Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Michelle Pualani & Joanna Newton
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Hot takes, fresh insights, and strategies that actually work — served weekly. Click Tease is your unfiltered, real-time digest of what’s trending in personal branding, content creation, and marketing for coaches, creatives, and online service providers. Co-hosted by branding strategist Michelle Pualani and digital agency founder Joanna Newton, this show breaks down the latest tools, viral trends, creator moments, algorithm updates, and everything that’s making waves right now. If you want to stay ahead of the curve — and make content that clicks and converts — this is your weekly tea.  🎧 Listen in. ☕ Sip something. 💻 Take notes. → Subscribe to our companion Substack to get each week’s summary in your inbox — plus on-demand alerts when something big breaks. [Join: clickteasepodcast.substack.com/subscribe ] It’s marketing made modern — and way more fun.

  1. 2 天前

    PIVOT PLAYBOOK: Platform Shifts, Podcast Guesting, Creator Longevity (Ep. 014)

    ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Pitching yourself, borrowing audiences, and staying ahead of platform drama — this episode shows you how to diversify your reach and protect your brand. Plus, the latest on TikTok’s uncertain future and Taylor Swift’s launch playbook. What You’ll Learn: How to use podcast guesting and collaborations to “borrow” authority and grow fasterWhy practicing pitching and content delivery beats waiting for perfectionWays to protect your business from TikTok’s turbulence and jump on trending culture Timestamps:  04:55 – Audience Borrowing: Leverage other people’s platforms  08:20 – Pitching Yourself: Practice, iterate, improve  13:40 – Facing the Cringe: Why bad content leads to better content  18:00 – Presence on Camera: What your listening face says  26:40 – Creativity vs. Views: Content that actually makes impact  33:10 – TikTok Update: Algorithm shifts and platform uncertainty  43:00 – Diversify Channels: Protect your business beyond TikTok  44:30 – Taylor Swift Strategy: Album drops and cultural hijacks References & Resources: Taylor Swift – Life of the Showgirl album launchDanielle Fishel (Topanga, Boy Meets World, Dancing With the Stars)Blue Sky Social & Skylight appJoin the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe 📱 Social: @themichellepualani | @joanna_atwork 📩 Michelle: hello@michellepualani.com 🌐 Joanna: millennialmktr.com 📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

    47 分鐘

  2. 9月25日

    ALGORITHM SHAKE-UP: TikTok Update, Jimmy Kimmel, Branding Ethics (Ep. 013)

    ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What happens when TikTok’s magic algorithm gets rewritten in the U.S.—and Jimmy Kimmel gets yanked off air for poking fun at politicians? This week, we unpack how censorship, content, and creator strategy collide. What You’ll Learn: What TikTok’s U.S. algorithm split could mean for your reach, engagement, and salesHow the Jimmy Kimmel vs. Disney fallout reveals bigger branding and censorship lessonsA practical framework for choosing when (and how) to engage with cultural conversations in your contentUpdate: After filming this episode, ABC announced that Jimmy Kimmel would be back on air starting September 23rd. This goes to show that we can vote with our wallets to effect the change we want to see in the world.  Timestamps: 00:00 - Introduction  04:00 – TikTok’s U.S. takeover: what the algorithm shake-up means  08:30 – Jimmy Kimmel pulled: censorship, Disney backlash & brand trust  13:00 – Ethics in marketing: propaganda, press, and personal branding  19:00 – Diversifying platforms: protecting your business beyond TikTok  27:00 – Core values + content pillars: deciding when to join the conversation  34:00 – Playing to your strengths: finding the right content medium for growth References & Resources: TikTokDisney / Hulu / Disney+Jimmy KimmelTed CruzSaturday Night Live (SNL)EOS model / Traction (book) Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe 📱 Social: @themichellepualani | @joanna_atwork 📩 Michelle: hello@michellepualani.com 🌐 Joanna: millennialmktr.com 📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

    49 分鐘

  3. 9月18日

    CONTENT VS. CONVICTION: Showing Up When Culture Collides (Ep. 012)

    ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Not all traffic equals profit — and not all business models lead to freedom. Discover why choosing the wrong model can stall your growth (and sanity) and how to pivot with intention. What You’ll Learn: What you’ll learn about the hidden pitfalls of one-to-one, time-for-money business modelsWhat you’ll learn about how content creators and coaches must approach marketing differentlyWhat you’ll learn about navigating national conversations without derailing your brand Timestamps: 00:00 - Introduction  04:00 – The hidden cost of too many client calls  07:00 – Choosing a business model that matches your lifestyle  13:00 – Why complexity kills clarity (and sales)  19:00 – Views vs. conversions: the monetization gap  25:00 – Content creators vs. coaches: why your model matters  31:00 – When national conversations overshadow your launch References & Resources: Kauffman Training ProgramJames WedmoreTaylor SwiftCharlie KirkJoin the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe 📱 Social: @themichellepualani | @joanna_atwork 📩 Michelle: hello@michellepualani.com 🌐 Joanna: millennialmktr.com 📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

    48 分鐘

  4. 9月11日

    THE EMOTION ECONOMY: Why Selling Feelings Beats Selling Products (Ep. 011)

    ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What happens when pumpkin spice, reality TV, and psychographics collide? This episode dishes out spicy takes on positioning, brand triggers, and why authenticity converts faster than any “perfect” product launch. What You’ll Learn: How to use seasonal or cultural triggers (like pumpkin spice) to drive product demandWhy psychographics beat demographics when building a brand that convertsThe role of authenticity and reality TV energy in creating trust and audience growth Timestamps: 00:00 - Introduction  02:15 – Pumpkin spice as a marketing masterclass  06:45 – Caramel macchiato & the power of positioning  10:20 – Using external triggers to fuel sales  15:30 – Selling emotion vs. selling the product  18:40 – Psychographics vs. demographics in funnels  28:10 – Reality TV & influencer branding lessons  33:45 – Kevin Ashton, TikTok sorority chef & authenticity in content  41:20 – Building in public vs. perfectionism in marketing References & Resources: StarbucksLove Island (reality TV)Kardashians / Keeping Up with the KardashiansLisa Vanderpump (Vanderpump Rules, Wolf restaurant)Kevin Ashton (TikTok sorority chef)ManyChat Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe 📱 Social: @themichellepualani | @joanna_atwork 📩 Michelle: hello@michellepualani.com 🌐 Joanna: millennialmktr.com 📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

    47 分鐘

  5. 9月4日

    CULTURE CLASH: Taylor + Travis, Summer I Turned Pretty, AI Strategy (Ep. 010)

    ✅ Subscribe to our companion Substack: https://clickteasepodcast.substack.com/ [Get each week’s summary in your inbox — plus on-demand alerts when something big breaks.] When Taylor and Travis broke the internet, brands couldn’t resist — but should they have? Plus: what “The Summer I Turned Pretty” teaches about episodic hype, and why AI still can’t kill your creativity. What You’ll Learn: Why brands win (or lose) when they jump on cultural momentsWhat “The Summer I Turned Pretty” nailed about community engagement and content pacingHow AI shifts marketing jobs — and why your creativity still matters more than codeTimestamps:  05:45 – Taylor + Travis engagement: brand reactions and backlash  12:30 – Should every brand jump on viral trends?  18:15 – The Summer I Turned Pretty: Easter eggs, episodic release, and fan frenzy  22:40 – Competition marketing: Team Jeremiah vs. Team Conrad  27:15 – Why AI can’t replace creativity (yet)  32:45 – OpenAI’s $300K job post and what it signals for marketers References & Resources: Taylor SwiftTravis KelceJenny HanThe Summer I Turned Pretty (Prime Video)Motion AppOpenAI / ChatGPTJoin the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe 📱 Social: @themichellepualani | @joanna_atwork 📩 Michelle: hello@michellepualani.com 🌐 Joanna: millennialmktr.com 📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

    34 分鐘

  6. 8月28日

    RE-BRAND DRAMA: Cracker Barrel Rebrand, Consumer Psychology, Audience Testing (Ep. 009)

    ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Update: Since filming this episode, Cracker Barrel has decided to revert back to it’s original logo. What happens when a heritage brand strips away its soul? The Cracker Barrel rebrand sparks outrage, proving why listening to your audience is the ultimate marketing play. What You’ll Learn: Why rebrands flop when businesses ignore nostalgia and audience identityHow to test brand messaging before launching a risky changeThe simple, no-funnel strategy for creators to grow with just one core offerTimestamps:  04:15 – The Cracker Barrel controversy explained  07:45 – Why audiences revolt when nostalgia gets erased  13:20 – Politics, branding, and why context matters more than ever  18:45 – The power of audience testing in avoiding PR disasters  30:10 – The curse of “new shiny ideas” vs. doubling down on what works  43:30 – The bare minimum you actually need to launch a digital offer References & Resources: Cracker BarrelBud Light backlashPoppy (acquired by Pepsi)Malcolm Gladwell, The Tipping PointJonah Berger, ContagiousBossBabeJoin the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe 📱 Social: @themichellepualani | @joanna_atwork 📩 Michelle: hello@michellepualani.com 🌐 Joanna: millennialmktr.com 📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

