Algorithm evolution: How LinkedIn stays ahead

LinkedIn is the second most cited domain among large-langauge-models (LLMs). As such, is has become a hub of content discovery and advertising opportunities.

On this episode of the Performance Marketing Unlocked podcast, Andrew Monu, VP of Marketing at LinkedIn, joins host Joe to reveal how the social media platform manages to stay ahead of the ever-changing AI-powered algorithms. From using social to build trust, leverage search and implement new advertising formats, Andrew offers a blueprint for B2B marketers to thrive in the new era of digital marketing.

This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.

~ Episode breakdown ~

(2:04) How is LinkedIn staying ahead of LLMs?

(12:20) Dark social and building communities

(20:26) PMW's Resell Me a Pen Challenge

~ Further reading ~

PMW’s New Year’s Resolutions: marketing experts on the future of search, data, and privacy

‘The first 20% of your text is the most important’: Research reveals how to get cited by AI

‘Brands will simply have to work harder for attention’: How a social media crackdown could impact marketers

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