AI4Sales Edge

Jelena Pepic | AI4Sales Edge
  • 0.0 (0)
  • MARKETING

AI4Sales Edge delivers real-world case studies and real conversations on how AI is changing B2B sales — from streamlining pipelines and improving lead quality to accelerating revenue growth and enabling precision at scale. Hosted by Jelena Pepic, this podcast cuts through the noise. Each episode breaks down how companies and sales leaders apply AI tools to achieve measurable outcomes — the kind of results you can’t ignore. We focus on data, execution, and impact. No theory. No hype. Just real stories and the strategies behind them. If you lead sales, run a startup, or drive go-to-market strategy, you’ll get insights from the teams and tools shaping the future of revenue growth. Real stories. Real results. No fluff.

  1. FEB 12

    Why Most Leaders Can’t State the Real Problem — And Why AI Exposes It Fast

    Why Most Leaders Can’t State the Real Problem and Why AI Exposes It Fast.  Most leaders don’t define problems. They describe pain. Pain is emotional. Problems are structural. And when AI enters the system, ambiguity becomes impossible to hide. In this first solo episode of AI4Sales Edge, Jelena breaks down why organisations struggle to articulate real problems, why AI transformations stall even with the right tools, and why ownership — not technology — is the real breakpoint. This episode is not about AI features or trends. It’s about how decisions are made, avoided, or left undefined — and how AI exposes those gaps instantly. In this episode, you’ll hear: Why leaders fix symptoms instead of structural problems The difference between pain and problem definition Why AI doesn’t fail — it reveals broken logic What actually breaks at scale inside organisations Why unclear ownership becomes the operating model How strong leaders articulate problems precisely Welcome to AI4Sales Edge — a B2B media platform showing how artificial intelligence transforms B2B sales, revenue operations, and go-to-market execution through real-world case studies and executive insights. This channel focuses on AI for sales and AI B2B sales strategy — not tools, but measurable business results.

    11 min
  2. AI4Sales Edge Case Study: Why Account Planning Fails at Scale — And Why Ownership Matters

    FEB 3

    AI4Sales Edge Case Study: Why Account Planning Fails at Scale — And Why Ownership Matters

    Account planning doesn’t fail because teams don’t care or don’t prepare.  It fails because decisions are made on outdated information, and no one owns them when it matters. In this solo episode of AI4Sales Edge, Jelena Pepic breaks down why account planning fails in enterprise sales and customer success — and how shifting ownership from individuals to systems changes execution and reduces revenue risk. This episode covers: how static account plans create exposure at scalewhy memory-based preparation doesn’t scalehow outdated information slows decisionswhere real-time planning changes the modelwhy ownership matters more than preparationFor leaders running sales, success, or revenue strategy — this is a conversation about execution, not tools.

    6 min
  3. Bonus: Follow-Up Isn’t Pressure. It’s Precision

    JAN 26 · BONUS

    Bonus: Follow-Up Isn’t Pressure. It’s Precision

    Follow-up isn’t pressure.  It’s precision. Top teams don’t follow up more —  they follow up better. AI surfaces engagement signals, flags quiet deals early, and guides action with timing and intent — not noise. That’s how strong pipelines stay healthy.

    20 sec
  4. AI4Sales Edge Case Study: AI Doesn’t Just Score Leads — It Trains Your Sales Team While You Sell

    JAN 20

    AI4Sales Edge Case Study: AI Doesn’t Just Score Leads — It Trains Your Sales Team While You Sell

    Sales training doesn’t fail because teams don’t learn.  It fails because it doesn’t show up when pressure does. In this episode of AI4Sales Edge, Jelena breaks down why workshops, slide decks, and annual training programs don’t translate into performance — and how AI is redefining sales coaching by training reps while deals are live. Instead of memorising playbooks, top teams now: Practice real objections before meetingsTrain under simulated deal pressureGet coaching in the flow of sellingBuild readiness, not attendanceFeaturing real examples from Zoom, SAP, and Check Point Software, this episode explains how AI coaching platforms turn practice into performance — and pressure into precision. 🎯 Bottom line: AI doesn’t train teams. It builds closers. If you care about how reps perform when it matters, this episode is for you.