    48 分鐘

  7. 8月21日

    TREND TAKERS: LinkedIn Shifts, TikTok Slip-ups, Viral brand plays (Ep. 008)

    ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What do Taco Bell, banana bread TikTok, and Alex Hormozi’s $150M book launch have in common? A masterclass in creating demand and turning “oops” moments into cultural buzz. What You’ll Learn: What you’ll learn from Taco Bell, KFC, and McDonald’s about creating product demand (without new products) What you’ll learn from Alex Hormozi’s record-breaking book launch about turning an audience into participants What you’ll learn from LinkedIn and TikTok trends about staying relevant without selling out Timestamps:  03:15 – Why LinkedIn is the last untapped growth channel  09:45 – Sweet Loren’s “Ryan” TikTok fail turned campaign  17:00 – Alex Hormozi’s world record book launch strategy  20:50 – Behind the scenes of Taco Bell’s social team  28:30 – Fast food demand gen: McRib, KFC potato wedges & nostalgia marketing  33:15 – Listening to your audience: from PopFlex to startup pivots  36:00 – Banana bread TikTok & how to ride trends without bandwagoning Meet our Guest Co-Host Alexis is a social media pro who’s been helping brands not flop online since before TikTok was even a thing. She’s worked with Taco Bell, TRX, and Kajabi, and when she’s not breaking down trends, she’s busy wrangling content ideas and her two kids. Connect with Alexis here 👇 https://www.Instagram.com/alexiscarrportfolio  https://www.linkedin.com/in/alexis-carr-b14796a8 References & Resources: Sweet Loren’s (TikTok story)Alex Hormozi – 100M Leads book launchCassie Ho / Blogilates / PopFlexDana Castillo (LinkedIn)Taylor Swift Reputation re-record buzzJoin the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe 📱 Social: @themichellepualani | @joanna_atwork 📩 Michelle: hello@michellepualani.com 🌐 Joanna: millennialmktr.com 📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

    41 分鐘

  8. 8月14日

    LAUNCH GENIUS: Taylor Swift, Marketing Blueprints, Referrals (Ep. 007)

    ✅ Subscribe to our companion Substack:  Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Spark curiosity with the juiciest takeaway, drama, or trend Taylor Swift just sold out an album you can’t see, hear, or fully know about yet—and it’s a masterclass in hype every personal brand can steal. What You’ll Learn: How to borrow “surprise and delight” tactics from pop stars to keep your audience hookedWhy referrals and word of mouth might be your most underused revenue streamThe mindset shift that frees you from doing everything in your business Timestamps: 00:00 - Introduction 03:58 – Bootstrapping vs. big-budget business growth 06:41 – The real cost of running digital vs. physical businesses 17:02 – Taylor Swift’s mystery album drop and genius drip-feed marketing 30:59 – Turning declining sales into demand with creative repositioning 38:00 – Why only 7% of word-of-mouth happens on social (and how to leverage the rest) 44:00 – 10x thinking: leveraging bigger opportunities for exponential growth References & Resources: Taylor SwiftTravis Kelce / New Heights PodcastContagious by Jonah Berger10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin HardyStrengthsFinderOlivia RodrigoSabrina CarpenterJoin the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe 📱 Social: @themichellepualani | @joanna_atwork 📩 Michelle: hello@michellepualani.com 🌐 Joanna: millennialmktr.com 📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com

    51 分鐘
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10 則評分

簡介

Hot takes, fresh insights, and strategies that actually work — served weekly. Click Tease is your unfiltered, real-time digest of what’s trending in personal branding, content creation, and marketing for coaches, creatives, and online service providers. Co-hosted by branding strategist Michelle Pualani and digital agency founder Joanna Newton, this show breaks down the latest tools, viral trends, creator moments, algorithm updates, and everything that’s making waves right now. If you want to stay ahead of the curve — and make content that clicks and converts — this is your weekly tea.  🎧 Listen in. ☕ Sip something. 💻 Take notes. → Subscribe to our companion Substack to get each week’s summary in your inbox — plus on-demand alerts when something big breaks. [Join: clickteasepodcast.substack.com/subscribe ] It’s marketing made modern — and way more fun.

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