Algorithm Wire - Byte Of Truth

Sébastien Deschamps
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  • Entrepreneurship
  • Updated Weekly

Every day in under 10 minutes you’ll know the creator-economy moves that will change your reach, revenue or workflow before your coffee is ready.

Episodes

  1. Feb 4

    Ad Wars, AI Ads & Age Bans

    Your one-minute scoop on the creator economy. This week, host Sébastien breaks down YouTube’s Premium crackdown, Spain’s under-16 social media ban, and Microsoft’s new AI content marketplace. We also dive into why CMOs are ditching “reach” for “cultural relevance” and what that means for your next brand deal. Tune in for: ⚡ YouTube’s 2026 roadmap revealed. ⚡ How to optimize for LinkedIn’s AI search. ⚡ The reality of ads inside LLMs. #CreatorEconomy #MarketingNews #AlgorithmWire #AI #YouTube

    15 min

  2. Feb 2

    Creators on the Big Screen: How YouTube’s TV Dominance and AI Are Rewriting the Rules

    Is the ‘creator economy’ becoming the ‘television economy’? On this episode of Algorithm Wire, host Sébastien delivers a snappy, zero-fluff analysis of the latest shifts in the content world. In This Episode: YouTube’s Living Room Strategy: Why YouTube is beating Netflix on TV screens and what that means for your CPMs.AI & Discovery: How open-source tools are helping creators beat the algorithm.Data vs. Vibes: The end of “authenticity” marketing as brands move to predictive modeling for partnerships.Risk Management: Why you need a TikTok exit strategy, even if you aren’t on TikTok.Listen now for the one-minute scoop that saves your channel and makes you money. #CreatorEconomy #YouTubeTips #AI #Marketing #SocialMedia #Strategy #ContentCreators #AlgorithmWire.

    12 min

  3. Jan 21

    The Great Decoupling: Why Traffic No Longer Pays & The TikTok-ification of Netflix

    The creator economy is maturing fast. On this episode of Algorithm Wire - Byte Of Truth, host Sébastien breaks down the top 5 stories shaping the industry this week. 1. The M&A Frenzy: Creators Become Companies The days of the lone wolf creator are fading. We’re seeing a consolidation wave with Fixated acquiring Ellify and NowThis turning Salary Transparent Street into a franchise. Statusphere just secured $18M in funding for AI-powered micro-influencer platforms. The takeaway? The ecosystem is scaling. Individual creators are becoming media companies, and IP ownership is the new gold rush. 2. The “TikTok-ification” of Everything Netflix is revamping its mobile app with TikTok-like feeds. YouTube is tilting distribution toward Shorts, potentially at the expense of long-form reach. The vertical feed is no longer an option; it’s a survival requirement. But as YouTube allows creators to license their likenesses for AI-generated Shorts, we have to ask: is this a scaling tool or labor exploitation? 3. Ad Tech & The “Great Decoupling” OpenAI is lining up advertisers for a ChatGPT ad launch. This signals “conversation” as the new banner ad. More critically, AI search is breaking the link between traffic and revenue. We are moving toward an era of LLM-only pages—content designed for AI agents to read, not just humans. If you aren’t optimizing for AI agents, you’re already behind. 4. Regulation & The Under-16 Ban The UK is eyeing a social media ban for under-16s. If this passes, it could effectively end the “kid influencer” era and force a massive pivot for Gen Z creators. The landscape is shifting from “rented land” to owned media companies. Whether it’s the Sidemen doing direct ad sales or Alan Chikin Chow moving from Shorts to Netflix, the winners are those who adapt to the AI and vertical feed revolution. #CreatorEconomy #AlgorithmWire #MarketingNews #AdTech #AI #CreatorTips #MarketingTrends #SocialMediaStrategy #ContentCreation

    13 min

  4. Jan 20

    The Great Decoupling: Why Your Traffic Metrics Are Lying to You

    On this episode of Algorithm Wire - Byte Of Truth, host Sébastien breaks down the “Great Decoupling”—why your traffic metrics might be lying to you. We cover Threads overtaking X, the introduction of ads in ChatGPT, and the looming SEO crisis caused by Agentic AI. Plus, why regulation is the next big thing for the creator economy. Get the numbers-first scoop you need to stay ahead. #CreatorEconomy #AI #MarketingNews #AlgorithmWire #DigitalMarketing #SEO #AI #BusinessTips #SocialMediaNews

    8 min

  5. Jan 20

    The End of Free AI & The $8 Creator Economy

    In this episode of Algorithm Wire - Byte Of Truth, host Sébastien breaks down the four major shifts defining the current digital landscape. We analyze OpenAI’s move into advertising and the $8 subscription wars, discuss the “Creator Bill of Rights” and the maturation of creator labor, explore the rise of Microdramas vs. Long-form content, and examine the new era of government regulation. Tune in for the numbers-first scoop on what’s next for the creator economy. #CreatorEconomy #OpenAI #MarketingNews #ContentStrategy

    10 min
  • 5 Episodes

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Every day in under 10 minutes you’ll know the creator-economy moves that will change your reach, revenue or workflow before your coffee is ready.

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