A deep dive into China's e-commerce. We'll bring you brand stories, tips on the latest technology trends and service. Brought to you by the world's largest e-commerce ecosystem, Alibaba Group.
A Lifeline During Covid, China Now Core to German Brands' Growth Strategy
From recent discussions with German brands Lauenstein and Beurer, Alibaba's Karl Wehner details how China - which offered a viable market during Covid lockdowns in their home and EU markets - has become core to the SMEs' future growth strategies.
UK's Sweaty Betty's Seeks Right Fit for China Expansion
Sweaty Betty Vice President for China Lexie Morris details how the stylish U.K. fitness apparel brand targeted Alibaba's Tmall Global for its entry into China and its expansion plans in the world's largest consumer market.
Senreve Taps Tmall Global for Online Success in China
Senreve founder Coral Chung shares the creative secrets that have fueled her handbag and accessory brand’s success in China and around the world.
Charting the Future of Livestreaming in E-commerce
Mark Yuan and Zoe Zhang are the founders of New York-based e-commerce livestreaming consultancy, And Luxe. In this Alicast with Monica Suk, the married couple looks back at the past four years of bringing Western brands and products to life for Chinese...
Bain's Bruno Lannes Looks at 2020-2021 Trends in China's Online Luxury Market
Bain & Co. Senior Partner Bruno Lannes is co-author of a research report titled China Luxury Report 2020: New Growth for China's Luxury Goods Market along with Alibaba’s Tmall Luxury unit. On the latest Alicast he talks about the year that was and...
How Brands' 11.11 Strategy Can Turn into Yearlong Success
Alibaba's 11.11 is over, but the important lessons brands learned during the world's largest shopping festival will stand them in good stead throughout the entire year. Gartner Managing Vice President Danielle Bailey joins Alicast to explain how brands...