Your Digital Marketing Coach with Neal Schaffer

Neal Schaffer
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  • 一周一更

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

  1. 9月29日

    AI Small Wins: How to Track Your Time and Automate What You Hate (Without Breaking the Bank)

    Are you a small business owner feeling overwhelmed by AI? You're not alone. While enterprise companies throw massive budgets at custom AI solutions, you're wondering how to get started without breaking the bank or spending hours learning complex prompts. In this episode, I sit down with Phil Pallen, author of AI for Small Business and creative branding expert, who reveals the simple framework that's helping small business owners find immediate AI wins. Phil shares his journey from studying media and entertainment business to starting his own branding agency in 2011 when his first three clients - a makeup artist, real estate agent, and jewelry designer - all needed help with social media. He also tells the fascinating story of how a client's suggestion to put his tutorial videos on YouTube led to a major publisher reaching out about writing a book on AI. But here's what makes this conversation different: Phil isn't selling you on the latest shiny AI tool. Instead, he's sharing a practical time-tracking method that helps you identify exactly where AI can make the biggest impact in YOUR business - starting with the tasks you hate doing most. You'll discover why custom GPTs aren't the answer for 95% of businesses, how to use AI projects to organize client conversations for better brand storytelling, and Phil's controversial take on why perfect prompts are a myth. Plus, he reveals the email automation system that saves him hours every week (hint: it's not just AI). Whether you're just getting started with AI or feeling scattered across multiple tools, this episode will help you create a sustainable, systematic approach that makes you better at what you already do - not just faster. What You'll Learn: The 3-question framework for identifying AI opportunities in your businessWhy tracking your time is the secret to finding AI quick winsHow to organize AI conversations using projects (and why custom GPTs usually aren't worth it)Phil's email automation system that handles affiliate pitches automaticallyThe tools Phil uses daily for client work and content creationWhy AI should enhance your excellence, not replace your expertiseCommon pitfalls small business owners make when implementing AILinks Mentioned in This Episode Phil Pallen's Book: AI for Small Business (Available at all major bookstores) Time Tracking Tools: EverHour: everhourRize: rizeEmail Organization Tools: SaneBox: saneboxSerif: serifAI Tools Discussed: ChatGPT Projects: chat.openai.comCLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

    42 分钟

  2. 9月25日

    The ChatGPT Context Revolution - How My Students Created Killer Content from Scratch in 30 Minutes

    Most entrepreneurs are obsessing over the perfect AI prompt when they should be building systems instead. In this episode, I share the game-changing framework I taught at a workshop recently at Chapman University that helped students create compelling, targeted content in under 30 minutes. Discover why context beats prompts every time and learn the same 3-pillar system I recommend to my Fractional CMO clients. What You'll Learn: Why treating ChatGPT like a "vending machine" kills your content qualityThe 3-pillar framework that transforms generic AI output into brand-specific contentHow to build an Ideal Customer Profile that makes AI content 10x more effectiveThe brand voice development process that ensures consistency across all contentWhy most AI content fails (and how to avoid these critical mistakes)The "library of content" strategy for long-term SEO and authority buildingHow to scale one blog post into 10+ pieces of repurposed contentReal examples from student startups (safety translation software, career guidance platforms, and more)Key Takeaways: ✅ AI isn't creative until you teach it your context  ✅ Specificity in your Ideal Customer Profile is what makes AI come alive  ✅ Your brand voice becomes your secret weapon for unique AI content  ✅ Pain points should drive your content topics, not random keyword research  ✅ Search engines need to recognize you as an authority through consistent, expert content Perfect For: Entrepreneurs struggling with content creationSmall business owners wanting to compete with bigger brandsMarketing professionals looking for scalable content systemsAnyone tired of generic, obvious AI-generated contentStartups needing to establish thought leadership quicklyLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

    21 分钟

  3. 9月22日

    The 4-Post Strategy That Transforms Social Media Into a Lead Generation Machine While Saving You LOTS of Time!