    5 min
  5. How to Scale AI Adoption in Real Organisations — Strategy & Execution with Moussa Baidas PwC Partner AI Leader

    JAN 13

    How to Scale AI Adoption in Real Organisations — Strategy & Execution with Moussa Baidas PwC Partner AI Leader

    Why do so many organisations struggle to scale AI adoption, even after running successful pilots? In this episode of AI4Sales Edge, Jelena sits down with Moussa Baidas, Partner and AI Go-To-Market Leader at PwC Middle East, to unpack what really blocks AI from moving beyond experimentation into real organisational impact. This conversation goes beyond tools and trends.  It explores how AI changes operating models, decision-making, and execution — and why most organisations treat AI as an add-on instead of redesigning how work actually gets done. In this episode, you’ll hear: ·       Why AI adoption often stalls at the pilot stage ·       The difference between adding AI and designing organisations with AI ·       Why readiness, ownership, and leadership decisions matter more than technology ·       How AI champions often emerge from unexpected roles, not just IT teams ·       Why AI upskilling is driven by experimentation, not training ·       What human-led, tech-powered organisations look like in practice ·       How agentic AI is reshaping productivity and scale This episode is for leaders asking: Why isn’t our AI adoption scaling — and what actually needs to change? AI4Sales Edge is a platform focused on real conversations about AI, leadership, and execution — with real stories, real results, and no fluff. 00:00 Introduction 02:09 Designing With AI vs Adding AI as Add on 04:13 Where AI Adoption Should Start 06:04 Skills, Disruption & Who Adopts First 08:55 Champions as Catalysts 10:25 Upskilling & AI Fluency 11:50 Dreamers vs Doers: The Structural Gap 14:00 What Leaders Should Ask Before Scaling 18:19 Asking AI Bigger Questions 22:00 Call Centers & Augmentation 26:41 The Agentic Era 28:36 What Success Looks Like in Practice 31:02 Where the Real Disruption Will Come From 32:25 Why the Middle East Can Move Faster 33:24 Gaps to Close for Regional Acceleration 36:04 Why Organisations Start With AI 39:18 Ecosystems, Startups & Skin-in-the-Game 42:31 Closing

    43 min
  6. Bonus: AI Spots Risk Before You Feel It

    JAN 8 · BONUS

    Bonus: AI Spots Risk Before You Feel It

    AI spots risk before your team feels it. ~32% fewer slipped deals.  ~30% growth. Because risk shows up in signals long before it shows up in results. Revenue intelligence doesn’t replace judgment —  it gives leaders visibility early enough to act.

    1 min
  7. AI4Sales Edge Case Study: When Deals Go Quiet - How AI Stops Pipeline Silence From Killing Revenue

    JAN 6

    AI4Sales Edge Case Study: When Deals Go Quiet - How AI Stops Pipeline Silence From Killing Revenue

    You had the perfect discovery call.  The buyer agreed. The use case landed. The deal felt real. And then — silence. Not a no.  Not a yes.  Just nothing. In this episode of AI4Sales Edge, Jelena breaks down one of the most expensive problems in modern sales: quiet pipeline decay — deals that don’t die, but slowly rot. This isn’t a follow-up problem.  It’s a visibility problem. Drawing from real enterprise experience across Europe and the Middle East, this episode explains why strong deals go quiet after good meetings — and how leading teams use AI-driven revenue intelligence to detect risk before momentum is lost. You’ll hear how AI helps teams: Flag deals that go silent after strong discoveryDetect engagement drop-offs humans missIdentify stalled stages and missing decision-makersAct with precision instead of pressureReal-world examples include: How Unity reduced slipped deals by over 30% using AI pipeline signalsHow mid-market SaaS teams improved forecast accuracy with AI copilotsHow shared visibility across Sales, RevOps, and CS stopped deals from disappearing🎯 Key takeaway: Silence is a pattern. AI sees it long before your team feels it. If your pipeline looks healthy but feels unpredictable, this episode explains why — and how to fix it. Real stories. Real results. No fluff.

    6 min
  8. Bonus: The Most Dangerous Part of Your Pipeline Is Silence

    JAN 5 · BONUS

    Bonus: The Most Dangerous Part of Your Pipeline Is Silence

    The most dangerous part of your pipeline isn’t rejection — it’s silence. Strong discovery. Clear alignment.  And then the deal goes quiet. That silence isn’t random.  It’s a signal most teams miss — and AI catches early. This is how modern sales teams protect revenue without chasing ghosts.

    1 min
See All (23)

Trailers

About

AI4Sales Edge delivers real-world case studies and real conversations on how AI is changing B2B sales — from streamlining pipelines and improving lead quality to accelerating revenue growth and enabling precision at scale. Hosted by Jelena Pepic, this podcast cuts through the noise. Each episode breaks down how companies and sales leaders apply AI tools to achieve measurable outcomes — the kind of results you can’t ignore. We focus on data, execution, and impact. No theory. No hype. Just real stories and the strategies behind them. If you lead sales, run a startup, or drive go-to-market strategy, you’ll get insights from the teams and tools shaping the future of revenue growth. Real stories. Real results. No fluff.

Information

  • Creator
    Jelena Pepic | AI4Sales Edge
  • Years Active
    2025 - 2026
  • Episodes
    23
  • Rating
    Explicit
  • Copyright
    © 2026 AI4Sales Edge
  • Show Website
    AI4Sales Edge