strategies in an AI-first world. 📌 What We CoverDerek’s early SEO experiences pre-dating Google and official SEO terminologyWeekly AI-focused workshops growing from a small SEO team to 227 participants across AlbertsonsThe importance of anticipating “the next question” in content strategy to better serve AI-generated search resultsHow brand affinity can be shaped by appearing in AI answers for high-volume, non-branded queries (e.g., bleach alternatives)Differences in content visibility depending on intent: informational queries vs transactional queriesWhy syndicated content is being ignored by AI search, and how unique, detailed content can set brands apartThe ongoing relevance of FAQ sections as AI training data sourcesThe shift from clicks to impressions and mentions as valuable metrics in an AI-driven search ecosystemSelling visibility and influence through collaborative content networks to impact AI answersHow Derek’s team uses AI virtual focus groups to simulate customer personas and gather fast, sentiment-based insightsCreating AI SEO consultant personas to challenge and refine internal SEO strategiesDerek’s unconventional move to ignore backlinks and focus on quality, recent content that ranks well even without linksThe enduring core of SEO: providing better, more relevant answers for end users in a constantly evolving search landscape 🔗 Resources MentionedAlbertsons CompaniesDerek Woo on LinkedInResultFirst: Visit for more SEO tips and strategies. (a href="https://resultfirst.com" rel="noopener noreferrer"...

    48분
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Welcome to Performance SEO Unpacked, the podcast for enterprise businesses looking to master SEO and achieve real, measurable growth. Supported by ResultFirst, leaders in pay-for-performance SEO, we simplify the complexities of managing large-scale SEO. Each episode provides expert insights, actionable strategies, and real-world advice to help you stay ahead of trends, prove ROI, and scale your efforts with confidence. Subscribe now and unlock the full potential of enterprise SEO. Visit resultfirst.com for more.

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    ResultFirst
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    2025년
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    Performance SEO Unpacked