    Are you spending hours every week creating social media content with little to show for it? You're not alone. The average business owner wastes over 3 hours weekly on social media that doesn't generate leads or sales. In this game-changing episode, I sit down with Katie Brinkley, founder of Next Step Social and author of "The Social Shift," who reveals her proven 4-post strategy that cut her content creation time from hours to just 40 minutes per week - while dramatically increasing her results. Katie's journey from sports reporter for the Denver Broncos to successful agency owner gives her a unique perspective on building community and fan loyalty that translates perfectly to social media marketing. You'll discover how to stop posting random content and start creating strategic posts that guide your audience through a customer journey. What You'll Learn: The 4-post strategy that transforms social media from time-waster to lead generatorHow to create "problem aware" content that hooks your ideal customersWhy community-building beats going viral every single timeThe secret to showing up authentically without looking "polished"How to leverage short-form video even if you hate being on cameraWhy most businesses fail at social media (and how to avoid their mistakes)Whether you're a corporate marketer, entrepreneur, or small business owner, this episode will completely shift how you approach social media strategy. Connect with Katie Brinkley: Website: https://katiebrinkley.comBook: The Social ShiftAgency: Next Step SocialStop wasting time on social media that doesn't work. Start implementing Katie's proven system today. Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

    32 分钟

  4. 9月19日

    Why 90% of Marketers Fail on YouTube (And How to Fix It)

    Most marketers treat YouTube like Facebook or LinkedIn - posting content and hoping to drive traffic back to their website. This approach fails because YouTube is fundamentally different. It's a recommendation engine, not a traditional social platform. In this episode, you'll learn why successful YouTube creators think differently than marketers, discover the research strategy that reveals what content YouTube actually promotes in your niche, and get the framework for creating videos the algorithm wants to recommend. If you've been frustrated with YouTube or haven't started because it seems overwhelming, this episode gives you the strategic foundation to succeed in 2024. What You'll Learn Why thinking like a marketer kills your YouTube successThe "ghost account" research method from Derral Eves' YouTube FormulaThe 3 elements that determine if someone clicks your videoWhy your first 15 seconds make or break retentionHow YouTube success improves your Google rankingsThe 5-video format strategy for finding what works Resources Mentioned Derral Eves' "The YouTube Formula" bookMy interview with Derral EvesYouTube Analytics and YouTube StudioLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

    20 分钟

  5. 9月16日

    How Derek Hales Replaced His Agency Salary in 2 Months Testing Mattresses

    Ever wonder how someone goes from frustrated agency employee to building a trusted content empire? Derek from NapLab shares his remarkable journey of turning a terrible mattress shopping experience into a business that replaced his salary in just two months. In this episode, you'll discover Derek's "create what you wished existed" approach to content strategy, why he started testing mattresses in a cramped one-bedroom apartment with nothing but a cell phone and lamp lighting, and how this humble beginning led to one of the most trusted review sites in the mattress industry. Key takeaways from this conversation: How to identify profitable content opportunities from your own consumer frustrationsWhy starting imperfectly beats waiting for the right equipment or skillsThe simple transparency strategy that builds more trust than any sales funnelHow to monetize content without compromising your integrity or audience trustDerek's approach to weathering Google algorithm updates by focusing on authenticityWhy saying no to sponsored content actually increased his revenueThe North Star mindset that guides every piece of content he createsDerek's story proves that authenticity and genuine problem-solving will always win over flashy marketing tactics. Whether you're a content creator, entrepreneur, or business owner looking to build trust with your audience, this episode offers a blueprint for turning your expertise into sustainable income while maintaining your integrity. Connect with Derek at NapLab.com or find him on LinkedIn. Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

    51 分钟

  6. 9月4日

    I Just Solved Marketing's Biggest Time-Waster (12 Curated Marketing Agency Directories)

    Tired of spending hours researching agencies only to end up more confused than when you started? In this episode, I reveal my solution to one of marketing's biggest time-wasters: finding the right agency partner. After years of getting asked "Neal, who would you recommend?" for everything from SEO to video production, I decided to do something about it. I partnered with Clutch, the leading B2B service provider platform, to personally curate 12 specialized directories of agencies I actually recommend. These aren't just random lists—each directory has been carefully vetted based on proven results, verified client feedback, and deep expertise. Whether you're a startup with a limited budget or an enterprise brand with complex needs, there's a trusted partner for you. What You'll Learn: Why agency selection has become such a major pain point for marketersHow my dual role as Fractional CMO shaped my approach to these directoriesThe 12 specialized categories and what makes each one uniqueMy personal curation process and selection criteriaHow to use these directories to save time and reduce risk in your agency partnershipsWhat makes this partnership with Clutch different from typical agency listsThe 12 Curated Directories: ✅ Top Digital Marketing Agencies  ✅ Best SEO Companies  ✅ Leading AI Development Companies  ✅ Creative Video Production Agencies  ✅ Strategic Social Media Marketing Agencies  ✅ Recommended Lead Generation Partners  ✅ Trusted Ecommerce Development Companies  ✅ Specialized WordPress Development Companies  ✅ Expert Content Marketing Firms  ✅ Proven Email Marketing Agencies  ✅ Influential Influencer Marketing Agencies  ✅ Preferred Facebook Advertising Partners Key Takeaways: Great agency partnerships can be transformational, but poor fits waste time and moneyStarting with vetted lists dramatically improves your chances of finding the right partnerThese directories include global options across different price points and specialtiesThe lists are living resources that I'll be updating as the industry evolvesResources Mentioned: Access All 12 Directories: nealschaffer.com/clutchLearn More About Clutch: clutch.co/about-usIndividual Directory Links: My Top Digital Marketing AgenciesMy Best SEO CompaniesMy Leading AI Development CompaniesMy Creative Video Production AgenciesMy Strategic SocialLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

    21 分钟

  7. 9月1日

    Why CMOs Are Being Replaced by Chief Revenue Officers (And How Marketers Can Survive)

    Sales and marketing teams at war? You're not alone. While most companies treat these as separate functions fighting for resources, the winning businesses have cracked the code on true revenue alignment. In this eye-opening episode, I sit down with A. Lee Judge, author of "CASH" and founder of Content Monster, who reveals the uncomfortable truth about why some companies are eliminating CMO positions entirely and replacing them with Chief Revenue Officers. But it's not what you think. Lee, who uniquely served as both a marketer managing Salesforce and a bridge between warring departments, shares the simple meeting strategy that transformed competing teams into unified revenue machines. You'll discover the specific metrics that keep marketers employed when budget cuts come, and why learning to "speak sales language" isn't just helpful—it's survival. Key Takeaways: Why the traditional marketing "handoff" to sales is dead (and what replaces it)The sports team analogy that will change how you view sales and marketing foreverHow to reverse-engineer closed deals to discover what marketing actually worksThe meeting hack that eliminates silos and creates alignment overnightSpecific revenue-focused KPIs that prove marketing's worth to the C-suiteWhy 80% of the customer journey happens before sales gets involvedWhether you're running a team of 2 or 200, the principles Lee shares about creating feedback loops, shared metrics, and collaborative systems will transform how you think about growing your business. Perfect for marketing professionals, entrepreneurs, business owners, and anyone tired of internal battles hurting their bottom line. Warning: This episode challenges everything most businesses believe about sales and marketing departments. Listen only if you're ready to revolutionize your revenue approach. Guest Resources: A. Lee Judge's book "CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine" - Available on AmazonContent Monster (Lee's multimedia content agency) - contentmonsta.comA. Lee Judge's website - aleejudge.comLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

    34 分钟

  8. 8月28日

    The $0 Content Strategy That Generated 2.5 Million Reach (Employee Creator Secrets)

    Struggling to compete with content creators for attention on social media? What if I told you that one innovative company decided to turn their entire team into creators instead of hiring expensive influencers? In this revealing episode, I break down how Buffer revolutionized employee advocacy by moving beyond "please share our company posts" to "please build your own personal brand." The results? 90% participation, over 2.5 million total reach, and a cultural shift that's making competitors take notice. This isn't your typical employee advocacy program - it's the future of user-generated content strategy, and it perfectly illustrates the Platform Authentic Content concepts from my book Digital Threads. In this episode, you'll discover: ✅ Why traditional employee advocacy programs fail (and what Buffer did differently) ✅ The three-pillar system Buffer used: Slack community, resource hub, and Creator Café workshops ✅ How to shift from promotional mindset to authentic personal brand building ✅ Why empowering employees as creators beats hiring external influencers ✅ The impressive results: 4,100+ posts, 4M impressions, and measurable confidence growth ✅ How this strategy creates authentic brand advocates who understand the creator struggle ✅ Practical steps to implement this with just 3-5 employees (you don't need Buffer's resources) Perfect for: Entrepreneurs and small business owners looking for authentic content strategies, marketers struggling with creator economy competition, and business leaders wanting to build stronger employer branding while scaling content creation. Key Takeaway: Instead of competing with content creators, smart companies are creating their own creators from within - turning employees into authentic brand advocates while building their personal brands. Resources Mentioned: Digital Threads by Neal Schaffer (available on Amazon)Buffer's Team of Creators case studyLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

    20 分钟
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As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

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